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Everything They Don't Tell You

Author: Josh Zolin

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Everything They Don’t Tell You is candid business podcast for growth-minded leaders and entrepreneurs focused on the truth about business, leadership, and becoming who you're meant to be. Hosted by Josh Zolin, Everything They Don't Tell You goes beyond surface tips to the mental, emotional, and human challenges behind scaling and leading well. Featuring conversations with John Lee Dumas, Amy Morin, David Meltzer, Dr. Gay Hendricks, Blake Erickson, Dr. Robert Glover, Ken Rusk, and more.

New episodes drop every Tuesday.

305 Episodes
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That conversation you're avoiding is still costing you. In resentment. In weak boundaries. In saying yes when you mean no. Kwame Christian built his career helping people stop running from those moments. He's the founder and CEO of the American Negotiation Institute, a two-time bestselling author, and the host of the world's number one negotiation podcast. His work has reached more than 2.5 million people. But Kwame didn't start as a fearless negotiator. He started as a conflict-avoiding people pleaser who learned the hard way that every time he stood up for himself, he was casting a vote for the man he wanted to become. In this conversation, Kwame walks through what it actually costs to avoid difficult conversations, why being liked is not the same as being respected, and how the people around you benefit when you stay addicted to their validation. He explains why bullies are really just peacemakers in disguise, why the thing you want most is guarded by the conversation you least want to have, and how to stop giving away your power to people who don't have your best interests in mind. He also gets honest about the moment he realized his friends were disrespecting him the most, why family conversations are still the hardest ones he faces, and how to find the minimum effective dose of words that will get your point across without making everything worse. This is not a conversation about winning arguments or manipulating people. This is about clarity, courage, and the willingness to say what needs to be said even when your voice shakes. In this episode: Why Kwame became a recovering people pleaser The moment on the playground that shaped his entire identity How he became the most popular kid in school by sacrificing himself What his mentor told him about being liked versus being respected Why people pleasers are addicted to validation and everyone around them likes it How childhood survival strategies become adult maladaptive behaviors What neuroplasticity teaches us about changing our identity Why confident misunderstanding is the dysfunction of our time How to use compassionate curiosity to calm an angry person down The three-step framework for difficult conversations Why the amygdala and frontal lobe can't be activated at the same time How to acknowledge emotions without getting walked on What bullies are really doing when they attack you Why clear is kind and unclear is unkind How to fire someone in 30 seconds with respect What the 70-30 rule is and why you should speak less in negotiations Why questions are more persuasive than statements How to prepare for a difficult conversation in 24 hours or less What the shot clock mentality is and why waiting doesn't help Why the quality of your relationships determines the quality of your life Kwame Christian is a business lawyer, the founder and CEO of the American Negotiation Institute, and host of the Negotiate Anything podcast with over 1,800 episodes and 2.5 million downloads. He teaches leaders, entrepreneurs, and everyday people how to have the conversations they're most afraid of. Explore Kwame's courses and Kwame AI coach: https://kwamechristian.com/individualofferings Website: https://kwamechristian.com/ More episodes: https://ETDTY.com The thing you want most is guarded by the conversation you least want to have. Chapters Chapters 00:00:00 Introduction: When You're Addicted to Validation 00:03:26 The Kindergarten Moment That Changed Everything 00:05:23 The Silent Sacrifices Nobody Sees 00:07:35 When Adaptive Responses Become Maladaptive Patterns 00:11:22 The Distraction Epidemic: Why We Can't Sit Still 00:12:45 Neuroplasticity and the Identity Shift 00:15:47 The Bench Press Metaphor: Training Your Brain 00:19:47 The Seatbelt Standoff: Testing Your Relationships 00:21:01 The Addiction Nobody Tells You to Stop 00:23:45 The Bar Fight That Never Happened 00:25:00 Questions