In this Episode of A Modern Nonprofit Podcast, Tosha Anderson explores Human-Centered Leadership with special guest Kathryn Hoffman. Kathryn is the CEO of the Minnesota Center for Environmental Advocacy (MCEA). As the leader of one of Minnesota's most impactful environmental organizations, Hoffman shared valuable insights on strategic planning, measuring impact, and creating a healthy work culture. Find out more about Kathryn at her website and LinkedIn: https://www.mncenter.org/ https://www.linkedin.com/in/kathryn-hoffman-b8549447/ What to watch next… Episode 101: Decision-Making in Nonprofits: Insights from a Data Expert Episode 91: The impact of women in leadership What’s new on our website? KPIs You Should Be Tracking in Your Nonprofit: https://thecharitycfo.com/kpis-you-should-be-tracking-in-a-nonprofit/ Follow Us Online Stay connected and get more exclusive content on: Website: www.thecharitycfo.com Instagram: @thecharitycfo Facebook: https://www.facebook.com/thecharitycfo LinkedIn: https://www.linkedin.com/company/the-charity-cfo-llc/posts/?feedView=all TikTok: @thecharitycfo Spotify: https://open.spotify.com/show/6hofQXPCxiPZuZy3OecW8y Apple Music: https://podcasts.apple.com/us/podcast/a-modern-nonprofit-podcast/id1542301310 Get Involved Subscribe for more videos: Don’t forget to hit the bell icon so you never miss a video! About The Charity CFO We are an accounting partner that truly understands nonprofits. We know the missions that drive you, the obstacles that challenge you, and the dedication your job demands. We “get” nonprofits, because nonprofits are all that we do. If you need help with your accounting and bookkeeping, let’s talk. Book a FREE consultation here: https://thecharitycfo.com/contact/
In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector. With over three decades of experience in human services and nonprofit management, Miller shared valuable insights on how organizations can attract and retain top talent while fostering meaningful partnerships. Mission-Driven Recruitment Miller emphasized the significance of hiring for mission rather than just function. He stressed that potential employees and volunteers should have a clear understanding of how their work contributes to the organization's overall mission. This approach not only attracts individuals who are passionate about the cause but also helps in retaining them for the long term. At Penn-Mar, the focus is on helping recruits understand how they fit into the organization's mission of supporting people with disabilities. This clarity of purpose has been instrumental in attracting high-caliber talent and reducing turnover rates. About Greg Miller To learn more about Penn-Mar Human Services and Greg Miller's work, visit https://www.penn-mar.org/. You can find him on LinkedIn here: / gregory-miller-12154031 Gregory T. Miller is the President and Chief Executive Officer of Penn-Mar Human Services and also serves as the CEO of the Penn-Mar Foundation. As the organizational leader since 2012, he has direct responsibility for the programmatic, financial, and strategic operations of Penn-Mar, including Board development. Since joining the organization in 1988, he has served in various leadership roles, most recently as President and Chief Operating Officer. Greg holds a bachelor’s degree from Shippensburg University and a master’s degree from McDaniel College. He earned a Certificate for Performance Measurement for Management of NPOs from Harvard University Kennedy School of Government and a Certificate for Strategic Perspectives in Non-Profit Management from Harvard Business School. On three separate occasions, Greg has addressed the International Conference in Sao Paulo, Brazil on leadership development and employment and service models for people with disabilities. What to watch next… Here is Alex Johnston talking about strategic relationships with high net worth individuals: • Episode 99: Unlocking the Potential o... Nonprofit Priorities and Time Management with Alisa Johnson: • Episode 79: Nonprofit priorities and ... What’s new on our website? The Ultimate Guide to KPIs in Your Nonprofit: https://thecharitycfo.com/kpis-you-sh... Follow Us Online Stay connected and get more exclusive content on: Website: www.thecharitycfo.com Instagram: @thecharitycfo Facebook: / thecharitycfo LinkedIn: https://www.linkedin.com/company/the-... TikTok: @thecharitycfo Spotify: https://open.spotify.com/show/6hofQXP... Apple Music: https://podcasts.apple.com/us/podcast... Get Involved Subscribe for more videos: Don’t forget to hit the bell icon so you never miss a video! Explore A Modern Nonprofit Podcast: • A Modern Nonprofit About The Charity CFO We are an accounting partner that truly understands nonprofits. We know the missions that drive you, the obstacles that challenge you, and the dedication your job demands. We “get” nonprofits, because nonprofits are all that we do. If you need help with your accounting and bookkeeping, let’s talk. Book a FREE consultation here.
