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A Waste Of Time with ItsTheReal

A Waste Of Time with ItsTheReal

Author: Loud Speakers Network

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The most fun interviews in hip-hop: comedian brothers Eric and Jeff Rosenthal, better known as ItsTheReal, engage in authentic and hilarious conversation with rappers, tastemakers, and industry veterans, all from their Upper West Side apartment.
186 Episodes
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#183: Sylvan LaCue
This week on A Waste of Time with ItsTheReal we welcome Miami rapper Sylvan LaCue to the Upper West Side! Sylvan discusses his upbringing in a one-bedroom apartment with his mother and brother, growing up playing video games, writing rap fan fiction at school, recording music after school until the equipment was stolen, walking miles to a new recording studio, working at Outback Steakhouse, battle rapping with The Sunshine Boys, falling out with his mom and moving out, and why his barber deserves a ton of credit in his journey. We talk his connection to TAG Records, what NaS, Lil Bow Wow and Lupe Fiasco meant to his career, reconnecting with his hustler father until they got evicted from their apartment, making a name for himself as QuESt, putting a bunch of mixtapes out, falling in love with the blogs at the height of the blogging era, meeting with Atlantic Records, connecting with Ro Ransom, Mickey Factz, PreZZure, XV and ultimately Logic, who took him on tour, let him perform in front of giant crowds, and signed him to Visionary Music Group. Sylvan gets very honest about what he was looking for and why he left Logic's crew and how tough it was to start anew, with a new name, a new sound and a new outlook. We talk falling out of love with music, falling in love with coffee, moving to Oakland, stumbling onto an instrumental that spoke to him in a new way, putting a subsequent song and video out without any expectations, and watching the song catch on through streaming and YouTube plays, launching Sylvan's career in a wholly authentic and inspiring new way. All that plus bath salts, opening for DMX, having a car with no windows, why he's named Sylvan, visiting Harlem and looking for Un Kasa, Kanye announcing his album's name was the same as Sylvan's, why you shouldn't eat the Blooming Onion, and much more!

#183: Sylvan LaCue

2018-04-3002:15:25

#182: SVP of Marketing at Atlantic Records Marsha St. Hubert
This week on A Waste of Time with ItsTheReal we welcome our amazing friend and SVP of Marketing at Atlantic Records, Marsha St. Hubert, to the Upper West Side! Marsha, whose outstanding work with Cardi B helped her claim a number 1 album on the Billboard charts last week, has a whole lotta wins on the scoreboard thanks to her time with Gucci Mane, Kodak Black, Maino, Lupe Fiasco, TI, Tamar Braxton, DJ Drama and Wiz Khalifa. The daughter of a Haitian immigrant, a latchkey girl living in ungentrified Flatbush, Brooklyn with her tough-love mother who worked two jobs to send her to Catholic school, we talk about spending each summer in Haiti with her father and her mischievous brother, playing high school sports, going to college with the goal to become a lawyer like Claire Huxtable and nixing that plan real quick, landing back home and taking a job with a PR firm, where she didn't last long after moments like asking Dame Dash if she could listen to his iPod. Marsha remembers interning for Lyor Cohen at Def Jam, moving over with him when he took the CEO position at Warner Music Group, establishing herself as a people person and learning the A&R side of the business at Atlantic Records, and moving into marketing for early projects by Maino, DJ Drama and TI's P$C. We discuss how specific Lupe's vision was for Lasers, the hours she spent on the phone with him, how far her relationship with Wiz evolved after he signed to Atlantic and initially ignored everyone in the building, and why she felt it was the right move to leave for a position at Epic Records. Marsha gets into working with Tamar, how hard she and her team worked to get that number one record, having a baby and juggling responsibilities to her family and as a businesswoman. Marsha details her return to Atlantic, the amazing ways they rolled out Gucci's first album while he was on house arrest, working Kodak's first project while he was locked up, the reaction to Cardi's unprecedented run, her feelings on Billboard's recent piece on the dearth of Black executives in music, the different leadership styles of Lyor Cohen, LA Reid and Julie Greenwald, the talented co-workers she's collaborated with through the years, and so very much more in this truly excellent episode!
#176: Phonte
This week on A Waste of Time with ItsTheReal, we welcome the amazing rapper, actor, producer, podcaster, and personality Phonte - whose new album No News is Good News is available for streaming everywhere now - to the Upper West Side! We discuss Phonte's youth in Greensboro, North Carolina, his East Coast musical influences, what Biggie's Ready to Die album and Snoop Dogg's Doggystyle album meant, being bused to a mostly white high school, focusing on sports, performing with his first rap group, The Fu-Tang Clan, making beats on a TASCAM four-track recorder in his room, how his creative writing developed significantly in 11th grade, and attending college, where he met Big Pooh and 9th Wonder. Phonte talks about how he and 9th and Pooh were friends way before they were making music, giving up football, joining the school's drama program, starting a college rap group G.I.M.M.E. (God, I Murder Many Emcees), watching in awe as 9th made beats on Cool Edit Pro, and making records on records on records until they felt their song "The Finest" was about to hit. Phonte speaks on having a child right out of college and balancing his 9-5 at Blue Cross, Blue Shield with the freedom that his budding music career brought, moving forward as Little Brother, the power of the internet and specifically Okayplayer, touring California, taking meetings with Jive Records, ultimately signing with Atlantic Records, what it's like to turn in an album like The Minstrel Show, and how quickly their support system at the label fell apart. We get into the expectations, the environment, the fallout, the bounce back, and ultimately the dissolution of Little Brother, and how Phonte found himself in a place in 2011 where he was ready to create and release a solo album. Phonte talks Foreign Exchange, doing 80's covers, losing loved members of his family, getting married, producing music and TV, writing music and TV, and championing others, finally determining that he had a second solo record ready for public consumption in 2018, and the overwhelmingly positive reactions it's garnered. All that, plus stories about Kanye, Drake, Jeezy, Combat Jack, Oprah, Danny Glover, South of the Border, Petey Pablo, The Source, BET, The Breaks, Sesame Street, and so much more!

#176: Phonte

2018-03-2002:13:24

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Comments (6)

Marcus Whitted

But teach your kid how to "Karlie" hustle!

May 15th
Reply

Marcus Whitted

is it me or does Phonte sounds a little like a younger Dave Chapelle??!

May 3rd
Reply

David Curtis

cool black bear pleaseeeeeessssssw lol

Apr 17th
Reply

David Curtis

David Curtis do blackbear just ask Mike lol

Apr 17th
Reply

Lex the 1st

I love the sincerity of your channel name since that's why people listen to podcasts in the first place

Mar 10th
Reply

Gabriel Santi

So litvsongs

Oct 18th
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