Love At First Search (formerly Social Slowdown)

After nearly three years of podcast silence, I’m reviving this feed — but not to pick up exactly where Social Slowdown left off.Search has changed. My work has changed with it. And the questions I’m most interested in now are less about ranking for keywords and more about how experts become easier to understand, trust, and recommend across Google, ChatGPT, Gemini, Perplexity, YouTube, and the rest of the public web.In this reintroduction episode, I explain why I decided to revive an old podcast feed instead of starting from scratch, what happened when dormant listeners immediately started downloading three-year-old episodes again, and how I’m thinking about the value of old content, existing audiences, and accumulated authority.I also lay out the experiment I’m running across the blog, YouTube, this podcast, and LinkedIn: taking the same core concepts, translating them into different formats, and tracking both how humans respond and how search and AI systems pick them up.Over the next several episodes, we’ll get into:recognition vs. recommendationthe Unmistakable Authority Methodentity claritysemantic territoryauthority architecturepublic evidence and reinforcementwhy you can’t build authority in privatehow omnichannel distribution can strengthen your signalpositioning and narrative differentiationwhat to do when years of accumulated content start making you harder to understand, not easierIf you’ve been here since Social Slowdown, thanks for sticking around. If you found me more recently, welcome.Love At First Search is now about expert authority, discoverability, and the future of search.Explore the AI Findability Library: loveatfirstsearch.com/ai-library

Jessica Abel's background as an author led her to assume that mass marketing and a large audience was the ONLY way to succeed as a business owner; Thankfully, she finally figured out that her business models needed to first pay her bills, and THEN she could make decisions about audience and marketing style.In this week's episode, Jessica (she/her) and I discuss:How to think about choosing a business model, and why/when you may choose one over anotherChoosing a business model that allows you to make more money in less timeWorking with fewer clients for more money versus working with more clients for less moneyFiguring out how social media fits into your marketing - what do you need it to do for you?Connect with Jessica:Learn more on Jessica's websiteThe Autonomous Creative podcastA little bit about Jessica:Jessica Abel (she/her) is a graphic novelist, author, creative business coach, and the founder of Autonomous Creative, a coaching company that helps mid-career creative professionals build businesses that can pay their bills AND honor their creativity. Abel founded the company in response to the ever-greater struggle creatives face in making a living. Pushing back on the “starving artist” mythology, Abel focuses on business fundamentals, stripped of jargon and adapted to the unique needs of creative professionals, and puts the tools of making real money in less time—without creative compromise—into the hands of the artists, writers, and entrepreneurs who need them. Support the Show.This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

By now we know that what works for one, may not work for another. And in this week's episode, I'm talking with Jessica Lackey all about business models, and how sometimes what makes sense for other people may not make sense for you and your business. Maybe the traffic-based business models that we're sold can actually be less profitable than a lower, slower pace of business. Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs. Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.Here's what you can expect from this episode:The importance of community and relationship marketingThe "cult-ish" side of social media (in regards to online business)Why you DON'T need to build your business like everyone elseBusiness models and the math behind scale Connect with Jessica:Sign up for her newsletter and/or take the quiz "What’s Your Stage of Business?"Learn more about JessicaSupport the Show.This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

Marissa Lawton is an 8-year online entrepreneur and conduit for ancient women’s wisdom who guides feminine seekers to reclaim their divine power and channel it into their businesses.As a former licensed therapist who left the medical model of mental health care, Marissa had a behind-the-scenes look into how patriarchal systems and structures continue to diminish women’s ability to co-create the lives and businesses that serve their innate needs.And her Work in the world is to change that.By helping women reconnect to nature’s rhythms, Marissa aims to reintroduce long-denied mysteries and reestablish deep feminine roots in the entrepreneurial space.In this week's episode, Marissa and I are talking about how you can bring more feminine energy into your business. We discuss:Living from a rooted placeIntuitive decision-making for your businessListening to your intuition versus having an analytical mindset when it comes to business decision-making; Can you do both?What does masculine and feminine energy look like in a business?Traditional marketing with a mystical, sacred flare and how you can bring mysticality into your businessRedefining your measure of successSome examples of how you can bring more feminine energy into your businessConnect with Marissa:RootedFeminine.comRooted Feminine PodcastFollow Rooted Feminine on InstagramMarissa Lawton - Side Hustles for PsychotherapistsTake the quiz: "What season of “re-rooting” are you in?"Support the Show.This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

In this week's podcast episode, I'm thrilled to be speaking with Diann Wingert, a fellow female solopreneur with ADHD.Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help ambitious outliers with big ideas and busy brains get focused, fired up, and flame retardant. Diann is the creator of The Boss Up Breakthrough, host of The Driven Woman Entrepreneur Podcast, and an expert on creative female entrepreneurs with ADHD traits. In this episode, we talk about:Therapy vs. coaching: What's the difference, and which one should you seek out?Why the shift from a social media-based marketing strategy to an SEO-based marketing strategy may be the exact thing you need and why many female solopreneurs are afraid to make this switchRejection sensitivity, confidence, and fear of failureSocial media and mental healthHow ADHD and giftedness in women can be both challenges and advantages in self-employmentConnect with Diann:Learn more about Diann WingertConnect with Diann on LinkedInListen to The Driven Woman Entrepreneur PodcastSupport the Show.This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com