Federal funding can be an attractive option for nonprofits looking to expand their programs and reach. However, it's crucial to understand the implications and considerations before diving in. In this episode of A Modern Nonprofit Podcast, host Tosha Anderson and guest Rachel Schmidt discuss the top five considerations nonprofits should keep in mind when considering federal dollars. Get in Touch with Rachel and The Charity CFO Team here: https://thecharitycfo.com/ What to watch next… Speaking of what you need to know, don’t miss this episode on HR Best Practices Or if you’re interested in learning about atlernative funding sources, check out Episode 92 on auctions What’s new on our website? Unlocking the Power of Harmonious Leadership in Nonprofits Follow Us Online Stay connected and get more exclusive content on: Website: www.thecharitycfo.com Instagram: @thecharitycfo Facebook: https://www.facebook.com/thecharitycfo LinkedIn: https://www.linkedin.com/company/the-charity-cfo-llc/posts/?feedView=all TikTok: @thecharitycfo Spotify: https://open.spotify.com/show/6hofQXPCxiPZuZy3OecW8y Apple Music: https://podcasts.apple.com/us/podcast/a-modern-nonprofit-podcast/id1542301310 Get Involved Stay Connected: Sign up for our newsletter here Subscribe for more videos: Don’t forget to hit the bell icon so you never miss a video! Explore A Modern Nonprofit Podcast https://www.youtube.com/watch?v=uiUz_6uNX74&list=PL1NanxUModq6Rtw09QqpBrFdUyPwO0tj4 About The Charity CFO We are an accounting partner that truly understands nonprofits. We know the missions that drive you, the obstacles that challenge you, and the dedication your job demands. We “get” nonprofits, because nonprofits are all that we do. If you need help with your accounting and bookkeeping, let’s talk. Book a FREE consultation here.
In this Episode of A Modern Nonprofit Podcast, Tosha Anderson explores Harmonious Leadership with special guest Mohan Sivaloganathan. Mohan is the CEO of Our Turn, and is an expert on the topic of how to open more doors for the next generation of leaders of color in the not-for-profit world. He explains in depth how to create an organizational culture that embraces the stories, identities, and unique gifts of young leaders. Find out more about Mohan at his website and linkedin: https://www.itsourturn.org/ https://www.linkedin.com/in/msivaloganathan/ What to watch next… Episode 101: Decision-Making in Nonprofits: Insights from a Data Expert Episode 91: The impact of women in leadership What’s new on our website? Decision-Making in Nonprofits: Insights from a Data Expert: Read more here Follow Us Online Stay connected and get more exclusive content on: Website: www.thecharitycfo.com Instagram: @thecharitycfo Facebook: https://www.facebook.com/thecharitycfo LinkedIn: https://www.linkedin.com/company/the-charity-cfo-llc/posts/?feedView=all TikTok: @thecharitycfo Spotify: https://open.spotify.com/show/6hofQXPCxiPZuZy3OecW8y Apple Music: https://podcasts.apple.com/us/podcast/a-modern-nonprofit-podcast/id1542301310 Subscribe for more videos: Don’t forget to hit the bell icon so you never miss a video! Get Involved About The Charity CFOWe are an accounting partner that truly understands nonprofits. We know the missions that drive you, the obstacles that challenge you, and the dedication your job demands. We “get” nonprofits, because nonprofits are all that we do. If you need help with your accounting and bookkeeping, let’s talk. Book a FREE consultation here.
Sawyer Nyquist is the guest in this episode of A Modern Nonprofit Podcast. Sawyer is an expert in data management and analytics, and he has extensive experience helping organizations leverage data to drive strategic decision-making and operational efficiency. Sawyer’s insights into data maturity, data-driven decision-making, and creating a data-centric culture are highly sought after, and we are thrilled to have him on the show today Get in Touch with Sawyer and learn more about The Data Shop: The Data Shop: / https://www.thedatashop.co/ Daily Data Newsletter: https://www.thedatashop.co/daily Connect with Sawyer on Linkedin: / sawyernyquist What to watch next… "Episode 99: How to Engage Ultra High Net Worth Individuals" A deep exploration into philanthropy and developing long-term relationships Episode 96: A Compelling Vision for Your Nonprofit Take your data to the next level by applying it to your overall vision for success. Nonprofit Leadership: Using Data for Better Decision-Making Want a practical how-to on using data to lead? Check out this blog post What’s new on our website? Confessions from Nonprofit Leaders: Struggles, Setbacks, and Survival Stories Follow Us Online Stay connected and get more exclusive content on: Website: www.thecharitycfo.com Instagram: @thecharitycfo Facebook: / thecharitycfo LinkedIn: https://www.linkedin.com/company/the-... TikTok: @thecharitycfo Spotify: https://open.spotify.com/show/6hofQXP... Apple Music: https://podcasts.apple.com/us/podcast... Get Involved Stay Connected: Subscribe for more videos: Don’t forget to hit the bell icon so you never miss a video! Explore A Modern Nonprofit Podcast [under show a thumbnail to our podcast playlist] About The Charity CFO We are an accounting partner that truly understands nonprofits. We know the missions that drive you, the obstacles that challenge you, and the dedication your job demands. We “get” nonprofits, because nonprofits are all that we do. If you need help with your accounting and bookkeeping, let’s talk. Book a FREE consultation here.
