DiscoverThe Profitable Online Coach - Make money online, Work from home, Side hustle, Online business, High ticket sales
The Profitable Online Coach - Make money online, Work from home, Side hustle, Online business, High ticket sales
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The Profitable Online Coach - Make money online, Work from home, Side hustle, Online business, High ticket sales

Author: Janelle Light - Online business coach, Entrepreneur, High ticket sales coach

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Do you wish you had the step by step formula to grow your online coaching business without social media?


Do you ever think to yourself, “I wish someone would just tell me exactly what to do” 


Feeling burnt out, overwhelmed, overthinking and stuck or like you don’t have enough time or energy to figure it all out on your own?


Do you wish someone would just make it simple? Just hand you a simple step by step guide to qualifying leads and converting them to paying clients?


Maybe you just want a side hustle that earns good money?


Do you want a comfortable lead generation strategy that works and an authentic way to sell your coaching?


If the answer is yes, this podcast is for you!


This podcast will help you create more confidence and cash in your business through learning what actually works in lead generation and sales for coaches. Finally achieve financial stability so you can invest in your business, hire helpers, and be able to focus more on having an impact on your clients. All without having to become an influencer or go viral on social media.


Hey, I'm Janelle. A business coach, sales pro, Harvard grad and weiner dog mom!  Since 2010, I’ve helped coaches sell their programs and 1-1 coaching. Selling coaching is unlike any other type of sales out there. In order to succeed you need a specific blueprint based on your personal style, subject matter and brand.


So, grab your notebook and pen and change into your favorite pair of comfy pants cause it's time to transform your coaching business!

