That F*cking Marketing Podcast

Want the Cult Brand Framework behind some of the biggest brands? Grab The Playbook here You're spending more on Meta every month … but is any of it building a brand? This week brand strategist Britt Austin, who has built brands at Apple, Puma, Rebel Sport and EA, breaks down why she calls performance marketing dirty money, the five-part framework behind cult brands like Apple and HYROX, and how one runner got Puma into Rebel after years of no (and what they did next) We talk about: 🎙️Where to spend $5 to 10K a month on brand (it's probably NOT more ads 😱) 🎙️How a franchisee can own their postcode with the head office brand 🎙️Why the brands that never discount on Black Friday, and what it does instead 🎙️The two questions that show if your brand and performance teams are working against each other 🎙️The founder posts that cheapen your brand You'll hear: 00:00 Why a Brand World Makes Your Performance Marketing Cheaper 01:46 The Cult Brand Framework Behind Apple and HYROX 05:25 Changing Your Brand Every 3 Months Is Burning Your Budget 09:40 How a Franchisee Can Own Their Postcode 11:11 Got $5 to 10K a Month for Brand? Spend It Here First 15:06 The Founder Post That Cheapens Your Brand 16:20 The Logo Test 20:03 Why Performance Marketing Is Dirty Money 22:52 What Discounting Does to your Brand 26:12 Don't Do Black Friday. Here's What to Do Instead 28:56 The Apple Trick that Lifts AOV 30:12 How One Runner Got Puma Into Rebel After Years of No 38:09 The Referral Program That Turns Buyers Into Your Sales Team 40:10 Opening a Chicken Shop Tomorrow? Start Here 43:51 The Effing Truth: Billboards, Discounts and Your Dad's Makeup Connect with Britt on Instagram or visit State of Brand - If you enjoyed this episode, check out our episode with Jonathan Rolley on the hidden psychology behind advertising that converts: Spotify Apple Podcasts YouTube Follow the Show & Team: Instagram: @tfm.pod | @tfm.au TikTok: @tfm.marketing LinkedIn: That F*cking Marketing Podcast Website: tfm.marketing/  If you want the TL;DR of what you should actually care about, you're in the right place.  Hit follow and subscribe so you don't miss an episode! Enjoying the show? Leave us a 5-star rating and review on Apple Podcasts or Spotify!

Want the exact framework Hive HQ uses to turn PR and events into sales? Grab The Playbook here You can get millions in reach … but did any of it actually generate sales?  This week Hive HQ's Jessy Marshall, the publicist behind launches for Naked Sundays, Bangn Body, Bouf and The Breakout Hack, breaks down why she ignores reach and impressions, why editors open her email before anyone else's, and how a gifted product ended up on Khloe Kardashian's story (and what they did next)  We talk about  🎙️How to pick a PR agency that already has your editors in its black book (it’s probably NOT going to be Hive HQ 😱) 🎙️When a B2B brand should chase trade press over mainstream titles 🎙️How Indy Clinton went from paid partner to equity partner 🎙️The RSVP formula Jessy uses to fill a room 🎙️The one word that gets your pitch deleted You'll hear: 00:00 The thing that Put Naked Sundays in Khloe Kardashian's Hands 02:39 Why Community Events Now Beat Influencer Events 06:04 The AI Brand Leaving Spelling Mistakes In on Purpose 07:10 Why Editors Open Her Email Before Yours 10:26 Founder Brand or Product Brand: Which Goes First? 12:21 Tried PR and It Flopped? You Hired the Wrong Black Book 14:05 Trade Press or Mainstream: Where B2B Brands Should Pitch 20:08 Why Bangn Body Gifted Its Entire First Run 21:27 How to Get Creators Posting When a Free Product Isn't Enough 25:10 How an Indy Clinton Partnership Turned Into Equity 30:35 The One-Hour Photo Rule Event Teams Forget 34:08 The Launch With No Tables, No Chairs and No Napkins 38:01 Invite 60 to Fill 20: The RSVP Formula 44:53 How to Turn a Three-Hour Event Into Sales 48:39 The One Word That Gets Your Pitch Deleted 48:57 Why PR Value Reports Need to Go See the two Bouf launch events here (original launch and men’s launch), and read about Rhode’s Australian launch here. Connect with Jessy on Instagram or visit Hive to learn more - If you enjoyed this episode, check out our episode with KAILO's Kristy Morris on getting product into the Kardashians' hands on Apple, Spotify, or Youtube Follow the Show & Team: Instagram: @tfm.pod | @fieldingmedia.co TikTok: @tfm.digital LinkedIn: That F*cking Marketing Podcast Website: tfm.marketing/  If you want the TL;DR of what you should actually care about, you're in the right place.  Hit follow and subscribe so you don't miss an episode! Enjoying the show? Leave us a 5-star rating and review on Apple Podcasts or Spotify!

