Visibility With Lauren Cobello

Being the best at what you do is no longer enough. If AI can’t find you, verify you, or recognize your authority, you could be invisible.In this episode of The Visibility Podcast, Lauren Cobello sits down with Tony Guarnaccia, founder of Guestify and AIVZ, to break down how AI is changing visibility, search, PR, personal branding, and the way people discover experts.Tony has spent decades studying one question: Why do some people get chosen while others don’t? His answer is surprising. Being the most knowledgeable or having the best product does not automatically make you the person people trust.Tony shares the personal story behind that realization. His parents owned an Italian bakery that eventually went out of business, forcing his family to lose almost everything. Years later, Tony started his own online bakery, used early SEO strategies to grow it, and even landed major clients. But that business eventually failed too.Chapters0:00 Why Being The Best Isn’t Enough4:42 The Business That Failed8:13 How AI Changed Search12:05 How To Build Authority15:23 Expert Vs. Authority19:48 The Three-Part AI Strategy24:31 Meet AIVZ And Guestify29:35 The Podcast Authority Score34:07 What AI Actually Reads39:49 The Three Steps To StartWhat You’ll Learn💡 Why expertise alone does not create authority🔎 How AI is changing the way people search🤝 Why third-party trust signals matter🎙️ How podcast interviews can compound over time🧠 How AI decides which information to surface📈 Why your website needs to answer real customer questions🚀 How to map content around the buyer journey📊 Why proprietary data can make your content more valuable🌐 How media, Wikipedia, and podcasts can strengthen authority⚙️ What businesses can do now to improve AI visibility👤 GUESTTony Guarnaccia - https://www.linkedin.com/in/tonyguarnacciahttps://aivz.ai/https://guestify.ai/why-guestify📸 Follow the HostLauren on Instagram: https://www.instagram.com/lauren_cobello/Website: https://leveragewithmedia.com/🎧 LISTEN TO THE PODCAST🍏 Apple Podcasts:https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267🎵 Spotify:https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b#TheVisibilityPodcast #LaurenCobello #TonyGuarnaccia #AIVZ #Guestify #AIVisibility #AEO #PersonalBranding #DigitalMarketing #SEO #PodcastMarketing #PR #Entrepreneurship Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it really take to build a great team?It is easy to talk about leadership when everything is working. It is much harder to talk about the painful parts: firing the wrong people, learning from mistakes, building trust, and remembering to appreciate the people who help carry the business every day.In this episode of The Visibility Podcast, Lauren Cobello sits down with Austin Netzley, Founder of Operations.com to discuss leadership, team building, coaching, business growth, and the hard lessons that come with becoming a better founder.Lauren opens up about how much her team means to her and how easy it can be to forget to say that out loud. She shares the reminder that appreciation should not wait for a big moment, a crisis, or a hard conversation. Sometimes the people doing great work need to hear it every single day.But building that kind of team did not happen by accident.Lauren and Austin talk about the difficult decisions that come with leadership, including the emotional weight of letting people go when they are not the right fit. Firing people is never easy, but sometimes it is part of protecting the culture, the mission, and the people who are truly aligned with where the company is going.This conversation is a reminder that strong teams are built through clarity, hard choices, gratitude, trust, and a willingness to keep growing as a leader.Watch until the end to hear why leadership is not just about building a business. It is about recognizing the people beside you and making sure they know how much they matter.CHAPTERS00:00 Why business owners chase visibility too early00:44 The right order to grow a business02:40 Why Austin started 2X04:18 The “Done by 10:30” routine07:05 How AI is changing business coaching15:01 Why teams need to learn AI17:04 Moving from operator to orchestrator18:04 Validating an offer before building it21:06 Why business owners need community24:04 Making operations work with AI29:06 The two-week vacation test33:02 Building a team around your strengths37:00 Showing appreciation to your team39:00 What entrepreneurship teaches you about yourself47:03 Why business owners struggle to ask for help49:03 Lauren’s story: selling her house to bet on her business53:27 Final thoughtsWHAT YOU’LL LEARN💼 Why building a great team takes hard decisions🧠 How leadership forces you to grow emotionally🤝 Why appreciation should be said out loud🔥 Why the right team does not happen by accident💬 How honest coaching can change a founder’s life🚪 Why firing the wrong people can protect the business❤️ Why strong leaders still feel the weight of hard calls📈 How better systems create more freedom🙌 Why gratitude matters inside a company culture⏳ What the two-week vacation test reveals about your business👤 GUESTAustin Netzley: https://www.instagram.com/netzley/?hl=enCompany: https://operations.com/Operations.com, 2X.co📸 Follow the HostLauren on Instagram: https://www.instagram.com/lauren_cobello/Website: https://leveragewithmedia.com/🎧 LISTEN TO THE PODCAST🍏 Apple Podcasts:https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267🎵 Spotify:https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b#TheVisibilityPodcast #LaurenCobello #Leadership #TeamBuilding #BusinessGrowth #Entrepreneurship #FounderLife #BusinessCoaching Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Miesha Tate became a world champion and still felt empty.For years, she believed that if she won the belt, became the best, and proved herself at the highest level, happiness would finally come. But when she got there, she realized the achievement she had chased could not fix what was happening inside.In this episode of The Visibility Podcast, Lauren Cobello sits down with Miesha Tate, former UFC and Strikeforce champion, Celebrity Big Brother winner, certified behavior change coach, and host of Built for