The Favourite Self Podcast

The Favourite Self Podcast is a show about identity, entrepreneurship, and the courage it takes to grow into the version of you who feels most alive, most authentic, and most rooted in your purpose.

Hosted by founder, author, and brand strategist Carly Ottaway, this podcast explores how the way you see yourself shapes the way you show up, lead, and scale—and why identity is the foundation of your brand, your business, and the life you create.

Each week, Carly shares honest reflections and conversations with founders, creatives, and leaders expanding in real time—from scaling businesses and rewriting limiting beliefs, to balancing ambition and parenthood, to learning how to own your voice and lead without abandoning yourself.

If you’ve ever asked:

How do I show up authentically online?
Why do I keep attracting misaligned clients?
Why doesn’t my income match my output?
Is it possible to expand my business and still be a present, thriving parent?

You’re not alone. This is where we talk about intuition and strategy. Expansion and responsibility. Visibility and vulnerability. It’s where you learn to own your story, trust your intuition, and build a business that reflects who you truly are.

Come for the practical insight. Stay for the perspective shifts. And leave feeling closer to your favourite self—in business and in life.