AWS for Software Companies Podcast

Learn how Coveo automated LLM migration like a "mind transplant," building frameworks to optimize prompts and maintain quality across model changes.Topics Include:AWS and Coveo discuss their Gen-AI innovation using Amazon Bedrock and Nova.Coveo faced multi-cloud complexity, data residency requirements, and rising AI costs.Coveo indexes enterprise content across hundreds of sources while maintaining security permissions.The platform powers search, generative answers, and AI agents across commerce and support.CRGA is Coveo's fully managed RAG solution deployed in days, not months.Customers see 20-30% case reduction; SAP Concur saves €8 million annually.Original architecture used GPT on Azure; migration targeted Nova Lite on Bedrock.Infrastructure setup involved guardrails and load testing for 70 billion monthly tokens.Migrating LLMs is like a "mind transplant"—prompts must be completely re-optimized.Coveo built automated evaluation framework testing 20+ behaviors with each system change.Nova Lite improved answer accuracy, reduced hallucinations, and matched GPT-4o Mini performance.Migration simplified governance, enabled regional compliance, reduced latency, and lowered costs.Participants:Sebastien Paquet – Vice President, AI Strategy, CoveoYanick Houngbedji – Solutions Architect Canada ISV, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Dion Hinchcliffe, Vice President of CIO Practice at Futurum Group, reveals how EMEA software companies can turn Europe's regulatory rigor into a competitive superpower while navigating AI adoption and cloud transformation challenges.Topics Include:AWS surveyed 750+ EMEA software companies to understand their growth challenges.European tech firms lag US counterparts but AI presents catch-up opportunity.EMEA companies prioritize data sovereignty and privacy over rapid cloud adoption.Tier-2 local cloud providers often lack capabilities needed for global scaling.Cloud-native companies show faster growth and innovation than traditional competitors.Best practices for cloud architecture now well-established across major platforms.CEOs lead AI transformation; 100% of tracked companies using AI substantially.Software companies report 80% of customers now requesting AI capabilities.IT talent shortage requires solutions needing minimal specialized skills to deploy.ERP modernization accelerating as cloud-native systems offer superior capabilities.Europe's regulatory rigor becomes competitive advantage in trustworthy technology.AI adoption continues at light speed; quantum computing emerges within five years.Participants:Dion Hinchcliffe - Vice President of CIO Practice, Futurum GroupMassimo Ghislandi – Head of EMEA Marketing for Software Companies, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Experienced CISOs from MongoDB and Gusto reveal proven frameworks for translating complex cybersecurity metrics into board-friendly presentations that drive decision-making.Topics Include:Security leaders discuss challenges of presenting technical cybersecurity topics to boardsMongoDB CISO presents three times in six months, Gusto director five timesThree-angle metrics framework: environmental threats, prevention quality, and detection/response speed capabilitiesBoard members switch contexts frequently, requiring extensive education and simplified heat mapsRepeatable presentation models help board members follow consistent data across meetingsAudit committees get different depth than general board updates on programsNew technologies like AI require educating boards on risks versus opportunitiesFoundational security principles like zero trust remain constant regardless of technologySecurity buzzwords need translation appendices since board members forget technical definitionsFinancial services background helps translate cyber risks into dollar amounts boards understandThird-party penetration testing provides independent validation but requires vendor rotation strategiesLimited 30-minute board time means trusting security leaders' vendor diligence decisionsFirst-time CISOs should educate on threat landscape then tailor strategy to companyBalance discussing shiny new technologies with essential foundational security blocking and tacklingAI implementation spans customer features, infrastructure security, and augmenting security capabilities internallyParticipants:Sean Josephson - Sr. Director of Information Security, GustoJulien Soriano – Sr. Vice President, CISO, MongoDBGee Rittenhouse - Vice President, Security Services, Amazon Web ServicesFurther Links:Gusto: Website – LinkedInMongoDB: Website – LinkedIn – AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

