The Game with Alex Hormozi

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Dr. Zyad bought an 18-year-old concierge medicine practice and grew it from $1.8M to $3M in 18 months with $600K in profit. But after losing $55K on a bad marketing agency, marketing is still the bottleneck standing between him and his $15M goal. In this episode of Scale or Fail, Alex explains why most physicians never scale and lays out the referral and event-based system that could bring in a year's worth of revenue from a single event. In this episode 00:00 Dr. Zyad’s concierge medicine practice 03:11 Building a referral offer worth talking about 06:10 Patient’s wow moments and the 90-day ask 08:21 Newsletter CTA and quarterly giveaway 10:10 Current sales process breakdown 13:11 Event-based lead generation playbook 17:23 One-day workshop funnel with Meta ads 22:28 Scaling roadmap review and next steps More Value: Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      In a world where anyone can make content with a single click, the message is no longer the only thing that matters. The messenger matters as well. In this episode, Alex explains what made Dolly Parton a once-in-a-generation superstar, the science behind the X Factor, and why the things most creators hide are exactly what would make them stand out. In this episode 00:00 What is the X Factor? 01:54 Dolly Parton’s X Factor 04:58 Breaking patterns to stand out 08:16 Embracing your authentic self, quirks and all 11:00 Becoming exceptional—with broad appeal More Value: Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Tina turned her son's recovery from autism, ADHD, and epilepsy into a $770K business with 72% margins. But she's still answering every DM. In this episode of Scale or Fail, Alex breaks down the belief holding most mission-driven founders back and the system that lets them help more people by doing less themselves. In this episode 00:00 Introducing Tina and her business model 04:55 The back-to-front scaling framework 09:02 Designing and timing upsells after the initial sale 11:03 Checkout vs one-on-one pricing 18:05 AI agent for Telegram support 21:24 Turning Q&As into daily content 23:50 Ads strategy and CTA timing 28:01 Scaling roadmap assessment More Value: Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      What holds back million-dollar business owners is not tactics but character. In this episode, Alex shares the three behavioral patterns that separate entrepreneurs who scale from those who stay stuck, and why the traits required to win in business are fundamentally anti-human. The traits relate to how you decide to move forward, and most entrepreneurs keep making the wrong decisions. In this episode 00:00 Three traits that help entrepreneurs scale 03:22 Adopting a third-person perspective 06:31 The importance of surface area thinking 08:33 Taking the known-hard option More Value: Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas   Entrepreneurs often make mistakes by defaulting to intuitive solutions when a big business problem might require counterintuitive solutions. In this episode, Alex breaks down the top counterintuitive moves that scale a business, from pricing and hiring to niching down and doing more of what's already working. In this episode 00:00 Intuitive vs counterintuitive business solutions  01:51 #1: Pay employees more to reduce labor costs 03:19 #2: Sell fewer products to make more money 04:05 #3: Niche down to scale your business 07:01 #4: Raise prices, hear more nos to increase profits 09:01 #5: Do more of what’s working, not something new More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.