Own It

This week on Own It we’re talking to Tracey Pattani from BSSP … that’s Butler, Shine, Stern & Partners. The firm was the 2025 AdAge Small Agency of the Year. Its clients include ESPN, Amazon, Kikkoman and Wild Planet, among others. Tracey came up through the account side of the business, spending time at FCB and Digitas along the way. Her work lies at the intersection of creativity, AI and business transformation. She partners with leadership teams to reimagine what’s possible.We talked about her journey, the influences she learned from along the way, her transition to ownership and more. We also loved hearing her perspective on the gender gap in agency ownership, particularly because she admitted she had more male leaders on her path than females.You know we love the different perspectives our guests bring to the table. You’re going to enjoy this one.You can find links to the LinkedIn profiles for Tracey Pattani and the agency website for BSSP in our show notes at untilyouownit.com.  Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Judith Carr-Rodriguez from Fig.  Her firm bills itself as storytellers for the information age, and that they are. Judith was named to Meta’s “THE List” in 2023. She was one of Ad Age’s Leading Women in Advertising, Marketing and Media in 2022. And one of the 40 over 40 most influential people in advertising in 2021 by Campaign U.S.Her resume is impressive, having led both LBi and MRY before launching Fig 13 years ago. Her experience, influence and wisdom are so valuable to tap into. I so enjoyed the story of her journey, talking to her about the state of the industry and what we can do to close the gender gap in agency ownership.You can find links to the LinkedIn profiles for Judith Carr-Rodriguez and the agency website for Fig in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com. Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Amanda Atoyebi from Red Thread Strategy Partners. She and the firm specialize in transformative commerce strategy to help brands grow. Her solutions over the years have helped clients like Gatorade, Tropicana, Quaker Oats, Colgate, Unilever and Energizer, among others.Amanda and her husband have an 18-month-old son. She is also a life-long equestrian and owns and rides two horses and teaches at Miami University of Ohio.She’s so brilliant and insightful. You’re going to love this episode. You can find links to the LinkedIn profiles for Amanda Atoyebi and the agency website for Red Thread Strategy Partners in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com. Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Katie Schibler Conn from KSA Marketing. Katie has been a part of the Own It community from day one so this episode has been a long-time coming. Katie jokes that her firm’s initials, K-S-A, stands for Kick Some Ass. And my, how true that is for her clients. The business evolved from a small consultancy to a 15-year-old agency helping lead brand governance for companies large and small. Her journey is nothing short of amazing.It includes down-sizing her time to spend more time with family, traveling from South America to Mongolia thanks to a serious wanderlust passion, to being a girls scout troop leader for her daughter.In all those adventures, she accumulated a wealth of knowledge, experience and insights to run a fantastic agency by understanding collaboration, partnerships, managing relationships and more. She had great insights for closing the gender gap in agency ownership, too.These conversations just keep getting more and more interesting. You’re going to love this episode. You can find links to the LinkedIn profiles for Katie Schibler Conn and the agency website for KSA Marketing in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com. Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Own It we’re talking to Brandi LaFontaine from Together With. She is based in Victoria, British Columbia in Canada, but the agency has locations in Buenos Aires, Toronto, Miami and Louisville. Together with lives in what they call a contrast – data with empathy, logic with intuition and collaboration with candor. You can tell this conversation will be very interesting. Brandi and I talked about her journey to ownership which comes from the analytics, economics and financial side of the agency world. She led operations and managed analytics for a few firms before becoming CEO of Together With a little over two years ago.As always, these conversations help all of us learn and get inspired. This one is no different.You can find links to the LinkedIn profiles for Brandi LaFontaine and the agency website for Together With in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com. Subscribe, rate and review wherever you found this podcast. For more, visit untilyouownit.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.