A New Direction

Put the "I" in Team...Positive Influence Most all of us have heard the saying there is no "I" in team. Well, the reality is there is no "we" either. But maybe if we saw the "I" as "Influence" we may have a different perspective. Because we all have influence, and since you are part of a team members who also are "influencers", then perhaps there is an "I" in team after all. The fact, before we were born, we have influenced others. But for many of us we don't think about the influential impact we do have on others. What is more often do not know what we can do to enhance our influence and create a more successful environment for others through our influence. In this episode of A New Direction Brian Smith Ph.D. walks us through his latest book "Positive Influence: Be the "I" in Team" to help us use our influence to positively impact others. It will be a growth moment for all of us! Dr. Brian Smith's Book, "Positive Influence: Be the I in Team" is a practical read that you can start acting on right now. This book opens us up to the fact that we are all influencers.  And we have a responsibility to that fact we are influencing at all times. Further, the book explores the traits that it takes to be a positive influencer, as well as the pitfalls that can inhibit or hurt our influence. We all need to wake up to the fact that what we do and say matters.  But we also need to wake up to the idea that how we respond to whatever is said or done to us as an influencer equally matters. We need to be aware of not only what we say, or write, but how we present ourselves in everyday life. We need to be better communicators, better listeners, and be more aware of how our audience is responding to us and our message. The bottom line as an influencer is this:  It's not about leading followers but influencing others. We need to put on humility, be ready to take the "high road", which is not the most popular position to be in and put others ahead of ourselves. For it is then, and only then will we be at our best to be a Positive Influence the world around us. Please like the social media pages and say thank you to our sponsors of A New Direction. EPIC Physical Therapy, they have all the latest equipment, tools, and technology, but what makes EPIC…well…EPIC is their certified staff. They really do understand that no two injuries or people are exactly the same so they will customize a treatment plan specifically for you. So if you want EPIC relief, EPIC recovery, and EPIC results whether you are recovering from surgery or overcoming an athletic injury or just want to be a better version of you please go to  www.EPICpt.com Linda Craft Team, Realtors for more than 38 years they have remained at the top of the real estate market.  Why? Because they truly are known as the “Legends of Customer Service”.  For 38+ years they have built their business by building one relationship at a time. Linda’s first customer was in 1985 and they still come to see her today, because that relationship is still as important today as it was 38 years ago. Find out why Linda Craft & Team offer a real relationship difference.  Click on over to www.LindaCraft.com Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction. I am a business and life coach that specializes in helping people improve their performance in their business and life, and help them become more successful in all aspects of their life. You may have thought about a coach, but you just were not sure if a coach is for you.  That's a great question to ask, and I would encourage you to call me and least chat about it. My gift to you is Free complimentary call.  Let's talk and see what if I am a fit for you.  Just fill out this form and let's start talking.  Coaching Mavericks - Unlock Your Potential with Jay Izso My business is Coaching Mavericks, because there is a Maverick in all of us that when we ...

6 Behavioral Communication Behaviors to Change Your Life and Business We all know the importance of communication. And communication is often talked about in books and articles. But what if you were given the keys to set of proven communication strategies that actually will make a difference? On this episode of A New Direction, Professors and Co-Authors Julien Mirivel and Alexander Lyon talk about their research on "positive communication" and make it practical for leaders. Their research focuses on "The Wheel of Positive Communication", which contains the six behaviors that will lead to change in any organization. What are those 6 Communication behaviors? 1. Greet to Create Human Contact 2. Ask to Discover the Unknown 3. Compliment to Affect People's Sense of Self 4. Disclose to Deepen Relationships 5. Encourage to Give Support 6. Listen to Transcend Differences These 6 behavioral changes in communication have been researched and demonstrated that when followed through on by leaders they change their people and their organization. Julien and Alex's book, "Positive Communication for Leaders: Proven Strategies for Inspiring Unity and Effecting Change" is more than a communication book it is a practical psychology book that enables to take action to start changing your organization. This book is not only great for business, but the behavioral principles apply to marriage, family, personal and professional relationships.  It also deals with having difficult conversations. This book quite frankly impacted me so much that I started practicing the strategies right away.  In fact, the very first thing I did is change the way I send emails (and yes they talk about that too in the book). Julien and Alex also dive into the behaviors that inhibit us from doing the very things we need to do to be more effective leaders and communicators. If you are like me and you want to improve yourself.  Then you need to read this book! Please thank our sponsors for joining us here on A New Direction Epic Physical Therapy, certified, and with cutting edge technology and therapeutic equipment. They treat you as a whole person helping you reach the goals you have to be the best physical person you can be from every day aches and pains, to surgery recovery, to professional athletes. Epic Physical Therapy provides, EPIC relief.  EPIC recovery.  and EPIC Results!  Check them out by clicking on over to www.EPICpt.com Linda Craft Team, Realtors, fully locally owned and operated, and unaffiliated with a national brand for more than 38 years. They have developed relationships with the world's best real estate professionals to help people like you have an amazing experience when it comes to selling their home or buying a new one. So, if you are looking to connect with the best person in your area…why not start with Linda Craft & Team, Realtors drive on over to www.LindaCraft.com I have been asked, why “Coaching Mavericks”?  And what is a “Maverick”.  A Maverick is not what, but a who.  And the fact is we are all Mavericks. We all have a combination of gifts, talents, and abilities, like no one else that make us unique.  And that makes us Mavericks. And being a Maverick means living authentically to yourself.  And becoming as successful as you can be by living authentically to you. I have a successful track record coaching individuals, business teams and sports teams in developing a growth mindset, and help business sales teams in discovering methods to increase sales and more! So if you are feeling that you need a different direction, or perhaps you have a team that is in need of a different direction, then let’s talk. The first call is free and we can find out if I will be a good fit for you and your team. My business is Coaching Mavericks, because there is a Maverick in all of us that when we find our way with our own unique gifts, talents and abilities,

Creating Habits that Will Change Your Life, Your Business, and Your Career When we think of the word "habits", typically we jump to the negative. We may think of all the bad habits we need to get rid of... However, when if we were to rethink the word "habit" we may be able to stretch our mind to the idea of good or positive habits. And by creating those habits we can achieve greater success. In this episode of A New Direction Rahul Sharma joins me to talk about his book "Habits4Miracles: Design Your Life Your Way". Rahul is going to share with us 8 habits we need to develop and the actions that we need to take so that we can unleash our potential and create greater success in our life, career, and business. Rahul Sharma's book Habits4Miracles: Design Your Life Your Way is a practical guide to changing your life, unleashing your potential, and creating greater success. The book uses an acronym format for the word "Miracles", and at the end of each chapter provides actionable steps so that you can create those habits that you need to becoming the authentic you. The book is well organized, well written, provides some great research, and relatable stories that everyone can connect with. I highly recommend that book.  As a special gift to A New Direction listeners Rahul is offering a free Habits4Miracles workbook by going to the website and mentioning you heard him on A New Direction. Scroll to the bottom of the page and Click here for your free offer! Please thank our sponsors for making A New Direction Possible: EPIC Physical Therapy, whether you are hurt from work, the recreational gym person, or a professional athlete. EPIC PT can help you get back to doing those things you not only need to do but want to do. From recovering from major surgery to basic nutrition, lean on the physical therapists that so many professional athletes use. Because you are worth it…be EPIC!  Head on over to www.EPICpt.com and Linda Craft  Team, REALTORS they can help you sell your home or buy your next home.  For more than 38 years they have been known for their “Legendary Customer Service”. And even if you live in another area, they are connected to the best real estate professionals that they can recommend, and to help you with your residential real estate needs.  Learn more by going to www.LindaCraft.com I have been asked, why "Coaching Mavericks"?  And what is a “Maverick”.  A Maverick is not what, but a who.  And the fact is we are all Mavericks. We all have a combination of gifts, talents, and abilities, like no one else that make us unique.  And that makes us Mavericks. And being a Maverick means living authentically to yourself.  And becoming as successful as you can be by living authentically to you. I have a successful track record coaching individuals, business teams and sports teams in developing a growth mindset, and help business sales teams in discovering methods to increase sales and more! So if you are feeling that you need a different direction, or perhaps you have a team that is in need of a different direction, then let’s talk. The first call is free and we can find out if I will be a good fit for you and your team. My business is Coaching Mavericks, because there is a Maverick in all of us that when we find our way with our own unique gifts, talents and abilities, we will be the most successful.  Find me at www.coachingmavericks.com