19 Episodes
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Are you struggling to make money online as a coach? Have you started your online business, but you're overwhelmed, overthinking and feeling stuck because you don't know what you don't know? Maybe you're asking yourself, "How do I get clients without social media?" or "How do I attract paying clients?" You know you have something meaningful to offer, but you need a simple roadmap and someone to tell you exactly what to do. If you're saying, "I need to make money," this episode is for you. You don't have to rely on social media, algorithms, or posting every day to build a coaching business from home. But you do need to understand how to attract clients, get found, create opportunities to connect with potential clients, and turn those conversations into income. In this episode, we'll look at three important steps to help you get unstuck and start building toward $100K in your coaching business: Get clear on what you offer: Identify who you help, what problem you solve, and how to communicate the value of your coaching so people understand why they should work with you. Learn how to attract clients without social media: Explore ways to get in front of potential clients, build relationships, and create opportunities for lead generation without depending on social media algorithms. Learn how to sell your coaching: Understand how to have conversations with potential clients, discover what they really need, communicate your offer, and comfortably ask for the sale. We'll also break down what it takes to make $100K so you can stop looking at that number as an overwhelming goal and start thinking about the actual steps, clients, and income needed to get there. If you've been struggling with consistency, discipline, and daily execution, or you don't have enough time and energy to figure it all out on your own, this episode will help you focus on what matters. You want to work from home, build something meaningful, have an impact, create financial freedom and security, and enjoy more freedom and flexibility. Maybe you want multiple streams of income, more time with family, or a business that can support you well into retirement. You don't need to keep overthinking, guessing, or trying to figure everything out alone. You need simplicity, a step-by-step approach, and a clear understanding of how to get clients and make money online. It's time to get unstuck, build your coaching business without social media, and start creating the income and financial freedom you want.
What if your fear of selling isn't just something you feel? What if your potential clients can actually hear it in your sales calls? If you're a coach trying to build an online business, get more clients, make more money, or eventually reach that $100K goal, you already know that sales is part of the equation. But maybe you're thinking: “Sales scares me.” “I don't want to be salesy.” “What if they say no?” “I don't want to pressure people.” And that fear can show up in some surprisingly subtle ways. You might think you're being helpful, respectful, or non-confrontational when what's really happening is that you're backing away from the sale. In this Halloween episode, we're looking at five ways your inner fear of sales can come through on your phone calls—and what to do about it. In this episode, you'll learn how to recognize when you're: Talking too much because you're uncomfortable with silence Coaching instead of selling on your discovery calls Discounting yourself before your prospect even objects to your price Avoiding the hard questions that uncover the real pain and urgency Failing to ask for the sale because you're afraid of hearing “no” And here's why this matters: You can have a great coaching offer. You can know your niche. You can have people finding you through your lead generation, content, website, referrals, or even without social media. You can get someone onto a discovery call… …and still not close the sale. Sometimes the problem isn't your offer. Sometimes it isn't your leads. Sometimes it isn't even your sales script. Sometimes it's what you're communicating without realizing it. Your prospect can feel when you're uncertain about your value. They can feel when you're nervous about your price. They can feel when you're trying too hard to prove yourself. And they can feel when you're afraid to actually ask them to become a client. Your fear is giving you clues One of the most valuable things you can do is listen to yourself on your next few sales calls. Where do you get uncomfortable? When you ask about the problem? When you uncover the pain–pleasure gap? When you talk about your coaching offer? When you state your price? When you handle objections? Or when it's time to actually close the sale? Pay attention. Because your behavior on the call may tell you exactly what you need to work on. And you don't need to fix everything at once. If you're talking too much, practice asking a question and letting the prospect answer without jumping in. If you're overcoaching, stay in discovery instead of giving away the solution. If you apologize for your price, practice stating the investment confidently and then being quiet. If you're avoiding difficult questions, prepare three questions before your next sales call. And if you're not asking for the sale, make that your goal with every qualified prospect. You don't have to become fearless to get better at sales. You just need to stop letting your fear run the sales conversation. Selling coaching doesn't have to mean being pushy, manipulative, or “salesy.” It's about understanding where someone is, where they want to go, identifying the gap, communicating how you can help, and giving them the opportunity to make a decision. If you're serious about building an online business, getting paying clients, creating financial freedom, working from home, or building a business that can eventually generate $100K or more, learning to sell confidently is a business skill—not a personality trait. And the good news? It's learnable. You don't need to eliminate fear. You need to recognize it, understand how it's showing up, and practice doing something different. 🎃 Your homework: Listen to your next sales call for the places where you pull back, overexplain, avoid, apologize, or fail to ask. Then choose ONE behavior to change. Because sometimes the difference between another “great conversation” and a paying client is simply having the courage to stay in the conversation long enough to ask for the sale.
