AI-Driven Marketer: Master AI Marketing in 2024

In this solo episode of AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com/] shares his top strategies for staying on top of AI developments without getting overwhelmed. From newsletters to YouTube channels and podcasts, Dan reveals the sources he trusts most to stay current with AI. He highlights practical ways to integrate AI learning into your routine and emphasizes the importance of "doing" AI, not just following the news. Whether you're an AI novice or a seasoned marketer, this episode offers actionable tips for keeping pace with the fast-evolving AI landscape. Timestamps: * 00:00 – Introduction: Staying on top of AI trends * 02:10 – The problem with AI news: Hype vs. real innovation * 04:20 – My favorite newsletters for AI updates * 06:36 – Matt Wolf: The king of AI YouTube * 09:20 – AI podcasts: The best AI business podcast I follow * 12:50 – Following Sam Altman for AI's cutting edge * 15:42 – The AI Explored podcast by Michael Stelzner * 19:05 – Why hands-on experience with AI matters more than anything else * 21:30 – Upcoming episode teaser: Creative ways to use AI in everyday life * 23:00 – Final thoughts: Roll up your sleeves and engage with AI tools

In this solo episode of The AI-Driven Marketer [https://aidrivenmarketer.com], Dan Sanchez [https://danchez.com] dives into the intriguing question: "Can AI replace your marketing brain?" Spoiler alert—AI isn't quite there yet. Inspired by a LinkedIn discussion, Dan explores two key approaches to replicating your marketing expertise with AI: CustomGPTs and niche-trained LLMs (Large Language Models). He explains why these tools, while powerful, still fall short of fully capturing the depth and nuance of human expertise. Dan shares his personal experiments and insights on using AI to enhance, but not replace, your unique marketing abilities. Episode Timestamps: * [00:00:00] Introduction to the Episode: Can AI Replace Your Marketing Brain? * [00:01:45] Andrea Bosoni's LinkedIn Post: The Inspiration Behind the Episode * [00:02:58] The Concept of CustomGPTs: Pros and Cons * [00:05:45] Dan's Experiment with a CustomGPT Life Coach * [00:07:55] Limitations of CustomGPTs: Where They Fall Short * [00:09:40] Introducing Niche-Trained LLMs: A Deeper Dive * [00:12:35] Real-World Examples: Chris Walker's and Dave Ramsey's AI Experiments * [00:15:45] Why AI Can't Yet Replicate the Full Scope of Human Expertise * [00:18:20] Conclusion: AI as an Enhancement, Not a Replacement * [00:19:20] Call to Action: Subscribe and Explore the AI Fundamentals Course

In this episode of the AI Driven Marketer [https://aidrivenmarketer.com/], host Dan Sanchez [https://danchez.com] sits down with Craig Nelson [https://www.linkedin.com/in/cnelson7/], a seasoned expert in sales enablement. Craig shares his insights on how organizations can lay the groundwork for integrating AI into their sales processes, even if they're just beginning their AI journey. The discussion covers practical steps for transitioning from AI interest to implementation, the role of marketing in supporting AI-driven sales, and how to achieve significant productivity gains with AI. Tune in to learn how AI can revolutionize your sales enablement strategies, helping you do more with less and ultimately driving better results. Episode Timestamps: * 00:01 - Introduction: The journey of mastering AI in 2024 * 00:25 - Introducing Craig Nelson and his new AI-driven endeavor * 01:30 - Craig's realization of AI's potential and its impact on sales * 03:00 - The current state of AI adoption in organizations * 03:57 - Addressing fears and concerns around AI adoption * 05:13 - Early days of AI adoption and its accelerating interest * 07:30 - Sales teams leveraging AI: before, during, and after sales calls * 09:22 - Custom GPTs and streamlining sales processes * 11:30 - The importance of time and process discipline in AI adoption * 13:05 - First steps for AI success in sales: Practical use cases * 18:59 - Scaling AI use cases and overcoming challenges * 27:05 - AI in sales coaching and training: Enhancing feedback loops * 34:12 - Scaling sales teams with AI and avoiding burnout * 36:44 - Becoming an AI-first company: What it means and why it matters * 41:00 - The current capabilities of AI and future potential * 44:25 - Craig's final thoughts and where to learn more about his work