John Skinner of Vectra AI shares how cyber attackers are democratizing sophisticated attacks using dark web tools, and why AI-powered hybrid defense is now essential for enterprise security.Topics Include:Vectra AI: 13-year-old cybersecurity company founded as "AI native" from day oneBuilt on machine learning assumption while competitors treated AI as afterthoughtGenerative AI represents the latest evolution in their comprehensive AI journeyStarted pairing threat researchers with ML developers to codify attack behaviorsAdded agentic AI in 2018 for correlation across space and timeUses AWS Security Lake, GuardDuty, and recently became AWS Bedrock customerSuccess measured by reducing "dwell time" from initial attack to detectionAchieved 60% faster alerts, 51% faster monitoring, 50% faster investigation timesCustomers should evaluate vendor's data science quality and algorithm training yearsEvolved hybrid defense approach as attacks start anywhere, go everywhereAI handles high-volume correlation while humans focus on analytical decisionsFuture challenge: democratized cyber attacks using readily available dark web toolsParticipants:John Skinner – Vice President Corporate/Business Development, Vectra AIFurther Links:Vectra AI: Website – LinkedIn – AWS Marketplace - YouTubeSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Vice President of Engineering James Musson reveals how Lucanet integrated multiple acquired solutions into a unified platform, achieving 3-month integration timelines while serving 6,000+ customers.Topics Include:Lucanet evolved from financial consolidation tool to comprehensive CFO solution platformPlatform covers consolidation, planning, ESG reporting, tax compliance, and cash managementThree key differentiators: easy to use, fast time-to-value, innovative AI featuresAI-powered XBRL tagging reduces days of manual work to minutes with 90% accuracyComplex challenge: integrating multiple acquired tech stacks with cloud-native platform developmentBuilt micro front-end architecture and platform services for seamless user experienceCustom control plane automates customer onboarding and manages rolling upgrades safelyLatest acquisition integrated into platform within three months, unprecedented speedStrong company culture focuses on innovation, hackathons, and continuous learningAI bootcamps and tech lunch sessions keep 6,000+ customer engineering teams engagedBalances AI innovation with regulatory compliance using deterministic core processesHeavy AWS adoption with serverless technologies handles peaky financial reporting workloadsParticipants:James Musson – Vice President, Engineering, LucanetFurther Links:Lucanet: Website – LinkedInSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Learn how Trellix transformed into a cloud-first security leader through strategic AWS partnership, generating $500M+ pipeline and winning major enterprise deals like Airbus.Topics Include:Trellix's transformation: From legacy McAfee/FireEye to cloud-first cybersecurity solutions with AWSPartnership lessons: How AWS enabled 27-year-old ePolicy Orchestrator's successful cloud migration journeyLegacy transition advice: Embrace innovation, don't follow the "Sears model" of resisting changeAI go-to-market strategy: Dev days, marketplace usage, and Bedrock/Nova integrations driving customer adoptionCustomer AI concerns: Addressing data security fears and proving AI doesn't train on customer dataIntegration philosophy: XDR connects with AWS native services and even competitor tools seamlessly$12M Airbus win: Six-country enterprise deal showcasing collaborative sales across AWS teams and marketplaceFuture opportunities: AI-powered threat detection innovations and $500M+ pipeline through AWS marketplaceParticipants:Taylor Mullins - Sr. Solutions Architect, TrellixBrian Shadpour - General Manager, Security B2B Software Sales, Amazon Web ServicesFurther Links:Trellix: Website – LinkedIn – AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Security leaders from CyberArk, Fortra, and Sysdig share actionable strategies for securely implementing generative AI and reveal real-world insights on data protection and agent management.Topics Include:Panel explores practical security approaches for GenAI from prototype to productionThree-phase framework discussed: planning, pre-production, and production security considerationsSecurity must be built-in from start - data foundation is criticalUnderstanding data location, usage, transformation, and regulatory requirements is essentialFortra's security conglomerate approach integrates with AWS native tools and partnersMachine data initially easier for compliance - no PII or HIPAA concernsIdentity paradigm shift: agents can dynamically take human