The Business Of Strength Podcast

On this episode of the Business of Strength Podcast, host Dan Goodman breaks down why he changed his mind on Black Friday and why gym owners should stop fighting the biggest buying season of the year.Dan discusses:- Why being contrarian just to be contrarian isn't a strategy- The mistake Varsity House made with its first Black Friday offers- Why your offer should focus on your core service, not low-margin products- How to create a simple, friction-free offer people actually want to buy- Why you need to turn up your marketing volume during the busiest buying season of the year- Using reactivations, referrals, and events to drive more eyeballs to your offer- The difference between discounting your value and creating urgency- Why great entrepreneurs need to be willing to change their mindsThe bigger lesson: pay attention to how the market actually behaves, use it to your advantage, and don't let your ego get in the way of a better strategy.

In this episode of the Business of Strength Podcast, Alex Hormozi explains why transformation challenges still work and how to refresh promotions without changing the sales process. He also shares how business partners can align on growth with clear milestones.

Your gym’s social media doesn’t need more random workout photos. It needs better stories.In this episode, Joe talks about how gym owners can share their origin story, celebrate client transformations, and highlight member milestones to create content that connects. He also explains how to build a year-round content strategy with seasonal themes, email, referrals, and reactivation campaigns, and why spotlighting members can make marketing more relatable.

What should gym owners measure to understand how their business is performing? This episode covers a practical approach to tracking revenue daily, weekly, and month over month, with each location compared against the same period last year.It also explores how referrals, member reactivations, and focused six-week challenges can drive growth, why owners should make time for sales, and how clear financial targets can support accountability without turning goals into pressure.A useful listen for gym owners looking to make more informed decisions with their numbers.

It’s not always a lack of effort. Sometimes your team simply doesn’t know what to focus on.In this episode, we dig into the leadership gaps that can quietly cost a gym time, energy, and growth: unclear goals, no shared picture of how the business is performing, and roles that aren’t connected to the bigger mission.The takeaway? Give your team a clear target, a scoreboard, and ownership of what success looks like, day by day and week by week.When you’re selling time for money, wasted hours add up fast.