The Warm Up with Kelsey McCormick

In this Q&A episode, I’m answering listener questions that hit on some of the realest parts of launching—like what to do when no one signs up + how to stand out in a saturated market.If you’ve ever felt unsure about how much to share online or how to craft an offer that actually feels like you—this one’s for you.Q1: Should I share when no one buys from my launch? Will that ruin my credibility?Q2: I’m a designer—how do I create a unique offer when everyone seems to be doing the same thing?Join Launch Your Own Way: ⁠⁠⁠⁠https://cominguproses.co/lyow⁠⁠⁠⁠Get The Squig, my weekly newsletter: ⁠⁠⁠⁠https://cominguproses.co/pages/the-squig⁠⁠⁠⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠⁠⁠https://www.speakpipe.com/1800WARMUP⁠⁠Creative campaign ideas and examples from breators and brands to use in your next launch⁠A running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more.You'll learn what they did, why it works, and how to apply it.Sign up, it's 100% free ↓⁠https://cominguproses.co/pages/campaign⁠⁠How Hot Is Your Audience?⁠You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying?By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customersTake the free quiz ↓⁠https://cominguproses.co/pages/hotquiz

Most launch copy falls flat because it’s just… too broad. In this solo episode, I’m breaking down how to write magnetic messaging that actually sells (without sounding like everyone else online). If you’ve ever struggled to describe what you do without slipping into generic coach-speak, this one’s for you.We talk about:Why broad messaging = cold audience (and how to fix it)The 3-part messaging framework I use in every launch (Empathy, Transformation, Point of View)Real examples of what to say (and what to skip)How to attract the right people without attracting desperationPlus: I’m giving you access to my messaging tool (usually only inside LYOW!) to help you audit and upgrade your copy today: https://ginger-wire-5ca.notion.site/The-Warm-Up-Offer-Messaging-Template-18f109dd21048055adbef328c7719e20?source=copy_linkJoin Launch Your Own Way: ⁠⁠⁠https://cominguproses.co/lyow⁠⁠⁠Get The Squig, my weekly newsletter: ⁠⁠⁠https://cominguproses.co/pages/the-squig⁠⁠⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠⁠https://www.speakpipe.com/1800WARMUPCreative campaign ideas and examples from breators and brands to use in your next launchA running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more.You'll learn what they did, why it works, and how to apply it.Sign up, it's 100% free ↓https://cominguproses.co/pages/campaignHow Hot Is Your Audience?You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying?By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customersTake the free quiz ↓https://cominguproses.co/pages/hotquiz

Let’s break this all the way down. This episode isn’t just a “look what I did” moment... it’s the full debrief on how I actually got there.I hit $100K in my latest launch… not because I had the biggest audience or ran some flashy funnel… but because I gave myself space to warm people up properly. In this episode, I’m sharing what I did differently this time, what actually moved the needle, and what I’ll never skip again.Here’s what we get into:Why starting earlier (even by accident) changed everythingThe free workshop that built my waitlist without burning me outMy low-key DM strategy that turned into goldmine-level messagingWhat it really looks like to work in public and get people invested earlyThe mindset work I did behind the scenes that made $100K feel inevitableIf your launches feel rushed, quiet, or just… flat, this is the episode I wish I had sooner. This is proof that slower, softer, trust-first launches work. And that warm-up is the whole game.Join Launch Your Own Way: ⁠⁠⁠https://cominguproses.co/lyow⁠⁠⁠Get The Squig, my weekly newsletter: ⁠⁠⁠https://cominguproses.co/pages/the-squig⁠⁠⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠⁠https://www.speakpipe.com/1800WARMUP

In this Q&A episode, I'm answering questions about building momentum before a launch... especially when your audience is small, cold, or you’re worried you’re talking about your offer way too much. If you’re gearing up to launch and wondering how to get people paying attention without feeling like a total nag, this one’s for you.Q1: How to Build a Waitlist from Zero (Even with a Small or Cold Audience)Q2: Should You Push the Launch or Wait?Q3: Is Nurturing Just Nagging?Join Launch Your Own Way: ⁠⁠https://cominguproses.co/lyow⁠⁠Get The Squig, my weekly newsletter: ⁠⁠https://cominguproses.co/pages/the-squig⁠⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠https://www.speakpipe.com/1800WARMUP

This one's for the creative business owners who feel like they've lost their spark a bit. Maybe you’ve taken a break, had a life season shift, or things just aren’t flowing the way they used to. In this solo episode, I’m pulling back the curtain on what it’s really like to rebuild momentum when you’re in a low season... and the small shifts I’ve made that are actually working.We talk about:Letting go of perfection and “all or nothing” energyHow to create content when you don’t feel like an expertWhat’s helping me feel like me again in businessWhy rebuilding confidence is the secret ingredient to your next growth spurtThis isn’t a rah-rah “get back on the horse” episode. It’s gentle, honest, and real. If you’ve been feeling stuck or creatively flatlined… this one’s for you.Join Launch Your Own Way: ⁠⁠https://cominguproses.co/lyow⁠⁠Get The Squig, my weekly newsletter: ⁠⁠https://cominguproses.co/pages/the-squig⁠⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠https://www.speakpipe.com/1800WARMUP