Are More Persuasive Than Statements 00:32:12 Whoever Needs the Deal Most Loses 00:33:39 The Mimetic Desire Trap: Why We Want What We See 00:36:53 Bigorexia and the Never-Ending Comparison Game 00:40:32 The Angry Boss Role Play: Compassionate Curiosity in Action 00:45:50 The Amygdala vs. Frontal Lobe Battle 00:52:05 Bullies Are Peacemakers in Disguise 00:54:46 The Kimbo Slice Principle: When Nothing Hurts 00:58:41 Clear Is Kind: The Minimum Effective Dose 01:00:10 The You're Fired Conversation 01:03:30 Family Conversations: The Final Boss 01:04:32 The Pressure Cooker Effect 01:06:56 Finding Peace Before Creating Peace 01:08:27 The Compassionate Curiosity Framework 01:13:10 The Positive Cycle of Confidence 01:15:26 The Thing You Want Most Is Guarded by the Conversation You Least Want to Have 01:20:29 The 24-Hour Shot Clock 01:22:10 The Harvard Longevity Study Secret #negotiation #communication #difficultconversations #leadership #peoplepleasing
Most people think getting everything they wanted will finally make them happy. It doesn't. Jolene Goring was the youngest geophysicist in all of Canada. By 24, she had the career, the title, the luxury lifestyle, and the $8,000 outfits to prove she had made it. She stood on a street corner in Alberta one morning, calculated the worth of everything she was wearing, and thought: this is it. I've arrived. But instead of pride, she felt empty. That moment was the beginning of a pattern Jolene would repeat three times in her life. Walk away from success. Reinvent herself. Build something new. Realize it still wasn't right. And do it all over again. From oil and gas to Egypt during the Arab Spring revolt, from being temporarily homeless on a blow up mattress to building a health and wellness company in Arizona, from chasing achievement to hiking Mount Everest base camp and finally finding peace in the simplicity of exhaustion and tea, Jolene has lived more lives than most people ever consider. In this conversation, Jolene walks through what it actually costs to walk away from success when you realize the life you built no longer fits who you are. She explains why one of the toughest things in life is not failure but having success in something you no longer want to do, why our bodies know intuitively what is best for us if we stop long enough to listen, and how to create a life that feels as good inside as it looks outside. She also gets honest about the moment she was trapped during a revolution, the promise she made to herself that changed everything, why internal peace is the only thing worth chasing, and what it means to elevate everyday essentials so you stop living like a robot. This is not a conversation about quitting or giving up. This is about courage, awareness, and the willingness to stop lying to yourself about what you actually want. In this episode: Why Jolene became the youngest geophysicist in Canada The moment she realized success felt empty despite having everything How she walked away from oil and gas to follow her intuition What it was like to be trapped in Egypt during the Arab Spring revolt Why she heard people being killed outside her window at night The promise she made to herself that changed the direction of her life How a simple act of kindness with a security guard may have saved her life What it feels like to be temporarily homeless after having everything Why she moved to Arizona knowing nobody in an industry she knew nothing about How muscle testing reveals what your body intuitively knows Why confident misunderstanding keeps us from truly understanding each other What elevating everyday essentials means and how to do it The difference between escaping your life and chasing a new one Why fortune favors action and how to take the first step How hiking to Everest base camp taught her the lesson she had been missing her entire life What the yak pace is and why it matters Why internal peace is the only thing that actually fulfills you How to know who should have access to you and who shouldn't What it means to create a life that feels as good inside as it looks outside Jolene Goring is a health and wellness expert, author of Pretty: The Cost of Being Seen But Not Known, and creator of the Limitless Living course. She helps high achievers stop chasing external validation and start finding internal peace. Learn more about Jolene: Website: https://jolenegoring.com/ Instagram: https://www.instagram.com/jolenegoring Book: Pretty: The Cost of Being Seen But Not Known If your life looks amazing but doesn't feel amazing, that is the most important thing you can ever admit to yourself. Chapters Chapters 00:00:00 