Should I Care?

This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into retreats and masterminds, & whether the money, the flights & the guilt buy you anything you couldn’t have got at home. Ruthie is back after a week off, & she has questions.The maths never quite adds up on paper, which is half the problem. A few thousand pounds & nearly two weeks away from your family, weighed against something you can’t put in a spreadsheet, & everybody telling you it was worth it has already spent the money.So we go through all of it. The 7 days Sophie had on her own before the retreat even started, the version of herself that turned up when nobody needed anything from her, & the afternoon on day one she absolutely did not see coming. Plus the unicorn launches doing the rounds at the minute, & what gets lost when you hold a room full of real businesses up against a highlight reel.In this episode:The 7 days on her own before the retreat even started, & why that week competes with the retreat itself80% yellow: the profiling test Sophie did at 19 that explains the version of herself she only meets when nobody needs herWhat her 6-year-old said to her on the morning she left, & the 4 friends out of 6 whose husbands are away constantly without anyone asking them the questionThe afternoon she couldn’t stop crying, what Charlotte said about a clenched jaw, & the thing Sophie had been holding all yearThe revenue gap for the last 2 months of the year, what she’s doing instead of a launch, & the unicorn launches that make all of it harder to look atNew episodes every Tuesday.Follow Sophie: @sophiegriffithsco & Ruthie: @firstpersonnarrativeWhen you’re ready, here’s the next step:Outrageous – for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. [Find out more]Show notes links: Sophie’s SuperFans Sprint: https://sophiegriffiths.co/superfans-sprint Ruthie’s Bloody Good Story Club: https://ruthiefpn.myflodesk.com/wait2

This week on Should I Care? we (Sophie Griffiths & guest co-host Ellie Swift) get into whether you actually need a low ticket offer to sell your high ticket one. Sophie is in Australia, in a real podcast studio for once, & Ruthie is back next week.Because it’s become one of those things everyone has decided is compulsory. Something small, something cheap, a little experience so people can get to know you before you ask them for the big money. Ellie reckons if she had a pound for every person who’s said it to her she’d be a very rich woman, & she’s got a very clear view on what has to come first, which isn’t where most of us start.She also hasn’t launched in a year, which is a fairly big call for someone who built a whole business on launches, & Sophie has just announced the same thing. So we get into what goes in its place, & how fast it tells you the truth about your business.In this episode:The question Ellie asks before anyone decides whether they need a low ticket offer, & the order she says you have to build in“Safety revenue”: what Sophie checks before anyone joins a group programme of hers, & what she’s looking for when it isn’t thereWhy a weekly webinar shows you every broken thing in your marketing within weeks, & the bit Ellie makes herself sit with rather than fixThe new client 3 webinars in at 27 times ROAS, & what Ellie told her was coming nextThe DM Sophie sent after finishing a course with no support attached at all, & why Ellie still brings it upNew episodes every Tuesday.Follow Sophie: @sophiegriffithsco & Ellie: @elliehswiftWhen you’re ready, here’s the next step:Outrageous – for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. [Find out more]Show notes links:Ellie’s podcast, where Sophie recorded an episode just before this one: Coming soonSophie’s SuperFans Sprint: https://sophiegriffiths.co/superfans-sprintRuthie’s Bloody Good Story Club: https://ruthiefpn.myflodesk.com/wait2