It's Episode 100 of A Modern Nonprofit Podcast! In this special episode, Tosha Anderson talks to Aaron Landis also from The Charity CFO. They provide real-world stories and situations from many years of experience working with nonprofits. Check this out and hear confessions from the nonprofit world that take you behind the scenes of what they've seen and heard working with a variety of organizations. Get in Touch with Tosha, Aaron, and The Charity CFO! Connect with Tosha on Linkedin: https://www.linkedin.com/in/tosha-anderson-cpa-57489512/ Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaronevanlandis/ What to watch next… Check out our latest episode here: https://www.youtube.com/watch?v=nL-TbFOzm3U And you’ll want to watch this trending episode on how to scale a nonprofit: https://www.youtube.com/watch?v=i4iw33f5gC0&t=316s What’s new on our website? As we celebrate 100 episodes, learn more about the team behind A Modern Nonprofit Podcast here: https://thecharitycfo.com/about-us/ Follow Us Online Stay connected and get more exclusive content on: Website: www.thecharitycfo.com Instagram: @thecharitycfo Facebook: https://www.facebook.com/thecharitycfo LinkedIn: https://www.linkedin.com/company/the-charity-cfo-llc/posts/?feedView=all TikTok: @thecharitycfo Spotify: https://open.spotify.com/show/6hofQXPCxiPZuZy3OecW8y Apple Music: https://podcasts.apple.com/us/podcast/a-modern-nonprofit-podcast/id1542301310
Grab some coffee and get comfortable because you do not want to miss any of this episode of A Modern Nonprofit Podcast. In this episode, host Tosha Anderson speaks with Andy Johnston of Building Impact Partners and author of "Money with Meaning: How to Create Joy and Impact Through Philanthropy." They discuss a wide range of topics around ultra high net worth individuals, and how to engage them as potential donors. But there is a lot more to it than you might think at a glance. Some of what is touched on in this episode: The breathtaking statistics around the amount of wealth these individuals have The opportunities and challenges in engaging with UHNWIs Strategies for engaging UHNWIs for philanthropy Tips for donors and nonprofits You don't want to miss it: To learn more about Alex and Building Impact Partners you can check them out at the links below: Website: https://buildingimpactpartners.com/ Alex’s Book: https://www.amazon.com/Money-Meaning-... LinkedIn: / buildingimpactpartners Alex’s LinkedIn: / alex-johnston-buildingimpact And for all episodes of A Modern Nonprofit Podcast, you can subscribe to our Youtube channel here: / @thecharitycfo
The latest episode of A Modern Nonprofit Podcast features a deep dive into the world of HR for Nonprofits. This features an interview with HR expert, Tiffany Slater, who leads HR Tailor Made. The interview covers everything from compliance, to employee buy-in to common HR pitfalls. The conversation between Tosha and Tiffany highlighted the critical importance of proper HR management in nonprofit organizations. From correctly classifying workers to implementing consistent policies and investing in employee development, there are numerous areas where nonprofits need to be vigilant to avoid potential risks and create a positive work environment. For nonprofit leaders who recognize the need for expert HR guidance, Tiffany encouraged reaching out to HRTailorMade through their website. By prioritizing HR and working with experienced professionals, nonprofits can protect their organizations, support their employees, and focus on fulfilling their missions. As Tosha described it, while many nonprofit leaders worry about accounting and compliance issues, HR risks can be equally, if not more, significant. By understanding these risks and implementing best practices, nonprofit organizations can create a strong foundation for success and avoid potentially costly mistakes. Get in Touch with Tiffany Slater and HRTailormade: On Youtube here: / @hrtailormade And the HR Tailor Made website here: https://hrtailormade.com/
Join us for a discussion on scaling nonprofits with Sarah Silvestri from Executive Arms. In this episode, we explore valuable strategies and practical advice for nonprofit leaders looking to expand their impact. Key topics include: • Challenges in nonprofit scaling • Effective growth strategies • Lessons learned from Executive Arms' experience • Tips for new and established nonprofit organizations Whether you're a seasoned nonprofit professional or just starting out, this conversation offers valuable insights to help you take your organization to the next level. To learn more about Executive Arm's services, visit their website at www.executivearm.org or connect with them on LinkedIn, Facebook, or Instagram. Make sure to engage with this enlightening discussion by reviewing, sharing, and interacting with A Modern Nonprofit Podcast. Find Tosha, the Charity CFO team, and more valuable content here: ▶ YouTube: @thecharitycfo 💻 The Charity CFO Website: https://thecharitycfo.com/ Share your thoughts in the comments, and don't forget to like and subscribe for more episodes from A Modern Nonprofit Podcast! #NonprofitScaling #ExecutiveArms #NonprofitLeadership