The Ultimate Guide to Power and Influence There is no doubt that successful people have power and influence. If you want to be more successful, then power and influence need to be part of the equation. True, in the hands of the wrong people those to things can be dangerous, but in the hands of the right people can make the world a better place for everyone. And on this episode of A New Direction bestselling author and founder of the Dilenschneider Group, Robert L. Dilenschneider joins me to talk to us about how to make you and the people around you more successful by developing your power and influence. Robert Dilenschneider's book, "The Ultimate Guide to Power & Influence: Everything You Need to Know" is a practical guide to increasing your success and helping you make a bigger and better impact in the world. Chapter 1 of the Ultimate Guide to Power & Influence starts with a question we are all often asked, but never answer accurately..."Who are you?" So often we answer the question with what we do, or the roles we play.  But is that who we are really?  The answer is "no".  The real answer to who we are is what do we stand for and what are our values. The fact is if we do not truly "know thyself", how can we expect to be successful.  The answer is we cannot. Robert then dives into the areas of how to do better networking, making deeper connections, why helping others without an expectation of return or thank you is powerful...and so much more! The Ultimate Guide to Power & Influence is practical and straight forward.  Robert Dilenschneider gives you the insider insights into understand that you are in control of your own success. Please reach out and thank the financial sponsors of A New Direction: EPiC Physical Therapy  can help you whether you are suffering from an injury, post surgery, nagging aches and pains. From gym rats, to professional athletes, the highly skilled and certified staff at EPIC Physical Therapy is there to get you back to where you want to be. They understand that every body is different, so they design a custom treatment for you using the latest technology and knowledge.  EPIC Relief.  EPIC Recovery. EPIC Results!  That is EPIC Physical Therapy, check them out at www.EPICpt.com and Linda Craft Team, Realtors, for more than 38 years they have created relationships that last a life time. That is why when it comes to real estate they are known as the “legends of customer service”. They know that your home is personal.  It's part of a life transition and it is part of your legacy of life. And over the years they have been perfecting their service and skills to help reduce the stress out of buying and selling your home as well as helping thousands of others. The Linda Craft Team would love to get to know you so that they can help you sell your home in the way it should be sold, and help you buy the home to start your next chapter of life.  Click on over to www.LindaCraft.com I have been asked, what is a “Maverick”.  A Maverick is not w what, but a who.  And the fact is we are all Mavericks. We all have a combination of gifts, talents, and abilities, like no one else that make us unique.  And that makes us Mavericks. And being a Maverick means living authentically to yourself.  And becoming as successful as you can be by living authentically to you. I have a successful track record coaching individuals, business teams and sports teams in developing a growth mindset, and help business sales teams in discovering methods to increase sales and more! So if you are feeling that you need a different direction, or perhaps you have a team that is in need of a different direction, then let’s talk. The first call is free and we can find out if I will be a good fit for you and your team. My business is Coaching Mavericks, because there is a Maverick in all of us that when we find our way with our own unique gifts, talents and abilities,

Make Sure When It Comes to Your Business the Price is Right If there is one thing that can keep your business from success is price. Set the price too high and you price yourself out of the market. Set your price too low and you will not make enough profit. And what if you are just starting a business. How do you get your pricing right? What are the top considerations to consider? What about the political and economic climate? How might those changes affect your pricing strategy? It is these questions and more that we will get an answer for on this episode of A New Direction. The Price Whisper Per Sjofors joins us again to talk about the practical issues of pricing for your those of you in the retail and service industry. Per Sjofors book The Price Whisperer: A Holistic Approach to Pricing Power is the most comprehensive book you will find on how to get to the right price. The book gives both an academic background of pricing, but also the necessary practical guidance how you can arrive at the right price for your business. Sadly as business owners, founders, entrepreneurs, CEO's and other C-suite professionals who work with pricing, they are truly guessing. And the problem with guessing is that you never really know how much money you are leaving on the table, or if your product or service is overpriced. Per, really supplies the tools to help any business in any industry, both B2B or B2C find the price that will give them to where they want to be. Don't be lazy, because ultimately there is work involved on your part, but when you truly know all the factors of pricing...the price is right for your business. Please reach out and thank the financial sponsors of A New Direction: EPIC Physical Therapy – from everyday aches and pains, to better nutrition, to high performance professional athletes. EPIC PT highly experienced staff coupled with the latest cutting edge technology can help you get to the place you want to be. When you first walk in to EPIC Physical Therapy it will immediately become apparent that you are in for a change of you.   An EPIC you! Learn more about becoming EPIC by going to www.EPICpt.com  And… Linda Craft Team, REALTORS, for 38 years they have been known as the “Legends of Customer Service”, because it is their culture. They have helped people from all over the world find the right professional to sell or buy their home. And if you are located in the greater Raleigh – Research Triangle Park (RTP) area stop in and get a FREE bottle of water…head on over to www.LindaCraft.com for more details. Are you a real estate broker in the Raleigh area looking for a place to grow, learn and excel in real estate?  Check out Linda Craft Team Careers, they would love to talk with you! I have been asked, what is a “Maverick”.  A Maverick is not w what, but a who.  And the fact is we are all Mavericks. We all have a combination of gifts, talents, and abilities, like no one else that make us unique.  And that makes us Mavericks. And being a Maverick means living authentically to yourself.  And becoming as successful as you can be by living authentically to you. I have a successful track record coaching individuals, business teams and sports teams in developing a growth mindset, and help business sales teams in discovering methods to increase sales and more! So if you are feeling that you need a different direction, or perhaps you have a team that is in need of a different direction, then let’s talk. The first call is free and we can find out if I will be a good fit for you and your team. My business is Coaching Mavericks, because there is a Maverick in all of us that when we find our way with our own unique gifts, talents and abilities, we will be the most successful.  Find me at www.coachingmavericks.com

