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A Bit of Optimism

Author: Simon Sinek

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My career is an accident. It started when I set out to rediscover my passion and reignite a spark I’d lost — and that journey led me to the work I do now.

If you know me from my books or my speaking, you know I’m fascinated by why people do what they do. What makes someone find joy and meaning in their life, or pursue something far greater than themselves?
I started A Bit of Optimism to explore those ideas and expand my own perspective. This podcast is a trove of honest conversations, with people who challenge me, teach me, or simply help me see things in a different way. Some guests are household names, and others you may be meeting for the first time. But each one of them has something to share that can help all of us grow.

So if you’re looking for a spark — some insight, inspiration, or just a reminder that good things are possible — join me on A Bit of Optimism!

Let’s grow together.
189 Episodes
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We’re often told to do more, move faster, and chase the next big trend—but some of the most remarkable successes come from narrowing your focus, obsessing over one thing, and truly understanding the people you’re serving. Ben Francis knows this better than most.He started Gymshark with nothing more than a sewing machine and a passion for making gym clothes that actually worked for him. From those humble beginnings, he built a billion-dollar brand—carefully, sustainably, and with a vision for a company that lasts 100 years, not just a flash in the pan. And yes, he’s still young, proving that you can dream big while thinking long term.Recorded at the very impressive Gymshark HQ in Birmingham, UK, this episode takes us inside the energy and culture that fuel the brand. We dive into Ben’s journey of obsession, experimentation, and relentless focus, exploring how to build something meaningful without having all the answers, learning from failures, and why understanding your customer is everything. If you’ve ever wanted to create something that lasts, this conversation is for you.This is A Bit of Optimism. Check out Gymshark here: https://www.gymshark.com/
“Nuclear” might make you wince—but the real problem isn’t the energy, it’s the branding. Safe, low-carbon, and scalable, nuclear could be a climate hero—if only we told the story right.Isabelle Boemeke is on a mission to change how we think about nuclear energy. A Brazilian model turned the world’s first nuclear influencer, she created her alter ego, Isodope, to show a new generation the benefits of clean energy—while cutting through the fear shaped by war movies and disaster shows. In her new book, Rad Future, she makes the science, history, and promise of nuclear power accessible to everyone.In this episode, we talk about why nuclear scares us, how we need to rethink the climate conversation, and why embracing nuclear energy could be one of our smartest moves yet. Isabelle also shares her personal journey—from modeling to advocacy, building Isodope, and helping shift the conversation around clean energy for a better, brighter future.This is… A Bit of Optimism. Learn more about Isabelle’s work here. https://isodope.com/And order the new book Rad Future here. https://isodope.com/rad-future/
We’re wired to chase the next spark - scrolling, swiping, refreshing - but some of our brightest ideas sneak in when we stop chasing, let boredom settle in and give our minds room to wander.Elle Cordova knows the power of that pause. When the pandemic hit pause on her life as a touring musician, she stumbled into new creative territory - making offbeat comedy videos about delightfully nerdy topics like particle physics, grammar, and fonts. Those sketches went viral, and suddenly she was thriving as a social media creator with a devoted following. In this episode, we talk about finding what truly lights you up, pushing through writer’s block, working with anxiety - and yes, Star Wars makes an appearance (because of course it does). Plus, Elle treats us to a live, in-studio performance of her song Roswell.This…is A Bit of Optimism.For more on Elle, check out:ellecordova.com/