📌 Join Tosha Anderson and her guest Jennifer Drago, founder of Peak to Profit, on a discussion of how vision-directed strategic planning can empower healthcare, senior living, and nonprofit organizations towards impactful growth. Get ready to dive deep into creating a vision-driven pathway for organizational success and sustainability! In this episode, you'll discover: ✅ The critical difference between a vision statement and a vision narrative, and why the latter can transform your organization's strategic planning. ✅ Thought-provoking questions that pave the way to a tailored vision script, aligning directly with your nonprofit's long-term goals. ✅ The undeniable impact of a cohesive vision narrative on each organization member, and how it fosters collaboration and drive. ✅ Insightful statistics on nonprofit leadership processes and the vital role of the board in securing organizational sustainability. 🔎 Explore invaluable strategies that will equip nonprofits to plan effectively, make informed decisions, and embark on a journey of fruitful transformation. 💡 Quotes from the episode: [3:15 - 4:03] "A vision narrative is more than a catchy sentence; it's a roadmap, painting a mental portrait of where the nonprofit is destined to be in ten years." [36:32 - 36:54] "Regardless of the challenges faced, everyone from the staff to the board desires to see the organization thrive, creating a strong foundation for open discussion and progress." Did you find these insights helpful? Connect with Jennifer Drago for more expert advice: 🌐 Visit Peak to Profit for free nonprofit resources: https://www.peaktoprofit.com/ 🔗 Connect with Jennifer on LinkedIn to follow her newsletter and governance insights: https://www.linkedin.com/in/jenniferdrago/ Make sure to engage with this enlightening discussion by reviewing, sharing, and interacting with A Modern Nonprofit Podcast. Find Tosha, the Charity CFO team, and more valuable content here: ▶ YouTube: https://www.youtube.com/@TheCharityCFO 💻 The Charity CFO Website: https://thecharitycfo.com/ Your feedback is crucial, as it empowers us to continue providing vital information for nonprofit leaders and enthusiasts. Share your thoughts in the comments, and don't forget to like and subscribe for more episodes from A Modern Nonprofit Podcast! #StrategicPlanning #NonprofitGrowth #OrganizationalSustainability #VisionNarrative #NonprofitPodcast #ModernNonprofit #CharityCFO #PeakToProfit #JenniferDrago
In this insightful episode of A Modern Nonprofit Podcast, join host Tosha Anderson as she delves into the innovative world of collaborative funding with her distinguished guest, Katya Hancock, the founding executive director of Young Futures. Together, they explore the organization's mission to support adolescents in navigating the complexities of the digital landscape and the powerful ecosystem of solutions lifted up through their unique funding model. 🔹 Key Takeaways: * Discover how Young Futures aims to instill hope and optimize the wellbeing of youth ages 10 to 19 in today's tech-saturated environment. * Learn about the organization's impactful funding challenges, including the Lonely Hearts Club Challenge, focused on combating the adolescent loneliness epidemic. * Gain insights into the strategic approach to non-profit leadership, informed by lessons translated from the startup world to the non-profit sector. 🔹 *In-Depth Conversations:* * Katya Hancock shares her inspiring journey from the for-profit tech startup realm to leading a mission-driven non-profit. * An exploration into the significance of multi-year operational support and how it empowers strategic execution and amplifies impact. * Understand the concept of collaborative funding, with insights from diverse funding partners such as Pivotal Ventures, Susan Crown Exchange, and the Goodness Web. 🔹 *Valuable Advice:* * Non-profit leaders get actionable advice on starting conversations and fostering relationships with funders to support their organization's ambitions. Young Futures is on a trajectory to leave a lasting positive mark on youth mental health, aspiring to support at least a hundred non-profits with a blend of funding and expertise. Whether you are part of the non-profit sector, an educator, a concerned parent, or someone passionate about youth empowerment, this episode is sure not to be missed! 👉 Stay tuned until the end for ways to connect with Katya and Young Futures, and how to become part of a growing community determined to make a difference in the lives of young people. *Subscribe to A Modern Nonprofit Podcast* on all major streaming platforms to stay updated with the latest insights in the non-profit realm and join our community discussions. *Follow Us:* * Website: youngfutures.org * Newsletter: youngfutures.substack.com * LinkedIn: Young Futures Org Drop a like👍, share, and subscribe💻 to help us spread these important conversations and support the non-profit community. Your engagement helps other non-profit leaders find valuable content like this. You can find Tosha and the Charity CFO team on Youtube or our website, thecharitycfo.com!