and non-human roles97% of organizations using AI tools lack identity and access policiesSecurity responsibility increases as you move up the customization stackOWASP Top 10 for GenAI addresses prompt injection and data poisoningRigorous model testing including adversarial attacks before deployment is crucialSysdig spent 6-9 months stress testing their agent before production releaseTension exists between moving fast and implementing proper security controlsDifferent security approaches needed based on data sensitivity and model usageZero-standing privilege and intent-based policies critical for agent managementMulti-agent systems create "Internet of Agents" with exponentially multiplying risksDiscovery challenge: finding where GenAI is running across enterprise environmentsAPI security and gateway protection becoming critical with acceptable latencyTop customer need: translating written AI policies into actionable controlsThreat modeling should focus on impact rather than just vulnerability severityParticipants:Prashant Tyagi - Go-To-Market Identity Security Technology Strategy Lead, CyberArkMike Reed – Field CISO, Cloud Security & AI, FortraZaher Hulays – Vice President Strategic Partnerships, SysdigMatthew Girdharry - WW Leader for Observability & Security Partnerships, Amazon Web ServicesFurther Links:CyberArk: Website – LinkedIn – AWS MarketplaceFortra: Website – LinkedIn – AWS MarketplaceSysdig: Website – LinkedIn – AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Brian Mendenhall, Worldwide Head, Security & Identity Partner Specialists of Amazon Web Services, reveals the insider framework for transforming enterprise AI security, including the three-pillar approach and partnership strategies that leading companies use to navigate AI governance challenges.Topics Include:At AWS everything starts with security as core principleConsulting partners follow three-phase model: assess, remediate, then fully manage securityTraditional security framework covers threat detection, incident response, and data protectionAI compliance spans multiple governance bodies with stacking requirements and regulationsEU AI Act affects any company globally if Europeans access their applicationsThree pillars: security OF AI, AI FOR security, security FROM AI attacksAWS launches AI security competency program with specialized partner categories and certificationsEnterprise AI spans five risk levels from consumer apps to self-trained modelsLegal liability dramatically increases as you move toward custom AI implementationsSafety means preventing harm; security means preventing breaches - both critical distinctionsCurrent AI hallucination rates hit 65-75% across major platforms like PalantirShared responsibility model determines who's liable when AI security tools failIndustry evolution progresses from machine learning to generative AI to autonomous agentsMajor prototype-to-production gap caused by governance, security, and scalability challengesSuccessful AWS partnerships require clear use cases, differentiation, and targeted go-to-market strategyParticipants:Brian Mendenhall - WW Head, Security & Identity Partner Specialists, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Caitlin Anderson, Intel's Americas Sales GM shares which industries are leading AI adoption, where the biggest untapped opportunities lie, and why AI spending is expected to double by 2028. With special guest Piyush Sharrma of Tuskira.aiTopics Include:Caitlin Anderson discusses Intel-AWS partnership and generative AI trends accelerating businessIntel's AI journey spans decades: analytics since 1980s, natural language processing 2000sComputer vision remains major use case from edge computing to data centersGenerative AI and AI agents are the latest wave, with agents collaborating togetherIntel uses AI internally for manufacturing automation in highly sensitive fab environmentsRobotics and AI optimize quality control, system monitoring, and technician productivityAI spending growth spans all industries, with significant acceleration expected through 2028Software services, healthcare, and financial services lead current AI adoption and experimentationEducation, government, retail, and energy represent major untapped growth opportunities aheadIntel-AWS partnership spans 20 years, featuring custom silicon and broad CPU portfolioTuskira CEO Piyush Sharrma explains cybersecurity "perfect storm" where attackers weaponize same AI toolsSuccess requires ecosystem partnerships - no single company can solve complex AI challengesParticipants:Caitlin Anderson - Corporate Vice President, GM Americas Sales, IntelPiyush Sharrma – CEO and Co-Founder, Tuskira.aiSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Aditya