It's Time to Live in Daily Awareness Friends lets be honest with each other. We truly live in a VUCA world. Volatile, Uncertain, Complex, Ambiguous world. You don't have to read too far in your newspaper, or watch the news casts to see that our world is not what most of us grew up in. This raises the question for all of us: What are we doing to make sure we are ready for the volatility that inevitably will meet us? Do you have a plan when you drive? Do you have a plan when a natural disaster strikes? Or do you just hope that everything will be okay? That's not a plan. And it is not preparedness. The fact is the vast majority of us have no awareness. And when it comes to situational awareness...we have even less. On this episode of A New Direction 13 year veteran in the 1st SFOD-D(Special Forces Operational Detachment-Delta) and 22 Years in Special Force Units and the Creator of Basic Dude Stuff Pat McNamara joins us to talk about his book Sentinel. The fact is our awareness is at an all-time low.  We drive to work mindlessly.  We assume that no one has any reason to bother us.  And our awareness is numb.  And because our awareness muscle is weak...we become vulnerable. Pat Mac's book "Sentinel: Become the Agent in Charge of Your Own Protection Detail" should be required reading for every human being on the planet. This book speaks to everyday practical things that you can do to build your own self and situational awareness. Whether you are going to the office, the grocery store, taking care of your vehicle, or taking care of your body.  This book addresses every area. And for those of you who are looking to improve your self-awareness when it comes to firearms, Pat Mac addresses that too. Sentinel is a book for all people for all time.  If you want to improve yourself physically, mentally, emotionally, and spiritually then get yourself a copy of Sentinel. It's not about paranoia, it's about being prepared.  And that takes awareness! Please reach out and thank the financial sponsors of A New Direction: EPIC Physical Therapy – from everyday aches and pains, to better nutrition, to high performance professional athletes. EPIC PT's highly experienced staff coupled with the latest cutting edge technology can help you get to the place you want to be. When you first walk in to EPIC Physical Therapy it will immediately become apparent that you are going to experience physical therapy like none other. There will be a change, and the change will be you.   An EPIC you!  Learn more about becoming EPIC by going to www.EPICpt.com  And… Linda Craft Team, REALTORS, for  more than 38 years they have been known as the “Legends of Customer Service”. And it's because of their culture. They have helped people from all over the world find the right professional to sell or buy their home. And if you are located in the greater Raleigh Research Triangle Park (RTP) area stop in and get a FREE bottle of water and learn how they can help you. Whether you are buying your first home or selling your tenth home…head on over to the legends of customer service...go to www.LindaCraft.com I have been asked, what is a "Maverick".  A Maverick is not w what, but a who.  And the fact is we are all Mavericks. We all have a combination of gifts, talents, and abilities, like no one else that make us unique.  And that makes us Mavericks. And being a Maverick means living authentically to yourself.  And becoming as successful as you can be by living authentically to you. I have a successful track record coaching individuals, business teams and sports teams in developing a growth mindset, and help business sales teams in discovering methods to increase sales and more! So if you are feeling that you need a different direction, or perhaps you have a team that is in need of a different direction, then let’s talk. The first call is free and we can find out if I will be a good fit for you and ...

SPECIAL MISSION: Leadership Principles from the War in Israel Major General (ret) John Gronski Having spent a few days in Israel during the Hamas/Israel conflict I had a different and unique experience. The news media, as typical does not tell the whole story, or they focus on only on a particular aspect of the war and only look at what they believe is important eliminating extremely important details. And often we want to know things like: How do you lead when confront by an enemy who is focused on terror? What does a leader do? How do you not only lead others but lead yourself? And what principles can you and I take away from leadership in this type of a conflict that we can apply to our lives. In this special episode of A New Direction, we bring back Major General (Ret) John Gronski who spent time in the middle east during the Iraq war under trying circumstances. The General and I spend time talking about how to deal with an enemy that is bent on your destruction.  What kind of leader do you need to be in the face of a violent and chaotic enemy, and more. General Gronski's book entitled "Iron Sharpened Leadership: Transforming Hard-Fought Lessons Into Action" is in my opinion one of the most complete books on leadership you will ever read. Throughout the book General Gronski gives you action steps in each chapter that you can take from the concepts and apply it to your life right now. Unlike most leadership books I have read, General Gronski dives into the importance of the spiritual self when it comes to leadership. And rather than dance around the issue he makes it abundantly clear that the spiritual you needs to be in training the like the physical, mental, and emotional you. The book is available in Audible so there are no excuses to listen to or read the book.  Get your copy by clicking HERE or on the picture. You can learn more about General John Gronski, subscribe to his newsletter or learn more about his online classes and where he is speaking by going to www.johngronski.com Reach out to the sponsors of A New Direction and just send a note of thanks for their financial support! EPIC Physical Therapy.  Whether you are injured from work, play, or you simply want to feel better about yourself and get better freedom of movement. EPIC physical therapy has the latest state of the art technology and equipment, coupled with a certified staff to help you achieve your physical goals and get you back to where you want to be and give you a direction where you should be going. When you really want EPIC relief, EPIC recovery, and EPIC results look no further than the people I use and trust EPIC Physical Therapy.  www.EPICpt.com Linda Craft Team, Realtors no matter where you live in the world, Linda Craft and her team can help you find the best professional in your area to help you sell or buy your next home. While most real estate professionals belong to a nationally affiliated company where they are obligated to use the people in their company’s network. The Linda Craft team are privately owned and operated.  That means they can find the absolute best professional from ANY company to ensure you get the best service. Located in the Raleigh Research Triangle Park of North Carolina…they are indeed legendary when it comes to service.  Learn more  by going to Linda Craft Team, Realtors  www.LindaCraft.com Look, if you are feeling stuck in life, or stuck in your business a coach can help you by taking a drone’s eye view of the situation and give you clarity. Perhaps you have a team who is in need of a direction, I can help there too. I have a successful track record with individuals, business teams and sports teams in developing a growth mindset, and help business sales teams in discovering methods to increase sales and more! So if you are feeling that you need a different direction, or perhaps you have a team that is in need of a different direction,

Why Your Business Needs a Chief of Staff Interesting isn't it that U.S. Presidents have a Chief of Staff (COS)? If you are like most people we take the title for granted and really do not think about what they do. Is it really a necessary position? The short answer is...Yes! Then why don't businesses have a Chief of Staff? Well, in fact,, some do. But many of not most do not. Probably because they fully do not understand what the Chief of Staff role really is. For other people they think if they are the CEO, the Owner, the founder, or have the letter "C" in their title that they are the Chief of Staff. And in some cases they may take on some of the roles and responsibilities, but in reality the Chief of Staff takes the pressure off the CEO. So what is the Chief of Staff really? In this episode of A New Direction former Chief of Staff, Executive Coach, and Best Selling Author Emily Sander joins us to help us understand what is the Chief of Staff, and what it takes to become one. Emily Sander's book "An Insider’s Perspective on the Chief of Staff: Why You Need One and How to Be a Great One" may be a short read, but every page is filled with everything you need to know about why you need to have a chief of staff and how to be great at it. With Emily Sander's experience as a former chief of staff she walks us through why this role unlike any other c-suite position can make any business more efficient and ultimately more profitable. As she helps us understand what a chief of staff can do for a business and the CEO she helps us understand the many roles that they take on and how they must conduct themselves in order to be successful in the role. The chief of staff role requires that she or he be able to communicate effectively at the highest and lowest levels.  They have to be able to neutral, but at the same time be effective. Chief of Staff is a phenomenal and insightful book for both the CEO and for those considering if the chief of staff role is right for them. A New Direction listeners can learn more by going to www.nextlevel.coach or you can reach Emily directly by going to emily@nextlevel.coach Please say Thank you to the sponsors of A New Direction! EPIC Physical Therapy is are newest sponsor, and when it comes to physical therapy they are the premier therapists and have a premier facility. Whether you have that nagging injury from gardening, just want to be in better shape, or you are an elite athlete that needs to get back to your sport. EPIC Physical Therapy will help you meet your goals.  EPIC Relief.  EPIC Recovery.  EPIC Physical Therapy.  YOU can learn more by going to www.EPICpt.com and Linda Craft Team, REALTORS…for more than 38 years they have given thousands of clients from all over the world legendary customer service. Always finding ways to serve their clients and community better Linda Craft & Team, REALTORS use the latest technology to help home sellers and home buyers with their goals. Located in the Greater Raleigh Research Triangle Park of North Carolina they can help you where ever you live.  Click on over to www.LindaCraft.com Look, if you are feeling stuck in life, or stuck in your business a coach can help you by taking a drone’s eye view of the situation and give you clarity. Perhaps you have a team who is in need of a direction, I can help there too. I have a successful track record with individuals, business teams and sports teams in developing a growth mindset, and help business sales teams in discovering methods to increase sales and more! So if you are feeling that you need a different direction, or perhaps you have a team that is in need of a different direction, then let’s talk. The first call is free and we can find out if I will be a good fit for you and your team. My business is Coaching Mavericks, because there is a Maverick in all of us that when we find our way with our own unique gifts, talents and abilities,