Applying for a government grant is an effective and powerful way for nonprofits to raise funds. But before you go that route, there is a lot you need to know. It's not as simple as filling out a form, then receiving a sum of money. With government grants, there is a high level of scrutiny on how you are managing your funds. It can be stressful, and puts a lot of strain on your administrative staff. So how can you prepare? First, know the compliance requirements. Depending on which government agency you are working with, you can find the list of compliance requirements associated with the receipt of that grant. You'll need meticulous record keeping and documentation on all of the movement of money, and also the services rendered. Second, have a plan for financial tracking. You need to have a system in place, to provide the reporting required from the audit associated with the grant. A firm like the Charity CFO uses Quickbooks Online and can give additional badnwidth for documenting where the grant money is and how funds are being used. Don't fear the compliance requirements, but at the same time, don't go into these government contracts without first knowing what is expected. For more nuggets like this and episodes of the Modern Nonprofit Podcast, you can subscribe to our newsletter here: https://go.thecharitycfo.com/financial-statement-guide
On today’s episode, Tosha is joined by the Executive Fundraising Coach at Auxilia, Paul Morris. Auxilia is a technology platform created to help community driven nonprofit organizations with donor outreach, engagement, and retention. Paul and Tosha collaborate on a discussion about nonprofits investing in technology. There is almost an unwritten fear or stigma associated with nonprofits and using dollars to invest in technology. Sometimes, this can seem counterintuitive to achieving its mission, when in today’s world it is necessary. Tune in as Paul and Tosha breakdown some whys behind technology investment in nonprofits. Paul encourages the listeners to trust that the team is making good decisions for the benefit of the organization, and to let go of the need to control. Connect with Paul on LinkedIn or through Auxilia. He is one of 5 coaches with a combined century of experience. Whether it’s development needs within the business, or even validation Auxilia has the expertise you may be looking for. Please be sure to engage with the interviews as well. Whether you enjoy listening to it, reading about it, or watching us on YouTube, make sure you review, share, and engage with A Modern Nonprofit Podcast. You can find Tosha and the Charity CFO team on Youtube or our website, thecharitycfo.com!
Auctions, are they a thing of the past or do they still work? We answer this question on another episode of A Modern Nonprofit Podcast hosted by Tosha Anderson. Bringing their expertise to the table, we are joined by Laurie Hochman, Director of Business Growth & Strategy at Auctria. Auctria is an easy to use tool that helps run your fundraising events. Success through Auctions Whether auctions still work or not is a valid question, however the fact that they are happening daily should tell you everything you need to know about their success. Laurie shares that fundraising will never go away simply because people like to socialize. Socializing stimulates happiness, and typically happy people elect to donate some cash. How much auctions produce for a fundraising event does depend on the audience and their response to the event. So how much cash are we talking here though? Well, that depends once again on the audience. Just like marketing pertains to a target audience or market, so does fundraising. Except dollars for profit or increased sales in the for profit world become synonymous with dollars raised for social programs and nonprofit missions. Some organizations may raise $400,000 to even $1 million dollars through their fundraising. This isn’t to be compared with a startup fundraising campaign though. Laurie encourages the listeners to not be discouraged by a fundraising event that only brings in $30,000 to $50,000 in its first few years. Some of the larger dollar amounts raised are typically equated to years of cultivation and hosting events. In other words, their audience has been to the show more than a few times. Remember, everything is a process and takes time to build. Please be sure to engage with the interview. Whether you enjoy listening to it, reading about it, or watching us on YouTube, make sure you review, share, and engage with A Modern Nonprofit Podcast. You can find Tosha and the Charity CFO team on Youtube or our website, thecharitycfo.com!