Vasudevan, Cohesity's cyber recovery expert, shares battle-tested insights from defending Fortune 100 companies against AI-powered cyberattacks.Topics Include:Cohesity protects 85% of Fortune 100 data with battle-tested cyber recovery experienceTop 10 cyber adversaries target organizations; Cohesity has defended against most major threatsGenAI adopted by 100 million users in two months, creating unprecedented security challengesNew AI threats include prompt injection, synthetic identities, shadow AI, and supply vulnerabilitiesAttackers now use AI for sophisticated phishing, automated malware, and accelerated attack chainsReal companies completely banned AI after code leaks, misuse incidents, and data concernsThree-pillar security approach: fight AI with AI, enhanced training, and automated workflowsSecure AI design requires private deployments, complete traceability, and role-based access controlsAmazon Bedrock offers built-in guardrails, private VPCs, and enterprise monitoring capabilitiesCohesity's Gaia demonstrates secure AI with RAG architecture and permission-aware data accessResilience strategy combines immutable backups, anomaly detection, and recovery automation for incidentsProper AI security reduces cyber insurance premiums and prevents costly downtime disastersParticipants:Aditya Vasudevan - GVP of Cyber Resiliency, Cohesity Further Links:Cohesity: Website | LinkedIn | AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Tyler Warden, SVP of Product at Sonatype, shares surprising research on security, productivity and prioritization, with actionable strategies for organizational transformation. Topics Include:Tyler from Sonatype (Maven creators) shares research on security culture in developmentSecurity is more cultural than tooling, with rising supply chain attacksDevelopment speeds up while global regulations rapidly change across marketsTyler's background: wanted to be a Broadway conductor, not tech speakerBeethoven's 9th Symphony story: nephew missed a dot, changing tempo foreverWe can "be the dot" - small changes creating big organizational impactThree organization types: Leaders (collaborative), Adapters (balanced), Protectors (security-first)Leaders achieve best productivity and security but face executive skepticismResearch reveals balanced teams outperform purely security-focused or productivity-focused approachesHigh-performance teams go faster AND stay more secure than alternatives"Yes" philosophy from improv comedy: fun happens when we enable innovationApply proven supply chain principles from manufacturing to software development security Participants:Tyler Warden – Senior Vice President, Product, SonatypeFurther Links:Sonatype: Website | LinkedIn | AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Learn how Amazon Bedrock enabled Prophix to build enterprise-grade AI agents that transform secure CFO workflows, while delivering real-time financial intelligence through advanced agentic architecture. Topics Include:AWS and Prophix leaders discuss building autonomous AI agents for financial managementAI agents defined: autonomous systems that reason, plan, and execute tasks independentlyEvolution from simple chatbots to collaborative multi-agent systems solving complex problemsCore agent components: cognitive planning module, memory systems, and external tool integrationsProphix: 30-year financial software company serving 3,500 CFO offices globally across industriesProphix One Intelligence: platform-level AI service powering predictions, analysis, and automationCustomer concerns addressed: data privacy, role-based security, accuracy, and cost controlRejected "models in the sky" approach for AWS Bedrock's managed, controllable infrastructureAgentic architecture: LLMs generate API parameters instead of processing massive datasetsReal-time data access, automatic security inheritance, and A/B testing capabilities achievedLive demo: automated budgeting workflows, natural language queries, and autonomous task executionAWS introduces AgentCore platform to simplify agent development for enterprise customersParticipants:Anurag Yagnik – Chief Technology Officer, ProphixDeborshi Choudhury – Sr Solutions Architect – ISV, Amazon Web ServicesFurther Links:Prophix: Website | LinkedIn See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Dean Teffer of Arctic Wolf reveals how they process 8 trillion weekly security observations to find "a needle in a stack of needles," and breaks down real-world GenAI lessons learned.Topics Include:Dean Teffer, VP of AI at Arctic Wolf, discusses company's GenAI journeyArctic Wolf: decade-old security operations company serving mid-market customers globallyOperates massive security operation