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The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
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Jamie Barnard, CEO of Compliant, joins host Matthew Schwartz to discuss the consumer privacy landscape following Google’s decision last summer that it is no longer deprecating third-party cookies and will keep them operational within its chrome browsers next year and beyond. While marketers may consider the move a reprieve, Barnard stresses that forward-thinking brands are putting third-party cookies to pasture and cultivating both zero-party data, or information provided by users through feedback forms and surveys, and first-party data, or information collected directly from consumers.
Today, we celebrate the 2024 ANA Masters of Marketing Conference with a very special guest. ANA Podcast Network sponsor Audacy's CMO Paul Suchman returned to the pod to bring us a state of the union of audio marketing. He and host Mike Berberich talked about the power of emotional advertising in audio, AI’s effect on the space, and where podcasts, radio, and more is headed in 2025.
One of the biggest trends we’ve been tracking in recent years has been the rise of the creator economy. More and more, people are making a living by creating content and cultivating a following through digital media, and today’s guest believes that now is their time to shine. Glenn Ginsburg is the President of QYOU Media, and he’s here to share a state of the union address on the creator economy. We discussed some misconceptions marketers have about working with creators, offered tips for integrating creator partnerships into the larger marketing function, and, naturally, discussed how this space might evolve in the future.
Regular listeners of the Marketing Futures Podcast know the topic of artificial intelligence is discussed here all the time. But today, we’re talking with someone who will help shape the technology’s future in the United States. My guest is none other than Representative Jay Obernolte, the chairman of the House Task Force on Artificial Intelligence. Jay and I discussed the roles of ethics, data, and public trust in the development of AI, and the congressman gave me something to think about that left me speechless.
Regular listeners of the Marketing Futures Podcast know we like to talk to our guests about the role of diversity, equity, and inclusivity in innovation. These discussions usually center around race, ethnic background, language, gender, and other physical differences. But rarely do we talk about neurodiversity. That changes now. Our guest today is Alice Walker, Senior Strategist at adam&eveDDB. A few years back, Alice learned something about herself – that she happened to be an individual with autism and had been “masking” to get along in society her entire life. But now, it’s her mission to turn the narrative around, and talk about the “superpowers” possessed by neurodiverse individuals. Alice and host Mike Berberich discussed how, by creating an inclusive work environment, brands can do the right thing, and harness that power to boost their bottom line at the same time.
Over the past few years, the Marketing Futures Podcast has covered the subject of AI in almost every way possible. But today, we’re talking about the very fuel on which the technology runs: data. Our guest today is Stephani Estes, Chief Media Officer of Goodway Group. Stephani and host Mike Berberich discussed the evolution of data in marketing over the years, the difference between an insight and an observation, and the importance of bravery in a data-driven marketing world.
The Marketing Futures Podcast returns to the 2024 ANA Brand Masters Conference to speak with Bridget Sponsky, Executive Director of Marketing at Ally Financial. Bridget stopped by the pod to discuss one of host Mike Berberich’s favorite subjects: creating brands built for the future. For Ally, a key part of becoming a future-facing brand was capturing the hearts and minds of Gen Z. Stick around to learn how they did it, as well as where Ally sees itself – and the industry as a whole – is headed.
Marketing Futures Podcast host Mike Berberich returns to the 2024 Brand Masters Conference to talk to Brad Barnett, Vice President of Enterprise Marketing at Nationwide. Brad shares how the brand has been able to evolve its iconic jingle over the years without losing any of its equity among consumers, and how nurturing its partnership with former NFL star Peyton Manning has been critical to building the brand.
Marketing Futures Podcast host Mike Berberich is back with another edition of the special series from the 2024 Brand Masters Conference in Carlsbad, California. In the marketing game, it’s all about relationships, particularly the one between consumer and company. And, whether you’re a brand or awkward high schooler, there’s no worse place to find yourself than in the friend zone. Our guest today is here to help you out. In fact, he literally wrote the book on it! Marketing expert and author of Moving Your Brand Out of the Friend Zone, Dough Zarkin joined the pod to lay out the different relationship zones that exist between customers and brands, and how to utilize “human thinking” to take your relationships to the next level.
Marketing Futures Podcast host Mike Berberich returns to Carlsbad, California for the next edition of the 2024 ANA Brand Masters Conference miniseries. Today’s guest is on a mission to help curb tobacco use in children and young adults, and in 2024, that means one thing: Stop the vape. Elizabeth Kenny is the CMO of the TRUTH Initiative, and on today’s episode, we discuss the insights and discoveries behind the nonprofit’s latest campaign, aimed at the elusive Gen Z generation. Find out how TRUTH connected with an audience that shuns traditional marketing and has historically low faith in institutions by meeting them where they’re at.For those looking to quit...TRUTH's free and anonymous text message program – This is Quitting – is helping more than 700,000 young people on their journey to quit. Any young person looking for help can text DITCHVAPE to 88709. They also have free resources for adult quitters and parents of young tobacco users through EX Program. Those resources can be found directly at: BecomeAnEX.org. Young people can get involved with the truth campaign efforts by visiting thetruth.com. Learn more about the organization at TruthInitiative.org.
