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A Waste Of Time with ItsTheReal

A Waste Of Time with ItsTheReal

Author: Loud Speakers Network

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The most fun interviews in hip-hop: comedian brothers Eric and Jeff Rosenthal, better known as ItsTheReal, engage in authentic and hilarious conversation with rappers, tastemakers, and industry veterans, all from their Upper West Side apartment.
210 Episodes
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#204: Co-Founder of The FADER Rob Stone
This week on A Waste of Time with ItsTheReal, we welcome Founder and Co-CEO of Cornerstone and Co-Founder of The FADER Rob Stone to the Upper West Side! Rob talks growing up on Long Island, spending his summers loading and unloading trucks with his father in East New York, attending University of Albany, throwing parties, getting diagnosed with cancer at 19, leaving school, getting into fighting mode, and how hip-hop got him through his radiation treatments. We discuss graduating college only to sell bracelets and run from cops at Jones Beach, becoming an assistant at SBK Records, learning record promotion, taking a job at Clive Davis' Arista Records, overseeing the marketing and promotion for Bad Boy Entertainment and LaFace Records, and the one reason he refused to take a huge job at Motown Records. Rob dives into what it took to co-found music and marketing agency Cornerstone with lifelong friend Jon Cohen, the most important relationships he made along the way, and how they made DJs the centerpiece to both their marketing strategy and the creation of The FADER. We get into what it meant to build his own brand, what it meant for his father to see it happen before he passed, and what it means to show his twin sons. All that, plus great stories about Biggie, Puffy, Kanye, Pharrell, Jonathan Mannion, Drake, Lyor Cohen, Andre Harrell, Mariah Carey, Steve Rifkind, Hot 97's Steve Smith, Dave Mays of The Source, Sprite, Converse, FADER Fort and so much more!
#203: Lil Duval
This week on A Waste of Time with ItsTheReal, we welcome comedian, rapper, singer, actor, internet expert and all-around amazing personality Lil Duval to the Upper West Side! Duval talks growing up in hardscrabble Jacksonville, Florida, driving at age 13, selling crack around town, dancing in high school talent shows, and knowing that he'd be an entertainer outside the city lines. We discuss his move to Atlanta where at 20 years old, he pretended to be a high school student, how he started doing standup around town, began his own comedy night on Tuesdays, could pick off hecklers in an audience, gained a loyal audience right away, especially with celebrities, made cameos in music videos, and took claim to the city. We get into his brief move to Los Angeles, how he didn't capitalize on catchphrases he had, what co-signs meant the most, meeting Charlamagne Tha God via MySpace, the benefits of taking your time, the best colleges he would play around the country, where his song ideas come from, how everyone tried to box him into a certain career, why he signed a record deal with EMPIRE, and how many people come up to him now with the success of his single, Smile (Living My Best Life), thinking he's finally made it. All that, plus what the Jaguars meant when they moved to Jacksonville, how wrong CelebrityNetWorth.com is, what time of the day he'll get phone calls from Snoop Dogg, what he turned his backyard into, what T.I.'s wedding was like, why he hates the Dallas Cowboys and so much more!

#203: Lil Duval

2018-08-2701:25:58

#202: Def Jam A&R AE
This week on A Waste of Time with ItsTheReal, we welcome Def Jam A&R, Tyga's consigliere and the Bay Area's native son AE to the Upper West Side! One of the best personalities and most genuine young souls in the music business, AE discusses growing up fast in North Oakland and going to school in East Oakland, sharing a room with his sister, playing basketball with bigger aspirations, skating through high school, doing Costco runs with the principal, his group The A'z, winning Battle of the Bay on KMEL, meeting B2K and joining them on tour. We talk about how B2K put the group to work, and how AE set himself apart, the deals that record companies and TV channels offered, how executives were afraid of face tattoos, their popularity all over the world, tensions between group members and management, and why they ultimately broke up. AE gets into meeting Tyga before he was rapping, how Tyga's good energy and his BBC collection made him stand out, how they reconnected after eight or so years when AE was walking in Hollywood and looked above for a sign. We go in depth about rehabilitating Tyga's career, how trusting their friendship is, how Taste - arguably the song of Summer 2018 - came about, and how that led to Def Jam hiring him as A&R. All that, plus his experiences with Young Thug, YK Osirus, Bria Myles, Kanye West, Wyoming, Ryan Coogler, Steven Victor, Valee, Smash Mouth, where he was when the Pusha-Drake beef went off, how he operates as a new music executive, what he's looking for in artists and producers, how he uses emojis in 2018, and much, much more! Yadadameeaan!

#202: Def Jam A&R AE

2018-08-2001:49:47

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Comments (6)

Marcus Whitted

But teach your kid how to "Karlie" hustle!

May 15th
Reply

Marcus Whitted

is it me or does Phonte sounds a little like a younger Dave Chapelle??!

May 3rd
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David Curtis

cool black bear pleaseeeeeessssssw lol

Apr 17th
Reply

David Curtis

David Curtis do blackbear just ask Mike lol

Apr 17th
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Lex the 1st

I love the sincerity of your channel name since that's why people listen to podcasts in the first place

Mar 10th
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Gabriel Santi

So litvsongs

Oct 18th
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