In this episode of the Modern Nonprofit Podcast, Tosha Anderson interviews Alyssia Palacios-Woods, the executive director at Capital IDEA. These two strong leaders discuss all things leadership, and if you are in any way shape or form directing a nonprofit, you don't want to miss it. Here just some of the major take-aways: Women In Leadership Collectively, all of Alyssia’s experiences led her to become the leader she is today. But, how exactly? She shares that in her past that nearly all of her managers, superiors, and even owners have been women. The women that Alyssia has experienced in leadership have definitely shaped how she has become the leader she is today. There are many styles of leadership, but we hear that being led by women has helped her see a different way and a different approach. For example, when leading her own teams, Alyssia thinks about family friendly workforce policies. What seems to be an almost backwards consideration, it sometimes doesn’t make sense to have a job if paying for childcare comes with that. It may be more affordable for families to have a one income household and watch children during the day than it is to have a two income household and pay for childcare. Because of these considerations, Alyssia likes to put policies in place that are family friendly, offer flexibility, and support people at all stages of their lives. Another key characteristic that Alyssia has learned from women in leadership positions is leading with empathy. During the pandemic and the mental stress that came with it, Alyssia learned that many people were going through unimaginable things. So, she likes to lead with the mindset that checks in with others. The mindset that asks how they are doing and if everything is okay. Bringing this mindset and culture to the workplace can help and support employees, especially if what is going on is not obvious to the eye. It truly builds a culture of intentionality and care into the workplace. And in Alyssia’s case, all because of the women in leadership that she’s experienced. To learn more about Alyssia and the organization she leads, connect with her on LinkedIn. You can also learn more about Capital IDEA, the programs they support, partners they work with, and how to get started at capitalidea.org. Please be sure to engage with the interview. Whether you enjoy listening to it, reading about it, or watching us on YouTube, make sure you review, share, and engage with A Modern Nonprofit Podcast. You can find Tosha and the Charity CFO team on Youtube or our website, thecharitycfo.com!
Welcome to another episode of a Modern Nonprofit Podcast! Today we will focus on the conversation with Pat Taggart, Chief Creative with Sky Blue Creative. The firm Sky Blue Creative is in the business of helping both for profit and nonprofits tell their story and share their missions through video media. The Importance of Winning Hearts (& Donations) If you’ve ever been to a non profit fundraising event, hopefully it's been obvious to you what the organization stands for and how their event is raising money and awareness for their cause. Tosha, being in the industry as long as she has, likes to study the events she attends to identify what works and what doesn’t. Some questions she asks may Are they using print or video material? What stands out? What's unique? What’s different? How is the organization telling its impactful story compared to other organizations? All of these questions combine to help us understand if the organization is achieving the goal of expressing its mission at the said fundraising event. We also need to understand why being able to do this is so important, and that is exactly where Pat and Sky Blue Creative come into play. Pat says, ‘I think that you have a really wonderful opportunity when you’re doing great work in the world to make people feel your impact. And there’s a very big distinction between telling people about your impact and making them feel it. Wow, words of wisdom from Pat! This is exactly what he and his team achieve day in and day out. It sounds complex, but it’s actually pretty simple. Pat shares an experience working with a corporate for profit company that had an Employee Hardship Program. The program was designed to seek donations from employees, something like $1 a pay period, to go in a fund that would later support employees who had experienced any type of hardship. This could be as severe as a house fire, or maybe something less. Pat introduced the idea of interviewing those who had been selected to receive help from this program and ask them about their experience. Or to have them tell their story. Literally overnight, the fund participation increased nearly 400%. Why? Because Pat was able to help the organization feel the impact of the fund, not just tell them about it. Tosha and Pat close the conversation with a very important Q&A, “if you were a nonprofit leader, what should they be looking for when hiring a videographer to tell their story?” Understand their process A leader would not want to hire someone who is very scripted and attempts to treat the content like a feature film. Ultimately finding someone aligned with the philosophy of the organization so they understand the story is already there and it is their job to unearth it, not recreate it. Find a partner Some film makers may limit the amount of time editing or changes to the production, but Pat encourages the listeners to find a partner in someone so that at the end of the day the video will tell the organization’s story. Own your footage In other cases, there are content creators out there who will not allow the entity to own 100% of the raw footage in fear that they will find a different producer to make content with that footage. Pat tells the listeners that finding someone who does that right job, won’t need to worry about keeping the footage. So, long story short, own 100% of the raw footage and find a producer that allows for this. If you heard the podcast today and are interested in learning more or connecting with Pat, check out their website Sky Blue Creative or find him on LinkedIn. Please be sure to engage with the interview. Whether you enjoy listening to it, reading about it, or watching us on YouTube, make sure you review, share, and engage with A Modern Nonprofit Podcast. You can find Tosha and the Charity CFO team on Youtube or our website, thecharitycfo.com!
