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The Formula with Peter Roth
The Formula with Peter Roth
Author: Peter Roth
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© 2026 Peter Roth. All rights reserved
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Conversations with proven founders revealing the real tools, resources, experts and strategies behind their success. No fluff, no rah rah, no theory and no beginners - only what actually worked to drive 7+ figures. Come ready to take notes.
30 Episodes
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In this episode, Peter Roth sits down with Ken Baden, an entrepreneur whose journey took him from being broke and homeless to becoming a multimillionaire. His story is one of resilience, risk, persistence, and rebuilding from the ground up, and it offers a powerful perspective on what it actually takes to transform your circumstances and create lasting success.For entrepreneurs, business owners, and anyone trying to change the direction of their life, one question matters more than almost anything else: What do you do when it feels like you have nothing left? Success stories often focus on the end result, the money, businesses, opportunities, and lifestyle, but rarely show what it takes to keep moving when there is no guarantee things will work out.Ken’s journey started from a place where success was anything but guaranteed. Going from broke and homeless to building multimillion dollar success required more than one lucky opportunity. It required learning how to recognize opportunities, make difficult decisions, take calculated risks, and continue moving forward even when the circumstances around him were working against him.That perspective gives Ken a very different view of money, business, and success. When you have experienced what it feels like to have almost nothing, building wealth becomes about more than income. It becomes about creating security, controlling your future, and developing the mindset and discipline necessary to avoid going backward.Ken’s story also highlights something many entrepreneurs eventually discover: success rarely happens in a straight line. There are setbacks, failures, bad decisions, unexpected opportunities, and moments where the easier choice would be to quit. The people who ultimately build something significant are often the ones who learn how to adapt when the original plan stops working.Behind the multimillionaire headline is a bigger question for anyone trying to improve their life: What separates the people who stay stuck from the people who completely change their circumstances? Money is part of the story, but mindset, discipline, decision making, resilience, relationships, and the ability to recognize opportunities can be just as important.This conversation is for entrepreneurs, CEOs, founders, business owners, and anyone who feels like they are starting from behind. Ken’s journey offers a valuable perspective for people trying to build wealth, overcome setbacks, grow a business, or simply prove that their current circumstances do not have to determine where they end up.Whether you’re building your first business, trying to recover from failure, chasing financial freedom, or looking for the motivation to keep going when things aren’t working, get to know the story and mindset behind a man who went from broke and homeless to becoming a multimillionaire.🔗 Connect with Scalify:Ready to take control of your lead generation? Visit https://www.scalifyco.com/ to learn more.Enjoyed the episode? Subscribe and turn on notifications so you never miss a deep dive into entrepreneurship, business, growth, and what it actually takes to become part of the top 1%.👤 Peter Roth📘 Facebook → Facebook: officialpeterroth📸 Instagram → Instagram: officialpeterroth📸 Instagram → Instagram: scalifyco#business #podcast
Marques Ogden played offensive tackle in the NFL, built an eight-figure construction empire after football, and then lost every single penny. He hit rock bottom at $8.25 an hour. In this episode, I press him on the exact operational mistakes, ego-driven decisions, and business failures that no other interviewer has dug into.
This isn't the polished motivational version of the story. We get into the specific contracts, hiring decisions, and cash flow disasters that blew up his construction business. Marques also reveals what happened to his inner circle when the money disappeared, how he clawed his way back as a keynote speaker and CEO, and the frameworks from his bestselling book "The Success Cycle" that business owners can apply immediately.
Whether you're building your first company or scaling past seven figures, the lessons in this conversation could save your business.
