AI That Means Business

Researchers at Google DeepMind started out training artificial intelligence to play video games. Today they’re using it to take on climate change and complex diseases. Join Google DeepMind’s Koray Kavukcuoglu and Lila Ibrahim for a look at what the future holds with AI.

In a conversation recorded at the 2024 Cannes Lions International Festival of Creativity, Google leaders Alison Wagonfeld and Marie Gulin-Merle discuss artificial intelligence’s potential to transform marketing, and share their top tips for how businesses can start putting the technology to work.

We all know there’s a lot of hype around AI. But there’s a good reason for that—in business and beyond, it’s poised to be the most transformational technology of our time. The information contained in this podcast is for informational purposes only. Custom Content from WSJ is a unit of The Wall Street Journal Advertising department. The Wall Street Journal News organization was not involved in the creation of this content.