In this episode of AI-Driven Marketer [https://aidrivenmarketer.com], host Dan Sanchez [https://danchez.com/] dives into how Grok2, the latest AI model from X.AI, is revolutionizing real-time market research for marketers. Unlike other AI platforms, Grok2 offers unique access to real-time Twitter data, allowing marketers to gather insights faster and more accurately than ever before. Dan explores various use cases for Grok2, from understanding trending topics within your target audience to identifying pain points and generating content ideas. Tune in to discover how Grok2 can transform your approach to market research and give you a competitive edge. Timestamps: • 00:00 – 01:02: Introduction to Grok2 AI and its groundbreaking capabilities. • 01:03 – 02:56: Why Grok2 stands out among AI models: Real-time access to Twitter data. • 02:57 – 05:55: Use cases for Grok2 in market research and content planning. • 05:56 – 08:18: Demonstration: How Grok2 identifies trending topics and customer pain points. • 08:19 – 09:56: How Grok2 improves content relevance by mining audience conversations. • 09:57 – 12:03: Exploring additional potential applications for Grok2 in competitive analysis and crisis management. • 12:04 – 13:06: Invitation for listeners to share their experiences with Grok2 and engage with the show.

In this episode of AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com] dives into the common misconceptions about AI, particularly around its so-called "hallucinations" and inaccuracies. Dan argues that many AI mistakes are actually the result of user error rather than faults in the AI itself. He explains the difference between AI's short-term and long-term memory, how they function, and why understanding this distinction is crucial for getting better results from AI. By maximizing the use of AI's short-term memory, marketers can significantly enhance the accuracy and relevance of AI-generated outputs. Dan also shares practical strategies for loading information into AI's short-term memory, offering examples from his own work, including newsletter creation and educational tools for homeschooling. Key Takeaways: 1. User Error vs. AI Error: Many AI inaccuracies are due to improper use or misunderstanding of how AI functions rather than faults in the AI itself. 2. AI's Memory Systems: AI has both short-term and long-term memory, with short-term memory being crucial for accurate and relevant outputs. 3. Maximizing AI Accuracy: Loading detailed context into AI's short-term memory improves the quality of its outputs, reducing reliance on its less reliable long-term memory. 4. Practical Applications: Dan shares examples from his work, including using AI for newsletter creation and grading homeschooling assignments, to illustrate how to effectively leverage AI's memory systems. 5. Future Potential: As AI's context windows expand, the potential for even more accurate and comprehensive AI-driven analyses will grow, opening up new possibilities for marketers. Timestamps: * [00:00] - Introduction: The issue of AI inaccuracies and the root causes. * [01:30] - Explanation of AI "hallucinations" and why they happen. * [02:52] - How AI's long-term memory can be unreliable. * [04:30] - Introduction to AI's short-term memory and context windows. * [06:45] - Strategies for maximizing short-term memory: prompts, documents, web searches. * [09:30] - Real-world application: Using AI to create more accurate newsletters. * [11:10] - Custom GPTs: How they help streamline tasks and improve output quality. * [13:45] - Dan's homeschooling example: Grading with AI. * [15:30] - The future of AI memory: Expanding context windows and what it means for marketers.

In this episode of AI-Driven Marketer [https://aidrivenmarketer.com], Dan Sanchez [https://danchez.com] dives into the revolutionary new tool, Search GPT, and its implications for the future of marketing. Currently in beta, Search GPT is set to transform the way we interact with search engines, integrating seamlessly with ChatGPT to deliver more accurate and relevant search results. Dan explores the current capabilities of search within ChatGPT, discusses the improvements brought by integrating Bing search, and provides insights on how this will impact SEO and AI-driven marketing strategies. Tune in to learn how to harness the power of AI to enhance your marketing efforts and stay ahead in the ever-evolving digital landscape. Episode Timestamps: * 00:00 - 00:02: Introduction and welcome * 00:02 - 00:08: Overview of Search GPT and its beta release * 00:08 - 00:14: Current search capabilities within ChatGPT and integration with Bing * 00:14 - 00:20: Demonstration of search results with and without Bing integration * 00:20 - 00:26: The importance of listicles and aggregator sites in AI search results * 00:26 - 00:32: Practical implications for SEO and AI-driven marketing strategies * 00:32 - 00:38: Potential errors and the need for human oversight in AI search * 00:38 - 00:44: Future trends in AI search and its impact on marketing * 00:44 - 00:46: Call to action: Subscribe, rate, and take the AI course Key Takeaways: 1. Search GPT Overview: Learn about the new search engine by ChatGPT, currently in beta. 2. Enhanced Search Capabilities: Understand how integrating Bing with ChatGPT improves search results. 3. SEO Implications: Discover how the reliance on listicles and aggregator sites in AI search impacts SEO strategies. 4. AI Search Trends: Get insights into the future of AI search and its role in marketing. 5. Actionable Advice: Practical tips on leveraging AI to improve marketing efficiency. Take Action: If you found this episode helpful, please rate us on Apple Podcasts or Spotify and leave a comment. Your feedback helps others find our show. For those just starting with AI, check out our free five-day video course at aidrivenmarketer.com/course [https://aidrivenmarketer.com/course]. This course, tailored to your specific needs, will help you master AI in marketing.

