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ASCENT

Author: Fangdi Pan & Linda Zhang

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ASCENT podcast is your in-depth look at the fastest-growing Asian businesses. We deliver exclusive, deep-dive research into the strategies, struggles, and secrets to success of Asia's top market leaders and tech companies. Whether you're an investor, founder, or just curious, this is your backstage pass to the business revolution happening in Asia and beyond.

13 Episodes
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Bambu Lab

Bambu Lab

2026-08-2102:05:42

Bambu Lab is a Shenzhen-based desktop 3D printer company founded in 2020 by former DJI engineer Dr. TAO Ye. In just five years, Bambu Lab went from an unknown startup to the world's largest 3D printer manufacturer, capturing an estimated 35–43% global market share and shipping over 1.5 million units in 2025 alone. This episode tells the full story: how a team of five DJI engineers — including Dr. Tao Ye, known internally as "Dr. Turbo" — applied drone-grade robotics to solve 3D printing's oldest problem (speed and reliability), and turned a stagnant hobbyist category into a multi-billion-dollar consumer electronics business.We trace the technology's full backstory — the 1980s origins of SLA, SLS, and FDM printing, the open-source RepRap and Prusa community that seeded the entire desktop 3D printing industry, and the cautionary collapse of MakerBot — before diving into how Bambu Lab's 2022 Kickstarter launch of the X1 printer upended an industry that had assumed consumers would never adopt 3D printing at scale. We also unpack the engineering behind Bambu Lab's core innovations (CoreXY motion systems, the Automatic Material System/AMS, Lidar-based print monitoring) and the controversies now defining its second act: a cable recall, a Pop Mart/Labubu IP dispute, ongoing Stratasys patent litigation, and a bitter clash with the open-source community over OrcaSlicer and firmware lockdowns.👉 Subscribe & Follow: ASCENT Podcast on Substack📖 Episode Chapters00:01:45 Introduction & Dr. Tao Ye’s Achievements at DJI 00:17:15 The Founding Five: Walking Out of DJI to Build Bambu Lab00:22:05 A Short History of 3D Printing: The Birth of SLA, SLS and FDM00:30:22 Open Source Roots and the Patent Expiration That Changed Everything00:47:30 The Lost Decade: MakerBot's Collapse and the Rise of Creality, Elegoo & Anycubic00:55:10 Stealth Mode to Kickstarter: Launching the X101:01:04 Making a Game Changing 3D Printer: CoreXY, AMS, Lidar, and DJI-Grade Engineering01:11:01 More Product Lines and the MakerWorld Community01:17:30 New Challengers: Snapmaker, HeyGears, and a DJI-Backed Rival01:34:25 Growing Pains: Recalls, IP Infringements, Litigation, and the Open Source Revolt01:56:25 Final Thoughts: Why We Think Bambu Lab Ascended🚩 Correction1:52:29 legal fees to cover Jarczak if he gets sued, not Bambu
How did three anime and gaming nerds turn a cash-strapped dorm hobby into a multi-billion-dollar global empire? This episode explores the fascinating history of miHoYo, the powerhouse studio behind Genshin Impact, Honkai: Star Rail, and Honkai Impact 3rd. Driven by their iconic philosophy, "Tech Otakus Save the World," founders CAI Haoyu, LIU Wei, and LUO Yuhao navigated a relentless journey. Long before capturing astronomical revenues and establishing themselves as China's third-largest gaming giant behind Tencent and NetEase, these Shanghai Jiao Tong University engineering students bonded over their love or Neon Genesis Evangelion, survived on mere thousands of downloads and faced harsh interrogation from a skeptical investment community.This episode traces how the studio survived critical, high-stakes milestones. From winning initial funding through entrepreneurship competitions to securing their one and only angel investor, they repeatedly went "all-in," reinvesting every cent of the company's income into their next game in development. Bypassing standard mobile gaming strategies, they leveraged a crucial partnership with Bilibili during China’s 2013 smartphone explosion and splurged on premium Japanese voice actors to completely capture the core otaku demographic.We also examine miHoYo's hyper-productive live-service culture, flat organizational structure, and the dramatic split that saw CAI Haoyu step down to pursue a 2030 vision of a virtual reality world powered by emotional AI large performance models.modern mobile game development and live-service success.👉 Subscribe & Follow: ASCENT Podcast on Substack📖 Episode Chapters00:03:12 Introduction & Gathering of the Three (but Actually Four) Otakus00:16:00 The Spirit of miHoYo: Cai's Manifesto & the Debut Project: The Legend of Saha00:23:10 FlyMe2TheMoon: Another Tribute to Neon Genesis Evangelion00:40:57 Houkai Gakuen 1 (Zombiegal Kawaii) & 2 (Guns Girl Z): How Gacha Made a Real Difference00:53:49 Honkai Impact 3: The 3D Bet That Paid Off01:03:19 Genshin Impact: Zelda Crisis and Liyue Triumph01:22:18 Never Underestimate Fans: Genshin 1st Anniversary Review-Bombing 01:26:42 Genshin Impact Economics Explained: Gacha01:30:22 Investment Bucket I: Expanding The Game Portfolio, Pipelines & Failure Graveyards01:37:55 Investment Bucket II: Philosophically Interesting Technology Bets01:45:05 Splitting Paths: Gaming Development vs. Frontier Cutting-Edge AI Research01:55:26 Company Culture and Our Final Thoughts on the Future of miHoYo🚩 Correction1:28:48 50/50 mechanism halves the chance of a time-limited 5 star character is drawn, not double
CATL