🔑 What You'll Learn:
• The specific operational mistakes that destroyed an eight-figure company
• How ego drives entrepreneurs to make fatal business decisions
• What happens to your relationships when you lose everything
• The "Success Cycle" framework for business owners who feel things starting to crack
• Why Marques went from NFL lineman to $8.25/hr and how he rebuilt
• The truth about his businesses Grind Goods and Agoge Life that nobody asks about
📚 Marques Ogden's Books:
• "The Success Cycle"
• "Sleepless Nights"
🔗 Connect with Marques Ogden:
• Website: https://marquesogden.com/
• Instagram: https://www.instagram.com/marquesogden/
• Podcast: "Get Authentic with Marques Ogden" on Apple Podcasts and Spotify
• LinkedIn: https://www.linkedin.com/in/marquesogden
🔗 Connect with Peter Roth & The Formula:
• YouTube: https://www.youtube.com/@theformulawithpeterroth
• Scalify Call Centers: https://www.scalifyco.com/
#MarquesOgden #TheFormulaWithPeterRoth #NFLtoBankrupt #Entrepreneurship #BusinessFailure
Everything You Need to Know to Scale and Exit a Business
In this episode, Ryan Redding breaks down what it actually takes to build, scale, and eventually exit a successful business. Ryan scaled his company to $8.5 million before successfully exiting, giving him firsthand experience with the decisions, systems, and strategies required to turn a growing company into an asset someone else actually wants to buy.
Many entrepreneurs focus almost entirely on generating more revenue, acquiring customers, and growing as quickly as possible. But building a profitable company and building a sellable company are two very different things. If the business depends entirely on the founder, lacks documented systems, has unpredictable revenue, or cannot operate without constant owner involvement, an eventual exit becomes significantly more difficult.
Ryan shares the lessons he learned while scaling his business, what changed as the company grew, and what entrepreneurs should be thinking about long before they are ready to sell. We discuss the importance of predictable revenue, strong margins, documented processes, leadership, customer acquisition, operational systems, and creating a company that can continue growing without the founder being involved in every decision.
We also break down what actually creates enterprise value, why revenue alone doesn't determine what a company is worth, and how founders can structure their businesses from the beginning with an eventual acquisition or exit in mind.
This conversation is for entrepreneurs, CEOs, founders, and business owners who want to build something bigger than a high-paying job. The goal is to create a valuable, scalable asset that can eventually be acquired, sold, or operated without you.
Whether you're just starting your business, currently scaling, or already thinking about an exit, Ryan's experience scaling to $8.5 million and successfully exiting provides a roadmap for understanding what it takes to build a business with real long-term value.
🔗 Connect with Scalify:
Ready to take control of your lead generation? Visit Scalifyco.com to learn more.
Enjoyed the episode? Subscribe and turn on notifications so you never miss a deep dive into building, growing, scaling, and selling successful businesses.
👤 Peter Roth
📘 Facebook → / Facebook: officialpeterroth
📸 Instagram → / Instagram: officialpeterroth
📸 Instagram → / Instagram: scalifyco
business #podcast
The BEST Marketing Strategy to GROW Any Business
In this episode, Jason Wojo breaks down one of the biggest questions every entrepreneur and business owner needs to answer: what marketing strategy actually creates real business growth?
Many business owners spend their time chasing more followers, building their personal brand, obsessing over competitors, buying unnecessary tools, jumping between marketing strategies, or focusing on things that make them feel productive without actually generating more customers or revenue.
Jason explains what business owners should actually focus on if they want to build a profitable, scalable, and sustainable company — and why the best marketing strategy often comes down to mastering the fundamentals that consistently create attention, conversations, customers, and sales.
We discuss the difference between being busy and making real progress, why developing valuable sales and marketing skills matters more than chasing appearances, and how business owners can identify the activities that directly contribute to customer acquisition, revenue, and long-term growth.
The conversation also covers how to prioritize your time as an entrepreneur, where most business owners waste their marketing budget and energy, why execution matters more than constantly searching for the next strategy, and how focusing on the right fundamentals can completely change the trajectory of a company.
Jason shares his perspective on what separates successful entrepreneurs from business owners who remain stuck, including the importance of understanding your market, improving your offer, mastering sales, creating effective marketing systems, generating qualified leads, and eliminating distractions that do not produce meaningful results.