center, now launching AI-powered productsAI agent recently identified Black Basta ransomware attack, enabling rapid containmentDean's 15+ years in cybersecurity: traditional ML focused on detectionGenAI breakthrough allows natural language interaction with security modelsArctic Wolf processes 8 trillion weekly observations, correlating suspicious activitiesChallenge: finding specific threats in "stack of needles," not haystackSuccess measured by making human analysts faster, more consistent, scalableEvolved from treating GenAI like traditional ML to integrated workflowsKey misconception: GenAI isn't magic, needs proper data and reasoningAdvice: start with existing challenges, build flexible systems for adaptationGenAI excels at summarizing information and supporting complex decisionsFuture vision: AI handles routine threats, humans focus on creativityDemocratizing machine learning capabilities to broader range of subject expertsParticipants:Dean Teffer – Vice President of AI, Arctic WolfFurther Links:Arctic Wolf: Website | LinkedIn | AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

CyberArk's technology leader discusses their strategy for securing against AI threats, protecting agentic AI systems, and their vision for the future in an increasingly AI-driven cybersecurity landscape.Topics Include:CyberArk celebrates recent exciting news while discussing their incredible cybersecurity journeyFounded in 1999, CyberArk pioneered privilege access management and expanded into comprehensive identity securityCompany executed textbook SaaS transformation from perpetual licensing to subscription-based cloud modelLeadership set clear customer expectations, framing SaaS shift as faster innovation deliveryAddressed customer concerns about cost predictability, security compliance, and data residency requirementsTechnical team implemented lift-and-shift architecture with AWS RDS and multi-tenant improvementsCorporate initiative tracked weekly metrics and milestones throughout full development lifecycle processCustomer Success evolved from transactional support to strategic partnership embedded in security journeysAWS partnership fundamental to cloud journey with 25+ integrations and Marketplace collaborationAI strategy focuses on three pillars: using AI, securing against AI threatsFuture 12-24 months: continue securing all identities while expanding AI capabilities and solutionsAWS partnership expanding in 2025 leveraging machine identity leadership and GenAI advancesParticipants:Peretz Regev – Chief Product & Technology Officer, CyberArkBoaz Ziniman – Principal Developer Advocate - EMEA, Amazon Web ServicesFurther Links:·        CyberArk: Website – LinkedIn – AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Three leading ISV executives from Coveo, DTEX Systems and Honeycomb, reveal how companies with proprietary datasets are gaining unbeatable competitive advantages in the AI era and share real-world strategies how you have similar outcomes.Topics Include:Panel introduces three ISV leaders discussing data platform transformation for AIDTEX focuses on insider threats, Coveo on enterprise search, Honeycomb on observabilityCompanies with proprietary datasets gain strongest competitive advantage in AI transformationData gravity concept: LLMs learning from unique datasets create defensible business positionsCoveo maintains unified enterprise index with real-time content and access rights syncHoneycomb enables subsecond queries for analyzing logs, traces, and metrics at scaleMulti-tenant architectures balance shared infrastructure benefits with single-tenant data separationCoveo deployed 140,000 times last year using mostly multi-tenant, some single-tenant componentsDTEX scaled from thousands to hundreds of thousands endpoints after architectural transformationCapital One partnership taught DTEX how to break monolithic architecture into servicesApache Iceberg and open table formats enable interoperability without data duplicationHoneycomb built custom format following similar patterns with hot/cold storage tiersBusiness data catalogs become critical for AI agents understanding dataset contextMCP servers allow AI systems to leverage structured cybersecurity datasets effectivelyDTEX used Cursor with their data to identify North Korean threat actorsReal-time AI data needs balanced with costs using right models for jobsCaching strategies and precise context reduce expensive LLM inference calls unnecessarilySearch remains essential for enterprise AI to prevent hallucination and access informationROI measurement focuses on cost reduction, analyst efficiency, and measurable business outcomesKey takeaway: invest in data structure early, context is king, AI is just softwareParticipants:Sebastien Paquet - Vice President of AI Strategy, CoveoRajan Koo - CTO, DTEX SystemsPatrick King - Head of Data, Honeycomb.ioKP Bhat - Sr Solutions Architecture Leader- Analytics & AI, Amazon Web ServicesFurther Links:Coveo: Website – LinkedIn – AWS MarketplaceDTEX Systems: Website – LinkedIn – AWS MarketplaceHoneycomb.io: Website – LinkedIn – AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/  