This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into how much of yourself you actually have to put online, & whether leading with your personality instead of your expertise ends up costing you clients.It cuts both ways, which is the annoying part. Share nothing personal & you’re asking someone to hand over £30, or £30,000, on the strength of your credentials alone. Share plenty & you can end up everyone’s friend, with an audience who love you & have no real idea what you do or how good you are at it.Sophie has been telling people she doesn’t like chocolate in the fridge for a couple of years & it still gets more chat than almost anything she posts about her work. Ruthie has the opposite problem, & an ego wound to go with it. & underneath both is the same question: what are you actually asking your Instagram to do, & is it even capable of doing it?In this episode:The client who found Sophie, wanted to work with her, & then didn’t buy for months... & the thing that finally tipped her overThe course Ruthie paid for a whole year & went to exactly one session of, & what she’d have spotted beforehand if she’d actually lookedWhat Ruthie expects her own Instagram to do, & the one job she’s decided it isn’t for“I’m qualified, so why do I have to sell myself?” & why Ruthie reckons there’s a certain audacity in thatNearly 48 hours in a house in the Cotswolds, a conversation about Korean skincare, & what it told Sophie about who she’d been attractingNew episodes every Tuesday.Follow Sophie: @sophiegriffithsco & Ruthie: @firstpersonnarrativeWhen you’re ready, here’s the next step:Outrageous – for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. [Find out more]Show notes links:Sophie’s SuperFans Sprint: https://sophiegriffiths.co/superfans-sprintRuthie’s Bloody Good Story Club - https://ruthiefpn.myflodesk.com/wait2

This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into what’s actually doable in the last 10 weeks of the year (recorded the day before Sophie flew to Australia, so the maths felt very real).Because there are two ways to look at it. It’s only the middle of October, so that’s a whole quarter, and writing it off feels mad. Then you count the weeks the kids are actually at school, take out the half term, and it looks like a very different quarter. So do you push, coast, or do something in between? And if your plan is “I’ll just keep nurturing and sell in January”, we have a question for you.In this episode:The sum that turned 10 weeks into 6, & the Mary Poppins bag problem it didn’t fixThe offer Sophie isn’t selling this autumn, & the one she’s building a system around insteadThe 12-day event that made last December her biggest revenue month, & what she’s changing this timeRuthie’s confession: brilliant at setting tasks, hopeless at setting money goals, & a January tax bill she’s been ignoringThe “I’ll just nurture until January” plan, & the line that stopped Ruthie mid-sentenceNew episodes every Tuesday.Follow Sophie: @sophiegriffithsco & Ruthie: @firstpersonnarrativeWhen you’re ready, here’s the next step:Outrageous - for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. [Find out more]Show notes links:Sophie’s SuperFans Sprint: https://sophiegriffiths.co/superfans-sprintRuthie’s Bloody Good Story Club: https://ruthiefpn.myflodesk.com/wait2Last week’s episode, where Sophie shares Project 33 (Ep 18): https://sophiegriffiths.co/should-i-care/ep18

This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) are back with the final Launch Diaries, & we get into what happens when the launch plan meets real people, real feedback & real numbers, and whether changing it halfway through is the smart call or the flaky one (Plus a Gothenburg spa review first.)Most of us plan a launch like a straight line, & then someone says something in a DM, or the numbers land differently to how we pictured them, & we either dig in because we said we would or bin the lot. This is the final Launch Diaries, recorded with one of us mid-sprint & the other just out the other side of a 12-month programme launch, & neither plan looks quite like the one we started with.The numbers were good on both sides & we still managed to find plenty to wrestle with.In this episode:The 1 post that brought in 28 of Ruthie's 65 sign-ups, & why a storytelling post doing that surprised herThe price objections Ruthie never saw coming, from about 15 people who took the time to message, & the reply she wanted to send but didn'tThe comment from Sophie's husband that sent her to a café on a Monday morning to rewrite her sales pageProject 33: the extra 33K one mastermind client needed before the end of the year, & what it did to the way Sophie thinks about selling all the timeThe launch Sophie had planned for after the sprint, & the 2 reasons she's swapped it for something elseNew episodes every Tuesday.Follow Sophie: @sophiegriffithsco & Ruthie: @firstpersonnarrativeWhen you're ready, here's the next step:Outrageous – for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. [Find out more]Show notes links:Ruthie's Bloody Good Story Club: https://ruthiefpn.myflodesk.com/wait2Sophie's SuperFans Sprint https://sophiegriffiths.co/superfans-sprint