ASH CLOUD

Managing and mitigating risk runs through my whole conversation with Robert Bonnie. Since the Dust Bowl, USDA policy, the Farm Bill and especially crop insurance have given US farmers a safety net that shares the risk of growing the nation's food. But farming keeps getting riskier. Climate change, volatile input costs and commodity prices, access to labour, access to markets and geopolitical instability are all shifting more than they used to. Too often farmers and ranchers are left to carry ...

Beef sustainability frequently gets framed as something imposed on the ranchers and the industry from outside—regulatory requirements, consumer pressure, climate obligations driven by environmental groups and activists, leaving the industry industry to respond or resist. But this frame misses something fundamental. My guest today, Tom McDonald, is chair of the U.S. Roundtable for Sustainable Beef and sustainability lead at Five Rivers Cattle. His reframing is powerful because it turns sustain...

The beef industry has spent decades optimizing feed efficiency in one place: the feedlot. Genetics have been selected for finishing performance, cattle are placed on feed at lighter weights and fed to heavier carcasses, and the result is measurable improvement in how much feed converts to pounds of beef. Al Rotz's 50-year life cycle assessment comparing 1972 to 2022 documents this clearly—the industry has made tremendous progress. But this optimization has created a misalignment: the most pro...

Meat consumption has risen every single year that the United Nations Food and Agriculture Organization has been measuring. Despite warnings about climate impacts spanning over a century, from carbon and methane's effects to James Hansen's congressional testimony in 1986, to a book called "Diet for a Small Planet" published 52 years ago, global meat production continues its upward trajectory. All available analysis indicates the world will eat at least 50% more meat by 2050. But here's ...

Forty leading global food and agriculture companies recently declared their commitment to regenerative agriculture. This unprecedented industry alignment signals that the sector has moved beyond looking at sustainable farming an aspirational ideal and into investment and scale. Yet challenges remain as adoption of regenerative practices is sliding backward in North America. Satellite imagery processed with AI and biogeochemical modeling reveals that cover cropping and conservation tillage ado...