Chain Pod

The final instalment of our NYC takeover, and this one's the absolute tea. ☕ After a week in New York, Adele and Shelby share the culture shock: ads that feel like satire, 90-day agency contracts, and a US agency that puts around 80% of client effort into affiliate marketing and treats Meta as a middle- and bottom-of-funnel channel only. They also cover why Australia doesn't have TikTok Shop yet, what one Instagram story taught Shelby about affiliate links and why it's time for Aussie brands to be early adopters. 🤎 That's a wrap on our NYC takeover. Thanks for coming along for the ride. Stay tuned, because there's a top-secret idea in the works, and you'll hear about it soon. 🤎 If you enjoyed the series, we’d be so grateful if you hit follow and left a review. It helps more Aussie brands and agencies find us so we can continue sharing our knowledge with you! 💌 Links & resources: 30% OFF THE META ADS MASTERCLASS. Watch Chain’s 26x SOLD-OUT Meta Ads Masterclass On-Demand, 30% off with code: BFCM30 https://www.chainacademy.com.au/offers/QxW6Eo8j/checkout Connect With Us: Instagram: @chainsocial Instagram: @chainpod Web: https://chainsocial.com.au/chain-pod/ Email: [email protected] Training: www.chainacademy.com.au

Welcome to episode two of our New York City takeover, recorded straight from the Meta Agency Summit. 🗽 Adele and Shelby sat in a room full of agencies and walked out more optimistic than they walked in. They cover the move from media buyer to orchestrator, why consulting beats building your own tech, why agencies will get leaner and why human messiness is about to become your biggest advantage. If you're an agency owner, a freelancer or a brand working with one, this one's for you. Don't be scared of change. 🤎 Next up is our final NYC episode: a quick one on everything we saw and learned about how Americans shop and consume. 💌 Links & resources: 30% OFF THE META ADS MASTERCLASS. Watch Chain’s 26x SOLD-OUT Meta Ads Masterclass On-Demand, 30% off with code: BFCM30 https://www.chainacademy.com.au/offers/QxW6Eo8j/checkout Connect With Us: Instagram: @chainsocial Instagram: @chainpod Web: https://chainsocial.com.au/chain-pod/ Email: [email protected] Training: www.chainacademy.com.au

Welcome to our NYC mini series 🗽🤎 Meta invited Chain to New York for its Agency Summit, and we were one of only three Australian agencies there. The day after, Shelby and Adele sat down in an iconic New York studio to tell you everything while it was still fresh: the new features, the big themes and what the next 6–12 months look like for anyone running ads. In this episode: 💫 Meta Ads Creative Studio: deeper creative analysis, performance by demographic, and industry benchmarking 💫 Optimising for margin, lifetime value and profit, not just CPA 💫 Why your signal back to Meta matters more than ever (and how to fix it if you're a service business) 💫 Live shopping coming to Instagram, and running your lives as ads 💫 Incremental vs standard attribution, explained simply 💫 Reviews and sentiment showing up in ads, and why community-led brands will win 💫 The Meta MCP, AI and the "orchestration era," and why your media buyer is now the coach 💫 What US agencies told us over dinner (spoiler: it blew our minds)Stay tuned for Part Two! 💌 Links & resources: 30% OFF THE META ADS MASTERCLASS. Watch Chain’s 26x SOLD-OUT Meta Ads Masterclass On-Demand, 30% off with code: BFCM30 https://www.chainacademy.com.au/offers/QxW6Eo8j/checkout Connect With Us: Instagram: @chainsocial Instagram: @chainpod Web: https://chainsocial.com.au/chain-pod/ Email: [email protected] Training: www.chainacademy.com.au

If they didn't buy during your November sale, why would they buy the week after at full price? In our final Black Friday episode, Adele and Shelby unpack the post-sale hangover, and what to do when sales fall off a cliff after BFCM. In this episode: Why a new product drop is the best cure for the post-sale slump Treating early December as a rebuild: excluding November visitors and shifting budget to add-to-cart and checkout campaigns Gifting angles and shipping cut-off urgency across email, abandoned carts and your site Free express upgrades and gift card offers that bring customers back in January Why January is the "graveyard month", and why cheap ad costs make it the perfect time to build audiences That's a wrap on our Black Friday series. Next up: Our exclusive NYC Takeover, three-part series. 💌 Links & resources: 30% OFF THE META ADS MASTERCLASS. Watch Chain’s 26x SOLD-OUT Meta Ads Masterclass On-Demand, 30% off with code: BFCM30 https://www.chainacademy.com.au/offers/QxW6Eo8j/checkout Connect With Us: Instagram: @chainsocial Instagram: @chainpod Web: ⁠⁠www.chainsocial.com.au⁠/chain-pod Email: [email protected] Training: www.chainacademy.com.au

Creative is more than half the outcome on Meta, and in November every feed looks the same. Adele runs through the Black Friday creative types that keep winning: simple offer statics with your logo on them (yes, your logo), cart screenshots showing the savings, text message exchanges, founder and employee content, pack an order with me, and creator content like unboxings, try-ons and demos. Meta is pushing paid partnership ads harder than ever, so if they're not in your mix, you'll fall behind. We also get into refreshing last year's winners with a sale banner or a green screen founder callout, why only 1 in 10 creatives will be a winner, and why 30% of your creative should be outside the box. Plus scroll-stopping hooks that still fit your brand, sale-specific brand kits, and why urgency matters now that shoppers are holding out for the final offer. Our biggest rule: don't cheapen what you've built for a short-term win. No more Microsoft Paint scribble ads, unless that's genuinely your brand. 💌: Links & resources 🔗 Want this taught properly, in a room, with your own account open? Final Meta Masterclass of the year is almost sold out for Brisbane: ⁠JOIN HERE⁠ https://www.eventbrite.com.au/e/1989065789320?aff=oddtdtcreator Connect With Us: Instagram: ⁠@chainsocial⁠ Instagram: ⁠@chainpod⁠ Web: ⁠www.chainsocial.com.au⁠ Training: ⁠www.chainacademy.com.au