We also discuss why entrepreneurs often mistake attention for revenue, how social media can distort what successful marketing actually looks like, and why having thousands of followers means very little if your marketing does not consistently generate customers.
If you're trying to figure out the best marketing strategy to grow your business, this episode breaks down the principles that matter most — from generating attention and building demand to converting leads into paying customers and creating systems that can scale.
This episode is essential for entrepreneurs, CEOs, founders, sales professionals, marketers, and small business owners who want to improve their marketing, acquire more customers, increase revenue, eliminate distractions, and understand what actually drives sustainable business growth.
Whether you're starting your first business, trying to scale an existing company, or feel like your current marketing strategy isn't producing enough results, this conversation with Jason Wojo will help you rethink your approach and focus on what actually grows a business.
🔗 Connect with Scalify: Ready to create more conversations, follow up with more leads, book qualified appointments, reduce no-shows, and build a stronger sales pipeline? Visit Scalifyco.com to learn more.
Enjoyed the episode? Subscribe and turn on notifications so you never miss a deep dive into entrepreneurship, business growth, sales, marketing, leadership, customer acquisition, and scaling a successful company.
Jason Wojo
Instagram: https://www.instagram.com/thejasonwoj...
LinkedIn: LinkedIn: jason-wojo
Facebook: Facebook: TheJasonWojo
YouTube: @jasonwojoofficial
Website: https://www.officialjasonwojo.com/
Connect with Peter
👤 Peter Roth
📘 Facebook → / officialpeterroth
📸 Instagram → / official_peter_roth
📸 Instagram → / scalifyco
business #podcast
What Business Owners Should Actually Focus On to Win
In this episode, Jason Wojo breaks down one of the biggest problems holding entrepreneurs and business owners back: focusing on the wrong things.
Many business owners spend their time chasing more followers, building their personal brand, obsessing over competitors, buying unnecessary tools, changing strategies too quickly, or focusing on things that make them feel productive without actually moving the business forward.
Jason explains what entrepreneurs should actually be focusing on if they want to build a profitable, scalable, and sustainable business.
We discuss the difference between being busy and making real progress, why developing valuable skills matters more than chasing appearances, and how business owners can identify the activities that directly contribute to revenue, customer acquisition, sales, and long-term growth.
The conversation also covers how to prioritize your time as an entrepreneur, where most business owners waste their energy, why execution matters more than constantly searching for new strategies, and how focusing on the right fundamentals can completely change the trajectory of a company.
Jason shares his perspective on what separates successful entrepreneurs from business owners who remain stuck, including the importance of improving your skills, understanding sales and marketing, becoming better at solving problems, focusing on revenue-generating activities, and eliminating distractions that do not produce meaningful results.
We also discuss why entrepreneurs often mistake movement for progress, how social media can distort what success in business actually looks like, and why the most important things you can build aren't always the things people can see.
This episode is essential for entrepreneurs, CEOs, founders, sales professionals, and small business owners who want to become more effective, make better decisions, eliminate distractions, and understand what actually deserves their attention when building a successful company.
Whether you're starting your first business, trying to scale an existing company, or simply feel like you're working constantly without making enough progress, this conversation with Jason Wojo will help you rethink what you're focusing on and identify what actually matters.
🔗 Connect with Scalify: Ready to create more conversations, follow up with more leads, book qualified appointments, reduce no-shows, and build a stronger sales pipeline? Visit Scalifyco.com to learn more.
Enjoyed the episode? Subscribe and turn on notifications so you never miss a deep dive into entrepreneurship, business growth, sales, marketing, leadership, and scaling a successful company.
Connect with Peter
👤 Peter Roth
📘 Facebook → / officialpeterroth
📸 Instagram → / official_peter_roth
📸 Instagram → / scalifyco
business #podcast