Introduction: Bodies Know Intuitively What Is Best for Us 00:00:32 The Youngest Geophysicist in Canada: Success Before 24 00:02:20 The Moment Everything Changed: Standing on That Corner 00:06:00 Growing Up on the Farm: The Foundation of Hard Work 00:07:42 Zero to Seven: The Framework That Defines Us 00:13:40 Fortune Favors Action: The ROI of Being Present 00:14:19 The Physics Teacher Who Said Girls Don't Need Physics 00:25:25 Egypt: Following Intuition to the Middle East 00:44:47 The Arab Spring: Trapped in a Revolution 00:49:18 The Security Guard Who Saved My Life: Simple Acts of Kindness 00:52:03 Homeless in Canada: The Blow-Up Mattress on the Floor 00:53:16 Arizona: Starting Over in Health and Wellness 01:11:45 The Addiction to More: Accomplishment as an Empty Pursuit 01:12:20 Mount Everest Base Camp: The Journey That Changed Everything 01:14:05 Simplicity and Exhaustion: Finding Peace on the Mountain 01:14:59 Coming Home: Crying in Bed for a Week 01:15:53 Internal Peace: The Lesson That Took Three Times to Learn 01:19:42 Stop Lying to Yourself: The First Step to Change 01:27:40 Who Has Access to You: The Cost of Reinvention 01:30:05 Pretty: The Book and the Course for Limitless Living #reinvention #success #fulfillment #purpose #innerpeace
Most people think they know who they are until adversity strips everything away. Marcus Aurelius Anderson was 39 years old, preparing to deploy with the U.S. Army Light Infantry, when a spinal injury left him paralyzed from the neck down. He flatlined twice in surgery. Doctors told him he would never walk again, never use his hands again, never do anything beyond what he was doing in that hospital bed. That was supposed to be the rest of his life. But Marcus did not just recover. He walked into the studio today. He became a bestselling author. He built a podcast called Acta Non Verba. And he learned something most people spend their entire lives avoiding: adversity is not the enemy. It is the teacher. In this conversation, Marcus walks through what it actually felt like to wake up paralyzed, why gratitude was the only thing that brought movement back to his body, and how surrendering completely was the beginning of his recovery. He explains why adversity does not care about your feelings, why most people confuse looking healthy with being healthy, and what happens when you stop waiting for permission to face the thing you have been avoiding. He also gets honest about identity, victimhood, the adversity scale, and why the hardest thing you will ever do is take yourself out of the equation. This is not a conversation about resilience as a buzzword. This is about what it actually takes to face the thing that scares you most and come out the other side stronger. In this episode: Why Marcus enlisted in the Army at 38 years old How a spinal injury left him paralyzed from the neck down What it felt like to wake up unable to move anything below his neck Why he flatlined twice in surgery and what the doctor told him when he woke up How denial, anger, and bargaining kept him stuck for months The moment he realized gratitude was the only way forward Why taking himself out of the equation changed everything How movement returned to his hands two weeks after radical gratitude What the adversity scale is and why perception is the real problem Why people who have been victimized never call themselves victims How to know when adversity is compounding instead of resolving Why everything happens for a reason is the worst thing you can say to someone in crisis What it means to seek adversity instead of avoiding it How to attack the top thing on your list in the next 24 hours Why proof was his fuel until it ran out What Acta Non Verba means and why actions matter more than words How Marcus finally stepped into the identity of his name after 40 years Marcus Aurelius Anderson is a speaker, author of The Gift of Adversity, and host of the podcast Acta Non Verba. He helps leaders, entrepreneurs, and warriors turn adversity into the catalyst for becoming who they were always meant to be. AUDIENCE GIVEAWAY FROM MARCUS'S TEAM The Acta Non Verba Inner Circle Join Marcus's Inner Circle for practical exercises, challenges, tactical insights, and prompts to help you turn ideas into action. https://www.marcusaureliusanderson.com/the-inner-circle Connect with Marcus: Website: https://www.marcusaureliusanderson.com/ Acta Non Verba Inner Circle: https://www.marcusaureliusanderson.com/the-inner-circle Book discussed: The Gift of Adversity Podcast: Acta Non Verba Adversity does not care about your feelings, your opinions, or your plans. It just shows up. And