Want the playbook for overhauling your personal brand? Grab it here. What's the difference between a personal brand … and a performance lead personal brand? And with more content being produced than ever before do you and your brand need to invest in creating brands for every employee as well as your business? Today we’re talking to Callum Izzard who you might recognise from one of the 15+ TV Shows he’s been on. He now runs Vyre, a Content and Marketing Agency for some of Dubai's top agents and founders. They’ve generated content that's taken an account from under 100 followers to over 28,000 in 60 days but more importantly, it’s grown their business as well.  We talk about:  🎙️How to use content to stand out in a saturated market 🎙️Should you use AI in your content creation? 🎙️Why you’ve felt awkward recording on camera before 🎙️The one thing 99% of founders miss in their content (including me) and how to fix it You’ll Hear: 00:00 Why 13,000 New Competitors Are Entering the Market 01:07 From UK Reality TV to Launching a Dubai Marketing Agency 03:28 The Dubai Mindset Shift 05:07 How to leverage PR and attention for your business 08:15 Why 80% of Your Followers Don't Matter (And How to Target Your Niche) 10:25 What to do if you (or your team) are camera shy 13:26 What Is Performance-Led Personal Branding? (The 8-Pillar System) 16:16 How to optimise for conversions 19:16 The industries that must Build Personal Brands 22:13 How should you split Company Brand and Personal Brand Marketing Budgets 26:13 The type of content that performs the best if you’re looking to build trust 28:35 How One Client went From 96 to 28,000 Followers in 90 Days 30:44 Live Audit of Taylors Instagram Profile (don’t miss this one!) 35:38 The impact of using AI in your content 36:18 The #1 Video Every Founder Must Make 37:32 The Truth About AI Avatars 38:47 Callum’s Golden Rule for Anyone Scared to Start Connect with Callum over at https://www.instagram.com/callumalexandre/?hl=en or https://www.instagram.com/vyredxb/  — If you enjoyed this episode, check out our episode with Caroline Oates from Youtube on Apple, Spotify or Youtube Apple: https://podcasts.apple.com/au/podcast/youtube-ai-and-the-new-rules-of-video-buying/id1893220545?i=1000793710385 Spotify: https://open.spotify.com/episode/4mApMGVLKjrIPXcpY75FdU Youtube: https://www.youtube.com/watch?v=Ci7ICVvqfTQ Follow the Show & Team: Instagram: @tfm.pod | @fieldingmedia.co TikTok: @tfm.digital LinkedIn: That F*cking Marketing Podcast Website: tfm.marketing/  If you want the TL;DR of what you should actually care about, you're in the right place.  Hit follow and subscribe so you don't miss an episode! Enjoying the show? Leave us a 5-star rating and review on Apple Podcasts or Spotify!