This was the most epic Zoom call we’ve ever been a part of — an incredible conversation with NASA astronaut Jonny Kim, live from the International Space Station, with sunrise on Earth as a stunningly causal site behind him as they barreled at 17,000 mph in orbit. Thanks to the amazing team at Johnson Space Center, Jonny was able to join us to share insights from a life that defies limits, showing what it truly means to lead and serve on and off the planet.In this episode, we grapple with a startling and powerful idea: that there can be a privilege in how we face our darkest days. For those who find the strength to rise through empathy and courage, adversity transforms from a burden into a source of profound growth and resilience. Jonny’s journey—from a violent childhood to becoming a Navy SEAL, Harvard-trained doctor, and astronaut—embodies this truth. Driven not just by pain or pride in loved ones, but by a genuine ambition to become his best self, Jonny’s story challenges us all to embrace hardship as a catalyst for leadership and service. This is a conversation the 13-year-old Simon, in his blue jumpsuit, would be very proud of. This is… A Bit of Optimism.
Good manners aren’t just about being polite — they’re about making other people feel seen.William Hanson is one of the world’s leading etiquette coaches. He’s advised royalty, CEOs, and television personalities on how to communicate with clarity, confidence, and grace. But his mission goes far beyond fine dining or proper handshakes.In today’s fast-paced, informal world, William argues that etiquette isn’t outdated — it’s essential. Whether you’re trying to land a job, win over a client, or simply connect with others, good manners are your most underrated advantage.He sat down with me to share how etiquette builds trust, why it’s not about snobbery or perfection, and how anyone — regardless of background — can learn the unspoken codes that open doors.This… is a Bit of Optimism.Check out William’s new book Just Good Manners hereAnd learn more about his work here. 
You have two years left to live. What would you do?That's a real question Angela Trimbur had to answer. In 2018, a breast cancer diagnosis forced her to get honest with herself. If Angela had only 2 years to live, what kind of life did she truly wish to live? Angela chose to start over. She sold everything she owned, moved to New York City, and became a dance teacher. Angela's irreverent teaching style and unique approach to dance won her accolades, and she now teaches sold out classes where people use dance to find themselves.In this conversation, Angela explains why cancer actually helped her become a better version of herself. She shares how her disease enabled her to adopt a 2-years outlook on life, and why living as if our time is limited is always good practice, even when nothing appears to be wrong.This…is A Bit of Optimism.For more on Angela and her work, check out:Angela Trimbur Dance
When morale problems affect a team, some leaders choose to make a big, rousing speech. But quite often, it’s the quiet leader who leads with empathy that sees a better emotional solution.Gordon Schmidt is a retired Navy SEAL with enough combat experience to understand that empathy is an operational advantage, not a weakness. After 20 years of military service, he started his second act as a high school rowing coach. According to Gordo, be it coaching rowers or leading soldiers, the emotional lessons he’s learned about leadership apply just the same.In this conversation, Gordo shares with me how to move on into a new chapter in life and why emotional intelligence in high-stress situations is often a leader’s only way out.This…is A Bit of Optimism.For more on Gordon and his work, check out:San Diego Rowing Club
Happiness is a choice. But it’s not always an easy choice to make.Mo Gawdat had to face an impossible choice. Before he was a bestselling author and podcast host, Mo worked a lucrative career as Chief Business Officer at Google X. He reached the heights of business influence and amassed a fortune by 29. And yet, he was miserable. It was only after the tragic death of his 21-year-old son Ali that Mo was forced to confront the truth.Mo now dedicates his life, work, and research to figuring out how human beings can be happier, and he’s on a mission to make 1 billion people happy. He sat down with me to share what he’s learned – that happiness is both a choice and our default setting, how to trick our brains out of survival mode, and why the happiest emotions we feel are rooted in the present, not the past or future.This…is A Bit of Optimism.To learn more about Mo and his work, check out:mogawdat.com
