Ever wondered what military strategies can teach us about thriving in the cutthroat world of business? My co-host, Dallin, and I draw from my Marine Corps School of Infantry experience to share the audacious tactic of 'fighting fire with superior fire' and its surprising relevance to facing challenges in entrepreneurship. We dissect the aggressive stance Utah's Crumble Cookies took in their legal battles and discuss when it might be time for businesses to charge forward into the fray, rather ...
Ever found yourself sidestepping a tough conversation, only to have it loom larger in your mind? You're not alone. Dallin and I take an unflinching look at the role conflict plays in our personal and professional lives, and why embracing it could be the key to unlocking growth. We swap stories and strategies, pulling from the sage advice of therapists and life coaches, to walk you through the transformative idea of "Collision for Expansion." It's a candid exploration of how direct confrontati...
Ever wondered what it takes to transform a tense negotiation into a triumphant agreement? Our latest episode features Chris Voss, former FBI negotiator and acclaimed author of "Never Split the Difference," who joins Wayne and me in an eye-opening discussion on mastering this essential skill. We delve into the real-world applications of negotiation, from sealing the deal in high-stakes real estate to ensuring harmony in our personal lives, all while maintaining integrity and steering clear of ...
Discover the unyielding power of integrity and how it's the bedrock of extreme ownership in our latest episode, drawing from the wisdom of Jocko Willink and Leif Babin's transformative principles. We lay it all on the line, discussing the highs and lows of standing by your commitments, adjusting on the fly when life throws a curveball, and the vital importance of transparent communication. Trust is a fragile treasure, and we're here to show you how to guard it with your life. Our candid conve...
Strap in as Wayne Aston and Dallin Aston unravel the mysteries of leveraging debt to your advantage! We'll share war stories, including my own brush with a mountain of debt, and show you how to turn what many see as a financial foe into an ally. Whether you're a newbie or a financial veteran, this episode promises to shift your perspective on the power of smart borrowing.We dedicate a good chunk of our conversation to the art of structuring debt for real estate ventures, breaking down the com...
Have you ever considered that the roadblock in your path may just be the stepping stone you need? Join Wayne and me as we tap into the wisdom of Ryan Holiday's "The Obstacle is the Way" and the time-tested Stoic principles of Marcus Aurelius to unearth how our perceptions not only shape our responses to life's hurdles but can transform them into opportunities for unrivaled growth. Our discussion traverses my journey as a resilient real estate developer who, faced with innumerable challenges, ...
Could the secret to unparalleled team performance lie in the heart, not just the mind? Join us as we, Wayne and Dalin Aston, tackle a leadership approach that’s as unconventional as it is powerful - leading with love. Our journey through the worlds of military precision, athletic triumph, and entrepreneurial spirit reveals how a pinch of compassion can yield a heap of loyalty. We aren't shy about sharing stories from my time as a Marine Corps machine gunner, state championship football player...
Ever wondered why some businesses flourish while others flounder? The secret is simple yet profound: dollars follow value. In our latest Universal Principles series, we unravel this truth and how a value-centric approach can spell success for entrepreneurs. I'll take you through a transformative moment from my past that turned my focus from chasing money to creating value, and discuss Russell Brunson's ingenious value bundle strategy, which has revolutionized product marketing by amplifying a...
Ever wondered how much of a bite Online Travel Agencies (OTAs) like Airbnb and Booking.com take from your nightly rental earnings? Wayne and Dallin Aston are here to unravel the hefty fees charged by these platforms and explore the tantalizing possibility of boosting your profits through direct bookings. We're peeling back the curtain to give you an insider's look at the behind-the-scenes of channel management strategies and the vast landscape of over 300 OTAs that could be at your fingertips...
Unlock the secrets to elevating your business with a masterclass in distinguishing branding from marketing and advertising, as Dalin and I, Wayne Aston, dissect these vital concepts. With Dalin’s marketing prowess, we bring you a riveting discussion that will reshape your understanding and equip you with the tools for creating a robust market identity. Our conversation dives into the game-changing rebrand of Maverick's convenience stores, a testament to the orchestrated power of these three p...
Embark on a journey through the world of real estate investment with Dallin and me as we peel back the layers of syndication and fund structures, revealing how anyone can take a slice of the property pie. We swap tales from the trenches, mine peppered with the highs and lows of syndication, while Dallin charts his ascent from financial uncertainty to commanding investment funds. Our candid conversation promises to arm you with the wisdom to navigate the legalities of LLCs and the fortitude to...
Have you ever fantasized about running your own Airbnb and transforming idle space into a buzzing profit generator? Wayne and I are here to turn that dream into a roadmap, guiding you through the thrilling world of Airbnb entrepreneurship. Our latest exchange is crammed with actionable insights that will help you carve out your niche in a marketplace where the right strategy can turn your property into a sought-after destination. We'll navigate you through the maze of creating an experience t...
Venture beyond the safety of the everyday blueprint and tap into the uncharted territories of success with your hosts, Wayne and Dallin Aston. As trailblazers ourselves, we're peeling back the curtain on the sacrifices and the seismic shifts in social circles that often accompany the rise to the top. Our candid discussions unearth the raw truth about what it takes to break the social agreement and navigate the waters of envy that success can stir, sharing stories that promise to challenge you...
Embark on a transformative journey through the four pillars of a harmonious life: body, balance, being, and business. We unravel the tapestry of true success, which weaves together the threads of physical wellness, strong relationships, spiritual growth, and professional achievement. Join us as we chart the course towards a holistic triumph that redefines prosperity beyond the bank account, emphasizing the integration of the four Bs into a seamless blend that sings with personal fulfillment.O...
Discover the allure of resort-grade amenities and higher revenue potential in nightly rental markets—could this be your next investment move? Wayne and Dallin Aston are back for another session at Aston Incorporated, where we peel back the layers of the real estate sector. From the charm of a 100-unit nightly rental to the diverse classes of multifamily apartments, we dissect the financial dynamics and emotional reasons that influence our choices in property investments. If you're looking to ...
Ever dreamt of stepping into the dynamic realm of real estate investment? This episode promises to offer an in-depth understanding of the world of real estate, transforming your ambitions into achievable endeavors. We kick-start the conversation by sharing our personal journeys, including triumphs, pitfalls, and continuous adaptability in the ever-evolving real estate landscape.Transitioning into the world of real estate can often feel like navigating uncharted territory. Dallin, our co-host,...
Why do we climb out of bed every morning and face the day ahead? This burning question is at the heart of our latest heart-to-heart on the podcast, as Dallin and I, Wayne Aston, delve into the motivations that steer our ship through life's tumultuous seas. Embark on a journey of reflection and self-discovery with us, as we recount the pivotal moments and sage advice that shaped our quest for success. We reminisce about early career crossroads, where the wisdom of grandfathers and fathers clas...
Crack the code of successful entrepreneurship with us as we hear from Wayne, a former college dropout turned passionate developer, and Dallin, a young entrepreneur with a deep desire to learn and maximize his life. Their tales of resilience, passion and taking calculated risks will undoubtedly light a spark in you. We explore the power of connection and the art of navigating the world of entrepreneurship with a strategic eye.Ever wondered what sets a successful entrepreneur apart? The a...