Okta's CTO Bhawna Singh discusses AI adoption, innovation and the four critical identity patterns needed to build the trust that accelerates AI implementation.Topics Include:AI innovation races ahead while adoption lags due to trust and security concernsResearch shows 82% plan AI deployment but 61% of customers demand trust firstAI coding tools dramatically reduce development time, accelerating software delivery cyclesAI interaction evolved from ChatGPT conversations to autonomous headless agents working independentlyFuture envisions millions of agents making decisions and communicating without human oversightComplex data relationships emerge as agents access multiple dynamic sources simultaneouslyTrust fundamentally starts with identity - the foundation for all AI securityFour critical identity patterns needed: authentication, API security, user confirmation, and authorizationAuthentication ensures legitimate agents while token vaults enable secure agent-to-agent communicationAsynchronous user approval prevents rogue decisions like the recent database deletion incidentIndustry standards like MCP protocol establish minimum security guardrails for interoperabilityTrust accelerates AI adoption through security, accountability, and collaborative standard-building effortsParticipants:Bhawna Singh – CTO, Customer Identity, OktaSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

A panel discussion with AI industry leaders revealing how enterprises are scaling AI today, with predictions on coming breakthroughs for AI and the impact on Fortune 500 companies and beyond.Topics Include:Three technical leaders discuss production challenges: security, interoperability, and scaling agentic systemsPanelists represent Enkrypt (security), Anyscale (infrastructure), and CrewAI (agent orchestration platforms)Industry moving from flashy demos to dependable agents with real business outcomesBreakthrough examples include 70-page IRS form processing and multimodal workflow automationMultimodal data integration becoming crucial - incorporating video, audio, screenshots into decisionsLess than 10% of future applications expected to be text-onlyCompanies shifting from experimenting with individual models to deploying agent networksNeed for governance frameworks as enterprises scale to hundreds of agentsGrowing software stack complexity requires specialized infrastructure between applications and GPUsSecurity teams need centralized visibility across fragmented agent deployments across enterprisesExisting industry regulations apply to AI services - no special AI laws neededInteroperability standards debate: MCP gaining adoption while A2A seems premature solutionMCP shows higher API reliability than OpenAI tool calling for implementationsMultimodal systems more vulnerable to attacks but value proposition too high ignoreFortune 500 company automated price operations approval process using 630 brands data87% of enterprise customers deploy agents in private VPCs or on-premises infrastructureSpecialized AI systems needed to oversee other agents at machine speed scalesCost optimization through model specialization rather than always using most powerful modelsFuture learning may happen through context/prompting rather than traditional weight fine-tuningPredictions include AI meeting moderators and agents working autonomously for hoursParticipants:Robert Nishihara - Co-founder, AnyscaleJoão Moura - CEO, CrewAISahil Agarwal - Co-Founder & CEO, Enkrypt AIJillian D’Arcy - Sr. ISV Sales Leader, Amazon Web ServicesFurther Links:Anyscale – Website  | LinkedIn  | AWS MarketplaceCrewAI - Website  | LinkedIn  | AWS MarketplaceEnkrypt AI - Website  | LinkedIn  | AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

