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The Business Of Strength Podcast

Author: Business Of Strength

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See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
152 Episodes
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On this episode of the Business of Strength Dan Goodman interviews longtime trusted business advisor for VH, Vince Gabriele.   Talking points from the conversation: How adversity and nearly quitting the industry altogether led Vince to his biggest business breakthroughs.  Why the number 1 chokehold of a business is the Psychology of the owner.  The number 1 way to break free from a business owning your day and life. How a coach can help you realize your maximum potential.    What it is Vince wants to accomplish in the next 10 years.  Industry predictions for the next 5 years in fitness.  Get in touch with Vince: Website: https://vincegabriele.com/ Instagram: @vgabriele71
What is up everyone, I’m your host Coach Joe Strong here to bring you another great episode of the Business of Strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don’t forget our Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY.  We will give you THE LOCK-DOWN Gym marketing Blueprint.  How to create a brand strategy, how to use email, how the develop long-lasting Joint ventures, how to secure your defense with referrals, reactivations, and upgrades.   In this episode I’m chatting with my brother Devin Gage. Devin has been a friend for years and had a super successful gym.  One day he decided to scale…and scale big.  Now he’s on track to open 100 gyms across the country.   …and I KNOW he’ll do it!   Some topics include… What needs to happen in gym #1 in order to scale  The mindset required for scale The “Ideal” model  How he’s changing the game and offering real careers  His hiring process  His launch process  Kaizen Mentality The Little Gym Big Heart Podcast  A LIFE offer to his team MORE MORE MORE!    The best place to check Devin out is his Instagram @littlegym_bigheart littlegym_bigheart www.youtube.com/@LittleGymBigHeart Let’s get it dialed in!  This is the Business of Strength  Coach Joe
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don’t forget our annual Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY.  We will give you THE LOCK-DOWN Gym marketing Blueprint.  How to create a brand strategy, how to use email, how the develop long-lasting Joint ventures, how to secure your defense with referrals, reactivations, and upgrades.   In this episode I’m chatting with super businessman and one of the most interesting men I've ever met Joe Hashey.   Joe has always seemed to be one step ahead of the curve when it comes to running his business.  When the industry zigged he zagged… He created a super profitable brand, scaled it and moved to Colorado where he ran the gym remote for about 4 years and recently sold it to a long-time employee.   Joe is also one BAD ASS Mother F-er who LOVES doing hard stuff like hiking 100 miles, or egging on friends to do a little easy hike called the manitou incline!  Some topics include… How he went from schoolteacher to gym owner  Scaling your business and your team  The idea of “constant gentile pressure” How doing hard physical things translates to better business  What’s worked What’s not  How he ran his gym from 1800 miles away  How customer service and community relations became his thing  His NO COST marketing tactics How to run lean  Finding Joe Hashey 2.0 in the mountains of Colorado.   The best place to check Joe out is his Instagram @jhashey1 or his Family Strong Co @officialstrongfamilyco  Let’s get it dialed in!   Coach Joe
On this episode of the Business of Strength Podcast Dan Goodman is joined by Hank Ebeling. Hank is a customer service specialist who is a published author, speaker,  and owner of two H4Training gyms just outside of Chicago.  Hank breaks down how working at a fancy hotel in Vegas put him on the path towards providing exceptional service. How he differentiated himself at a big box gym that eventually led him to owning and operating two of his own gyms.  The surprise and delight effect for small businesses and how it improves client retention. He breaks down a messaging sequence that any coach can accommodate in order to better connect with their customers.  Lastly he finishes with advice on where he sees the industry going in the next five years and where people need to remain focused in order to not only sustain but thrive in the fitness industry! Get in Touch with Hank Ebeling Below: Links: Instagram LinkedIn Crushing the Competition with Service book Superhero Service, Super Profits Course
What is up everyone! I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY.  We will give you THE LOCK-DOWN Gym marketing Blueprint.  How to create a brand strategy, how to use email, how the develop long-lasting Joint ventures, how to secure your defense with referrals, reactivations, and upgrades.   In this episode I’m chatting with strength OG Andy McCloy of BCI Performance & Fitness in Alabama.   Andy has grown his business from the ground up and is one the OG super connecters in the industry.  He started attending masterminds when he was 19 and never looked back. Now he’s looking to scale his gym into the next 20 years.   Some topics include… How growing us STREET gave him fire and a NEED to earn How masterminds can unlock you full potential Key marketing strategies that are working right now What young coaches need to hear…Listen up Buttercup What characteristics are critical for success A few good ol WAR STORIES!   The best place to check Andy out is his Instagram @andymccloy_bci Let’s get it dialed in!   Coach Joe
