AI SIX Podcast

<p><b>Introducing the AI SIX Podcast: Learn AI on the Go</b></p><p>Artificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the <em>AI SIX Podcast</em> – a practical, daily resource designed to make AI learning manageable and relevant.</p><p>What Is the AI SIX Podcast?</p><p><br />The <em>AI SIXPodcast</em> is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.</p><p><br />Why Six Minutes?</p><p>Marketers often have busy schedules. The <em>AI SIX Podcast</em> offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.</p><p><br />What to Expect</p><p>Here’s what the podcast includes:</p><ul><li><b>Daily Episodes:</b> Updates and advice on AI tools, trends, and how to use them in marketing.</li><li><b>Weekly Long-Listen Interviews:</b> On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.</li><li><b>Practical Guidance:</b> Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.</li></ul><p><br />Who Is This Podcast For?</p><p>This podcast is ideal for marketing professionals who want to:</p><ul><li>Learn how AI can streamline marketing tasks.</li><li>Find tools that improve efficiency and creativity.</li><li>Understand how to incorporate AI ethically and effectively.</li><li>Stay informed about developments in AI for marketing.</li></ul>

Ep 32: My Favourite AI Video Tool

Send us a text In a world where TikTok is king, Instagram prioritises Reels, YouTube has Shorts, LinkedIn and X have introduced video feeds on mobile, and even Google now features a dedicated "Short Videos" tab in search results, one thing is clear: short-form video isn't just trending—it's essential for digital survival. But who has time to create all this content? Today's episode is all about AI for video editing and why Opus Clips has become my secret weapon in the short-form video revolut...

03-11
05:41

Ep 251: In the Hot Seat with Steve Morreale

Send us a text In this special episode, I take a step into the interviewee’s seat as my good friend Steve Morreale turns the tables and puts me in the hot seat to talk all things AI. Together, we reflect on a defining year for artificial intelligence in 2025, explore what’s coming in 2026, and share our real-life experiences of working, experimenting and sometimes wrestling with these fast-moving tools. From the birth of AISix to the power of conversational AI and the importance o...

12-06
55:35

Ep 250: The Problem with AI Detectors

Send us a text AI detectors are increasingly unreliable. As generative AI becomes more natural and nuanced, these tools struggle with false positives and false negatives, sometimes flagging human work as AI, and missing AI entirely. In this episode, I explore why detectors are breaking down, how non-native speakers are disproportionately affected, and why the real solution may be moving from a culture of detection to one of disclosure instead. Need More Support? If you’re ready...

12-05
08:33

Ep 249: Automate Tasks With ChatGPT

Send us a text There’s a lot of hype around AI agents and background automation, but what can ChatGPT actually automate for you right now? In this episode, I break down the real differences between the Free, Plus and Pro plans, what each tier can (and can’t) do, and when an upgrade genuinely makes sense. From simple reminders and weekly briefs to high-volume content workflows, this is a practical guide to using ChatGPT for smart, realistic automation, without the hype. Need More S...

12-04
06:37

Ep 248: EU AI Rules Delayed

Send us a text The European Union has pressed pause on some of its toughest AI regulations, delaying key “high-risk” obligations until late 2027 as part of a new Digital Omnibus package. In this episode, I unpack what this means for businesses, innovators and citizens, the push for simplification over red tape, and the controversial shifts around data use and consent. Is this a necessary reset to stay competitive, or a risk to ethical AI safeguards? Need More Support? If you’re...

12-03
05:14

Ep 247: My GP is Using AI

Send us a text At my last GP appointment, an AI medical scribe called Heidi was quietly at work in the background, listening and turning the consultation into structured clinical notes. I asked my Instagram followers how they feel about this, and the results were split: 75% were happy for AI to handle transcription and follow-ups, while 25% were firmly against it. In this episode, I explore why clinicians are turning to tools like Heidi to reduce burnout and improve documentation, and why som...

12-02
05:51

Ep 246: Adobe buys SEMrush

Send us a text Adobe has agreed to acquire SEMrush for $1.9bn, signalling a major shift in digital marketing. As SEMrush pivots from traditional SEO to Generative Engine Optimisation (GEO), this move positions Adobe to help brands stay visible in AI-powered search tools like ChatGPT, Gemini and Perplexity. In this episode, I break down what the deal means, why GEO matters now more than ever, and why brands and agencies must act fast to stay discoverable in the age of AI. Nee...

12-01
05:24

Ep 245: Long Listen with David Keane on Sovereign AI & Project Magpie

Send us a text I chat with David Keane, CEO of Southern Cross AI (SCX.AI), about how Australia is building sovereign AI through Project Magpie, a fine-tuned AI model designed for local culture, law, and context. David shares his insights on trust, governance, energy-efficient AI infrastructure, and the future of agentic apps, voice agents, and multimodal AI. If you’re curious about how AI can empower businesses, government, and everyday users while keeping data secure, this episode is for you...

11-29
29:04

Ep 244: Gemini 3, Is It the Best AI Model Yet?

Send us a text Google’s Gemini 3 promises to be their smartest AI yet but is it really a game-changer? In this episode, I dive into its multimodal capabilities, agentic workflows, and how it can handle text, images, video and code all in one go. I explore how Gemini 3 could transform marketing, communications, content creation and internal workflows, while also breaking down the safety features and what responsible use looks like. Need More Support? If you’re ready to explore how AI ...