🚨  Chomp Alert! 🚨We saw your comments — loud and crunchy. Turns out not everyone wants front-row seats to mouth sounds. Who knew?Skip to 29:29 to dodge most of the chewing. We promise, after that it’s just a few graceful nibbles of Basque cheesecake. 🧀🍰😅_____________________________________We turned the studio into a restaurant for the day—because when Phil Rosenthal’s in the house, you don’t just talk about food, you eat it!Phil—the genius behind Everybody Loves Raymond and Somebody Feed Phil—joins us for a heartfelt, hilarious meal where we dive into everything from sitcoms and food shows to gratitude, creativity, and finding joy in the everyday. Sure, we talk about the evolving world of television and the secrets to mastering great storytelling—but this episode isn’t just about food and show business. Phil reveals the best life advice he’s ever received—and it might just change the way you live.As lovers of the LA food scene, we also used this episode as a chance to highlight and support some of our favorite local restaurants. Because nothing pairs better with great conversation than a table full of incredible local bites.Breakfast Burritos: Civil Coffee Fried Chicken: Anajak Thai (surprise guest experience from owner and chef Justin Pichetrungsi) Hand Rolls: The JointLiver Pâté: Petit TroisBasque Cheesecake:  PasjoliWatch the new season of Somebody Feed Phil on NetflixCheck out more of Phil’s work: philrosenthalworld.com---------------------------This episode is brought to you by True Classic!I really love their T-shirts, so we called them up and asked if they wanted to work together. And they said yes!Check out their clothes at: trueclassictees.com 
Magic moments do happen in real life. If you ask Brad Meltzer, magic happens when ordinary people choose to do the extraordinary. Brad is a prolific writer and bestselling author. He’s published over 70 books in nearly every genre you can think of—thriller novels, biographies, children’s books, film and television. He’s written comic books for iconic superheroes like Spider-Man, Superman, and Batman. And in 2024, his commencement speech at the University of Michigan went viral for its simple, powerful message—to shock the world, unleash your kindness.In this conversation, Brad tells me how his journey from a writer drowning in debt to bestselling author would not have been possible without the extraordinary kindness of a few ordinary strangers. He shares how other people’s negativity can become inspiration, why fictional heroes inspire us so much, and how ordinary people change the world. This…is A Bit of Optimism. For more on Brad and his work, check out:his book, Make Magicbradmeltzer.com
My career is an accident. It started when I set out to rediscover my passion and reignite a spark I’d lost — and that journey led me to the work I do now. If you know me from my books or my speaking, you know I’m fascinated by why people do what they do. What makes someone find joy and meaning in their life, or pursue something far greater than themselves? I started A Bit of Optimism to explore those ideas and expand my own perspective. This podcast is a trove of honest conversations, with people who challenge me, teach me, or simply help me see things in a different way. Some guests are household names, and others you may be meeting for the first time. But each one of them has something to share that can help all of us grow. So if you’re looking for a spark — some insight, inspiration, or just a reminder that good things are possible — join me on A Bit of Optimism. Let’s grow together.
What if this podcast turned into a baking show?For Christina Tosi’s third visit to A Bit of Optimism, we decided to find out. So we headed to Milk Bar to make compost cookies from things in my own pantry and my favorite beer bread from scratch! Christina’s not just my best friend—she’s the founder of Milk Bar, host of Bake Squad on Netflix, a cookbook author, and a fan favorite on this podcast. She lives by one simple question: what if?In this experimental episode, we dug into some big ideas about creativity, uncertainty, and the magic of trying something new. Recipes below!This...is A Bit of Optimism.You can watch the video version of this episode on YouTube here.For more on Christina and her work, check out:christinatosi.com----------------------------Simon's Compost Cookie Recipe (makes 15-20 cookies):16 tablespoons unsalted butter, room temperature1 cup granulated sugar2/3 cup tightly packed light brown sugar2 tablespoons glucose syrup1 large egg1/2 teaspoon vanilla extract1 1/3 cups all-purpose flour1/2 teaspoon baking powder1/4 teaspoon baking soda1 teaspoon kosher saltMaltesers85% dark chocolateOptimism Coffee groundsGranolaSpace/Astronaut Ice CreamKettle Corn Pop ChipsFor the full step-by-step recipe, visit Milk Bar's website!Beer Bread Recipe:3 cups self-rising flour1 teaspoon kosher salt4 tablespoons honey (or to taste)12 oz beer (Samual Smith's Organic Chocolate Stout is Simon's preference!)2 tablespoons butter (and save a little for the top)Mix ingredients slowly togetherBake at 350 for 45-60 mins until baked through----------------------------This episode is brought to you by True Classic!I really love True Classic T-shirts, so we called them up and asked if they wanted to work together. And they said yes! Check out their clothes at: trueclassictees.com