On this episode of the Business of Strength Dan Goodman is joined by special guest Mark Ennis.  Mark is the owner and founder of the world renowned Power Strength Gyms in Grand Rapids Michigan The talking points include:  Mark's driving icon of “Better Never Stops.”    The data the dictates decision making in a multimillion dollar company His opinion on if you can be successful in the private sector of strength without being an owner. The future of the industry and what skills everyone is going to need to obtain in order to remain relevant.  Come to Trainer School! March 22 at Varsity House Gym! Tickets are Flying! Secure yours here. Contact Mark: IG: @Meatheadmark  Website: Markehnis.com
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don’t forget our annual Next LIVE two-day workshop here at Varsity House is our NEW Trainer School one day workshop designed to help coaches and gym owners level up on the gym floor and the balance sheet.  March 22nd from 9am-5pm by going to https://businessofstrength.com/trainer-school/ In this episode I’m recapping my amazing weekend at Sorinex Winterstrong.     Everything we did, what I saw, who I met, and the amazing job they do marketing, partnering, and being like-minded people together.   Some topics include… Slinging Arrow next to legends  How Sorinex has created a niche that didn’t exits  Bringing humans together  Marketing lessons I learned  The power of community Following your passion Let’s get it dialed in!   Coach Joe
As they say better players make for better teams!   He breaks down the step by step process to professionalize the recruiting process at your gym. March 22nd Trainer School
On This Episode of the Business of Strength Podcast Dan Goodman breaks down the theme for VH in 2024.  He discusses knowing the strength of your business is as important as knowing the weaknesses. He discusses the concept of More. Better. New and how VH will be applying this into the new year.   Our live events calendar is now LIVE: Two-Day Gym Business Immersions at Varsity House HQ: May 9th + 10th (9am-5pm)https://buy.stripe.com/eVabMscS37ZAdgsaG7November 7th + 8th (9am-5pm) https://buy.stripe.com/9AQg2I6tFbbM1xKg0s [NEW] TRAINER SCHOOL:  This is a great place to start or refine your gym BUSINESS journey with us.  Date and Purchase Link: March 22nd (9am-5pm)https://buy.stripe.com/aEUcQw7xJfs2ekwg0z STRONGEST YEAR ANNUAL RETREAT: Our flagship event of the year!  This 2-day gym business mastermind combines world-class education and guest speakers with an unmatched networking experience.  Date and Purchase Link: September 19 - 20 (9am - WE STOP HAVING FUN!) https://buy.stripe.com/cN24k019lcfQ2BO29D Executive Day:  This one day DEEP dive into your gym and your biggest issues was easily the most impactful coaching day we did all year in 23.  We ONLY take 5 gyms for this so it's ultra high value and specific to each gym's needs.  Date & Purchase Link: (EXTREMELY LIMITED...WILL BE GONE FAST!)https://buy.stripe.com/bIY7wccS33Jkekw7tJ
In this episode Dan Goodman breaks down the difference between bonuses vs. incentives in the gym business.  He talks about the short term goals, mid range goals, and long term goals that all gyms need to consider with their team. The book he references as inspiration for the incentive program at VH is Profit Works by Alex Freytag and Tom Bouwer. Stay tuned for the Business of Strength 2024 events calendar which will be released the first week of January! 
What is up everyone I’m your host coach Joe Strong here to bring you another great episode of the Business of Strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1.  We will give you a birds eye view of our business from the bottom up.  Leave with a blueprint for success and clarity on your next steps.  Register at businessofstrength.com In this episode I’m talking about how to hitting PRs in the gym will help you hit PRs on the balance sheet!     I’ve met a lot of trainer/owners who need to hear this… Some topics include… The parallels to training and running a business  The Coach / Owner Paradox  How to get “Unstuck” with your biz growth  How getting on the PR train with your personal fitness should be a top priority  What Pat Rigsby said… Let’s get it dialed in!   Coach Joe 
On this episode of the Business of Strength Podcast Dan Goodman breaks down the meetings every gym needs to have on a weekly basis: Facility Leader Stand-up Leadership Team Huddle Up Coaches Meeting If the meeting schedule is memorable it's repeatable.  This is where all the data and metrics are measured as a unit.  You cannot run a company based solely on feel, we must designate the time weekly to measure and discuss the data. If you’d like to attend our 2 day BOS immersion our last event of the year will be 11/30 and 12/1 in Orangeburg, NY.  The link to register can be found below:  https://businessofstrength.com/upcoming-events/
