Small Biz AI Marketing

The last of the foundations, and the one Dan promised: a whole process, start to finish, showing how she actually uses AI. The best example turned out to be the one you are listening to. This podcast is a workflow built with AI over five weeks, and it uses everything from the first eighteen episodes. Every episode needs the same twelve things: a recording, the intro and outro and the levels, a clean transcript, show notes and a description for Podomatic that feed Apple, Spotify and Substack, a one-page takeaway designed and uploaded, the podcast page updated, an email to subscribers and a Substack essay. All of it now runs through AI, and what used to take hours takes about forty minutes of Dan's time. She walks the hand-offs: the Friday schedule that plans the next episode, the recording handed to Claude for the mix, the upload to Podomatic that feeds everything else, and what it cost to set up: time the first time, then memory, skills, a knowledge base, brand rules and two connections, and it runs on rules. Takeaway: The Workflow Map, one page with the twelve steps and the line each one sits on, so you can copy the shape for a job of your own, free at #REPLACE Drive link. All the training so far is free in video at smallbizpromptshop.com.au/free-ai-training-for-smb. Resources mentioned The Workflow Map, Eps 3 to 9 (the set-up), Ep 11 (the three lines), Ep 15 (the data line), https://www.smallbizpromptshop.com.au/podcastFree video training, https://www.smallbizpromptshop.com.au/free-ai-training-for-smbRate the show on Apple Podcasts, https://podcasts.apple.com/au/podcast/id322885050?action=write-reviewListen on Spotify https://open.spotify.com/show/2f4LPnaozVvVZ61SSIT1zs, Apple Podcasts https://podcasts.apple.com/au/podcast/id322885050, or Podomatic  episode URL

The question every business owner asks after reading their own website. Start with a one-minute test: ask ChatGPT and Perplexity to recommend a business like yours in your area, and look for your name. If it is not there, you are in good company. Dan ran the full audit on her own site this year and it scored 53 out of 100 for AI search: a homepage with no headings, 206 thin archive pages out of 386, twelve gibberish URLs and an FAQ that told customers to email a square bracket. Then what AI actually reads: your own site, where structure and specifics matter, and everything else on the web, where a US study found third-party mentions predicted AI visibility better than search strength.  Three fixes in order: the about page rewritten as facts a machine can repeat, structure a machine can read, and one mention a month somewhere that is not your site.Takeaway: The AI Visibility Checklist, one page with the one-minute test, the about page rewrite, the structure checks and the third-party mention list, free. All the training so far is free in video at smallbizpromptshop.com.au/free-ai-training-for-smb. Resources mentionedThe AI Visibility ChecklistBlog: I audited my own website for AI search. It scored 53 out of 100, https://www.smallbizpromptshop.com.au/blog/i-audited-my-own-website-for-ai-search-it-scored-53-out-of-100Blog: Asked ChatGPT who to hire and you weren't on the list? Here's why, https://www.smallbizpromptshop.com.au/blog/asked-chatgpt-who-to-hire-and-you-werent-on-the-list-heres-whyBlog: Your about page is talking to AI now. Here's what it should say, https://www.smallbizpromptshop.com.au/blog/your-about-page-is-talking-to-ai-now-heres-what-it-should-sayFree video training, https://www.smallbizpromptshop.com.au/free-ai-training-for-smbRate the show on Apple Podcasts, https://podcasts.apple.com/au/podcast/id322885050?action=write-reviewListen on Spotify https://open.spotify.com/show/2f4LPnaozVvVZ61SSIT1zs, Apple Podcasts https://podcasts.apple.com/au/podcast/id322885050, or Podomatic #REPLACE episode URL

