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Marktplatz - Deutsch in der Wirtschaft | Learning German | Deutsche Welle
Author: DW.COM | Deutsche Welle
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Description
Business German for advanced learners: The "Marktplatz" language course provides an introduction to topics related to work, career and economics. [English Version]
26 Episodes
Reverse
Corporate Culture
Leadership style, hierarchy, corporate identity: How companies communicate and present themselves.
Topics: Corporate identity, corporate design, leadership style
Chamber of Commerce
Consultation, information, lobbying: How the German economy organizes and presents itself.
Topics: German trade and commerce organizations
Inland Shipping and Port Logistics
Containers, canals, freight tarifs: How and why goods are shipped by river and sea.
Topic: Inland shipping
Franchising
Division of labor, cooperation, monitoring: How companies pass on their name and expertise.
Topics: Franchising, licensing agreement, chain stores
Structural Changes in Agriculture
Milk, grain, subsidies: How the agriculture sector has changed over the past several decades.
Topics: Agriculture
Changing Industries
Coal, steel, unemployment: How the end of traditional industries affects the Ruhr Valley in Germany.
Topics: coal and steel industries, coal subsidies, structural changes, mono-structure
Getting Rid of Sewage
Polluntants, sewage treatment plants, sewage removal: How water can be saved and kept clean.
Topics: Sewage, environmental protection
Flooded With Waste
Waste, recycling, circular flow economy: How waste can be avoided and the environment protected.
Themen: Waste, recycling, environmental management, packaging regulations
Intercultural Challenges -- A Trade Fair in Cologne
Presentations, contacts, taking orders: How to present products to the industry.
Topic: Trade fairs
Keep Learning
Applications, vocational training, certificates: What working people can do to enhance their skills.
Topics: Dual system, vocational training, trade schools
Automatization and und Rationalization
Production teams, sequence delivery, robots: How companies aim to cut personnel and storage costs.
Topics: Lean production, outsourcing, workers' council, retraining, compensation, early retirement, automatization, rationalization
Research and Development
Competition, testing, market readiness: How a good idea becomes a product.
Topics: Patents, research, developing, inventions, F&E
Marketing
Market analysis, target group, product image: How to make a new product interesting and successful.
Topics: Marketing, distribution, sales, product positioning
Foreign Branches
Location, cost of labor, environmental standards: Why companies invest and produce abroad.
Topics: Direct investment, subcontracting, subsidiaries, foreign branches
Joint Venture -- The Krohne Company
Export, expansion, cooperation: How companies work together across borders.
Topics: Synergy, merger, joint-venture
Shipping Requires Good Communication
Transport costs, price differential, unloading appointments: How goods reach their destinations throughout the world.
Topics: Commercial shipping, means of transportation, transportation system
Commercial Shipping
Departure times, emissions, loading coasts: How, where and why goods can be transported.
Topics: Commercial shipping, means of transportation, transportation system
Corporate Financing
Costs, open accounts, insolvency: Where the money for a new business comes from and how it is paid back.
Topics: Overdraft, corporate financing, insolvency, equity
Consulting
Language, culture, law: What's important when relocating abroad, and where businesses can get information.
Topics: Consulting, social insurance, emerging markets, leasing
Financing and Foreign Sales
Delivery risk, securing a loan, solvency: When the customer can't pay and the supplier has to protect itself.
Topic: Foreign sales, export, conditional sales, supplier credit, securing a loan