Home Hero Podcast

If you run a home service or handyman business and want to expand into the next town, city, or state, this episode shows you the exact moves that make a launch stable, scalable, and worth the effort.Coby McManaman and Jason Call break down the difference between a flimsy expansion and a real market entry strategy. They unpack the common questions owners ask when opening a second location or moving into a new service area, including whether you need a second website, how to handle Google Business Profiles, and what to do when reviews start splitting across locations.You’ll discover:Why one brand should usually stay on one website, with a dedicated service area page for each marketWhen a second Google Business Profile makes sense, and what it takes to verify a real addressHow to connect your localized web page and Google profile so they support each otherWhy you need a separate review stream for the new market, not just more reviews on the old locationHow to use project posts, local content, Facebook boosts, Facebook groups, chambers of commerce, realtor associations, and direct mail to build momentum before the phone starts ringingJason also explains why Google and AI systems care about your brand entity, how confusing them can hurt rankings, and why you should be planning months ahead instead of trying to force a quick win. Coby adds firsthand perspective on the operational reality of splitting reviews, managing a second location, and making sure every project in the new market works harder for you through yard signs, reviews, and content.This is the episode for owners who already have a working business and want to grow it the right way. If you are thinking about expansion, or you want to know what it actually takes to win in a new market without wasting money, this conversation gives you the blueprint.Perfect for home service business owners, handymen, and contractors who want more leads, stronger local authority, and a smarter path to expansion.👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity👉Test the AI Receptionist: https://handymanmarketingpros.com/services/ai-receptionist/New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

Should your handyman or home service business show its address on Google? In this episode, Coby McManaman and SEO expert Jason Call unpack how Google Business Profile address settings work, and how the right setup can help protect your profile and support your local visibility.They discuss when a home address may be used for verification, why service-area businesses often hide their address from the public, and how a public map pin differs from the address Google uses to verify a business. They also cover the risks of changing an address, the importance of serving customers from a legitimate location, and why shortcuts like P.O. boxes may not meet Google’s requirements.In this episode, you’ll learn:When to show or hide your business addressHow Google’s verification address differs from a public map pinWhat to consider before changing your profile addressWhy a real, legitimate business location mattersHow address choices may affect your ability to serve and rank in your marketIf you’re a handyman, contractor, or home service business owner who relies on Google for local leads, this conversation can help you make a more informed decision before updating your profile.👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity👉Test the AI Receptionist: https://handymanmarketingpros.com/services/ai-receptionist/New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

Grant Tims and Nick White from Screws Loose Services share how they grew their Tucson home services business—from scraping together an extra $500 a week while living in a trailer to building a booked-out company.Grant talks about the early hustle, what didn’t work (including thousands of flyers), and the practical changes that helped move the business forward: answering the phone, improving follow-up, and raising prices. Jason Call and Coby McManaman guide the conversation through the systems behind that growth, from marketing and in-home sales to AI tools that help with specific tasks.In this episode, you’ll hear:Why flyers and door-to-door outreach didn’t bring in customersHow answering calls and sending quotes promptly helped improve the customer experienceWhy the team shifted to an assessment-based sales process with a two-hour arrival windowHow a $172-an-hour rate factored into a $4,000 jobWhat their AI agents do, from researching commercial prospects to screening job applicants and preparing for upcoming workGrant and Nick also share how their customer-service backgrounds shaped their standards, why they see AI as a tool rather than a shortcut, and how they’re building systems to support future growth without losing the human touch.For handyman, contractor, and home-service business owners, the takeaway is practical: focus on the fundamentals, solve real problems with systems, and earn trust by showing up ready to help.👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity👉Test the AI Receptionist: https://handymanmarketingpros.com/services/ai-receptionist/New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

Pricing on your website is no longer just a trust signal, it’s becoming a search signal. If you’re a home service business owner wondering whether to show prices, ranges, trip fees, or nothing at all, Jason and Coby break down the potential benefits, risks, and ways AI-driven search is changing the decision.Jason shares why search engines and AI tools are increasingly surfacing pricing information, and why even a simple range may help your business appear in search results and recommendations. Coby brings the contractor’s perspective, sharing how website pricing helped set expectations and filter out tire kickers—and where it also created friction when each job came with unknowns.In this episode, you’ll learn:Why pricing may affect your visibility in search and AI recommendationsHow price ranges, minimum fees, and trip fees compare with pricing calculatorsWhen showing prices can build trust—and when it may deter potential customersWhether project posts with approximate pricing offer a useful middle groundHow to avoid boxing yourself in when every job has different variablesThe right approach depends on your business. If you’re busy and want to filter for better-fit leads, pricing may help. If you need more inquiries or are still figuring out your costs, putting prices front and center may not be the right move yet.For owners in handyman, remodeling, roofing, and other home service businesses, this conversation offers a practical way to weigh transparency, lead quality, and online visibility before deciding what to publish.👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity👉Test the AI Receptionist: https://handymanmarketingpros.com/services/ai-receptionist/New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

In this episode of the Home Hero Podcast, Jason Call discusses the significance of Google Business Profiles for local businesses, particularly in the handyman and home service sectors. He provides insights on how to optimize these profiles to enhance visibility and attract more clients.👉 Schedule a free, no-pressure strategy call: https://go.handymanmarketingpros.com👉 Grab the free 3-in-1 Handyman Playbook Bundle: https://go.handymanmarketingpros.com/playbooks👉 Join the Home Hero Business Owner Community: facebook.com/groups/homeherocommunity👉Test the AI Receptionist: https://handymanmarketingpros.com/services/ai-receptionist/New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.