Want the exact framework Snap Inc. uses to turn Snapchat into a high-converting attention engine? Grab The Snapchat Marketing Playbook here. Snapchat reaches around 90% of Australians aged 16–24, but its audience extends well beyond Gen Z Snapchat's Head of Agency & Large Customer Sales, Clare Rudduck, breaks down why traditional social media feeds are suffering from an "AI slop" problem and why 8 million Australians are actively choosing Snapchat instead.  Discover how brands are using hyperlocal map monetisation, AR gamification, and raw UGC to capture undivided consumer attention. From driving a 30% footfall lift for retail giants to building future demand with authentic employee advocates, this conversation reveals how to win with Gen Z without relying on polished, over-produced campaigns. You'll hear: 00:00 Why 8 Million Australians Are Using Snapchat 40 Times a Day 02:27 The Milllenial Guide to Snapchat in 2026 04:43 The 3,000-Day Streak 05:48 Why Raw, Unfiltered Content Beats Polished Social Feeds Every Time 07:35 How Retailers Are Monetising the Snap Map to Drive Footfall Lift 09:56 AR Lenses and Gamification: The Engagement Secret for Brands 12:16 How to Win Active Attention 15:04 Unlocking Net-New Customers Beyond Meta and TikTok Ads 17:39 How to "Snapify" Your Existing Creative Without a New Budget 19:08 Turning Employees Into Your Highest-Performing Brand Advocates 21:14 The #1 Marketing Mistake: Why Short-Termism Kills Brand Growth 23:36 Let's talk about the Elephant in The Room 26:49 How can you use the Ad Manager for Targeting, Usability, and Attribution 30:03 How to Collab With Snap Stars and Harness Micro-Influencers 33:48 Live Campaign Workshop: Strategies for Local and Multi-Site Brands 38:39 The type of content Gen Z are searching for You can connect with Clare on LinkedIn or visit snap.com to learn more about Snapchat.  — If you enjoyed this episode, check out our episode with Caroline Oates from Youtube on Apple Spotify or Youtube Follow the Show & Team: Instagram: @tfm.pod | @tfm.au TikTok: @tfm.digital LinkedIn: That F*cking Marketing Podcast Website: tfm.marketing/  If you want the TL;DR of what you should actually care about, you're in the right place.  Hit follow and subscribe so you don't miss an episode! Enjoying the show? Leave us a 5-star rating and review on Apple Podcasts or Spotify!

Want the exact framework Google uses to turn YouTube into a high-converting sales engine? Grab The Modern Video Playbook here - https://tfm.marketing/podcast/youtube-ai-and-the-new-rules-of-video-buying-with-googles-own-caroline-oates/. Ready to execute these frameworks and build a full-funnel video engine for your brand? Book a Call with us today! Think you know where your audience is actually watching video in 2026? Think again.  In this episode, we sit down with Caroline Oates, Head of YouTube & Programmatic Sales ANZ at Google and IAB Board Member. Caroline breaks down why living room viewing habits have completely shifted, what brands get dead wrong with video buying, and how to fix broken measurement models.  You'll get Google's exact framework for unskippable creative, learn how to tap into the high-trust creator economy, and discover how to leverage AI to turn YouTube into an unbeatable sales engine. Key moments:  00:00 Rethinking the true role of modern video advertising  03:08 Why half of all watch time has shifted to connected TVs  05:32 Overcoming common cross-media measurement and attribution hurdles  07:44 Building an incremental measurement framework for CFO approval  10:01 Navigating ad load algorithms and consumer skip behaviour  15:00 Balancing brand building and short-term performance to boost ROI  20:00 The creative framework for building high-converting ads  27:32 Harnessing search signals and intent to drive retail sales  34:04 Why machine learning and automated bidding outperform manual targeting  38:15 Hyper-local video strategies for franchise and multi-location businesses  44:48 Unlocking the creator economy to build authentic consumer trust  50:11 Building a full-funnel video strategy for local service businesses Connect with Caroline on LinkedIn. — If you enjoyed this episode, check out our episode with Culture Kings co-founder Simon Beard to learn how to create massive consumer demand instead of just chasing search intent. Follow the Show & Team: Instagram: @tfm.pod | @tfm.digital TikTok: @tfm.digital LinkedIn: That F*cking Marketing Podcast Website: tfm.marketing/  If you want the TL;DR of what you should actually care about, you're in the right place.  Hit follow and subscribe so you don't miss an episode! Enjoying the show? Leave us a 5-star rating and review on Apple Podcasts or Spotify!