In this episode of AI-Driven Marketer [https://aidrivenmarketer.com], Dan Sanchez [https://danchez.com] dives into the world of newsletter automation using AI. He provides a sneak peek into his innovative process, demonstrating how marketers can leverage AI to streamline newsletter creation. Danchez shares practical insights, walking through the systems and tools he uses, including his CRM marketing automation platform, High Level, and the integration with ChatGPT. Learn how AI can transform your marketing efforts, making tasks like newsletter writing more efficient and less time-consuming. If you're a marketer looking to stay competitive and enhance your productivity, this episode is a must-listen. Episode Timestamps: 00:04 - The concept of automating newsletter creation with AI 00:18 - Discussion on the blend of marketing automation and AI 00:34 - Addressing concerns about the human element in automated content 00:50 - Explanation of the principle behind the automation process 01:28 - Detailed walkthrough of the marketing automation platform 02:00 - Integrating AI with marketing automation tools 02:48 - Practical application: Building a newsletter with AI 03:45 - Querying OpenAI for dynamic content generation 04:00 - Using prompts effectively in AI-driven automation 05:10 - Creating dynamic and engaging newsletter content 06:20 - The importance of format and style in automated newsletters 07:10 - Real-world example: Automating a podcast-based newsletter 09:00 - Future potential and improvements in AI-driven content creation

In this episode of the AI-Driven Marketer [https://aidrivenmarketer.com], Dan Sanchez [https://danchez.com] talks to Audra Carpenter [https://www.linkedin.com/in/audracarpenter/], an agency owner and digital marketing expert, about harnessing the power of AI to drive revenue and optimize workflows. They delve into the intricacies of automating content creation, integrating AI tools like Open Router and Make, and the challenges of staying current with evolving AI models. Audra shares her insights on the future of AI in marketing, the necessity of embracing automation to stay competitive, and practical tips for maximizing the impact of podcast content. Tune in to discover how AI can revolutionize your marketing strategies and streamline your processes. Timestamps: 00:00 Nostalgic about missed opportunities in digital marketing. 05:25 Published 50 AI courses in speedy manner. 09:15 Case studies inspire automation and delegation. 10:07 Utilized social media to advance career. 13:52 Technology pivotal, automation increasing, oversight essential. 18:57 Posting challenges lead to app development. 19:50 Utilize RSS feed for efficient cross-platform content sharing. 22:55 Need affordable image automation tool for mass emails. 28:37 Revisiting make for customization challenges, but still necessary. 31:39 Editing process involves cutting, captioning, and organizing. 33:12 Struggling to streamline podcast process and distribution. 37:34 Check out Zencastr, smooth with clipping tool. 42:13 Automating follow-up process for recorded episodes. 43:56 Efficient for non-collaborative tasks, handling complex sequences. 46:26 Assistants enhance prompts for consistent, detailed responses. 50:39 Automates integration with Make for $30. 55:38 Keep up with AI, focus on revenue. 56:18 Embrace AI to stay competitive and succeed.