The Art and Science of Building Relationships that Lead to Success in Life and Business What do B2B and B2C have in common? People are the ones who make the decisions. Often there is an erroneous belief that competence, a good product, and professionalism is the most important aspects of business. However, the research suggests something different. And that is that relationships are what drive sales and success. Not just in business, but in life as well. But developing great relationships that will make a difference in our life and business requires that we develop relationship skills. What are the most important relationship skills to develop. Well, in this episode of A New Direction with Coach Jay Izso, Award Winning Attorney, Forbes Business Development Thought Leader and Coach, Joe Brocato joins us to talk about how you can take our relationships to the next level with his latest book..."Hit It Off". Joe Brocato's Book, "Hit It Off: 21 Rules for Mastering the Art and Science of Relationships In Life and Business" is what I would call an essential read for every person in any stage of life or business. The 21 Rules are all things you may have heard before.  The difference in this book is that Joe provides the science behind why they work. What is more Joe introduces ways to apply these 21 rules, and the "train wrecks" can happen when these rules get derailed. Another powerful set of tools that Joe provides in "Hit It Off" is that at the end of the book he has exercise to help you strengthen these 21 relationships rules. And although the rules may not be new, we need to be more intentional and conscious how we use them.  Because we all know we tend to go on automatic pilot when it comes to building new relationships. If we would be more conscious of our behavior and our words, we would develop deeper and better relationships that will create greater success for ourselves in life and business. Please Thank the sponsors of A New Direction.  It is their financial gifts that keep us on the air and keep us going!  And we could not be more grateful. EPIC Physical Therapy.   There are a number of physical therapy places. And I have been to several, but I have yet to find one where both the professional athlete and the people like you and I can receive the best treatment plan that will get us back doing before our injury. EPIC PT is the only place I will go.  It is because they have everything from rehabilitation after major surgery to working with better nutrition.  They have the latest in cutting edge equipment and their certified staff of therapists are second to none.  Epic Recovery.  Epic results.  Check out EPIC Physical Therapy at www.EPICpt.com AND Linda Craft  Team, REALTORS located at 7300 Six Forks Road in Raleigh North Carolina, they have been serving the Research Triangle Park area for more than 38 years. In that time Linda created a culture of “Legendary Customer Service”.  It is not a slogan it is part of their DNA. And in that time, they have developed relationships with the world’s leading real estate professionals to help you find the best professional to help you sell your home or buy your next one. Why not head on over to the “Legends” Linda Craft & Team, REALTORS www.LindaCraft.com Look, if you are feeling stuck in life, or stuck in your business a coach can help you by taking a drone’s eye view of the situation and give you clarity. Perhaps you have a team who is in need of a direction, I can help there too. I have a successful track record with individuals, business teams and sports teams in developing a growth mindset, and help business sales teams in discovering methods to increase sales and more! So if you are feeling that you need a different direction, or perhaps you have a team that is in need of a different direction, then let’s talk. The first call is free and we can find out if I will be a good fit for you and your team...

A Pathway to Dealing with Mistakes that Will Lead to Success Be honest. How does your business deal with mistakes? Do you punish people for making mistakes? Do you take them behind the verbal woodshed and berate them for their error? If you are like most businesses, there is no room for mistakes. You calculate mistakes as costly. They eat your profits. They cannot be tolerated. And the only corrective measure is to punish them. There is a better and more productive way. And that is embracing mistakes. Because mistakes can be the greatest gift you have to finding a new and better solution, create more productivity, more honesty, and ultimately more profitability. How you ask? Well on this episode of A New Direction Consultant and Author Mark Graban takes us through how mistakes can be your greatest gift toward success. Mark Graban takes on a journey through his book "The Mistakes that Make Us: Cultivating a Culture of Learning and Innovation". The book is a culmination of his many interviews with leaders at different levels and how they handled the mistakes of others as well as their own in a way that was productive and led to more successful outcomes. The book has several themes:  First, punishing mistakes does not work.  And yet for some reason we continue to do it. Second, creating a culture of "psychological safety" gives people the freedom to make mistakes.  This allows the company to correct them. Third, making mistakes and learning from them will lead to more success, then avoiding them, hiding them, or punishing them. The book is backed by a myriad of examples from large and small companies.  It is also backed by a plethora of research from some of the leading researchers on the subject. This can be a business changing book, and even a life changing book if people are willing to be open and have a growth mindset.  Because mistakes when handled correctly can lead to much greater success for any industry or person. Please say thank you to the sponsors of A New Direction! EPIC Physical Therapy – from nutrition and conditioning, to everyday aches and pains, to professional athletes. T he certified PT professionals and EPIC Physical Therapy have the latest techniques and cutting edge equipment to making you the EPIC person you were intended to be. Are you ready for your EPIC Relief.  EPIC Recovery.  EPIC Results.  Contact the professionals at EPIC Physical Therapy.  www.EPICpt.com and Linda Craft Team, REALTORS they have literally helped thousands of clients with the sale and purchase of homes. And many of those clients return over and over again to get access to what they are known for around the world…” Legendary Customer Service”. It has been Linda’s culture for more than 38 years, and they are continuing to find ways to improve it every single day. Learn more about the legends of customer service, and how they can help you from selling or buying a home to commercial real estate.  Just click on over to www.LindaCraft.com Look, if you are feeling stuck in life, or stuck in your business a coach can help you by taking a drone’s eye view of the situation and give you clarity. Perhaps you have a team who is in need of a direction, I can help there too. I have a successful track record with individuals, business teams and sports teams in developing a growth mindset, and help business sales teams in discovering methods to increase sales and more! So if you are feeling that you need a different direction, or perhaps you have a team that is in need of a different direction, then let’s talk. The first call is free and we can find out if I will be a good fit for you and your team. My business is Coaching Mavericks, because there is a Maverick in all of us that when we find our way with our own unique gifts, talents and abilities, we will be the most successful.  Find me at www.coachingmavericks.com