Growth, to discuss identity, fame, purpose, women’s health, burnout, hormones, motherhood, and what it really means to show up for yourself.Miesha opens up about her early years in wrestling, how she found MMA, and what it felt like to become part of the first generation of women fighting their way into the sport.Chapters0:00 Chasing Happiness1:27 Leaving The UFC3:48 The Happiness Trap6:29 UFC And Big Brother11:11 Choosing Wrestling13:02 Discovering MMA15:49 Turning Pro17:38 Fighting Ronda Rousey21:18 Fame And Validation25:55 Losing Herself33:34 Women’s Hormone Health45:58 Fertility And Miscarriage53:44 Helping Women HealWhat You’ll Learn🥊 How Miesha Tate became one of the defining women in MMA🏆 Why becoming champion did not bring the peace she expected🧠 How fame and external validation can affect identity💔 Why success can still leave people feeling broken insid📺 What surprised Miesha most about Celebrity Big Brother💪 How wrestling helped her learn to do hard things🔥 Why she believes happiness is not the real goal🌙 How women’s hormones affect energy, mood, and performance🤰 What Miesha learned through fertility, pregnancy, and miscarriage🧘 Why showing up for yourself starts with listening inward👤 GUESTMiesha Tatehttps://www.instagram.com/mieshatate/https://www.youtube.com/playlist?list=PL4Oc_nx8stVnVBZB7S57Aqf6d04fvztbUhttps://podcasts.apple.com/us/podcast/built-for-growth-by-miesha-tate/id1768061788https://www.threads.com/@mieshatate📸 Follow the HostLauren on Instagram: https://www.instagram.com/lauren_cobello/Website: https://leveragewithmedia.com/🎧 LISTEN TO THE PODCAST🍏 Apple Podcasts:https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267🎵 Spotify:https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jeff Iverson went from addiction, homelessness, and drug court to building recovery programs that now help hundreds of people every night in Las Vegas.In this episode of The Visibility Podcast, Lauren Cobello sits down with Jeff Iverson, entrepreneur, recovery leader, and founder of Freedom House, Crossroads, and the Shine a Light Foundation, to discuss addiction, recovery, homelessness, purpose, vulnerability, and what it really takes to create lasting change.Jeff opens up about his early addiction, growing up in a strict Christian home, hiding his drug use, and eventually becoming dependent on methamphetamine. After years of treatment attempts, homelessness, and repeated rock bottoms, a drug possession arrest led him into the Clark County District Court Drug Court Program, the program he says saved his life.But Jeff’s story did not stop at getting sober.Chapters0:00 Meet Jeff Iverson1:28 Addiction And Rock Bottom3:11 Loving Someone Through Addiction6:19 Drug Court Saved His Life11:49 The Day Everything Changed15:06 A Second Chance20:08 Shine A Light Foundation25:06 Building Better Recovery31:11 Helping Versus Enabling36:32 Vulnerability Builds Trust50:02 Life In The Vegas TunnelsWhat You’ll Learn💡 How Jeff turned his lived experience into recovery leadership🧠 Why addiction has no socioeconomic boundaries⚖️ How drug court became the turning point that saved his life🚪 Why one second chance can change everything🏠 How Freedom House became part of the same court system that helped him🤝 Why purpose is critical in long-term recovery🛑 The difference between giving a hand up and enabling❤️ Why families need healing too📊 Why treatment programs s🌟 How Shine a Light helps people living beneath Las Vegas👤 GUESTJeff Iversonhttps://www.instagram.com/jeffiverson/https://jeffiverson.com/📸 Follow the HostLauren on Instagram: https://www.instagram.com/lauren_cobello/Website: https://leveragewithmedia.com/🎧 LISTEN TO THE PODCAST🍏 Apple Podcasts:https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267🎵 Spotify:https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402bKeywordsJeff Iverson, Lauren Cobello, The Visibility Podcast, Freedom House, Crossroads Las Vegas, Shine a Light Foundation Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Shaan Patel failed his first SAT. Then he spent hundreds of hours studying, earned a perfect score, won over half a million dollars in scholarships, and built a business that has helped over 100,000 students do the same. In this episode of The Visibility Podcast, Lauren Cobello sits down with Shaan Patel, Founder & CEO of Prep Expert, Shark Tank entrepreneur, doctor, and author, to discuss test prep, entrepreneurship, college scholarships, PR, Shark Tank, immigrant family values, and how failure can become the foundation of a business. Shaan shares how his parents came to the United States from India with very little, worked odd jobs, and eventually bought a small motel in Las Vegas. Growing up in a public school system with a high dropout rate, Shaan learned early that education could change the trajectory of a family. Chapters 0:00 Meet Shaan Patel 0:43 Growing Up In Vegas 3:00 Struggling With The SAT 5:14 Building Prep Expert 7:05 Going On Shark Tank 9:32 Pitching The Sharks 13:51 Shark Tank Audition Story 15:44 Why Books Build Credibility 22:00 Doctor And Entrepreneur 27:41 Test Optional Challenges What You’ll Learn 🎓 How Shaan turned a low SAT score into a perfect score 🏫 Why strong students can still struggle with standardized tests 💰 How test prep can unlock major scholarship opportunities 🦈 What it is really like to pitch on Shark Tank 📚 Why Shaan believes every entrepreneur should write a book 📺 How local media helped Shaan get his first clients 🔥 Why PR creates credibility that ads cannot buy 🤖 How Wikipedia, Reddit, and media now affect AI search 📍 Why local scholarships can be easier to win 🚀 How failure can become your strongest brand story 👤 GUEST Shaan Patelhttps://www.instagram.com/shaanpatel/ Website: Prepexpert.com 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ Website: https://leveragewithmedia.com/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts:https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify:https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b SEO Keywords Shaan Patel, Lauren Cobello, The Visibility Podcast, Prep Expert, Shaan Patel Shark Tank, Mark Cuban, SAT prep, ACT prep, college scholarships Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.