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A High Level Conversation

Author: Chris Guthrie

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The cannabis industry has made a deliberate and relatively rapid move out of the dark, secluded alleyways into the bright and very busy main streets of America. Tune in as Chris Guthrie of Delta9 Systems, a resident cannabis journeyman and expert on all things cannabis 2.0, chats with friends and colleagues who are grinding daily to push the industry forward. He’ll get their unique perspective on the cannabis industry - where it's been and where it's going. If you’re intrigued by the cannabis revolution and the impact of all the new technologies now being used by cannabis cultivators, processors and retailers, be sure to give A High Level Conversation a listen. Powered by Delta9 Systems, a trusted adviser on the mission critical technology required by the cannabis industry. www.delta9systems.com
12 Episodes
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Chris talks to Brian Cissell, Solution Architect, about the 365 Cannabis ERP system, and what it means to collect ALL the data a cannabis facility produces so that happy accidents can become SOP’s and preventable mistakes are avoided. They discuss not “working for the program” and the difference between compliance and complete traceability. Come geek out about cannabis data with us!Learn more about 365 Cannabis and schedule a demo at 365Cannabis.com
Chris talks to Shayda Torabi, Co-Founder and CEO of RESTART CBD, Austin’s first locally handcrafted organic CBD wellness brand founded by two sisters, Shayda and Sydney Torabi.Shayda was trying to recover from an auto-pedestrian accident in Austin when she was first introduced to the health and wellness properties of CBD. During that time, she encountered the frustration of finding quality organic hemp products from trusted suppliers. Coming from a family of athletes, living in Texas, she wanted a legal product with Zero THC. Realizing very few pure products existed in this market, with the help of her family she decided to create her own. Chris and Shayda talk about the evolution of the CBD and Minor Cannabinoid industry, what’s on the horizon for the hemp industry and what goes into running a “Cannabis” shop in Texas.Find Shayda at theshaydatorabi.com and on Instagram at @theshaydatorabi. 
Chris talks to Duane Roebuck, Head of Retail and IOT Channel Management at BlueStar, about creating hardware systems for the Cannabis Industry. They discuss what goes into selecting the right hardware setup, going beyond compliance with traceability, hardware mistakes they have seen some large P/P’s make, and whether to buy the $100 sunglasses once, or the $10 sunglasses 10 times.
Chris talks to Digital Advertising expert Chris Shreeve, Co-founder and VP of Business Development for PrograMetrix, about bringing the cannabis industry's voice and unique message to digital advertising. They talk about building brand credibility, using all the tools of the internet, and what the potential for cannabis advertising is online. About PrograMetrix Located in Seattle, WA, PrograMetrix is a data-driven programmatic agency that helps brand marketers improve programmatic strategy and execution through advanced technology and unrivaled service to increase digital advertising ROI. Their purpose is to transform the way programmatic advertising campaigns are managed through transparent, long-term relationships that go beyond the metrics. Their talented team of ad tech experts manage brand-safe campaigns across Display, Mobile, Video, Connected TV, Native, Digital Audio, Social, and Paid Search channels for brands and agencies. They have a passion for educating their clients, instilling trust through transparent partnerships, and exhibiting a forward-thinking work culture that makes for a unique agency experience. They are fearless enough to conquer any advertising challenge and always deliver on their promise to offer the level of service their clients deserve. They make programmatic advertising a whole lot easier and have a lot of fun helping their clients grow by achieving their business objectives. PrograMetrix supports a diverse range of brands from the Fortune 500 to promising startup firms primarily across the technology, B2B, sports/entertainment, financial services, healthcare, and travel verticals. They also partner with other digital, creative, and traditional agencies to help improve their programmatic capabilities and service offerings. To learn more, visit www.PrograMetrix.com. 
In this episode, Chris chops it up at CannaCon Tacoma with Steve Schecterle of Fairwinds. Chris and Steve discuss how to become a new partner for western medicine, get deep into the endocannabinoid deficiency syndrome and finally, how Fairwind's Sriracha Tincture came to be.Learn more about Delta9 Systems and Fairwinds Cannabis.
We Are Hired Bongs

We Are Hired Bongs

2019-12-0545:31

In this episode, Chris brings in Hempfest veteran Chuck Olivier for a friendly 'co-opetition' discussion. Chris and Chuck talk about how their paths have merged yet again, those famous Dorito bags from Hempfest and they spill the tea on why the current cannabis industry is not as healthy as everyone thinks.Learn more about Delta9 Systems and Dimebag Scales.
In this episode, Chris gets into the insecurities that exist today in the hemp farming industry with his long time pal Justin Khuu. Chris and Justin talk about their experiences within the cannabis industry vs. the hemp industry, the imperative need for verification services like those offered by Rhizo Verified and even find a little moment for introspective reflection.Learn more about Delta9 Systems and Rhizo Verified.
In this episode, Chris delves into a world that was once unknown to the cannabis industry with Megan Chiamos and Kip Michelson. Chris, Megan and Kip discuss how big corporate money is changing the industry and expectations, what businesses like Microsoft are bringing to the table in the way of cannabis specific ERP platforms and everybody's new favorite Vegas hangout, the Cannabis Business Den.Learn more about Delta9 Systems or 365 Cannabis
In this episode, Chris gets into all things hemp with his long-time friend Jerry Whiting. Chris and Jerry break down what impact the Farm Bill has had on the hemp industry, the learning curves of hemp farming and battling the stereotypes applied to folks in the cannabis and hemp industries. Learn more about Delta9 Systems or LeBlanc CNE
In this episode, Chris chats with his good buddy and all-around color label connoisseur, Guy Mikel. Chris and Guy talk about the critical labeling elements for traceability and compliance, how Guy found his fit in the cannabis industry and the scene shift at cannabis trade shows over the years. Click here to learn more about Delta9 Systems or Color Label Solutions
Laser Nerd, PhD

Laser Nerd, PhD

2019-10-2318:51

In this episode, Chris dives deep into the world of optical technology with Chad Lieber. Chris and Chad talk about further establishing the cannabis industry with techniques and processes that already exist in pharma, how to utilize the Purpl Pro to ensure a repeatable product and share a special moment over terrible puns.Learn more about Delta9 Systems or Purpl Scientific and Purpl PRO
In this episode, Chris catches up with his old friend, Grimey Gatsby himself, John Hunt. Chris and John reminisce on things from ‘back in the day’, ponder the true meaning of being an influencer in the cannabis industry and discuss the toll of grinding 24/7 to get ahead in this business. Learn more about Delta9 Systems or TheGrimeyGatsby
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