The UGC Industry Podcast

What would it take for you to finally hand in your two weeks? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Tyler Shafer, a creator who earned over $116,000 in his first seven months on Trybe while working a full-time corporate job. They discuss creating content around a nine-to-five, choosing brands worth your time, and turning high-performing videos into long-term partnerships. Tyler shares why he kept going through more than 100 approved submissions before his ...

How does a college student help turn beginner creators into viral performers, and help one earn $20,000 from a single video? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Henry Pan, a 19-year-old UGC content strategist to discuss the coaching, creative formats, and campaign strategy behind high-performing UGC. Henry shares how he went from spending his last $700 on a mentorship to developing content strategy for multiple campaigns while still in college. He explai...

What do you do when you’re back in your in-laws’ basement, earning $17 an hour, with a baby on the way? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Dakota Crane, founder of UGC Revenue Room, to discuss rebuilding his income through UGC, creating content that performs, and turning brand relationships into bigger opportunities. Dakota shares the setbacks behind his six-figure UGC business, how he landed $5,000 in contracted work in two weeks after returning to UGC...

Would you keep creating after making over 100 videos without a single sale? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Kason Grainger to discuss his transition from fitness coaching to UGC, the learning curve behind performance-based content, and how he reached a $15K month with one brand. Kason shares why having 248K followers didn’t automatically make him good at UGC, what he learned before earning his first sale, and how he approaches hooks, storytelling, an...

Why would someone with over 400,000 followers start making videos they don’t even post on their own page? In this episode of the UGC Industry Podcast, Brandon Hien sits down with Zach Rance, a former Big Brother contestant, content coach, and longtime influencer, to discuss his move into UGC, creating content consistently, and building brand relationships that go beyond a single paycheck. Zach shares how a $750 offer for two videos introduced him to UGC, why he believes brands are shifting ...