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Noz Urbina, an AI consultant with extensive experience in technical documentation, about leveraging generative AI for marketing tasks like creating personas and dream maps. They discuss how AI can empower small companies to outpace larger competitors, the potential improvements in AI's working memory and context length, and the role of external tools like knowledge graphs. Noz emphasizes the importance of adapting to new concepts and processes to maximize AI's capabilities, while Dan shares his insights on using custom GPTs and the need for a process-driven mindset. Tune in to explore the intersection of AI and marketing, and gain strategies to implement AI innovatively in your workflow. Timestamps: 05:47 Limitations in marketing automation are overcome by AI. 09:07 AI cycle integrates tech with human collaboration. 10:52 Internship experience impacts leveraging AI and automation. 15:58 Language model can't capture all nuances accurately. 19:31 Powerful generative AI essential for big business. 21:18 Google panel populates various brand information sources. 25:19 Small players innovate, data management challenges ahead. 27:51 Content marketing focuses on user experience and value. 33:23 Leverage external tools for AI and knowledge. 37:21 Tips for AI development: Use specialized AIs. 39:52 Specific custom GPT performs better for show. 43:21 Questioning continuation of GPT without value. 45:58 Meeting customer demands for omnichannel content formats.

In this episode of the AI-Driven Marketer [https://aidrivenmarketer.com], Dan Sanchez [https://danchez.com] dives into a solo session to update you on his journey in mastering AI, offering a sneak peek into the AI-driven systems he is currently building. From transitioning into an AI agency to automating podcast production, Dan walks through the extensive steps of using custom GPTs and various AI tools to streamline and elevate marketing tasks. He discusses his approach to automating guest follow-ups, leveraging Zencastr for podcast hosting, and using AI-generated newsletters. Tune in to learn how you can replicate these processes and take your content marketing automation to the next level. Resources Mentioned:  HighLevel: https://www.gohighlevel.com [https://www.gohighlevel.com/] • Podcastpage.io: https://www.podcastpage.io [https://www.podcastpage.io/] • LucidChart: https://www.lucidchart.com [https://www.lucidchart.com/] • Zencastr: https://zencastr.com [https://zencastr.com/] • MidJourney: https://www.midjourney.com [https://www.midjourney.com/] • Adobe Photoshop: https://www.adobe.com/products/photoshop.html • AI Driven Marketer Course: https://aidrivenmarketer.com/course Timestamps: 00:00 Teaching AI marketing for self-sufficient growth. 03:16 AI's evolving role as consultant and coach. 07:44 Utilizing AI for podcasting yields abundant content. 09:53 App automates guest communication, show preparation & checklists. 14:37 Save time by automating social media updates. 17:43 AI leverages workflow, triggers automation for newsletters. 19:26 Custom data sequencing for optimal guest engagement. 23:26 Automating content creation, coaching for original ideas.

In this episode of the AI-Driven Marketer [https://aidrivenmarketer.com], Dan Sanchez [https://danchez.com] sits down with Lee-Ann Scott [https://www.linkedin.com/in/lee-annescott/] to dive into the evolution of marketing tools, spotlighting the transition to user-friendly platforms like WordPress and Canva. They explore the burgeoning potential of AI in automating podcast production, from initial client interactions to post-production tasks, and discuss the role of custom GPTs in breaking down complex projects. Together, they address the productivity boosts these tools offer, the practical challenges of integrating LinkedIn with HighLevel, and the importance of scheduling deep thinking work. Tune in to grasp how AI can transform your marketing game and streamline your workflows. Timestamps: 03:35 Automated LinkedIn outreach using conversational bots. 09:03 Networking and podcast appearances offer valuable insights. 11:37 AI clipping tools find almost perfect margins. Allows easy archiving, editing, and publishing. 13:32 Editing, production, upload, distribution - simplified with AI. 16:52 Successful show brings financial benefits, lacks video RSS. 22:00 Edited content still sounds wonky with ums. 25:57 Minimize software handoffs to reduce potential failures. 28:45 Customize super prompts for specific industry use. 32:39 AI will handle numerous steps in digital marketing. 33:32 Podcasting needs marketers to drive traffic. 38:23 Podcast production time reduced through automation.

