Business Expansion Tips With Kanika Vasudeva

Your team posts on LinkedIn every week, the likes and followers are climbing, and still nobody is getting in touch. In this episode, Kanika shares what she told a client whose company posted 61 times in five months with no incoming conversations, and how measuring conversations instead of likes changed that. You will learn why likes and followers push your team in the wrong direction, how to judge your marketing by what it leads to, and what a post needs to say to move a buyer from liking it to reaching out. Get your free LinkedIn profile audit and see what is costing you clients: kanikavasudeva.com/linkedin-profile-audit Chapters: 0:00 61 posts and no customers 1:17 Why likes and followers cost you money 2:12 Judge your marketing by ROI 3:34 The juice manufacturer example 5:41 Posts that attract buyers 6:15 Two jobs for every post 7:22 Measure conversations, not likes Want your team trusted on LinkedIn? Book a call at kanikavasudeva.com/talk #LinkedInTraining #SocialSelling #B2BMarketing #LinkedInContent

Most sales objections are not really about price. In this episode, Kanika Vasudeva shares the five moments where sales calls go wrong and how to uncover the real reason sitting underneath what a buyer says. In this episode you will learn: Why price, budget and timing are labels, not the real objection Why defending your offer closes the conversation instead of moving it forward How to hear objections in the first minutes of a call, not only at the end A question to ask when someone says "I need to think about it" Why your own belief about the objection can cost you the sale Chapters 00:00 Why objections keep costing the sale 01:24 1. Taking every objection literally 02:19 2. Defending instead of getting curious 03:13 3. Thinking objections only show up at the end 03:54 4. Not asking what sits underneath 04:41 5. Believing the objection is the real reason 05:34 What closers do differently Trusted relationships are what turn a sales conversation into a signed client. If you want your team to build that trust on LinkedIn before the sales call even starts, book a call with Kanika at https://kanikavasudeva.com/talk Learn about LinkedIn training for teams: https://kanikavasudeva.com/training Connect with Kanika on LinkedIn: search Kanika Vasudeva #LinkedInTraining #SocialSelling #SalesLeadership #B2BSales

Posting more is not what builds your presence on LinkedIn. In this episode I share a simple 20-minute routine that connects what you post to the conversations it should start. In this episode you will learn: Why posting more content on its own is not enough. How strategic commenting can increase your visibility, your profile visits and the conversations that find you. A 20-minute routine built around content, conversations and calls. How to turn LinkedIn engagement into warmer relationships with the right people. Most people think LinkedIn growth comes from posting more. But when you create content and then walk away, you miss a big part of the opportunity. Content builds your authority, conversations build trust, and calls turn the right relationships into clients. Want your team to build this habit together? Find out about my keynotes and team training at kanikavasudeva.com/training Kanika Vasudeva is a LinkedIn strategist, keynote speaker and corporate LinkedIn trainer based in Perth.

80% of your LinkedIn audience leaves after your first line. Here's the copywriting shift that fixes it.   Linkedin Course: https://kanikavasudeva.com/fully-booked-on-linkedin   ★ FREE RESOURCE → Get your free 3-minute LinkedIn profile audit: https://kanikavasudeva.com/linkedin-profile-audit   Many experts think a weak post means they need better vocabulary or a cleverer hook. But they miss where great copy actually comes from, and it is not their own head.   That's exactly what I cover here.   IN THIS EPISODE YOU'LL LEARN: → Why only 1 to 3% of LinkedIn users post content and what that means for your reach → The real reason 80% of readers stop after your headline → How to write LinkedIn posts from your client's point of view instead of your own → Why quoting your client's exact words beats writing "clever" copy every time → How to turn discovery call language and DMs into posts that book calls   Whether you are an expert, a consultant or a service provider, if your content sounds smart but is not turning into conversations, this episode will show you why.   [RELATED EPISODE LINK] The One Writing Shift That Changed Everything For My LinkedIn Results https://www.youtube.com/watch?v=E8B-tQ2Z_aw   CHAPTERS 0:00 The LinkedIn stat that should stop you 0:34 Why writing better hooks is not the real fix 1:46 The copywriting shift that increases LinkedIn engagement 2:11 Why you should write from your client's point of view, not yours 3:27 Quote your clients instead of writing something clever 4:42 The client line that became my most repeated LinkedIn post 5:25 Get the free LinkedIn Live replay on writing posts that attract clients   CONNECT LinkedIn: https://www.linkedin.com/in/kanikaenergycoach/ Newsletter: https://kanikavasudeva.com/newsletter Podcast: https://kanikavasudeva.com/podcast   #LinkedInTraining #B2BLinkedIn #LinkedInForTeams

Learn how to close more sales by talking less, listening more and asking discovery call questions that help prospects understand their real problem.   Why Your Sales Calls Feel Good… But Still Don't Close   Everyone thinks the best closers talk the most. Gong analyzed thousands of B2B sales calls and found the exact opposite is true.   Linkedin Course: https://kanikavasudeva.com/fully-booked-on-linkedin   ★ FREE RESOURCE → Get your free 3-minute LinkedIn profile audit: https://kanikavasudeva.com/linkedin-profile-audit   Most experts and consultants think a great discovery call means explaining their offer well. But they miss the one thing that actually closes the deal, and it has nothing to do with talking.   That's exactly what I cover here.   IN THIS EPISODE YOU'LL LEARN: → The ideal talk to listen ratio on a sales call, backed by Gong's research on thousands of B2B calls → Why asking more questions on a discovery call can actually cost you the sale → The difference between information gathering questions and clarity building questions → The 3 layers of the CASH Method: facts, emotions, and identity → How to guide a prospect to their own aha moment before you ever pitch your offer   Whether you are an expert, a consultant or a service provider, if your sales calls feel good but keep ending in "let me think about it," this episode will show you why.   [RELATED EPISODE LINK] Why Your Sales Calls Feel Good… But Still Don't Close https://www.youtube.com/watch?v=Ww-N9n9f0sY   CHAPTERS   0:00 What Gong's sales call research reveals about closing more deals 0:32 Why experts lose deals they thought they had won 1:40 The surprising truth about how many questions actually close deals 2:26 The real purpose of a discovery call (it's not pitching) 3:13 Information gathering questions vs clarity building questions 4:31 The CASH Method: facts, emotions, and identity 5:25 Why people buy at an identity level, not a facts level 6:34 How to book a sales audit and the challenge for your next call     CONNECT LinkedIn: https://www.linkedin.com/in/kanikaenergycoach/ Newsletter: https://kanikavasudeva.com/newsletter Podcast: https://kanikavasudeva.com/podcast   #LinkedInTraining #B2BLinkedIn #LinkedInForTeams