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1.  We will give you a bird’s eye view of our business from the bottom up.  Leave with a blueprint for success and clarity on your next steps.  Register at businessofstrength.com     In this episode I’m talking to renowned strength coach Tim Caron formally from Army…Now with his own brand in the private sector Allegiate Gyms.   Coach Tim drops some serious knowledge on how to create an amazing product so good your customers NEVER want to leave.   Some topics include… Making the jump from college to private sector coach  How to create an amazing product  Constantly sampling the “food”  How are you grading your coaches  The future plans for Tim’s gym brand Managing a personal brand outside your business  What’s coming from Tim and Allegiate.   Let’s get it dialed in!   Coach Joe 
In this week’s podcast, Joe Riggio sat down with John Franklin and Mateo Lopez on Gym World.  Despite his success with running a 7-figure gym, Joe is shifting gears. He's now focusing on a side project that he believes will be more profitable: opening 20 small group personal training gyms. We had a great conversation!! For more on the Business of Strength, head over to our website www.businessofstrength.com or find us on Instagram/Facebook. Here is the link for the original podcast - https://youtu.be/waYecicXmzU?si=iwzX2XIv6zlfbY0X  Check out Gym World! https://youtube.com/@GymWorldWorldwide?si=_7fyqmmWjAlI4GsV 
What is up everyone! I’m your host coach Joe Strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1.  We will give you a birds eye view of our business from the bottom up.  Leave with a blueprint for success and clarity on your next steps.  Register at businessofstrength.com     In this episode I’m talking about how to get and retain great employees.  The lifeblood of your business.   Save this episode as a resource for hiring, getting your dream job, or simply leveling up your game!   Some topics include… 1.     How to attract employees with marketing  2.     Creating a great place to work  3.     Getting clear on roles  4.     Outlining and drawing the “line in the sand” on expectations  5.     Onboarding done right!    Let’s get it dialed in!   Coach Joe 
Lesson #3 Your Identity as a Coach CAN’T Be tied to Your Training Ideology - Want to best the best - Recognized as the best - Produce the best - Your inability to let go is actually keeping you from being the best - Let go and focus on my next 2 takeaways Lesson #2 Leadership with Coaching Coaches - Leadership is more than teaching the best training ideologies - Leadership is steering your coaches in what is best for the business - Leadership is not skipping the details - Leadership is accountability day in and day out, eye contact, clear meeting agendas the accomplish something Lesson #1 Community Experience - Coaching - Accountability - Exceeding expectation - 5 Defense Tactics
In this episode of the Business of Strength Dan Goodman breaks down his top 5 takeaways from the annual BOS Retreat in Scottsdale, Arizona.  He hits upon the following: The importance of in person events for the Industry. The 3 things that ALL strength professionals can NEVER take their time and attention away from. The difference between bonuses and incentives in a gym business. To Register for the October 18th Marketing and Sales Webinar Click here: https://forms.gle/eqyiN3BCNAWZnKPG8 To come hang at VH for our last 2 day business immersion on 11/30 and 12/1 click the link here: https://businessofstrength.com/upcoming-events/
In this episode of The Business of Strength podcast, Coach Joe Riggio breaks down his biggest takeaways from this year’s annual Gym Business Retreat and how YOU can fix your marketing in quarter four. On October 18th at 1:30 PM EST, we will be holding a FREE call to discuss the exact plan we are using to close out a RECORD year… We’ll also be giving you some strategy for clearing out your schedule to make marketing a priority. If you can’t make this time, no problem! Sign up anyway and we’ll send you the replay. HERE is the link for the FREE call  https://forms.gle/eqyiN3BCNAWZnKPG8 We are also hosting our next in-person event on November 30 - December 1 at Varsity House Gym. At this immersion you'll learn our data proven systems that we have used to improve our leadership, marketing, sales, and training systems that you can implement in your business, and much more. For more information on signing up, please visit https://businessofstrength.com/upcoming-events/
In this episode of the BOS Podcast, Adam Menner talks with Damian Lillard’s coach and high performance consultant Phil Beckner.  Phil Beckner is the former coach of Weber State. Phil now runs a very successful consulting business where he works with NBA superstars and CEO’s of fortune 500 companies.  Adam and Phil break down the comparison of coaching in sport and training when transitioning from a coach to a business owner.  Phil breaks down:  How he made the transition from coach to business owner  How the best in the world think  Leadership tactics for any business owner  The 2 most important qualities of high performers  The secrets of Dame Lillard’s success  Much more!  If you found this episode valuable please like, share, and subscribe to the podcast!
In this episode, Dan Goodman sits down with Jimmy Contrini, the Content Manager for Alex & Leila Hormozi at Acquistion.com.  Jimmy discusses the following in this episode: What type of posting schedule/cadence would he start with as a Fitness Professional How to scale your content creation on a $1,000 budget How to turn 10 hours of work into 100+ pieces of content. The superpower of Alex & Leila Hormozi at Acquisition.com The craziest experiences he’s had in his career so far.  Get in touch with Jimmy: Liinks.co/jimmycontrini Instagram jimmycontrini@gmail.com
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