From Worrier to Warrior We all face challenges in life. Some are personal and some are professional. Whether you are facing a divorce, death of a loved one, a financial crisis, or your business is flailing and failing. Life can confront us with challenges. How do you handle challenges? Are you a nuclear reactor that explodes and blows up everyone around you? Or perhaps you ignore it and hope it goes away? Or do you have another plan? In this episode of A New Direction Serial Entrepreneur and Coach Martin Salama joins to help us move from Worrier to Warrior. Martin will share with us his 7 step process to uncover the Warrior within each of us and L.I.F.E. (Live Incredibly Full Everyday) Martin Salama's book, "Worrier To Warrior: 7 Steps to UNCOVER The Warrior Within and Live Incredibly Full Everyday" is a fun, practical, insightful book that will help you become the person you were meant to be. Worrier to Warrior starts with taking a deep dive into you.  The fact is we don't know ourselves as well as we think we do.  And sometimes we don't want to look at ourselves because we don't want to deal with our own stuff. And there are times we don't want to look at ourselves because it also means looking at our past.  Dealing with our past hurts, traumas, and pain.  But as Martin demonstrates is when we look at our past that we can reveal our warrior future. The book is easy to read.  It is filled with acronyms that make the learning process easy.  The practical tips are not difficult in concept, but as Martin points out they are going to be challenging fo you to carry out.  It will take work. Are you ready to move from "Worrier to Warrior"?  Are you ready to live a life of positivity and abundance rather than lack?  Then this book is for you! Please thank the sponsors of A New Direction for their financial support by LIKING their business pages and or send them a note of appreciation.  Of course the best way thank them is to use their services and tell them you heard them on A New Direction. Epic Physical Therapy, certified, and with cutting edge technology and therapeutic equipment. They treat you as a whole person helping you reach the goals you have to be the best physical person you can be. Whether it is everyday aches and pains, to surgery recovery, to professional athletes, Epic Physical Therapy provides, EPIC relief.  EPIC recovery.  and EPIC Results!  Check them out by clicking on over to www.EPICpt.com Linda Craft Team, Realtors, fully locally owned and operated, and unaffiliated with an national brand. For more than 38 years Linda Craft Team has developed relationships with the world's best real estate professionals to help people like you have an amazing experience when it come to selling their home or buying a new one. If you are looking to connect with the best person in your area…why not start with Linda Craft & Team, Realtors drive on over to www.LindaCraft.com Look, if you are feeling stuck in life, or stuck in your business a coach can help you by taking a drone’s eye view of the situation and give you clarity. Or perhaps you have a team who is in need of a direction, I can help there too.  I work with individuals, business teams and sports teams in developing a growth mindset, and help business sales teams in discovering methods to increase sales and more! So if you are feeling that you need a different direction, or perhaps you have a team that is in need of a different direction, then let’s talk. The first call is free and we can find out if I will be a good fit for you and your team. My business is Coaching Mavericks, because there is a Maverick in all of us that when we find our way with our own unique gifts, talents and abilities, we will be the most successful.  Find me at www.coachingmavericks.com

10 Life Strategies to Make Every Day the Best Day Ever There is one thing that affects your work more than any other thing. Do you know what that is? If you answered your boss, you would be incorrect. If you answered your job, you would be incorrect. The one that affects your work positively or negatively is...wait for it...YOU! The fact of the matter is YOU have the power to change your environments, your job, and how you go into everyday problems professionally or personally. But how do we do that? In this episode of A New Direction CEO and Author Scott White a.k.a. "The Life is Too Short Guy" joins us. Scott will give us strategies for our mind, will, emotions, and behavior that will change the way you see the world, interact with the world. These strategies will make the world a better place not only for yourself but for others as well. Scott's book, The Life Is Too Short Guy: Strategies to Make Every Day the Best Day Ever is a book that will truly help you live your life with positivity and greater enjoyment.  The book uses 10 timeless principles to help you reset your mind.  Reframe your thinking and start living your life with positivity and a smile. The best part of the book is that we all have control over these 10 principles that will lead to a better life. The life is Too Short Guy book however is not just about you and I.  The emphasis on the book is that by living a more joyous and happy life we will impact the world around us. And this is the critical part of the book.  The life that we lead is the life others see.  We live in a world of so much negativity.  Isn't it time we turn the tables on the news media and the negativity around us so that we can live our best live ever. Please thank the sponsors of A New Direction:   EPIC Physical Therapy, injury, post surgery, nagging aches and pains, gym rats, to professional athletes, the highly skilled and certified staff at EPIC Physical Therapy is there to get you back to where you want to be. They understand that every body is different, so they design a custom treatment for you using the latest technology and knowledge. EPIC Relief.  EPIC Recovery. EPIC Results!  That is EPIC Physical Therapy, check them out at www.EPICpt.com and Linda Craft Team, Realtors, for more than 38 years they have created relationships that last a life time. That is why when it comes to real estate they are known as the “legends of customer service”. The know that your home is personal.  It is part of your legacy of life.  And they want to get to know you so that they can sell your home in the way it should be sold, and help you buy the home to start your next chapter of life.  Why not click on over to www.LindaCraft.com Have you been wondering if you a coach is right for you?  You may have heard of coaching, but maybe not sure if it is right for you, or maybe you don’t completely understand how it works. Business or Life Are You Ready for Your Coach? Look, if you are feeling stuck in life, or stuck in your business a coach can help you by taking a drone’s eye view of the situation and give you clarity. Or perhaps you have a team who is in need of a direction, I can help there too.  I work with individuals, business teams and sports teams in developing a growth mindset, and help business sales teams in discovering methods to increase sales and more! So if you are feeling that you need a different direction, or perhaps you have a team that is in need of a different direction, then let’s talk. The first call is free and we can find out if I will be a good fit for you and your team. My business is Coaching Mavericks, because there is a Maverick in all of us that when we find our way with our own unique gifts, talents and abilities, we will be the most successful.  Find me at www.coachingmavericks.com

How to Communicate with People That Don't Agree with YOU or Who Don't Think Like YOU Whether in business or your personal life, it doesn't take long to realize you are going to come in contact with people who don't think like you do. And when that happens issues are most likely will occur. The fact of the matter is none of us think exactly the same. And sometimes the differences in our thinking can cause conflict and sometimes even rebellion. The question then becomes: Is there a way to have different thinking and still be able to communicate effectively without losing productivity or worse yet lose the relationship. On this episode of A New Direction award winning leadership coach Denise Blanc returns to discuss how communicate effectively and improve your emotional intelligence that leads to greater leadership and stronger relationships. Denise Blanc's book "Riverlogic: Tools to Transform Resistance and Create Flow in all of our Relationships" is an excellent resource on how we can communicate more effectively in our business and personal relationships. Using the analogy of the river rapids she helps us navigate the tricky waters of trying to communicate in situations where both parties are not on the same page, but also may be completely at odds with one another. RiverLogic takes us through understanding ourselves.  Literally getting outside of ourselves, changing our binary mindset, sit in the gray areas, and moving to understanding of others as we continue to understand ourselves. The tips and techniques that Denise Blanc employs are well researched and will not only improve your ability to communicate, but also help make your relationships more productive and successful over the long term. Denise has a special offer for those who would like to sample the book for free themselves.  Just Click on this Link: riverlogictools.com/book-excerpts Please reach out to the sponsors of A New Direction and tell them thank you! EPIC Physical Therapy. When you want to change the way you look, or maybe you are recovering from surgery or injury,  and to improve. No matter who you are, whether you are a Jane Doe or John Doe or you are a recognized professional athlete, EPIC Physical Therapy has the certified staff  for you. They also have the  latest cutting edge equipment to reach your goals and get you back to the high level you are accustomed to being. EPIC Relief.  EPIC Results.  EPIC Recovery. Learn more by going to www.EPICpt.com Linda Craft  Team, REALTORS for more than 38 years they have helped people transition in life. You may say, "transition!  I thought they were a real estate company"? They are, but think about this, every place you have ever lived is a transition in life.  And Linda Craft Team has helped make that transition just a little smoother by taking the stress out buying and selling homes. Are you ready for reduced stress life transition.  Then don't look any further just click on over to the transition experts...Linda Craft Team, Realtors.  www.LindaCraft.com Have you been wondering if you a coach is right for you?  You may have heard of coaching, but maybe not sure if it is right for you, or maybe you don’t completely understand how it works. Look, if you are feeling stuck in life, or stuck in your business a coach can help you by taking a drone’s eye view of the situation and give you clarity. Or perhaps you have a team who is in need of a direction, I can help there too.  I work with individuals, business teams and sports teams in developing a growth mindset, and help business sales teams in discovering methods to increase sales and more! So if you are feeling that you need a different direction, or perhaps you have a team that is in need of a different direction, then let’s talk. The first call is free and we can find out if I will be a good fit for you and your team. My business is Coaching Mavericks,