We're taking some time off to bring you even more episodes of A Bit of Optimism that you're going to love! In the meantime, we're revisiting some of our favorite episodes, like this one with couples counselor Shawn McBride. Relationships are hard. No matter how much we like, respect, or love someone, conflict seems inevitable.But even as we fight and disagree, we can also learn the skills we need to resolve our problems. For over two decades, Shawn McBride has helped thousands of couples do the work to strengthen their relationships. And he has tons of practical advice.Shawn sat down with me to discuss the three biggest problems couples face, why I'm a huge fan of his Instagram, and how love can keep relationships afloat, but it's often not enough.This...is A Bit of Optimism.For more on Shawn and his work, check out:@couples_counseling_center@shawnmcbridespeaksand couplescounselingcenter.org
We're taking some time off to bring you even more episodes of A Bit of Optimism that you're going to love! In the meantime, we're revisiting some of our favorite episodes, like this one with Harvard professor Robert Waldinger.We all want to live a happy life. But what does the research say about how to achieve it?For more than 86 years, researchers at Harvard University have been trying to figure out how humans can live happier lives.  In one of the longest-running and most comprehensive studies of human happiness, Harvard tracked 724 teenagers through every stage of their adult lives since 1938. Some of them are still alive today and the findings are clear: lasting happiness isn’t about wealth or fame—it’s about something much deeper.Robert Waldinger, a professor and psychiatrist, has directed the study for over 20 years. His TED Talk about it went viral with nearly 50 million views, and in 2023, he wrote a book about it - The Good Life: Lessons from the World's Longest Scientific Study of Happiness.I asked Robert to share what the study has revealed about happiness over the decades, how its insights have shaped his own life, and the one essential ingredient for a joyful, meaningful existence.This…is A Bit of Optimism.To learn more about Robert and his work, check out:The Harvard Study of Adult Developmentrobertwaldinger.com 
Sometimes in life, we must stop and ask ourselves, “Where am I you going next?” Other times, it’s more fun to do a podcast takeover.No one has ever interviewed me quite like Cal Fussman. Cal has a gift – he pulls things out of you that you didn’t even know were there. A prolific Writer At Large for Esquire, Cal has interviewed legends like Muhammad Ali and Mikhail Gorbachev, and he’s the host of the podcast Big Questions. So, to mark 15 years since writing Start With Why, I invited Cal to take over my podcast and ask me the questions I don’t usually get asked.Cal did get me to open up in this conversation, but not in the way you might expect. We talk about where I’ve been, where I’m going, the infinite game, creativity in AI…and why I’ve become so obsessed with friendship lately.This…is A Bit of OptimismFor more on Cal and his work, check out:Big Questions with Cal Fussman 
Sometimes in life, we choose the wrong path. When we feel like we're living a lie, it's hard to know what to do next.That’s where Suzy Welch comes in. She’s obsessed with helping people create lives worth living. A professor at NYU’s Stern School of Business, Suzy teaches a popular class called “Becoming You,” where she takes students down a brutal, but liberating, journey to live as their authentic selves. According to Suzy’s research, purpose is the key to unlocking the real you, but finding that purpose is often trickier than we imagine.I had a blast talking, and debating, with Suzy about what it means to craft a purpose-driven life. In this conversation, she shares with me the difference between passion and aptitude, the reason luck is overrated, and why so many people struggle to know their own values.To learn more about Suzy and her work, check out:her book, Becoming Youand The Becoming You Podcast with Suzy Welch
*Please note: At 9:01, Simon and Cory have a discussion about suicide.What happens after we attain success and glory? Where do you go when there's nowhere left to run from yourself?In Part 2 of my conversation with Cory Richards, Cory explains why reaching the summit of Everest marked the beginning of a long, painful fall from grace. After his tumultuous decision to retire from climbing, Cory found himself lost and confused about his true identity. At the same time, he was forced to grapple with multiple life-shattering events at once -- some of his own making.In this episode, we discuss the difference between identity and purpose, the skills Cory learned to cope with multiple tragedies, and why the more we ignore life’s harshest lessons, the louder they become.Listen to Part 1 here or watch it on YouTube.This…is A Bit of Optimism.For more on Cory Richards and his work, check out:coryrichards.com 
