Prove It: The Client Results Podcast for Coaches & Service Providers

I cleaned up the offer. I launched the new curriculum. I feel REALLY freaking good about what we’re selling.And then I sent out my new webinar registration page...And barely anybody clicked. 🫠Welcome to Part 6 of Cleaning Up My Kitchen Sink Offer, where I’m taking you behind the scenes as I simplify and revamp my six-year-old group program, Systems Over Stress, in real time.Today’s lesson: getting clear on your offer and figuring out how to TALK about that offer are two completely different things.I know the offer is good. I know what result I want my clients to get. I’m looking at the curriculum, testimonials, and results and feeling more confident in the actual product than I have in a long time.But now I have to figure out how to translate all of that gold to someone who has never heard of me before.In this episode, I’m talking about:What happened when I sent my brand-new webinar messaging to my list and got way fewer clicks than I expectedThe feedback I got from BOTH of my coaches about why the new messaging wasn’t landingWhy I’m going back to messaging that has worked for me for years instead of trying to make a total 180How I’m adding a client-results lens to messaging my audience already understandsThe difference between second-guessing your OFFER and second-guessing how you’re communicating itWhy I needed to clean up the actual product before I could confidently go back into launch modeHow I’m learning to tolerate the uncertainty of doing a bunch of work before knowing whether it’s going to pay offThe very simple strategy behind these daily Instagram Lives and why they’ve gotten me unstuck with contentThis is the messy part of changing an offer.You can get crystal clear internally and STILL have to experiment until you figure out the words that make someone else go, “OH. I need that.”So I’m not blowing up the offer again.I’m changing the words. Testing them. Getting feedback. Keeping what already works. And continuing to show up until the messaging clicks.UNCERTAINTY TOLERANCE PODCAST MENTIONED IN EPISODE: https://open.spotify.com/episode/5okNqsk5aEwV7R2Yujm1ls?si=5911e57a4a324aa5—👋CONNECT WITH ASHLEYThreads: https://www.threads.net/@systemsoverstressInstagram: https://www.instagram.com/systemsoverstress/YouTube: https://www.youtube.com/@systemsoverstressWebsite: https://systemsoverstress.co/✨ FREEBIE: CLIENT RESULTS ROADMAP GENERATORBuild your free Client Results Roadmap to define the result you want to be known for, what you should be tracking, and the proof you want to collect.👉 Build Your Free Client Results Roadmap☎️ WORK WITH ME: Ready to actually set up the systems to track your client results?Book a sales call to talk about how we can build your client results tracking system so you know who’s winning, who’s slipping through the cracks, and whether your offer is getting the results you promise.👉 Book a Sales Call

I THINK I DID IT. 🧹Welcome to Part 5 of Cleaning Up My Kitchen Sink Offer, where I’ve been taking you behind the scenes as I simplify and revamp my six-year-old group program, Systems Over Stress, in real time.And today is a BIG milestone: the brand-new curriculum is officially LIVE for my existing clients.After spending the weekend recording, building, tinkering, questioning whether everyone was going to hate it, and forcing myself to ship Version 1 anyway... my clients are actually inside of it.And I’m inviting them to tell me what’s broken, what’s confusing, and what could be better.Which, as someone who has historically been TERRIFIED of negative feedback, is a pretty big deal.In this episode, I’m talking about:What it felt like to finally roll out the new curriculum to my existing clientsWhy I’m actively ASKING clients to find bugs, glitches, and confusing partsHow my relationship with client feedback has changed as I’ve grown my businessWhy getting deeply involved in client delivery again has made me MORE excited to sellThe connection between having proof your offer works and being able to market it with your full chestWhy I think being good at BOTH sales and delivery is essential if you want to growWhat I’m working on next as I shift from curriculum mode into launch modeMy thoughts on what happens when growing offers, events, and businesses inevitably make mistakesOne of my biggest realizations through this whole process is that when you become shaky about the results your offer gets, you become shaky about selling it.It’s a lot easier to show up and say, “THIS PROGRAM WORKS,” when you have mountains of receipts showing you that it actually does.So the curriculum is live. The kitchen sink has officially gotten a MAJOR cleanup.And now?It’s time to sell the thing.—👋CONNECT WITH ASHLEYThreads: https://www.threads.net/@systemsoverstressInstagram: https://www.instagram.com/systemsoverstress/YouTube: https://www.youtube.com/@systemsoverstressWebsite: https://systemsoverstress.co/✨ FREEBIE: CLIENT RESULTS ROADMAP GENERATORBuild your free Client Results Roadmap to define the result you want to be known for, what you should be tracking, and the proof you want to collect.👉 Build Your Free Client Results Roadmap☎️ WORK WITH ME: Ready to actually set up the systems to track your client results?Book a sales call to talk about how we can build your client results tracking system so you know who’s winning, who’s slipping through the cracks, and whether your offer is getting the results you promise.👉 Book a Sales Call