On today's episode Tosha brings on guest Dana Snyder. Dana is the host of Missions to Movements and she is also the creator of the monthly Giving Mastermind. Dana and Tosha's conversation today will focus on digital marketing and how this tool can be leveraged, especially in nonprofit organizations, to assist in fundraising. Marketing is a fun game in the business world. The misconception is that marketing is the 'art class' to business. All the pretty graphics and eye catching fonts combined with the data gathered from the rest of the team makes for the perfect marketing piece. This couldn't be further from the reality of what marketing truly is.This misconception even stretches into nonprofits. Tosha starts the conversation by asking Dana her thoughts on another misconstrued opinion on marketing. Many 501c(3)s treat social media as a passive necessity. 'Sure, it's there and we should probably use it, but just because everyone else does.' - Some nonprofit (probably). Is there intentionality behind the use of social media and digital marketing within nonprofits? Let's find out. Dana believes it truly does depend on the circumstance. It seems like COVID is talked about in nearly every episode, yet this was such a significant event that impacted the way we do business today. In Dana's opinion, COVID forced many businesses to lean into the digital marketing age and rely on it more than ever. That's easy to see, when a group of people were confined to the inside, and left with the internet to communicate. This is one side of the coin. The other side is the intentionality of business planning with a marketing budget in mind. Dana has seen a lot of success when individuals with for-profit experience come to the nonprofit space. They tend to understand the importance of marketing and how this creates a brand. We mentioned that the aesthetics are not all the marketing is, however it is a huge piece of it. Dana shares that when businesses have invested into marketing through means of establishing a budget, they can allocate these funds to their websites, designs, logos, and overall brand.When a business invests into marketing, they are investing in the quality of their brand. And we know this is impactful, because this is ultimately the brand's reputation. When consumers, investors, donors, or whomever the business is trying to attract has a quality experience associated with the brand, cohesiveness is created setting the stage for growth. Tosha raises some great points when it comes to taking a look at a nonprofit's 'self-view'. With plenty of experience in the nonprofit space, Tosha wonders if nonprofits aren't taking a hard look at their 'digital storefront', is the business being represented to its full capacity or being authentically portrayed to the outside world? If providing the best service there is, yet most are unaware of this service, then are their missing pieces?She is also launching a virtual event; the Monthly Giving Summit on September 5th & 6th. This will focus on building subscriptions for good. The event will host panel discussions, corporate partnership presentations, 1-to-1 networking with other nonprofits, and even small breakout sessions. The goal is to remove any smoke and mirrors to allow organizations to have those real conversations with each other about where they are in the business. Please be sure to engage with the interview. Whether you enjoy listening to it, reading about it, or watching us on YouTube, make sure you review, share, and engage with A Modern Nonprofit Podcast. You can find Tosha and the Charity CFO team on Youtube or our website, thecharitycfo.com!