What happens when we reach the top? There’s only one place to go.Cory Richards has scaled the world’s highest peaks and fallen to life’s lowest lows. An acclaimed mountain climber, photographer, and filmmaker, Cory has literally reached the top of the world. He climbed Mount Everest with no supplemental oxygen, became the first American to summit an 8,000-meter mountain, and narrowly survived an avalanche, after which he skyrocketed to fame when his photos graced the cover of National Geographic.And yet, after all that success, Cory felt like an emotional wreck. As his mental health deteriorated, his volatile behavior damaged his career and his relationships. Without the identity of “climber” to give him validation, Cory was forced to confront who he really is.In Part 1 of this conversation, Cory shares with me head-spinning stories from climbing the Himalayas, his struggles with mental health as a teen, and the difference between survival and resilience.This…is A Bit of Optimism.For more on Cory Richards and his work, check out:coryrichards.com
Change happens to all of us whether we choose it or not. What’s the best way to go through transition, especially when it’s something we didn’t want?Melinda French Gates has seen her fair share of big transitions. A philanthropist, author, and champion for female empowerment, she spent decades building the Gates Foundation into one of the mightiest charitable organizations in the world. But after 25 years, she decided it was time for a change. Leaving the Foundation and her marriage to Bill Gates behind, she struck out on her own for a new decade of philanthropy.I was delighted to sit down with Melinda to talk about how we can successfully navigate the big changes in life, and why finding your allies during tough transitions is the best way to start a new chapter.This…is A Bit of Optimism.For more on Melinda French Gates and her work, check out:her book, The Next Day: Transitions, Change, and Moving Forwardher investment and philanthropy organization, Pivotal Ventures
We often define ourselves by what we do or who we are to other people. But at our core, who we are is often something much deeper, and sometimes wildly different, from the version that the world sees -- or projects onto you.Maria Shriver was born into the legendary Kennedy and Shriver families, arriving with a script already written for her—an identity shaped by legacy and expectation. From the start, the world had ideas about who she should be. But after decades as a journalist, years as California’s First Lady, and raising four amazing kids, Maria has been on a lifelong journey to peel back the layers and ask Who am I now?—and answer it for herself.Maria also happens to be my best friend. We talked about how we became each other’s “8-minute friends,” the quiet questions that shape us, and her beautiful new book of poetry—which she reads from in this episode. It’s all about identity, self-reflection, and finding your voice in a world that keeps trying to define it for you.This…is A Bit of Optimism.For more on Maria Shriver,  check out:her book, I Am Mariamariashriver.com
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Comments (126)

Ntg

Nice propaganda people, you missed the weakest link of nuclear which is nuclear waste! Paying poor countries to take the waste and dig it to their lands or throwing with containers in the deep ocean is not a solution. If this is not solved, nuclear energy is a problematic energy source.

Aug 24th
Reply

Karissa Norrington

I really loved this episode, but as a longtime professional in the beer industry, I'd like to offer a gentle correction to Christina's statement about the presence of yeast in commercially packaged beer. In truth, yeast is almost never present in packaged beer, as most beers are filtered after fermentation. Even those beers which are not filtered or contain yeast for the purpose of secondary fermentation are not likely to have any living cells remaining by the time they are purchased. Cheers!

Jul 10th
Reply

Michelle Mindala

Simon... I love you and I love your podcasts. you are so enthusiastic about topics and sharing, at sometimes it would be useful for you to also pause and listen more. I really wanted to hear more from this guest about his practices and experiences and there were several times over the 90 minutes where I was asking you to. please be quiet! You have so much to offer, and so do your guests!

Jul 6th
Reply (2)

Azam Ghasemi

I loved it !! dear Simon Sinek did you know you are one of the bests?🍎

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laya yousefi

Dear Simon, could you tell the name of the book you have read please. I appreciate all of the useful content of your podcast.

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