Feeling Stuck Maybe It's Time to Think Like an Archeologist and Jump Start Your Career What do an archeologist and finding your career have in common? Turns out quite a bit. Like an archaeologist you are going to have to have a vision for your career. You are going to have to create your own map. You are going to have to dig and find artifacts (like your strengths, interests, gifts, and abilities) that you can make sense of what you have and where you may be going. You have to have a sense of faith of believing that there is something there that no one else can see. And then one shovel at time you will have to discover a career that will bring you greater fulfillment. In this episode of A New Direction, career expert and author Chris Fontanella joins us to talk about how you need to be a bit of an archaeologist that can discover the career you have been looking for that you may not see yet. Chris Fontanella's book "Jump-Start Your Career: Ten Tips to Get You Going" is a quick power packed book for those looking to do something about their career. The book starts by introducing us to Archeologist Dr. Kent Weeks who worked his way up the ladder and took a risk on a piece of land in Egypt that no one was interested in only to discover what is believed to be the tomb of Ramses II. Chris Fontanella then uses the analogy of finding your career to that of an archaeology discovery.  The fact is it is going to take some digging to find your calling.  And that is the point of the book. Finding your calling or purpose will require you to make a map, have ambition, overcome obstacles, deal with the mundane, have perseverance as well as other tips. It is an excellent read for anyone who is starting their career, or is stuck looking for their next career.  I highly recommend Jump-Start Your Career, make sure you get yourself a copy or give one to a friend who is looking. Please reach out to the sponsors of A New Direction and tell them thank you! EPIC Physical Therapy. When you want to change the way you look, or maybe you are recovering from surgery or injury, whether you are a Jane Doe or John Doe or you are a recognized professional athlete. EPIC Physical Therapy has the certified staff and the latest cutting edge equipment to reach your goals and get you back to the high level you are accustomed to being.  EPIC Relief.  EPIC Results.  EPIC Recovery. Learn more by going to www.EPICpt.com Linda Craft Team, REALTORS for more than 38 years they have helped people world wide sell their home or buy their home. They are completely unaffiliated with any nationally branded real estate company and can refer you to the best expert in real estate regardless of their affiliation. What is more because they are located in the Greater Raleigh-Durham-Chapel Hill Research Triangle Park area they help major companies with their move, because they know the area. Stop in 7300 Six Forks Road in Raleigh North Carolina and find out why people talk about their culture of “legendary customer service”.   Or just drive on over to www.LindaCraft.com Have you been wondering if you a coach is right for you?  You may have heard of coaching, but maybe not sure if it is right for you, or maybe you don’t completely understand how it works. Look, if you are feeling stuck in life, or stuck in your business a coach can help you by taking a drone’s eye view of the situation and give you clarity. Or perhaps you have a team who is in need of a direction, I can help there too.  I work with individuals, business teams and sports teams in developing a growth mindset, and help business sales teams in discovering methods to increase sales and more! So if you are feeling that you need a different direction, or perhaps you have a team that is in need of a different direction, then let’s talk.  The first call is free and we can find out if I will be a good fit for you and your team.

How is Leadership When You are in a Crisis? At some point or another ever business will find themselves in a crisis. Whether that is from inside the organization, such as a leadership change or mismanagement.  Other times it can be a surprise, where all of a sudden an outside circumstance such as COVID puts pressure on the business to make changes to survive. And sometimes mergers can happen that shift the culture so dramatically that create confusion, uncertainty and volatility. What is the role of leadership. What type of leader do you need to be when faced with these challenges? In this episode of A New Direction Glenn Parker returns with his most recent co-authored book, Positive Influence; Leadership in a Time of Crisis. Based on his research of different leaders from a variety of industries, you will get insights into what the best leaders did, and some of the miscalculations they made. Glenn Parkers latest book is entitled, "Positive Influence: Leadership in a Time of Crisis" is a book that interviewed 50 different businesses from a variety of industries to discover how leaders handled the COVID-19 Pandemic. The book utilizes the four leadership types previously established in his previous book, "The Positive Influence Leader: Helping People Become Their Best Self", which we also did on a previous episode of A New Direction (You can listen here). The four leadership styles, The Supportive Positive Influence Leader, The Teacher Positive Influence Leader, The Motivator Positive Influence Leader, and The Role Model Positive Influence Leader all have strengths during a crisis. What Glenn has found in his reasearch when it comes to leadership, is that largerly most people in leadership are ill prepared for crisis.  Leadership had to become agile, learn how to communicate and communicate clearly, and with different modalities. Leadership also had to empower people, because the decision making needed to be done on the fly.  The typical beauracracy and political rhetoric were thrown away for decisions to be made those who were in the middle of the crisis. While the events may change the fact is that anyone in leadership can learn the applications in this book.  And while you may have a tendency toward one or two styles of leadership, the fact is you need to be adaptable to the situation. Glenn has offered if you want to start working on your crisis leadership he will tell you how to start now before the crisis starts by emailing him personally at glenn@thepositiveinfluenceleader.com Please reach out to our sponsors by supporting their pages and let them know you heard them on A New Direction! and Linda Craft Team, REALTORS, for more than 38 EPIC Physical Therapy.  Whether you just need some guidance to get in better shape, you have an injury or recent surgery, or you are an elite athlete getting yourself back into the game, the certified experts coupled with the latest start of the art equipment will help you get you where you want to be.  EPIC relief.  EPIC recovery.  EPIC results.  That is EPIC Physical Therapy.  Head on over to www.EPICpt.com and learn more! years they have helped thousands of people all or the world make a life transition.  Look,when itve comes to buying and selling real estate every place you move is a life transition. Linda Craft Team has worked with 1000's of people helping make the transition smoothly, professionally, and reduces your stress in the process. Completely locally owned and unaffiliated Linda and her expert team can help you find the best expert in real estate regardless of what company they work for.  Give them a call!  Click on over to www.LindaCraft.com Have you been wondering if you a coach is right for you?  You may have heard of coaching, but maybe not sure if it is right for you, or maybe you don’t completely understand how it works. Look, if you are feeling stuck in life,

