DiscoverIN IT with Jordan Harper and Ashley Buckler
IN IT with Jordan Harper and Ashley Buckler
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IN IT with Jordan Harper and Ashley Buckler

Author: Barefaced / tentwentytwo

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You're in your 30s or 40s. You're building something, raising someone, and trying to take care of yourself at the same time. The questions are piling up: about your health, your hormones, your relationships, your ambition. Most days, no one in the room has the right answers.


IN IT is where those questions get taken seriously.


Jordan Harper is a board-certified nurse practitioner, founder and CEO of Barefaced, and a mom of four.


Ashley Buckler is Barefaced's Chief Brand Officer, a mom, and the kind of person who blends ambition with romanticizing life


Together, they bring in leading experts — and occasionally each other — to work through the topics that actually matter in this chapter: hormones, mental load, marriage, mindset, perimenopause, parenting, ambition, and everything in between.


No highlight reels. No hustle culture. No toxic optimism. Just honest conversations and better information, so you can move through this season of life with more clarity and less noise.


These are foundational years. Make them count.



23 Episodes
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If you’re someone who has checked every box and still feels like something is missing, Liz Kennedy knows that feeling well. She had the career, the house, and the life she always wanted, and she still found herself asking who she really was. Liz is a former TV host and speaker whose TED Talk tells how she came back to spirituality after years of chasing the American dream. We talk with her about why confidence is a muscle you can train, and why it starts with self-trust and self-respect rather than anything on the outside. She explains what it means to be magnetic: walking into every room looking to give, not to take. We also talk about manifesting and faith, how to let go of judgment without excusing bad behavior, and why she believes every woman should be using her voice. Liz leaves us with a reminder that your sense of self should be stronger than anyone else’s opinion of you could ever be. Wherever you are in this chapter, we hope you leave this conversation feeling a little more like yourself. Take Liz’s free identity quiz at lizkennedy.co Follow Liz on Instagram @lizkennedy Follow Jordan on Instagram @jordanharper_np Follow Ashley on Instagram @ashleybuckler_ Follow IN IT on Instagram @in.it.podcast
If you’re someone who feels mostly fine but wants to get ahead of perimenopause, start here. The first signs show up years before your period changes, and they’re easy to miss. Dr. Jila Senemar is a board-certified OB-GYN and founder of JilaMD and the Miami Menopause Collective. She explains why sleep disruption, anxiety, mood changes and brain fog usually come before hot flashes. She also shares why ferritin is a test you have to ask for by name, and why testosterone matters for women well beyond libido. She ends with the five habits she wants every woman building in her 30s and 40s, along with how to find a provider who will take your symptoms seriously. Wherever you are in this chapter, you’re not the only one feeling it, and you may have more options than you’ve been told. Follow along: IN IT: @in.it.podcast Jordan Harper: @jordanharper_np Ashley Buckler: @ashleybuckler_ Dr. Jila Senemar: @drjilasenemar
If you’re someone who keeps your foot on the gas because this season of life doesn’t leave room to slow down, this conversation is about staying there without burning out. Ashley’s mom, Pam, joins us to talk about where healthy stress ends and burnout begins, and what to do when you feel yourself sliding. Drawing on research from neuroscientist Dr. Terry Wu, Pam explains the difference between chronic stress, burnout, and depression, and why dopamine is the fuel that keeps you in your peak performance zone. We talk about the three things that lower stress (control, predictability, and progress), why a fishing trip a few times a year is a vacation and not an outlet, and how rest doesn’t always have to look slow. Pam also shares what her Whoop taught her about sleep, why she traded her headphones for a speaker turned all the way up, and how leaders can keep their teams out of burnout with autonomy, clear communication, and small wins celebrated in real time. The work will always be there. We hope this helps you make room for yourself anyway. Follow Jordan: @jordanharper_np Follow Ashley: @ashleybuckler_ Follow IN IT: @in.it.podcast
If you're someone with a shelf full of half-used products who still isn't seeing results, this conversation is a reset. Your skin starts changing in your 30s and 40s, and we are launching a cleanser to support those changes! In this conversation we dive into why Barefaced took six years to launch a cleanser and the three questions every product has to answer before it comes to market. We talk about what your skin starts losing as you age (collagen, elastin, and hyaluronic acid) and why most cleansers focus on taking away when your skin actually needs something given back. Jordan walks through the 10 visible signs of aging, the core four products every routine is built on, and why a routine that protects, prevents, repairs, and corrects will outperform a 12-step lineup of similar products. Ashley shares how one consistent routine took her skin from dull at 27 to glowing at 33, and why letting an expert do the thinking takes one more thing off her mental load. Here's to boring routines that actually work, and to growing into this next chapter together. Follow Jordan: @jordanharper_np Follow Ashley: @ashleybuckler_ Follow IN IT: @in.it.podcast
If you're someone who feels guilty lying on the couch while your spouse is up and moving, or who fills every spare minute so you never feel like you're wasting time, you'll recognize yourself in this conversation. Mom guilt is real, but a lot of it is a story we tell ourselves. This is a girlfriend chat about mom guilt and where it actually comes from. We talk about why our worth isn't tied to our productivity, how the expectations we carry often trace back to the way we were raised, and why setting your own standards (like being home for bedtime or capping how many nights you travel) can loosen guilt's grip. We get honest about trying to be full-time at everything, the trad wife and girl boss algorithms pulling us in opposite directions, and why being a seven out of 10 in some areas right now is more than okay. We also talk about protecting your energy, staying connected to friends when you can't keep up with the group chat, and why the words you put after I am matter so much. Wherever you are in this season, you're not navigating it alone. Mentioned in this episode: Essentialism by Greg McKeown Start with Yourself by Emma Grede Hype song: New Name Written Down in Glory by Charity Gayle and David Gentiles Follow Jordan: @jordanharper_np Follow Ashley: @ashleybuckler_ Follow IN IT: @in.it.podcast
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