Sales Is Scary Until You Know Exactly What to Say If you’re a coach who is great at coaching but struggles when it comes to selling your coaching, this episode is for you. Maybe you want to work from home and build an online business, but getting clients feels harder than it should. Maybe you’re thinking: “I don’t know what I don’t know.” “Just tell me exactly what to do.” “I’m overwhelmed, overthinking and I’m stuck.” “How do I get clients without social media?” Or maybe you simply think… “Sales scares me.” I get it. But what if sales doesn’t have to feel scary, pushy, or salesy? What if you simply need a sales process and some clarity around exactly what to say? In this episode, I’m breaking sales down into three simple stages: 1. ATTRACT Sales actually starts before the sales call. Your lead generation—whether that’s content, your website, emails, advertising, or another marketing strategy—needs to speak the language of the person you want to work with. When your ideal client sees their own problems, frustrations, wants, and words reflected in your marketing, they think: “She gets me.” That feeling of being understood is a huge part of the sales process. If your ideal client is saying, “I need to make money,” “I want to work from home,” “I want to make $100K,” or “I don't have enough time or energy to figure it all out on my own,” those are the kinds of words you want showing up in your marketing. You don't need to guess what your audience wants to hear. Listen to what they're already saying. 2. DISCOVER Once someone becomes a lead, your job on the discovery call isn't to give them a free coaching session. It's to understand what's really going on. Where are they now? Where do they want to be? What's getting in the way? What have they already tried? And most importantly: what is the gap between where they are and where they want to go? That's where you uncover the pain–pleasure gap. You want to understand both sides—the problem they're experiencing now and the result they want badly enough to invest in solving it. And then you reflect what you've heard. For example: “So what I'm hearing is that you're overwhelmed because you don't have a clear roadmap, and you're tired of trying to figure everything out on your own. Is that right?” That is what creates trust. Not a clever sales pitch. Being understood. 3. CLOSE Once you understand the current situation, the desired outcome, and the gap between the two, you can connect the dots. You explain what you believe would help and why. Then you ask: “Would you like to move forward?” That's selling. You don't have to convince someone. You don't have to manipulate them. You don't have to become a different personality. You simply need to determine whether there's a problem you can help solve, whether they want to solve it, and whether your offer is the right solution. And yes, sometimes you'll hear: “It's too expensive.” Instead of immediately defending your price or offering a discount, get curious. You might ask: “Is the investment itself the concern, or are you unsure whether this is the right solution for you?” That question can tell you a lot. Because sometimes the objection isn't actually about money. Sometimes they're not convinced the solution will get them where they want to go. Sales Doesn't Have to Be Scary If you want to build an online business, get clients, create financial freedom, and eventually make $100K or more from your coaching, learning how to sell is part of the job. But you don't need to become a “salesperson.” You need to learn how to communicate the value of what you do, understand your clients, and confidently invite the right people to work with you. Attract. Discover. Close. That's the framework. And the next time you think, “Sales scares me,” remember: The scariest thing isn't selling. It's having an amazing business and never asking anyone to buy.
Why Your Income Doesn't Match Your Level of Talent You're talented. You're knowledgeable. You know you can help people. So why doesn't your income match your level of talent? If you're trying to make money online, build an online business, work from home, get clients, make $100K, create financial freedom, or build multiple streams of income, you may be assuming that you simply need to become better at what you do. But what if you're already good enough? What if the missing piece isn't your talent—but a business skill you haven't learned yet? In this episode, we're talking about why some incredibly talented coaches, consultants, experts, and helping professionals struggle to make money while people with less expertise sometimes build highly profitable businesses. The people making the most money aren't necessarily the most talented people. They're often the people who have identified the skills they don't have—and learned the skills their particular business requires. That might be: Sales Lead generation Getting clients Creating an effective offer Marketing Messaging Pricing Closing sales Handling objections Producing long-form content Creating content that gets found Building trust Follow-up Consistency and execution Building systems Knowing when to outsource or get help If you've ever thought: “I don't know what I don't know.” “Just tell me exactly what to do.” “How do I get clients without social media?” “I'm overwhelmed, overthinking and I'm stuck.” “I need to make money.” “Sales scares me.” “How do I attract paying clients on autopilot?” You're not alone. The problem may not be that you need more talent. It may be that you're missing a specific business skill that's preventing your talent from turning into income. We'll look at why being an amazing coach doesn't automatically make you good at sales, why expertise doesn't automatically generate leads, why you don't necessarily need social media to build a successful online business, and why the right long-form content, sales strategy, or lead-generation strategy can be far more valuable than simply creating more content. You'll also learn how to identify the one skill gap that's currently limiting your income, so you can stop trying to learn everything and focus on the skill that could actually move your business forward. Because you don't need to know everything. You need to know what you don't know—and what matters most for the business you're trying to build. If your goal is to work from home, make money online, build a side hustle, create extra income, get more clients, make $100K, achieve financial freedom, or build a meaningful online business, this episode will help you think about your business differently. Your current income isn't a verdict on your talent. It's information. And once you identify what's missing, you can learn it, hire for it, outsource it, partner with someone who has it, or choose a business model that doesn't depend on it. You don't need another complicated roadmap. You need clarity about the skills that will actually help you turn your expertise into paying clients, income, and financial freedom. Talent gets you good at what you do. Business skills help you get paid for it.
