The Warm Up with Kelsey McCormick

What if you could sell out your first launch without a big public campaign, an elaborate sales funnel, or even a traditional sales page?That's exactly what Olivia from Olive Street Studio did when she launched her first course using Instagram Close Friends — filling 10 beta spots in around three hours.In this episode of The Warm Up, Olivia shares how she went from running a design studio to building educational offers, and how a small, engaged community became the foundation for a repeatable launch strategy that eventually contributed to a $100K launch.We're getting into the actual process: how she invited people into Close Friends, shared valuable behind-the-scenes content, involved her audience in developing the course, and built demand before opening enrolment.We talk about:How Olivia filled her first 10 beta spots through Instagram Close FriendsWhy she spent weeks providing free value before introducing her offerUsing polls, questions and conversations to build something people actually wantLaunching a beta offer before the course was fully recordedHow she grew from 10 students in her first round to 43 in a later roundWhy showing up consistently between launches matters just as much as the launch itselfIf you've been putting off launching because you think you need a huge audience, a complicated funnel, or everything perfectly finished, this episode offers a very different way to approach it.Sometimes your next launch starts with a conversation, not a campaign.Join Launch Your Own Way: ⁠⁠⁠⁠⁠⁠https://cominguproses.co/lyow⁠⁠⁠⁠⁠⁠Get The Squig, my weekly newsletter: ⁠⁠⁠⁠⁠⁠https://cominguproses.co/pages/the-squig⁠⁠⁠⁠⁠⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠⁠⁠⁠⁠https://www.speakpipe.com/1800WARMUP⁠⁠⁠⁠⁠⁠Creative campaign ideas and examples from breators and brands to use in your next launch⁠⁠⁠A running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more.You'll learn what they did, why it works, and how to apply it.Sign up, it's 100% free ↓⁠⁠⁠https://cominguproses.co/pages/campaign⁠⁠⁠⁠⁠⁠How Hot Is Your Audience?⁠⁠⁠You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying?By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customersTake the free quiz ↓⁠⁠⁠https://cominguproses.co/pages/hotquiz

We’re in the Wild West of marketing — where newcomers are making multi-six figures on digital products, longtime experts are watching what used to work stop working, and AI has made everything sound exactly the same. So how do you actually launch in a moment like this?In this special episode, I’m hosting my annual Launch Roundtable with four brilliant Launch Your Own Way students: Amanda Millien (copywriter, Millien Media), Bryn Smith (brand + social strategist, Grey & Gold Creative), Nikki Maffey (Buzz & Banter Studios), and Lola Adewuya (founder of self-centered + The Brand Doula).We get honest about the good, the bad, and the messy middle of launching — and where campaigns are heading next. We cover why “post and pray” doesn’t cut it anymore, how to weave real storytelling into a launch (without the generic “build in public” stuff), why small businesses can run campaigns as creative and bold as the big brands, and how to make marketing feel like a creative practice instead of another to-do list.Plus: how to know if you’re ready to launch (spoiler: ready is a decision, not a feeling), how to craft an offer that’s recognizably yours in the age of AI, why you should launch at least twice, and how to run a campaign for two different audiences without splitting yourself in two.Whether you’re prepping your first launch or your fifteenth, this one will remind you why trying is cool again. 🌹🚀 Doors are OPEN for Launch Your Own Way!Ready to build an audience that's excited to buy and a launch strategy that actually works for you? Come join us!Explore Launch Your Own Way → ⁠https://cominguproses.co/lyow

We're bringing a guest podcast to your feed today! Kelsey guested on Sara from Between The Lines Copy's podcast Point of the Story. On it, they discussed why the warm up is so important, ways to do it, why there's no one-size-fits-all advice when it comes to launch campaigns, and why now is the most important time to start campaigning your offers.Listen and make sure you check out more of Sara's podcast: https://open.spotify.com/show/34IOf0EUcVdln4X5hQbEYZ?si=cc712c5db42c41a5🚀 Doors are OPEN for Launch Your Own Way!Ready to build an audience that's excited to buy and a launch strategy that actually works for you? Come join us!Explore Launch Your Own Way → https://cominguproses.co/lyow

After 10+ years of launching — from my agency days to building a six-figure launch and helping hundreds of creatives bring their offers to life — I've learned a thing or two about what actually makes a launch work.And spoiler: it's not just having an incredible offer or the perfect launch plan.In this solo episode, I'm sharing five of the biggest (and sometimes most uncomfortable) lessons I've learned about launching, selling, and showing up for your business. The stuff that doesn't always make it into those shiny success stories online.We're talking:Why a brilliant offer isn't enough to sell out your launchWhy your first launch doesn't need to be a massive successThe gap between having a strategy and actually executing itThe uncomfortable truth about self-sabotage and consistencyWhy YOU are always your best case studyIf you've been over-perfecting behind the scenes, avoiding visibility, or ready to give up after one quiet Instagram post... this one's for you.🚀 Doors are OPEN for Launch Your Own Way!Ready to stop winging your launches and start building a repeatable way to sell your offers? Come join us for the latest intake!Explore Launch Your Own Way → https://cominguproses.co/lyowGet The Squig, my weekly newsletter: ⁠⁠⁠⁠⁠https://cominguproses.co/pages/the-squig⁠⁠⁠⁠⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠⁠⁠⁠https://www.speakpipe.com/1800WARMUP⁠⁠⁠⁠Creative campaign ideas and examples from breators and brands to use in your next launch⁠⁠A running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more.You'll learn what they did, why it works, and how to apply it.Sign up, it's 100% free ↓⁠⁠https://cominguproses.co/pages/campaign⁠⁠⁠⁠How Hot Is Your Audience?⁠⁠You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying?By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customersTake the free quiz ↓⁠⁠https://cominguproses.co/pages/hotquiz

What does it actually look like to show up online as an introvert, a perfectionist, and a recovering overthinker... without it feeling icky or forced?In this episode, I'm joined by current Launch Your Own Way student Bryn Smith, the brand strategist + social media storyteller behind Grey & Gold Creative. Bryn went from burnt-out corporate marketer to building a brand people instantly recognise — all on the back of one idea: being "confidently messy."We get into the good stuff: how she found her point of view (by accident), her "plotlines" method for weaving your real life into your content, why blending the personal + professional beats hyper-niching, and the mindset shifts that finally made launching feel light instead of heavy. If you've ever morphed into a totally different "sales person" the second you had something to sell, this one's for you.Grab Bryn’s free resources to help bring your brand + content to life ↓Messy Middle Content Swipe FileBrand World Vision PlannerJoin Launch Your Own Way: ⁠⁠⁠⁠⁠https://cominguproses.co/lyow⁠⁠⁠⁠⁠Get The Squig, my weekly newsletter: ⁠⁠⁠⁠⁠https://cominguproses.co/pages/the-squig⁠⁠⁠⁠⁠Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠⁠⁠⁠https://www.speakpipe.com/1800WARMUP⁠⁠⁠⁠Creative campaign ideas and examples from breators and brands to use in your next launch⁠⁠A running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more.You'll learn what they did, why it works, and how to apply it.Sign up, it's 100% free ↓⁠⁠https://cominguproses.co/pages/campaign⁠⁠⁠⁠How Hot Is Your Audience?⁠⁠You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying?By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customersTake the free quiz ↓⁠⁠https://cominguproses.co/pages/hotquiz