IPA Podcast

Kathryn Saxon, VP, Insights at WPP Media, joins the IPA Making Sense Podcast to discuss how audience intelligence is evolving in the era of AI, how insight and creativity intersect and what skills young strategists will need in order to thrive in a rapidly changing industry.

In a special edition of the IPA Effectiveness Files, Laurence Green explores the stories behind this year's IPA Effectiveness Awards. He chats to Nationwide's Richard Warren about their Gold-winning paper, and to Stephanie Simon and Oli Moore - authors of the Grand Prix-winning Currys paper - before diving into the key themes from the Awards with Les Binet. You can download all of this year's papers from our website: https://ipa.co.uk/awards-events/effectiveness-awards/

PHD's Louise Twycross-Lewis joins the IPA Making Sense Podcast to discuss her belief in the power of research, how insight is evolving in an AI-driven world and how it can fuel creativity.

Brompton Bicycle Managing Director Will Butler-Adams joins the IPA Effectiveness Files to talk about their journey to becoming Britain's biggest bike manufacturer, how they've set out to create urban freedom for happier lives, and what bicycle design can teach us about marketing.

Emily Crabtree, Global Marketing Director at IMA, and Patrick Ryan, Founder of 300 Consultancy, join the IPA New Business Diaries to discuss the state of new business in 2026, the 'age of more' and how to drive sustainable growth for the agency and the client.