Embracing the Future By viewing AI as a tool to enhance human creativity and efficiency, organizations can overcome resource constraints and achieve their marketing goals. It may even allow them to reach more people, and engage existing stakeholders more effectively. In conclusion, while AI has many pros and cons, nonprofits can gain a lot if using it strategically for their marketing efforts. By understanding its capabilities, using it responsibly, and crafting effective prompts, organizations can unlock new levels of creativity, efficiency, and impact. For those interested in learning more, Josi offers free resources on her website and is developing a prompt builder tool to further assist nonprofits in using AI effectively. Let us know your favorite AI tools and how you’ve used them for your marketing! If you’d like to connect with Josi: Website: branchout-social.com Linkedin: Josi Garfield Instagram: branchout_social
There isn’t much that Trina Ramsey can’t do. We welcome her and her many talents to the podcast today and are excited to talk about all things leadership. Trina is an Executive and Career coach, author, speaker, and non-profit consultant. She is the founder of Just Do You Institute for Women’s Empowerment. Scarcity vs Abundance When it comes to leading an organization, there are an endless number of variables to consider. When asked about the unique things that nonprofit leaders may struggle with, Trina answers with abundance. First, it’s important to consider what a nonprofit leader might consider as focal points for their business. Relationships with funders Grant opportunities Turnover ratios and hiring opportunities Conflicts with the Board of Directors Multiple expectations The list could go on and on. As a piece of this puzzle, Trina comments on how many leaders will focus on categories like these and how there simply aren't enough people, hours, or opportunities out there. This, she calls the scarcity mindset. Tosha builds on this by relating to the pressures of leadership in any industry. As we may have heard on the The Modern Nonprofit Podcast before, stepping into a leadership role at a nonprofit organization can be analogous to stepping into a fortune 500 company and all of the expectations that come with it. Shareholders are actually board members, government requirements are similar to the SEC’s observance of large corporations, and long story short - all eyes are on you to make the right decisions and lead the entity to success. When it comes to having a positive mindset, it can also help to look at what positives the pandemic brought to the workplace. We learn that there was a heightened awareness of the social and emotional well-being of literally all of us, but more specifically those in the workplace. Because of this, we can see more investment into the areas of rest, time off, and policies around wellness. Even more so, businesses today will invest in benefits that can be utilized for therapy, or creating spaces for having those real and difficult conversations about life. Creating a culture and space for these conversations to take place can have a significant impact on the workplace and those within it. If you’d like to connect with Trina you can find her all over the web. Instagram: mycoachtrina Facebook: My Coach Trina & Just Do You Institute LinkedIn: Trina Ramsey Youtube: Trina Ramsey Or even on her website, Just Do You Institute where you can find her free gift to you a Career Decisions Tool Kit. This is designed to help others think about crossroads they may be facing, leaving a job or industry, considering retirement and so on. Please be sure to engage with the interview. Whether you enjoy listening to it, reading about it, or watching us on YouTube, make sure you review, share, and engage with A Modern Nonprofit Podcast. You can find Tosha and the Charity CFO team on Youtube or our website, thecharitycfo.com!
During today’s conversation on a Modern Nonprofit Podcast, Tosha welcomes Dr. Krystal White. Outside of a Doctorate in Clinical Psychology with a Masters degree in Christian Leadership, Dr. White also has a Masters degree in Mind, Brain, and Education from Harvard University. Needless to say, Dr. White is a skilled professional and we are excited to welcome her! She is the founder of The Executive Shaman and founder of Free Leadership, Inc. The latter is key for today’s conversion as Tosha and Krystal discuss what it takes to start a nonprofit from the ground up. 3 Reasons People Start Nonprofits Tosha seeks out Dr. White’s perspective on the main reasons nonprofits begin from startup to successes. Krystal shares 3 reasons people may follow this path. Need for Positive Impact People have a desire to have a positive impact for themselves and those around them. More often than not, people will likely have soft hearts for something in their community that needs to be seen. Dr. White says, ‘How you lead your life impacts those around you. Period. End of sentence. That’s a fact.’ When a life is led positively, then the consequence is impacting the community around them for good, and perhaps one of the main reasons individuals start nonprofit organizations. Personal Ambition A second idea here is that people may believe that if they don’t do it, then no one else will. Or in Dr. White’s words, ‘no one else can achieve it but the person who is willing to set out and do it themselves.’ She curates this to a personal ambition or entrepreneurial spirit inside of someone. They want to create something, so the task or startup becomes very personal to them. Transforming Negative Experiences This idea is rather interesting. Dr. White believes that many people who decide to start a business on their own, could have experienced something negative within other organizations. This overall experience leads them to do it on their own terms in their own way. This also runs parallel with the second idea, Personal Ambition, because ultimately, someone may deal with a negative experience long enough until personal ambition kicks in to make a change. Tosha pulls us all together with an extremely valid point. The overall theme between starting any form of business, for profit or nonprofits, is the motivation inside of someone and why exactly they want to do it. So the question is, many people seek to start a business, but why specifically a nonprofit organization? Tosha and Krystal’s conversation today was less about how to start a nonprofit and more about how to help others consider what it really takes to start a nonprofit from the ground up. If you are considering this, check out the conversation! You can connect with Dr. Krystal White at krystal@theexecutiveshaman.com or find her on her websites below: The Executive Shaman Free Leadership, Inc. Please be sure to engage with the interview. Whether you enjoy listening to it, reading about it, or watching us on YouTube, make sure you review, share, and engage with A Modern Nonprofit Podcast. You can find Tosha and the Charity CFO team on Youtube or our website, thecharitycfo.com!