you do not know who you are until it is there. Chapters Chapters 00:00:00 Introduction: Adversity Doesn't Care About Your Feelings 00:01:23 The Old Guy Who Enlisted at 38 00:03:25 The Morning Everything Changed: Paralyzed in Bed 00:18:35 Flatlined Twice: The Doctor's Grim Prognosis 00:21:18 The Five Stages of Grief: From Denial to Anger 00:40:09 The Gift Nobody Wants: Finding Gratitude in Paralysis 01:01:26 Everything Happens for a Reason: The Phrase That Makes Him Spit 01:11:54 Adversity Avoided Is Adversity Compounded 01:20:39 Seeking Adversity: The 24-Hour Challenge 01:26:40 The 60-20-20 Rule: Why Most Days Are Just Okay 01:29:05 Octa Non Verba: Actions Over Words 01:35:10 The Message from the Hospital Bed: Surrender and Gratitude #adversity #resilience #gratitude #leadership #recovery
Most executives are carrying something they have never told a soul. Not their spouse. Not their business partner. Not their best friend. Nick Jonsson started as a construction painter in Sweden and climbed all the way to running companies across Asia. From the outside, he had won. Inside, he was terrified and completely isolated, drinking every day and running from things he could not even see. Then he lost a friend to suicide. Another successful executive who never asked for help. Today, Nick is sober. He is an Ironman. And he has spent years exposing one of the most dangerous lies in leadership: that the strongest person in the room should not need any help. In this conversation, Nick walks through what it costs to prove you are worthy when you do not feel worthy at all, how isolation becomes the default when you refuse to be vulnerable, and why the fuel that drives you to the top can be the same thing that destroys you when you get there. He explains why one in three executives suffer from executive loneliness, what happens when you finally say the thing you have been hiding, and how to build a life strong enough to carry the weight of your success. In this episode: Why Nick spent his life trying to prove he was worthy of attention How a motorcycle accident at 22 shattered his identity and forced him to rebuild What it felt like to move to Australia alone and fail his way through university How the anxious overachiever was born when he earned a scholarship he could not afford to lose Why he climbed the corporate ladder by himself and pushed everyone away What executive loneliness actually feels like from the inside How alcohol worked until it did not work anymore The moment he told his future wife he thought he was dying Why he could not stop drinking even when he promised he would How a detox and a recovery community saved his life What it means to practice your vulnerability muscle Why his friend died of suicide and how it changed everything How he went from hiding his story to speaking about it on live TV in 24 hours What Steve Jobs did with his coach when he had one year to live Why the strongest thing you can ever do is say the sentence you never thought you would say How to stop carrying secrets that are slowly destroying you Nick Jonsson is a speaker, author, therapist, and founder of a men's community dedicated to ending executive loneliness. He helps leaders stop suffering in silence and start building the support systems they need before it is too late. Learn more about Nick: https://nickjonsson.com https://www.linkedin.com/in/nickjonsson/ Executive Loneliness book: https://www.nickjonsson.com/executive-loneliness-book If you or someone you know is struggling or in crisis, help is available. Call or text 988 to connect with the Suicide & Crisis Lifeline. Support is free, confidential, and available 24/7. A problem shared is a problem halved. Chapters Chapters 00:00:00 Introduction: The Silence Most Executives Are Carrying 00:01:57 The Three-Year-Old Who Lost Attention: Where It All Began 00:07:40 From Naughty Boy to Bike Gang: Screaming for Belongingness 00:10:54 The Accident That Changed Everything: When Your Identity Shatters 00:16:46 The Anxious Overachiever Is Born: Scholarships and Survival 00:19:54 Climbing the Corporate Ladder: My Way or the Highway Leadership 00:22:11 The Excel Formula That Nearly Broke Me: When Small Secrets Become Crushing Weight 00:29:34 The Delusion of Escape: Resigning into Startups and Divorce 00:33:32 The Conversation That Saved My Life: If We're Getting Married, I Need to Talk 00:37:32 May 1st: The Day I Tried to Stop and Failed 00:39:11 The Recovery Room: Finding Hope in Other Executives' Stories 00:45:18 The Friend Who Never Asked for Help: When Success Hides Desperation 00:47:27 The Video That Went Viral: Racing to End Executive Loneliness 00:50:17 One in Three: The Silent Epidemic No One Talks About 00:58:33 The Childhood Album: Discovering Who You Were Before Society Told You Who to Be 00:59:37 What If You Had Nothing Left to Prove? The Question That Changes Everything 01:04:21 The Teenager on a Road Trip: What Nick Wants Now 01:07:47 The Five-Step Formula: From Rock Bottom to Purpose 01:10:20 The Managing Director Who Rehearsed Her Suicide Twice 01:14:23 The Daily Amends: Cleaning Your Side of the Street Before Bed #executiveloneliness #mentalhealth #leadership #vulnerability #recovery