CATL

2026-05-0101:49:21

How did a kid from a small mountain village in Fujian end up building the company that powers one in every three electric vehicles on the planet? This episode explores the rise of CATL (aka the “TSMC of batteries”) and its founder, Robin Zeng.It begins with CATL’s predecessor, ATL, and a risky $1 million bet on a flawed battery patent that nearly destroyed the company — until it unexpectedly led to a breakthrough deal supplying Apple iPods.CATL was later spun out amid government policy shifts and EV subsidies, and scaled into the world’s largest battery maker in just six years. Its first major test came with BMW, where passing an 800-page technical audit proved it could meet strict automotive standards—unlocking global partnerships.Today, CATL continues to push its limits, expanding into grid-scale energy storage, aviation batteries, and next-generation technologies like sodium-ion and solid-state systems to stay ahead in the global energy race.👉 Subscribe & Follow: ASCENT Podcast on Substack📖 Episode Chapters00:00:00 The Battery Giant You’ve Never Heard Of00:02:30 Robin Zeng’s Origins and Early Career at TDK00:06:26 Robin’s Mentorship Trio and the Birth of ATL00:18:27 The $1 Million Gamble: Surviving the Bell Labs Patent Crisis00:25:09 Path Back to the Old Employer TDK00:35:18 Early Signs of EV’s Rise and the Scientist Who Saw the Future00:42:42 Birth of CATL: A Spin-off Out of Necessity00:54:57 The BMW Trial: Decoding the 800-Page German Blueprint01:00:20 China’s Underdog Strategy: Start With Buses and LFP01:07:11 CATL’s Breakout Era: Higher Standards, Industry Consolidation and Tesla Deal01:22:22 The Battery King: Market Dominance and Leverage Over Automakers01:35:27 Europe’s Failed Attempt at Creating Its Own CATL: Northvolt01:41:50 Final Thoughts: Why We Think CATL Ascended
Imagine you're a French missionary in the 1800s, trekking through the mountains of southwest China. You plant some coffee seeds — partly out of habit, partly out of hope.You probably never imagined those seeds would one day supply Nestlé, attract Starbucks, and help birth a domestic coffee brand that would open more stores than McDonald's has in the entire United States. Yes — that's Luckin Coffee. And that's China.In this episode of ASCENT, we trace 150 years of coffee history in a nation that was never supposed to drink it. From Cold War export deals to Nestlé's quiet supply chain takeover. From Starbucks introducing the latte to a tea-drinking public, to a ferocious retail war that's reshaping the entire global industry.And underneath all of it: the mountains of Yunnan — one province that grows over 98% of China's coffee, and is now pushing the boundaries of specialty fermentation in ways that have the world's top roasters paying attention.China's coffee story isn't just about scale. It's about a country figuring out, on the fly, how to be both the factory and the tastemaker. That tension — between industrial muscle and boutique ambition — is what this episode is really about.👉 Subscribe & Follow: ASCENT Podcast on Substack📖 Episode Chapters00:02:12 Coffee as a House Plant: French Missionary Sows the First Seed in the 19th Century00:06:15 1950s: Coffee as an Export for the Soviet Bloc00:21:05 1980s: The Nestlé Revolution - Building the Supply Chain 00:46:26 Creating a Coffee Kingdom: Nestlé’s Quality Standards and the 4C Certification00:51:01 1990s-2000s: Starbucks and the Initiation of Chinese Coffee Culture01:05:57 The Shift to Specialty Coffee (& Coffee Economics 101)01:20:11 The Midas Touch: Yunnan’s Experimental Fermentation01:29:10 2010s-2020s: The Great Retail Coffee War in China01:34:47 Luckin vs. Starbucks01:46:28 Final Thoughts: The Future of Chinese Coffee Industry🚩 Correction00:21:10 Nescafe came to China in 1988, Nestle started its business in China in the 1870s01:03:24 Price in 2011 not in 202101:29:40 30k Luckin stores in 2025, 13k was 2023 number
Manus AI

Manus AI

2026-01-3101:56:30

This episode explores the playbook behind the meteoric rise of Manus AI, the startup that redefined the "AI agent" landscape and secured a historic acquisition by Meta for over $2 billion.In just nine months, Manus went from a stealth spring launch to a $125 million revenue run rate, earning its reputation as China’s "DeepSeek moment." We dive into the technical breakthrough of "computer use"—the frontier where AI agents move beyond chatting to actually operating virtual workspaces to build websites, conduct deep market research, and analyze data like a human professional.We trace the company’s high-stakes origins, from the previous startups of its three co-founders to the ZhenFund partnership that acted as the ultimate catalyst. Finally, we analyze why Meta bet $2 billion on a 9-month-old product and what this means for the future of WhatsApp, small businesses, and the global AI arms race.👉 Subscribe & Follow: ASCENT Podcast on Substack📖 Episode Chapters00:02:30 Meta's $2 Billion Bet on Manus AI00:05:48 Understanding the Leap from LLMs to AI Agents00:12:12 The Tool Geek: Red XIAO (CEO)00:27:38 The Scientist-Builder: Peak JI (Chief Scientist)00:45:54 The Product Philosopher: “Hidecloud” Tao ZHANG (CPO)00:56:14 The Catalyst: ZhenFund01:09:30 Start of Butterfly Effect and Monica01:15:54 The Great Pivot: Killing an AI Browser to Build Manus01:25:04 Going Viral: The Launch That Shocked the Global AI Community01:36:43 Meta's Plan? WhatsApp, SMBs, and the Future of Productivity01:52:55 Poem: The Spirit of M - By Manus🚩 Correction00:29:20 Million RMB, not million USD
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