3 Questions to Break Your Money Ceiling and Build an Online Business That Creates Financial Freedom What if building an online business isn't really about making as much money as possible—but about creating the right amount of income to build the life you actually want? If you've been thinking, “I need to make money,” “I want to work from home,” “How do I make money online?” “I want to make $100K,” or “I need another stream of income,” this episode will help you step back and get clear on what you're really trying to create. Before you start another side hustle, buy another online business course, try to figure out social media, or spend hours searching for how to get clients, there are three questions you need to answer. Because you don't need to build a million-dollar business if what you really need is an additional $5,000 a month. You don't need to become an influencer if your goal is simply to create independent income, financial freedom, and more flexibility. And you don't need to figure everything out on your own. In this episode, we'll explore: How much money do you actually need? Most people know they want to make more money, but they haven't actually figured out how much money they need. We'll talk about some of the basic financial principles that can help you get clear: understanding your expenses, creating a budget, reducing unnecessary spending, building a surplus, saving for emergencies, investing for retirement, and deciding how much income you actually need to support the life you want. Because if every dollar you earn goes back out the door, simply making more money won't necessarily create financial freedom. You'll learn why knowing your personal financial number can also completely change the way you approach an online business or side hustle. Maybe you don't need a six-figure business. Maybe you need an extra $2,000, $5,000, or $10,000 a month. And once you know your number, you can figure out exactly what kind of business, offer, clients, and sales strategy could help you get there. Why are you creating a business? This is the question almost nobody asks. We immediately start asking: What online business should I start? How do I get clients? How do I make money online? Do I need social media? What should I sell? How do I create multiple streams of income? But before any of that, you need to ask: What is this business actually for? Do you want to work from home? Do you want more flexibility? Do you want to stay home with your kids—or your dog? Are you trying to save money to buy a home? Are you trying to catch up on retirement? Do you want to escape a job that's burning you out? Are you reinventing yourself in midlife? Do you need an income of your own? Do you want to create financial independence? Do you want to build something meaningful and have an impact? Your answers determine what kind of business you actually need. Your online business should be a vehicle for the life you want, not another source of overwhelm. Does your current day-to-day life reflect what you want to achieve? This one can be uncomfortable. If someone looked at how you're spending your time, energy, money, and attention, would they be able to see the life you say you want? We can say we want financial freedom while spending every dollar we earn. We can say we want to build an online business while spending hours consuming information instead of taking action. We can say we want to make $100K while avoiding sales because sales scares us. We can say we want to work from home while never creating the time or energy to build the business. And we can say we want more freedom while building a business that requires us to be online all day. This episode is about getting honest about that gap—and using that clarity to make different decisions. From $80K in Debt to $800K+ in Net Worth I'll also share how I went from approximately $80,000 in debt to more than $800,000 in net worth in about 10 years, and how getting these questions right changed the way I thought about money, income, business, saving, and investing. Creating independent income through business was an important part of that journey. Because while financial education can help you manage the money you have, there is also tremendous power in learning how to increase your earning capacity. That might mean starting an online business, building a coaching business, creating a side hustle, adding another income stream, or developing a business that eventually replaces your employment income. You don't have to know everything right away. You don't have to have the perfect business idea. And you don't have to become a social media expert. You can start by getting clear about how much money you need, why you want to create a business, and what kind of life you're actually trying to build. If you've been saying: “I don't know what I don't know.” “Just tell me exactly what to do.” “How do I get clients without social media?” “I'm overwhelmed, overthinking and I'm stuck.” “I need to make money.” “I don't have enough time or energy to figure it all out on my own.” This episode is for you. Because creating financial freedom, multiple streams of income, an online business, and a more abundant life doesn't have to start with doing more. It can start with getting clear. Clarity breeds results. And the goal isn't simply to build a prosperous business. The goal is to build a prosperous life.  
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