What happens when cleaning up your offer turns into obsessing over every tiny detail of your NEW curriculum?Welcome to Part 4 of Cleaning Up My Kitchen Sink Offer, where I’m taking you behind the scenes as I simplify and revamp my six-year-old group program, Systems Over Stress, in real time.I gave myself a hard deadline: the new curriculum is going LIVE to my clients on Monday.And thank God I did, because I could easily spend another month tinkering with this thing.Over the last few days, I’ve been re-recording curriculum AND building an entirely new custom client portal. There is always another button I could move, lesson I could re-record, workflow I could improve, or tiny detail I could obsess over.So in this episode, I’m sharing the reminders I’m using to get myself out of the perfectionism loop and actually SHIP IT:Why I gave myself a hard deadline to get the new curriculum into my clients’ handsWhy “my clients are going to LOVE this as-is” has become my current mantraHow I’m reminding myself that this is Version 1, not the final versionWhy feedback from your clients is a gift, especially when you’re launching something newWhy you can’t actually know what needs to be improved until real clients use itHow getting crystal clear on ONE client result has made every curriculum decision easierA behind-the-scenes look at the custom client portal I’ve been buildingHow I’m thinking about balancing client delivery AND selling as I head into my next launchYour curriculum does not have to be perfect to change your clients’ lives.Get Version 1 into their hands. See what works. Find what’s confusing. Fix what’s broken. Keep iterating.Because if you’re actually committed to getting your clients better results, your curriculum is never really going to be “done” anyway.—👋CONNECT WITH ASHLEYThreads: https://www.threads.net/@systemsoverstressInstagram: https://www.instagram.com/systemsoverstress/YouTube: https://www.youtube.com/@systemsoverstressWebsite: https://systemsoverstress.co/✨ FREEBIE: CLIENT RESULTS ROADMAP GENERATORBuild your free Client Results Roadmap to define the result you want to be known for, what you should be tracking, and the proof you want to collect.👉 Build Your Free Client Results Roadmap☎️ WORK WITH ME: Ready to actually set up the systems to track your client results?Book a sales call to talk about how we can build your client results tracking system so you know who’s winning, who’s slipping through the cracks, and whether your offer is getting the results you promise.👉 Book a Sales Call

What happens to your existing clients when you decide to completely clean up, niche down, or change the result of your offer?Welcome to Part 2 of Cleaning Up My Kitchen Sink Offer, where I’m taking you behind the scenes as I revamp my six-year-old group program, Systems Over Stress, in real time.In this episode, I’m showing you what I actually worked on behind the scenes today: taking a HUGE library of trainings, templates, and resources and turning it into a much simpler curriculum built around one clear result.Instead of teaching everything you could possibly do in Airtable, Systems Over Stress is becoming a clear five-step path to building and rolling out your client results tracking system.I’m also answering one of the biggest questions I’ve gotten since starting this series: What happens to the clients who already paid for the old version of your offer?We’ll talk about:How I’m turning a five-week live challenge into my new core curriculumWhy I tested the new result with existing clients before rebuilding the entire programThe five steps that now make up the core Systems Over Stress curriculumWhy I’m turning long trainings and forms into a clearer, more interactive client experienceWhat I’m keeping for existing clients who bought the “kitchen sink” versionHow I’m handling clients who are about to re-sign into the new versionWhy getting more specific has actually helped existing clients re-engage with the programWhy cleaning up your offer doesn’t mean taking away something your clients already paid forThe simple answer for your existing clients is: give them what you promised them.But that doesn’t mean you have to keep selling and delivering that version of your offer forever.If you’ve been wanting to simplify your offer but keep thinking, “Okay, but what do I do with everyone who’s already inside?” this episode is for you.

What happens when an offer you’ve been running for six years gets a little too big?Welcome to Cleaning Up My Kitchen Sink Offer, a behind-the-scenes series where I’m taking you along as I simplify and revamp Systems Over Stress in real time.In this episode, I’m sharing one of the biggest lessons I’ve learned this year: more curriculum does not equal better client results. Sometimes, more curriculum just creates more confusion.Systems Over Stress had become an offer that could help you do almost anything in Airtable. Client management. Onboarding. Sales tracking. Launch tracking. Moving away from Dubsado. You name it, I could probably help you build it.But as the program grew, I realized that having more things my clients could do wasn’t necessarily helping them get one clear result.So I tried something different.Instead of another “choose your own adventure” systems sprint, I told everyone exactly what we were going to build: a client results tracking system.And that five-week experiment completely changed the direction of my offer.In this episode, I’m taking you behind the scenes of:What happened as my six-year-old offer continued to grow and accumulate more curriculumWhy having more types of clients made the “kitchen sink” model harder to deliverThe difference I saw between letting clients choose what to build and leading everyone toward one resultWhy our five-week Client Results Revamp Challenge gave me clarity on what I actually want to be known forHow client results tracking works across wildly different types of coaching programs and servicesWhy I’m cutting entire topics out of Systems Over Stress and rebuilding the curriculum around one clear transformationWhat I’ve learned about evolving an offer instead of abandoning it when something isn’t workingI’m sharing the messy middle of figuring this out because I know I’m not the only person who has built an offer that worked, added more and more to it over the years, and eventually looked around and thought, “Wait... what does this thing actually do?”If you’ve got a kitchen sink offer of your own, this series is for you.—👋CONNECT WITH ASHLEYThreads: https://www.threads.net/@systemsoverstressInstagram: https://www.instagram.com/systemsoverstress/YouTube: https://www.youtube.com/@systemsoverstressWebsite: https://systemsoverstress.co/✨ FREEBIE: CLIENT RESULTS ROADMAP GENERATORBuild your free Client Results Roadmap to define the result you want to be known for, what you should be tracking, and the proof you want to collect.👉 Build Your Free Client Results Roadmap☎️ WORK WITH ME: Ready to actually set up the systems to track your client results?Book a sales call to talk about how we can build your client results tracking system so you know who’s winning, who’s slipping through the cracks, and whether your offer is getting the results you promise.👉 Book a Sales Call