11-28
07:26

Ep 243: Why AI Models Hallucinate

Send us a text Why do AI models make things up? In this episode, I explain why Large Language Models “hallucinate” and confidently give wrong answers. Using OpenAI’s latest research, I break down what causes these errors, why rare facts are tricky, and how we can make AI more reliable. If you want to understand AI’s mistakes and how to use it safely, this episode is for you. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check...

11-27
09:45

Ep 242: AI Espionage

Send us a text The world’s first AI-driven cyberattack has happened, and it’s changing everything. In this episode, I break down how a state-linked actor used an AI coding assistant to run a multi-stage espionage campaign almost entirely on its own, scanning, exploiting, stealing data, all at machine speed. I explain what “agentic AI” really means, why this attack has experts alarmed, and what it tells us about the future of AI in cybersecurity. If you think AI is just a tool for humans,...

11-26
06:18

Ep 241: 5 Local Government AI Case Studies

Send us a text In this episode, I’m sharing five real AI case studies from local councils across the UK that prove local government is more innovative than people think. From AI-generated Easy-Read documents and flood prediction tools to automated contact centres, regional AI job creation and Copilot at scale, these examples show what’s possible with the right approach. Each case study reinforces something I believe strongly: AI only works when it’s built on good data, clear governance and a ...

11-25
10:20

Ep 240: The Future of Jobs in an AI World

Send us a text As we approach the end of 2025, many employers are considering what job moves they are making next year. We know this year was the year of lay-offs and hire freezes. And AI, in many cases, was getting the blame. So in today’s episode, I’m asking, what does the future of work (as in right now) look like? We've all been there - convinced we'd never need something, until suddenly we can't imagine working without it. That's the reality millions of people are facing with AI to...

11-24
07:17

Ep 239: Long Listen with Philip Weiss on The #ZNL Podcast

Send us a text Curious how AI is reshaping the way we work and communicate? In this episode, I join Philip Weiss on The #ZNL Podcast to explore how AI is transforming marketing, communications, and knowledge work. I share practical insights on implementing AI, building domain-specific assistants, and navigating ethics, governance, and risk. We also discuss AI hype vs. reality, essential skills for communicators, and the opportunities and challenges ahead in a rapidly evolving AI l...

11-22
58:41

Ep 238: McKinsey State of AI 2025 Report

Send us a text The McKinsey 2025 AI report reveals that AI is no longer just a trend; it’s transforming organisations at their core. In this episode, I explore how generative and agentic AI are moving from pilots to central strategy tools, why only a small group of “AI high performers” are scaling AI enterprise-wide, and how culture, governance, and workflow redesign are key to unlocking real business impact. Learn what separates the AI leaders from the rest and why the era of experimen...

11-21
08:20

Ep 237: Red-Teaming Your AI Assistant

Send us a text If you’re building AI assistants, one question is critical: Have you tried to break them? In this episode, I explore red-teaming, the practice of testing AI systems with adversarial scenarios to uncover vulnerabilities, biases, or unsafe behaviours before real users do. Learn why red-teaming matters for security, trust, compliance, and continuous improvement, and discover six practical steps to test your ChatGPT-based assistant. Need More Support? If you’re ready to ex...

11-20
08:29

Ep 236: ChatGPT Group Chats

Send us a text ChatGPT is piloting Group Chats, a new feature that lets people and AI collaborate in the same conversation. In this episode, I explore how Group Chats work, who can join, and how they can help plan projects, brainstorm ideas, generate content, and keep everyone on the same page. Currently piloted in select countries on Web, iOS, and Android, this feature shows how AI is evolving to support real-time teamwork and smarter collaboration. Need More Support? If you’re read...

11-19
06:55

Ep 235: NHS Copilot Results

Send us a text The NHS has completed one of the world’s largest healthcare AI trials, with Microsoft 365 Copilot delivering an average 43 minutes saved per worker per day across 90 organisations. When scaled, that’s up to 400,000 staff hours saved monthly, redirected straight into frontline patient care. In this episode, I break down how Copilot is transforming daily work, summarising millions of emails, speeding up documentation, automating HR and FOI requests, and boosting productivity by 2...

11-18
05:37

Ep 234: What’s Your Why of AI?

Send us a text Everyone wants to “do AI,” but few can explain why. In this episode, I explain why defining your purpose is the foundation of any successful AI strategy. I share my own AI 'why' to build expertise, stay relevant in marketing and communications, create AI-first products, and guide you through the key questions to uncover yours. From data and workflows to culture, governance, and capability, your ‘why’ will shape every decision you make. Need More Support? If you’re ready to e...

11-17
06:17

Ep 233: AI Governance Best Practices with John Rood

Send us a text In this episode, I sit down with John Rood, founder of Proceptual, to explore the vital role of AI governance in today’s organizations. We discuss how companies can manage risk, navigate regulations like the EU AI Act, and implement governance frameworks that ensure AI is used responsibly and effectively. John explains the challenges of shadow AI, the importance of AI literacy across all levels, and how fostering a culture of experimentation and continual improvement can help o...

11-15
22:07

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