A change of pace. Sixteen episodes in, the set-up is done and the decisions are on the table, so before the real-business episodes start at 20, here is the cheat sheet. Ten quick wins you can do this week: the first and last line rule, paste the enquiry not the brief, the good and bad pair, ask for the questions before the answer, the second-tool check, repurpose from your own transcript, one sentence of context over ten instructions, a two-section Monday dashboard, write the never list first, and run the go or no-go before the quote. Five things to watch out for: it agrees with you, wrong sounds like right, always allow, names in the chat, and the same work faster. And the five questions Dan still gets asked most, answered straight: which tool, do I need the paid plan, is my client work safe, will it sound like everyone else, and where do I start. Takeaway: The Cheat Sheet, one page with all twenty, free. All the training so far is free in video at smallbizpromptshop.com.au/free-ai-training-for-smb. Resources mentioned The Cheat Sheet,Episodes referenced: 1, 5, 6, 7, 8, 9, 10, 11, 12, 15, 16, https://www.smallbizpromptshop.com.au/podcastFree video training, https://www.smallbizpromptshop.com.au/free-ai-training-for-smbRate the show on Apple Podcasts, https://podcasts.apple.com/au/podcast/id322885050?action=write-reviewListen on Spotify https://open.spotify.com/show/2f4LPnaozVvVZ61SSIT1zs, Apple Podcasts https://podcasts.apple.com/au/podcast/id322885050, or Podomatic #REPLACE episode URL

The decision most small businesses avoid. Not because the offer is not selling, but because AI is about to sell it cheaper than you can, and the hours you get back are worth more somewhere else. Australian research this year found businesses using AI products growing about two point eight times faster than those not, while Treasury called Australian uptake widespread but shallow: most businesses are doing the same work faster, and the ones growing are doing different work.  Dan sets up the same sparring project as the last five episodes with a year of invoices, and sorts every offer into three columns. Stop or shrink: anything where the value was information or a first draft. Repackage: three moves, from deliverable to decision, from done-for-you to done-with-you, from output to accountability. Sell instead: the audit, the implementation, the strategy day you could never afford to sell while first-draft work ate the week. And where this podcast goes next: from episode 20, real businesses where this has been done, and what it did to the numbers. Takeaway: The Stop-Selling Test, one page with the three columns, the instruction, the three repackaging moves and one question per offer, free at #REPLACE Drive link. All the training so far is free in video at smallbizpromptshop.com.au/free-ai-training-for-smb. Resources mentioned The Stop-Selling Test, MYOB Business Monitor April 2026 (via smallbizai.au and smallbusinessconnections.com.au); Treasury advice on AI uptake, August 2026 (via scalesuite.com.au)Ep 10 Will AI make my business feel less personal, Eps 11 to 15 (the decisions being repackaged), https://www.smallbizpromptshop.com.au/podcastFree video training, https://www.smallbizpromptshop.com.au/free-ai-training-for-smbRate the show on Apple Podcasts, https://podcasts.apple.com/au/podcast/id322885050?action=write-reviewListen on Spotify https://open.spotify.com/show/2f4LPnaozVvVZ61SSIT1zs, Apple Podcasts https://podcasts.apple.com/au/podcast/id322885050, or Podomatic episode URL

The question that stops more owners than any other. Some will not paste an email into a chat window; some have pasted their whole client list in without thinking. Both are wrong, and the fix is the same. Dan starts with the Australian regulator's stated best practice, do not put personal information, especially sensitive information, into publicly available AI tools, and the honest shape of what happens to what you type: on consumer plans your chats may be used for training unless you switch it off, business plans generally do not, and switching training off is not deletion. Then three lines for data: goes in freely (your own material), goes in with names removed (the enquiry, the complaint, the proposal), never goes in (health, bank and ID details, passwords, anything given in confidence, and banking connections). Plus the three questions to ask before connecting any tool, the private-mode habit for one-offs, and why you write a house rule your staff can repeat rather than banning the tools they are already using. Takeaway: The Data Line, one page with the three lines, the three questions, the two habits and where the training setting lives in each tool, free. All the training so far is free in video at smallbizpromptshop.com.au/free-ai-training-for-smb. Resources mentioned The Data LineOAIC, Guidance on privacy and the use of commercially available AI products, https://www.oaic.gov.au/privacy/privacy-guidance-for-organisations-and-government-agencies/guidance-on-privacy-and-the-use-of-commercially-available-ai-productsEp 6 Connect it and Ep 11 What I still do not hand over to AI, https://www.smallbizpromptshop.com.au/podcastFree video training, https://www.smallbizpromptshop.com.au/free-ai-training-for-smbRate the show on Apple Podcasts, https://podcasts.apple.com/au/podcast/id322885050?action=write-reviewListen on Spotify https://open.spotify.com/show/2f4LPnaozVvVZ61SSIT1zs, Apple Podcasts https://podcasts.apple.com/au/podcast/id322885050, or Podomatic #REPLACE episode URL