The Business of Dog Grooming

10 Episodes

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Dog Grooming Insurance — Are you covered for what you think you are?

2026-10-1438:37

You buy your insurance, tick the box and get back to grooming. Each year, the renewal comes through and you let it roll over. But if something happened tomorrow, would you know what you’re covered for? In this episode, I’m joined by Kirsty Thorner from Brooks Braithwaite to tackle the insurance questions dog groomers often leave unanswered until they need to make a claim. With questions submitted by members of The Dog Grooming Business Academy, we explore the jargon, the assumptions and the e...

They know their dog needs grooming. Why should they choose you?

2026-10-0733:19

Are you spending so much time explaining the importance of dog grooming that you’re forgetting to show owners why they should choose you? In this episode of The Business of Dog Grooming Podcast, a drive home from the International Grooming Conference gets me thinking about value, choice and what makes someone willing to pay more for a different experience. Using the M6 toll road as an example, I explore why the same destination doesn’t always mean the same journey and how that applies to your...

The “middle-for-diddle” trap: Why average isn’t enough anymore

2026-09-3026:32

The dog grooming industry is changing. Dog ownership may still be rising, but in some areas, the number of dog groomers is increasing even faster. Experienced groomers are finding empty appointments harder to fill, newer groomers are struggling to gain traction, and many business owners feel frozen when it comes to raising their prices. In this episode, Karen explores the economics behind this shift and explains why simply keeping your head down, posting occasionally on Facebook and adding £5...

Your business, your life, your version of success

2026-09-2343:46

If your dog grooming business was supposed to give you more freedom, why does it so often feel as though your whole life has to fit around it? In this episode, I’m talking about goal-setting—but not the rushed, overly optimistic goals we tend to make on 1st January and forget three weeks later. Instead, I’ll help you think about what you genuinely want from your business, the season of life you’re currently in and how to turn your ambitions into a practical strategy. We’ll explore: Your pinna...

Beyond the Shampoo: The Science of Canine Skin and Coat with Martina Waterman

2026-09-1634:43

In this episode, I’m joined by my very first podcast guest, qualified Canine Coat Esthetician and experienced dog groomer, Martina Waterman. Martina explains how studying the science of canine skin, coat and product ingredients has transformed the way she approaches grooming—and helped her build greater trust and respect with her clients. We strip things back to a practical CCE 101, discussing: What homeostasis means and why maintaining balance in the skin and coat mattersThe roles of humecta...

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