The Family Flywheel: The Secret Business Principles Successful Families Use to Create Sustained Wealth and Happiness I have read and heard it said, "there are no business problems, there are only personal problems that infiltrate your business." Stop and think about it for a moment. As I have come to learn from personal experience and through coaching many clients..."if your life's a mess you limit your success." Can you apply business principles to your life and family and visa versa? The answer is "yes". Consider that every business needs to have structure, culture, and strategy to be successful. Your family does too. If any one of those things is not in order you have a poor business model and will probably not be successful. In this episode of A New Direction Aaron Shelly joins us to help you live a life and create a family that will not only make you successful with your family, but more successful in you business life. Aaron Shelley's book, "The Family Flywheel: The Secret Business Principles Successful Families Use to Create Sustained Wealth and Happiness" is an insightful look at how the family structure, strategy, and culture resemble a business. The Family Flywheel makes a strong case that while we think we can compartmentalize our family life from our business life, the fact is we truly cannot.  If our family life is dysfunctional than we are probably not going to be successful as we could be. Aaron Shelley points out extensively that there are many different types of family structures from being single with or without children to being married and many types in between. And in each case their can be success, but there you are going to have to use your resources in the right way to be successful.  The biggest problem that most people face is that they do have resources, but many times they do not use them wisely or they not sure exactly how to use them. The Family Flywheel is going to challenge you.  It is going to cause you to think and rethink your core values, your strategy, structure, and culture, and how you are either taking advantage of the resources you have or not. I would really appreciate if, if you would thank the sponsors of A New Direction: EPIC Physical Therapy from every day aches and pains, to injuries to keeping elite athletes at the top of their game. EPIC pt has the cutting edge equipment and the certified staff to create an individualized treatment program specifically for you. They are my physical therapists and I think they should be yours too.  So if you want EPIC Relief, EPIC Recovery, and EPIC Results.  Start by contacting the great people at EPIC Physical Therapy….www.EPICpt.com Linda Craft Team, Realtors for more than 38 years they have been known for having “Legendary Customer Service”. Unaffiliated and independently owned and operated they can recommend the best real estate professional to help you sell your home or buy your next home anywhere in the world. That is because they are not attached to a company they are attached to what is in your best interest.  So before you buy or sell start with the “Legends” at Linda Craft Team.  Just click on over to www.LindaCraft.com Have you been wondering if you a coach is right for you?  You may have heard of coaching, but maybe not sure if it is right for you, or maybe you don’t completely understand how it works. Look, if you are feeling stuck in life, or stuck in your business a coach can help you by taking a drone’s eye view of the situation and give you clarity. Or perhaps you have a team who is in need of a direction, I can help there too.  I work with sports teams in mindset, business sales teams in discovering methods to increase sales and more! So if you are feeling that you need a different direction, or perhaps you have a team that is in need of a different direction, then let’s talk.  The first call is free and we can find out if I will be a good fit for you and your...

4 Types of Leaders and Becoming a Positive Influence Leader Let's be honest. Success does not happen in isolation. In fact, if we look back there has been someone or many people that have had a positive influence on where you are today. It could have been a parent, teacher, coach, consultant, manager, supervisor, or perhaps a rale model you have never met that you took on some qualities and intertwined them with your own personality to help get you where you are today. Those people are Positive Influence Leaders. And in this episode of A New Direction we discover what types of positive leaders have made the most influence on us and what kind of positive influence leader you may be. Co-author Glenn Parker joins us and breaks down his latest book "Positive Influence: The Leader Who Helps People Become Their Best Self". The book "Positive Influence : The Leader Who Helps People Become Their Best Self" is incredibly powerful about this book, not only will this book describe the 4 different leaders: The Supportive Positive Leader, The Teacher, The Motivator, and The Role Model, but there is also an assessment in the book to help you identify which type you are most dominant in. Join Us for Positively Influential show! Positive Influence is a phenomenal insightful read. It not only describes the 4 types of leader styles, and then it helps us identify which one or two or three types we may have and what we need to do to become all balanced in all for to become a Positive Influence. The fact is we all have some natural tendency for how we demonstrate ourselves to others as a leader. Perhaps you lead as a Positive Influence Supportive Leader who is ready with a helping hand. Or Maybe your are more of a Positive Influence Teacher Leader giving the wise practical insights to help your people move forward.. Perhaps you are the inspiring and motivating Positive Influence Motivational Leader helping them find their "true north" and their "core purpose". Then again, you could be the Role Model Positive Influence Type where your example is one that others gravitate to. As Glenn points out in this episode the goal is to develop all 4 of these areas in your life to become the true Positive Influence Leader that people are looking for and they ultimately need.  Get your copy by clicking here! Special Offer from the Author Glenn Parker! Glenn Parker has made a special offer to only those who listen to A New Direction and here it is. The first 5 people that purchase Positive Influence and give it to someone they know, if you will email Glenn at Glenn@thepositiveinfluenceleader.com he will send you a signed replacement copy! Please go to our sponsor web pages and just say thank you for their financial support of  A New Direction: EPIC Physical Therapy. When you want to change the way you look, or maybe you are recovering from surgery or injury, whether you are a Jane Doe or John Doe or you are a recognized professional athlete, EPIC Physical Therapy has the certified staff and the latest cutting edge equipment to reach your goals and get you back to the high level you are accustomed to being.  EPIC Relief.  EPIC Results.  EPIC Recovery. Learn more by going to www.EPICpt.com and Linda Craft  Team, REALTORS for more than 38 years they have helped people world wide sell their home or buy their home. How? because they are completely unaffiliated with any real estate franchise, and because of that they can refer you to the best expert in real estate regardless of their affiliation. What is more because they are located in the Greater Raleigh-Durham-Chapel Hill Research Triangle Park area they help major companies with their move, because they know the area. Stop in 7300 Six Forks Road in Raleigh North Carolina and find out why their clients  call them the  “legends of customer service”.   Just drive on over to www.LindaCraft.com

The Fastest Way to Profitability is Pricing Pricing your product or service can be a challenge. Often times businesses will spend tremendous amounts of money trying to price right only to go with a gut feeling about the right price. What is more most of the research on right pricing focuses on learning from their current customers and fails to address the question or the answer as to why prospective customers are not buying. Sure, there are pricing formulas that are espoused in business schools when it comes to pricing, but sadly most of the textbook formulas are theoretical more than practical as the vast majority of the authors have never actually run or owned a business. In this episode of A New Direction one of the top 50 global thought leaders and influencers on sales and Forbes Business Council Thought Leader Per Sjofors a.k.a. the Price Whisperer joins us to keep us from leaving money on the table because of pricing and at the same time keep customers from leaving the table all together. Per's book, "The Price Whisperer: A Holistic Approach to Pricing Power" is one of the most comprehensive books on pricing that I have read to date.  The Price Whisperer makes a strong case that price is the fastest way to profitability.  But to get there is going to take some work and effort. The Price Whisperer also clues us in that there are behavioral economics that come into play when it comes to pricing.  The fact is that all purchasing decisions whether B2B or B2C are actually emotional.  We want to believe as buyers that we make logical purchases, but the fact is our brain and emotions dictate the triggers that cause us to buy. Why is this so important?  Because when you understand how the buyer buys and you understand the value proposition of your product or service then pricig becomes the fastest way to profitability.  And yet we often think of buyers as acting rationally which is not supported by the research Per offers in his book. So then how do we arrive at the right price?  Per takes us through a variety of research scenarios whether you are B2B or B2C that you can apply to help you find the right price for you product or service.  And if you are a small business...listen in to the show, because The Price Whisperer helps you do low cost research that will help you get there. Thank you to our sponsors of A New Direction! EPIC Physical Therapy is are newest sponsor, and when it comes to physical therapy they are the premier therapists and have a premier facility. Whether you have that nagging injury from gardening, just want to be in better shape, or you are an elite athlete that needs to get back to your sport.  EPIC Physical Therapy will help you meet your goals.  EPIC Relief.  EPIC Recovery.  EPIC Physical Therapy.  YOU can learn more by going to www.EPICpt.com and Linda Craft Team, REALTORS…for more than 38 years they have given thousands of clients from all over the world legendary customer service.  Always finding ways to serve their clients and community better Linda Craft Team, REALTORS use the latest technology to help home sellers and home buyers with their goals. Located in the Greater Raleigh Research Triangle Park of North Carolina they can help you where ever you live.  Click on over to www.LindaCraft.com Find out why they are known as the “Legends of Customer Service”.  There is a reason why 1000’s of people from all over the world choose Linda Craft Team and keep coming back for all their home selling and buying needs and investments. They are the locally owned, unaffiliated company that is world renown.  Learn more by going to www.LindaCraft.com Have you been wondering if you a coach is right for you?  You may have heard of coaching, but maybe not sure if it is right for you, or maybe you don’t completely understand how it works. Look, if you are feeling stuck in life, or stuck in your business a coach can help you by taking a drone’s...