Most people wait until they feel qualified to start. Dylan Capshaw started before the world had any reason to think he was qualified at all. At 11 years old, he launched his first venture, a wildlife rescue that taught him the fundamentals of running a business. By 16, he opened Stemistry, a brick and mortar flower bar and coffee shop, becoming one of the youngest retail owners in the country. Today, at 20 years old, he has built or acquired seven ventures across retail, hospitality, nonprofits, and software, and was named to the Forbes 30 under 30 list. But what makes Dylan's story remarkable is not just how young he started. It's that he did it without waiting for permission. While most of us spend years convincing ourselves the timing is not right, Dylan was already building. While others wait for approval, Dylan was learning through failure. While the rest of us overthink the first step, Dylan was already ten steps ahead. In this conversation, Dylan walks through what it actually takes to start before you are ready, how he leads people twice his age, why he hires people smarter than him, and what happens when your back is against the wall and you have no choice but to figure it out. He also gets honest about the cost of building multiple businesses at once, the voices that still try to sabotage him, why discipline matters more than motivation, and what he learned from losing control of one of his own stores. This is not a conversation about hustle culture or grinding yourself into the ground. This is about clarity, persistence, and the willingness to take the first step even when no one is watching. In this episode: How Dylan started his first business at 11 years old Why his parents let him raise exotic animals in their backyard What a wildlife rescue taught him about running a real business How he launched a flower business with zero dollars and zero experience Why he started hiring employees at 15 years old What it feels like to interview people twice your age How he lost control of one of his own stores and what he did to fix it Why delegation was his biggest blind spot The difference between faking it till you make it and actually learning What happens when your staff turns against you How he handles imposter syndrome as a 20 year old CEO Why he only hires people smarter than him What fortune favors action really means How to know when to pivot versus when to stay persistent Why discipline will always matter more than motivation What the graveyard is the best place for ideas actually means How to balance college, social life, and running multiple businesses Why he does not chase money or status What one life means to him and why it drives everything he does Dylan Capshaw is a 20 year old entrepreneur, Forbes 30 under 30 honoree, and founder of Stemistry, a flower bar and coffee shop with locations in Old Town Scottsdale and Downtown Phoenix. He also runs the Wild West Party Bus and continues to build businesses across multiple industries. Learn more about Dylan: https://dylancapshaw.com/ https://www.instagram.com/dylan.capshaw Nobody needs to give you permission to start. Timing is never right. You just have to take the first step and go for it. Chapters Chapters 00:00:00 Introduction: One Life, Running Towards Goals Like We're On Fire 00:01:13 The Journey Begins: From Wildlife Rescue to Business at 11 Years Old 00:06:44 COVID Pivot: Building a Flower Empire from the Backyard 00:10:58 Why Wait? Nobody Needs to Give You Permission to Start 00:15:41 The College Decision: When Your Parents Finally Cave 00:20:12 Fortune Favors Action: Effort vs Results 00:33:39 Hiring People Twice Your Age: The Challenge of Young Leadership 00:46:02 The Rogue Store: When You Lose Control of Your Own Business 01:06:45 The Voices That Try to Sabotage You 01:21:18 One Life: Why We Should Run Towards Our Goals Like We're On Fire 01:26:38 When to Quit: Persistence vs Knowing When to Pivot #entrepreneurship #youngentrepreneur #business #leadership #forbes30under30
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