The Art of Sway

In this episode, Danielle Wiley and Casey Benedict explore the nuanced differences between influencers and creators, examining how industry terminology impacts marketing strategies and campaign outcomes. They discuss the evolution of these roles, the significance of audience trust, and the importance of clear distinctions in influencer marketing. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Danielle Wiley and Casey Benedict explore the nuances of industry terminology, the differences between UGC and CGC, and the importance of precise language in influencer marketing. They also discuss how these distinctions impact campaign strategy and client understanding. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Danielle Wiley and Casey Benedict explore the impact of AI on influencer marketing, discussing AI influencers, agency platforms, and the importance of human oversight in marketing processes. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Danielle Wiley and Casey Benedict explore the complex landscape of influencer marketing, including who owns influencer initiatives within organizations, the importance of strategic alignment, and the future role of AI in marketing workflows. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Danielle Wiley and Tracie Nall explore the complexities of political influencer disclosures, the gaps in regulatory enforcement, and the impact on public trust. They discuss recent articles, platform rules, and the importance of transparency in political advertising. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.