Raising Your Conflict-IQ and Making a Bigger Impact on Your Business. Conflict is all around us. You don't have to look for it, because it will find you. And successful leaders today are going to have to skills to deal with it. If you don't have very good skills in conflict your company will not achieve success, lose productivity and instead it will implode because of it. We have all heard of IQ, also known as the intelligence quotient. Some of you may have heard of the more psychologically related acronym EQ or Emotional Quotient, but now get ready for Conflict-IQ(tm). In this episode of A New Direction mediator, professor, and author Yvette Durazo joins to help us understand how we can develop the skills and raise our Conflict-IQ!  This show is powerful.  If you are a conflict avoider it is time to develop the skills and raise your conflict-IQ. Yvette Durazo's book Conflict Intelligence Quotient - Conflict-IQ (R) : The Missing Piece to Turbocharge Conscious Leaders’ and Organizations’ Emotional Intelligence is a powerful book that will take you into the depths of understanding how to deal with conflict and raise your conflict-IQ. The book challenges the reader to understand that conflict is everywhere, and in order to be a great leader you must be skilled in dealing with it.  And what we often overlook is that conflict affects us physically, mentally, emotionally, and spiritually. The essential element of the Conflict-IQ(tm) system is awareness.  And that awareness starts with yourself.  What is your relationship with conflict?  Are you an avoider?  Do you handle it with a heavy hand?  Do you ignore it?  And how aware are you of the personalities of others?  What is their conflict style and personality?  What is there backgrounds?  What are they bringing into the conflict? She then proceeds to unravel for leaders the skills and behaviors that leaders need to be great at conflict negotiations.  And even discusses how our educational system has failed helping us deal with it.  Further, how HR departments are ill-equipped to deal with conflict without punishment. This is a truly powerful, insightful book.  Go to Yvette's website and discover many of her free tools that you can use to raise your Conflict-IQ.  Just click on over to Unitive Consulting.  Yvette also offers Free Live Coaching/Microlearning: Made Simple Conflict-IQ® Bites - Yvette Durazo (unitiveconsulting.com) Please, thank our sponsors for their financial support of A New Direction! From non-athletes to professional athletes EPIC PT has the best certified therapists along with cutting edge technology to help anyone reach their physical goals.  Even if you want to just get in better condition or need a better diet plan. EPIC Physical Therapy can help you get back to work or play.  So if you want to be EPIC then get EPIC results from EPIC Physical Therapy.  Give them a call or click on over to www.EPICpt.com and Linda Craft Team, REALTORS for more than 38 years Linda Craft Team Realtors has been going strong.   And during that time they have been helping people with their life transition.  Every place you have lived has been a transition in life, and they take the stress out of the home selling and homing buying process. Find out why they are known as the "Legends of Customer Service".  There is a reason why 1000’s of people from all over the world choose Linda Craft Team and keep coming back for all their home selling and buying needs and investments.  They are the locally owned, unaffiliated company that is world renown.  Learn more by going to www.LindaCraft.com Have you been wondering if you a coach is right for you?  You may have heard of coaching, but maybe not sure if it is right for you, or maybe you don’t completely understand how it works.  Look, if you are feeling stuck in life, or stuck in your business a coach can help you by taking a drone’s eye view of the situation and give you clarity.

Are You in a Rut in Your Life and Work? Are you going through the motions of life? Have you been checking all the boxes you were told to achieve? Do find it seems so meaningless? Does it seem that what you thought looked like financial freedom and bliss has become a job jail, bound by golden handcuffs? How's your family life? Or do you even have one? How about your fitness? Finances? How's your future? Is it a blur? And have you lost faith? If any of this sounds like you, please know you are not alone. Millions of people are living a life of struggle. The pressure mounts, with no end in sight. You need a change. But how do we get there. It's time to get beyond the rut. And in this episode of A New Direction author, entrepreneur, coach and show host Jerry Dugan walks us through his latest book "Beyond the Rut". Join us right here for some very important life change. Jerry Dugan's book "Beyond the Rut: Create a Life Worth Living in Your Faith, Family, and Career" is a quick read, but is a straight forward look at what many of us experience..."the rut". Beyond the Rut dives into what is the rut, and the lies that we tell ourselves that keep us in the rut of life.  It exposes the truth about what the rut really is and that the rut is not as deep as we believe. Beyond the Rut also takes a look at how since we have been children we have been conditioned to be in the rut.  And how over time that conditioning has created a number of problems. Jerry also exposes us to the 5 F's where our rut takes a toll, Faith, Family Fitness, Finances, and our Future.  And how when we are in "the rut" we are not as healthy in any of these areas as we need to be. The book provides a number of positive examples of those who have made the decision to get out of the rut.  The mindset that it took to get there and the freedom they feel.  Jerry provides a number of ways you can move beyond the rut and move to a life of success. Enjoy the show! Please Reach OUT and Thank our sponsors who support A New Direction EPIC Physical Therapy.   There are a number of physical therapy places.  And I have been to several, but I have yet to find one where both the professional athlete and the people like you and I can go and get the best treatment plan that will get us back doing before our injury. EPIC PT is the only place I will go.  It is because they have everything from rehabilitation after major surgery to working with better nutrition.  They have the latest in cutting edge equipment and their certified staff of therapists are second to none.  Epic Recovery.  Epic results.  Check out EPIC Physical Therapy at www.EPICpt.com AND Linda Craft  Team, Realtors is located at 7300 Six Forks Road in Raleigh North Carolina, they have been serving the Research Triangle Park area for more than 38 years.  In that time Linda created a culture of “Legendary Customer Service”. It is not a slogan it is part of their DNA.  And in that time they have developed relationships with the world’s leading real estate professionals to help you find the best professional to help you sell your home or buy your next one no matter where you  live in the world.  When you are ready to start your home journey start with the  “Legends of Customer Service” when it comes to real estate, start with Linda Craft Team, REALTORS www.LindaCraft.com Have you been wondering if you a coach is right for you?  You may have heard of coaching, but maybe not sure if it is right for you, or maybe you don’t completely understand how it works.  Look, if you are feeling stuck in life, or stuck in your business a coach can help you by taking a drone’s eye view of the situation and give you clarity. Or perhaps you have a team who is in need of a direction, I can help there too.  I work with sports teams in mindset, business sales teams in discovering methods to increase sales and more! So if you are feeling that you need a different direction,