ANA’s Marketing Futures Podcast returns with another episode recorded on the ground at the 2024 ANA Brand Masters Conference in Carlsbad, California. Host Mike Berberich’s guest is none other than the host of this year’s Brand Masters Conference, CPG Marketing Expert Fernando Herrera. Berberich and Herrera discussed the evolution of omnichannel marketing over the years, and the challenge marketers face syncing the digital and physical worlds. They also shared their thoughts on AI’s role in the marketing function and talked about how to leverage the new hybrid/remote workforce to your advantage.
For the second year in a row, Marketing Futures Podcast host traveled to ANA’s Brand Masters Conference, this year emanating from Carlsbad, California, to interview some of the brightest minds in our industry. We’re kicking off this very special series with a very special guest: Newell Brand’s Melanie Huet, the president of brand management and innovation. Melanie joined the pod to discuss how her dynamic background makes her a favorite among the C-suite, and how marketers that have relied on creativity and media savvy in the past can level up. Finally, we chatted about how AI is shaping the CMO role in the modern marketing landscape.
With all of the new developments in marketing technology over the past decade, I’m pleased to announce that creativity is making a roaring comeback to claim center stage in the marketing function. At least that’s the mission of my two guests today. Co-CEOs of Havas New York, Sarah Collinson and Dan Lucey are looking to make creative excellence the north star of everything the agency does. On the ground at the 2023 ANA Masters of Marketing Conference, they talked with host Mike Berberich about Havas’ “village model,” approach to client solutions, what the new dynamic duo has planned in the short- and long-term, and, of course, how AI factors into it all.
The Marketing Futures Podcast played host to the dynamic duo of Jamie Medeiros, Chief Brand Officer at Planet Fitness and Katy Hornaday, Chief Creative Officer at Barkley. Jamie and Katy joined the pod to talk about the advantages of being a “purpose native” brand like Planet Fitness, as well as the ingredients behind a supercharged brand/agency relationship. They also discussed overcoming the enormous disruption caused by the pandemic in 2020.
Over the years, we here at the pod have talked a lot about how marketers need to brush up on their technical literacy as more and more of the marketing function becomes digitized. But what about the other way around? Are there ways engineers could benefit from thinking like a marketer? The answer, according to our guest this week, is a resounding yes. Chris Stauffer founded his own agency in 2000 after playing a key role in helping some major brands take their first leap into the digital world for years. Chris and I discussed the art of balancing an engineer mindset with a branding one and what your brand needs to consider before you even think of integrating AI into your organization.
Today, we’re bringing you a very special episode, recorded on the ground at the 2023 ANA Masters of Marketing Conference in Orlando, Florida. My guest? Alan Schulman, Co-founder and Chief Experience Officer at UpperRight. At Masters, Alan laid out the impacts and future of generative AI to the marketers in attendance, and today, he’s going to unpack that presentation with us. As we stand at the crossroads of creativity and technology, Alan and host Mike Berberich discussed the plumbing and the poetry behind truly great creative advertising.The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.
Today’s topic couldn’t be more perfect for our show. We’re talking about leveraging AI technology to help marketers take advantage of an advertising channel that’s been slept on far too long – podcasts. We’ve got not one, not two, but three ANA Members with us for the episode – SiriusXM Media, Barometer, and ArtsAI. These three organizations joined forces to create a tool that can analyze the content of a podcast episode at such a nuanced level, it can contextualize language use and even pick up on things like sarcasm in a speaker’s voice. What does that mean for marketers? Brand safety and suitability data on an episode level for the first time ever. We’ll take you behind the scenes of the tool’s creation, show you how brands are already taking advantage of this new technology, and give you a glimpse of what comes next.
The first pod of the new year is a special one, as host Mike Berberich teams with the ANA Educational Foundation and A+E to discuss the future of marketing talent. Today’s guest is Niki Mandell, Vice President, Ad Sales Partnerships at A+E. In addition to being an integrated marketing magician, Niki is a participant in A+E’s mentorship program, both as a mentor and mentee. She shared her thoughts from both perspectives, and weighed in on some of the most vital skills the marketers of tomorrow should be learning today.
As the ANA’s resident trends and technology guy, it might surprise you to know that, in my opinion, marketing has never been about tech. It’s about the people, you guys! And my guest today agrees. Tim Ringel is a serial entrepreneur who is looking to transform the agency holding company model by putting people at the center. The co-founder of Meet the People and I discussed how companies can leverage technology to create a more humane workplace, and how focusing on the human aspect above even financials when making decisions pays off in the long term.
We here at Marketing Futures are dedicated to keeping you, dear listener, abreast of all the latest trends and disruptions affecting our industry. With that in mind, podcast host Mike Berberich welcomed Aaron Burghard, Creative Strategy Director at Storyhorse to unpack the agency’s Rundown Report, which looks at the pressures that are changing marketing and the world at large. This year’s edition of the report covered the rising appeal of escapism in uncertain times, the dismantling of a binary gender system, and, unsurprisingly, AI’s effect on the marketing industry.
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