AI executives from Archer, Demandbase and Highspot and AWS reveal how they're tackling AI's biggest challenges—from securing data, managing regulatory changes and keeping humans in the loop.Topics Include:Three AI leaders introduce their companies: Archer, Demandbase and Highspot's approaches to enterprise AIDemandbase's data strategy: Customer data stays isolated, shared data requires consent, public sources fuel trainingGeographic complexity: AI compliance varies dramatically between Germany, US, Canada, and California regulationsHighSpot tackles sales bias: Granular questions replace generic assessments for more accurate rep evaluationsSBI framework applied to AI: Specific behavioral observations create better, more actionable sales coachingAI transparency through citations: Timestamped evidence lets managers verify AI feedback and catch hallucinationsArcher handles 20-30K monthly regulations: AI helps enterprises manage overwhelming compliance requirements at scaleTwo compliance types explained: Operational (common across companies) versus business-specific regulatory requirementsEU AI Act adoption: US companies embracing European framework for responsible AI governanceHuman oversight becomes mandatory: Expert-in-the-loop reviews ensure AI decisions remain correctable and auditableThe bigger AI risk: Companies face greater danger from AI inaction than AI adoptionAgentic AI security challenges: Data layers must enforce permissions before AI access, not afterAI agents need identity management: Same access controls apply whether human clicks or AI actsHuman oversight in high stakes: Chief compliance officers demand transparency and correction capabilitiesFuture challenge identified: 80% of enterprise data behind firewalls remains invisible to AI modelsParticipants:Kayvan Alikhani - Global Head of Engineering- Emerging Solutions, Archer Integrated Risk ManagementUmberto Milletti - Chief R&D Officer, DemandbaseOliver Sharp - Co-Founder & Chief AI Officer, HighspotBrian Shadpour - General Manager, Security, Amazon Web ServicesFurther Links:Archer Integrated Risk Management: Website – LinkedIn – AWS MarketplaceDemandbase: Website – LinkedIn – AWS MarketplaceHighspot: Website – LinkedIn – AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

In a fascinating discussion, Rob McGrorty, Product Leader of Agents at Amazon AGI Lab, reveals how rapidly AI agents are evolving with corporate adoption exploding as companies race to deploy production agents and the challenges and advantages they’re experiencing.Topics Include:GenAI adoption outpaces all previous tech waves, growing faster than computers or internetEarly adopters tackle complex tasks while newcomers still use basic text manipulation featuresAI models double their single-call task capabilities every seven months, exponentially increasing powerAccelerating progress makes yesterday's magic mundane, unlocking mass creativity and customer demandAgents represent natural evolution: chatbots answered questions, now agents autonomously accomplish tasksAmazon's browser agent finds apartments, maps distances, ranks options using multiple transit modesCorporate adoption exploded: 33% piloting agents in 2024, 67% moving to production nowTwo main agent types today: API calling with tool use, browser automationCurrent applications mirror "RPA 2.0" - form filling, data extraction, website QA testingFuture brings multi-agent systems, self-directing loops, and agent-to-agent negotiation scenariosMajor challenges: data privacy, oversight protocols, error responsibility, and ecosystem sustainabilityTechnical hurdles include real-time accuracy measurement, latency issues, and quality assurance frameworksParticipants:Rob McGrorty – Product Leader, Agents at Amazon AGI LabSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Gagan Singh of Elastic discuses how agentic AI systems reduce analyst burnout by automatically triaging security alerts, resulting in measurable ROI for organizationsTopics Include:AI breaks security silos between teams, data, and tools in SOCsAttackers gain system access; SOC teams have only 40 minutes to detect/containAlert overload causes analyst burnout; thousands of low-value alerts overwhelm teams dailyAI inevitable for SOCs to process data, separate false positives from real threatsAgentic systems understand environment, reason through problems, take action without hand-holdingAttack discovery capability reduces hundreds of alerts to 3-4 prioritized threat discoveriesAI provides ROI metrics: processed alerts, filtered noise, hours saved for organizationsRAG (Retrieval Augmented Generation) prevents hallucination by adding enterprise context to LLMsAWS integration uses SageMaker, Bedrock, Anthropic models with Elasticsearch vector database capabilitiesEnd-to-end LLM observability tracks costs, tokens, invocations, errors, and performance bottlenecksJunior analysts detect nation-state attacks; teams shift from reactive to proactive securityFuture requires balancing costs, data richness, sovereignty, model choice, human-machine collaborationParticipants:Gagan Singh – Vice President Product Marketing, ElasticAdditional Links:Elastic – LinkedIn - Website – AWS Marketplace See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/