In this episode of the AI-Driven Marketer [https://aidrivenmarketer.com], Dan Sanchez [https://danchez.com] dives into the anticipated advancements in AI technology for 2025. He explores significant announcements from major tech players like OpenAI, Microsoft, and Apple, and predicts how these developments will reshape the landscape of digital marketing. From AI-powered video creation and image generation to enhanced integrations and AI's role in marketing automation, Dan paints a vivid picture of what marketers can expect. Tune in to understand the potential of AI and how you can stay ahead in your marketing career by mastering AI fundamentals today. Timestamps: 04:15 Exciting potential for DALL E and GPT-5. 07:58 Exciting AI features to broaden daily usage. 10:18 AI integration will become increasingly normal. 15:24 AI mastery critical for job security in 2025. 16:37 Mastering a popular skill with dedication and effort.

In this episode of the AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com/] talks to Geoff Livingston [https://www.linkedin.com/in/geoffliving/] about the competitive edge of embracing AI in marketing to accelerate go-to-market efforts and enhance customer profiles. They delve into practical case studies, such as Vanguard's success with unified customer data, and discuss the challenges of using unstructured data with tools like chat GPT. Geoff shares strategies for AI-driven training, the potential of hyper-personalization in various fields, and the significant role of organizational alignment when implementing AI. Tune in for insights on crafting compelling AI strategies and how early adoption can transform your marketing effectiveness. Timestamps: 05:49 Challenges and opportunities in marketing with AI. 08:51 Revenue goal, lead gen, market problems, scale. 12:26 AI tools can save time in writing. 14:41 Creating staged photo of CEO fixing a bus. 17:24 AI model, experimentation, use case framework, problem-solving. 22:18 AIs as probability engines, crucial for future. 24:29 Early adoption of AI gives competitive advantage. 27:03 Train for AI to transform business operations. 32:34 Hallucinations occur due to lack of information. 33:56 Microsoft Copilot aims to revolutionize data access. 37:22 AI needs specific and clear prompt guidance. 40:47 Team dynamics influence idea generation and prioritization. 45:17 Addicted to personal and educational YouTube content. 47:02 Grown-ups rediscovering childhood hobbies, like Pokemon cards.

In this episode of AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com/] interviews Harrison Painter [https://www.linkedin.com/in/harrisonpainter/], who shares his compelling journey from real estate and marketing to embracing AI as a transformative tool. They delve into the broader implications of AI across various industries, the entrepreneurial insights gleaned from overcoming personal and professional challenges, and practical strategies for non-technical individuals to excel in AI roles. Harrison and Dan highlight foundational tools like ChatGPT and Midjourney, discuss the evolving roles of chief AI officers, and emphasize the importance of emotional intelligence and creativity in leveraging AI effectively. Tune in to discover how AI can revolutionize your approach to business and marketing. Resources Mentioned:  - ChatGPT: https://openai.com/chatgpt - Google Gemini: https://gemini.google.com/app - Midjourney: https://www.midjourney.com [https://www.midjourney.com/] - DALL-E: https://openai.com/dall-e - Headliner: https://www.headliner.app [https://www.headliner.app/] - AI fusion workshop conference: https://www.indwes.edu/news/2024/05/ai-fusion-conference-2024-harnessing-ai-for-innovation-across-education-non-profit-and-business Timestamps: 05:30 Startup demands time, AI tools provided balance. 06:38 AI success relies less on technical skills. 10:40 Tech exhaustion from rapid technology changes and adoption. 15:22 Avoid mistakes, research thoroughly, and improve credibility. 17:58 Developing multiple chatbots to enhance factual debate. 20:37 Small businesses can create synthetic content using Oodio. 25:37 Finding the best, cost-effective solutions is essential. 27:01 Platform with multiple chat agents, time saver. 30:43 Headliner program quickly creates vertical videos from podcasts. 36:02 Value emotional intelligence over technical assessments, questioning. 39:21 New tech can be instantly useful or gimmicky. 42:42 Indiana Wesleyan developing world-class AI training platform. 43:56 Testimonials about AI tech, impactful on non-technical.

In this episode of the AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com] dives into the newly launched ChatGPT Desktop App, sharing his firsthand experience of how this tool enhances his AI-driven workflow. From its ability to transcribe voice commands to generating creative solutions on the fly, Dan demonstrates its potential to streamline everyday tasks. He also provides a real-world example of how the app's audio features simplify complex prompts, making it an indispensable asset for quick and efficient communication.  Timestamps: 00:00 Quick demo of simple AI chat function. 05:43 Be specific for precise feedback from AI. 06:25 Record, transcribe, and edit audio easily with OpenAI.