Advertising in Five

Coca-Cola Splits Media: Omnicom Takes North America. Adweek and Digiday report Omnicom won Coca-Cola's North America media account while WPP keeps the global business, putting the largest US beverage media budget across two holding companies. (Adweek, Digiday, Digiday) Omnicom Reports 7.2% Organic Growth in Third Quarter. Omnicom's Q3 release puts core revenue at $6.0 billion with 7.2% organic growth, the figure rival holding companies' disclosures will be measured against. (CNHI News, Investing.com, Digiday) Advertisers Pull Meta Ads Altered by Platform AI. Adweek reports buyers are removing ads that Meta's AI enhanced, ahead of October 30 terms making advertisers "solely responsible" for what that AI creates. (Adweek) Publicis Names First CEO for Marcel AI Platform. Scott Hagedorn becomes CEO and Sam Levine Archer CSO of Marcel, per Adweek, putting named accountability on a holding company's own AI stack. (Adweek) Also moving today: Dentsu Creative Expands Scope With Diageo Across U.S. Trade and Shopper Marketing (Adweek) Meta Grows Revenue 26% Despite Massive Muse Operating Costs (AdExchanger, Marketing Dive) Common Interest Expands US Presence With Mirimar Investment (Adweek) Shannon Nunn Rounds Out LePub NY Leadership Team as CEO (Adweek) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

Omnicom Wins Lavazza Global Media, Reportedly $110 Million. MediaPost reports Lavazza handed its global media business to Omnicom Media after an eight-month review run by Ebiquity, a current reference point for how large consolidated pitches are being structured. (MediaPost) Netflix Cuts Ad Revenue Forecast By 10%. Netflix now expects ad revenue about $300 million below its earlier forecast, per Marketing Dive, a figure buyers can weigh against the company's continued ad-suite build-out. (Marketing Dive, AdExchanger) Salesforce To Buy Braze For $5.66 Billion. Proactive Investors reports Salesforce has agreed to acquire the customer-engagement platform Braze, sending its shares higher and lifting rival Klaviyo as investors reprice the category. (Proactiveinvestors NA, International Business Times AU, Investing.com) ChatGPT Ads Expands To 26 Countries, Formats Undecided. AdExchanger reports OpenAI's ad product is adding 26 markets while the ad formats themselves remain unsettled, a reach story buyers can plan against before creative specs exist. (AdExchanger) Also moving today: Omnicom Strikes Five-Year AWS Deal As Agencies Push Beyond Advertising | MARKETING Magazine Asia (Marketing Magazine Asia) Publicis Grows 5.4% In Asia As Agency Giants Tighten Their Grip | MARKETING Magazine Asia (Marketing Magazine Asia) PepsiCo and AB InBev Vet Takes CMO Post at Troubled Diageo North America (Adweek) Target unwraps high-concept holiday ads focused on gift-giving academy (Marketing Dive) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

FTC clears Publicis-LiveRamp with equal-access condition. Regulators would allow the acquisition only if rivals keep equal access to LiveRamp's data for five years, the condition decides how much the deal actually changes for buyers. (The Next Web, Adweek, MediaPost) Salesforce to buy Braze for $5.7 billion. Salesforce says it will fold the cross-channel engagement platform into its marketing stack, raising roadmap and pricing questions for Braze customers. (Tech News | Startups News, Adweek, Yahoo! Finance) Apple's WebKit team publishes anti-tracking plan. Apple says blocking cross-site cookies is no longer enough and outlines further work against fingerprinting and link decoration, a stated plan, not shipped policy. (AdExchanger, Digiday) Netflix cuts ad revenue expectation to $2.7 billion. Netflix now expects $2.7 billion in ad revenue this year against a previously stated $3 billion target, citing a slower rollout of ad capabilities. (Adweek, Yahoo! Finance) Also moving today: Clemenger BBDO wins Visit Victoria pitch (Mumbrella) 72andSunny moves Firrdaus Yusoff to Sydney as ECD and hires Ogilvy's Nikhil Panjwani to lead Singapore (Campaign Brief Asia) Havas Q3 net revenue rises 7.2 per cent as acquisitions boost growth (Indian Television Dot Com, Indian Television Dot Com) Charli XCX Joins Absolut for ‘Chaotic’ Two-Year Partnership (Adweek) Heineken® teams up with Amazon to launch "Pubscription"... The world's first streaming service for nights out (Heineken) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

FTC Would Clear Publicis, LiveRamp With Access Condition. The FTC says it will allow the $2.2 billion LiveRamp purchase if Publicis offers rivals equal access to the platform's data connections, making shared identity pipes a condition of the deal rather than a courtesy. (Bloomberg Business, Investing.com, Taiwan News) Digiday Tracks How Second-Tier Holdcos Differentiate. Digiday reports on the moves mid-size holding companies and independents are making to stand apart from Publicis, Omnicom and WPP, the field clients see next to the Big Three on shortlists. (Digiday, Digiday) Fox Extends Agentic Ad Platform to Live and Linear. Fox Advertising says its agentic buying platform now reaches live and commercial linear inventory, with WPP, Omnicom, Horizon, Stagwell and Simulmedia added as partners, pulling the major holdcos into an automated TV workflow. (TVTechnology) Billion Dollar Boy Buys LinkedIn Agency Creator Authority. The creator-marketing group's acquisition of a LinkedIn-specialist shop, alongside its stated path past $100 million in revenue next year, treats B2B influencer work as a billable line. (Marketing Dive) Also moving today: How marketers can optimize their media mix as confidence takes a turn (Marketing Dive) ADWEEK Reveals the 2026 Agency of the Year Shortlist (Adweek) Boston ad agency Colossus scooped up by private-equity-backed firm (The Boston Globe) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

WPP names Tyler Turnbull to lead creative unit. WPP has appointed McCann's outgoing global CEO to head WPP Creative from early 2027, an early signal of how the group will structure creative leadership. (Brand Spur) Dentsu pitches entertainment as its own client budget line. Digiday reports Dentsu is positioning entertainment as a separate line in client budgets, a category that would be contested in pitches if advertisers fund it that way. (Digiday) Fender and Marshall launch content series targeting AI search. Digiday reports two instrument brands built content series partly to raise visibility in AI-generated answers, a tactic it describes as part of a wider pattern. (Digiday) Marketers pay to amplify creator posts amid measurement gaps. Marketing Dive reports some marketers are spending more to amplify influencer content as a workaround for unresolved measurement, shifting the gap into media cost. (Marketing Dive) Also moving today: Fox Expands Agentic Push With Eyes Set On TV Upfront Future (Adweek) X and Threads are losing ground with advertisers. Can they win it back? (Campaign India) Arby’s hires ex-Papa Johns CMO to balance brand-building, sales growth (Marketing Dive) Stagwell Announces Appointment of Nagmeh Taheri as Chief Growth Officer, Media & Commerce for Stagwell Europe, Effective November 18, 2026 (Market Screener, FinanzNachrichten.de, Northern Ireland News) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com