Claim OwnershipAd Age Marketer's Brief
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© 2019
Description
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
302 Episodes
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Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing
Branding expert David Placek came on the Marketer’s Brief podcast to discuss the dos and don’ts of naming AI products and services
Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization’s largest advertising effort to date
Steven Tristan Young discusses growth of resale and role of Secondhand Sunday
Four-year-old brand strives to bridge the communication gap around female-focused health care
TransUnion’s Marc Vermut shares how you’ll maximize ad spend by speaking to the right people
Tara McRae talks about Puma’s recent Olympics push and how the brand collaborates with partners such as Rihanna
Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.
Jason Miller, head of partnerships for Excel, on forging ties between brands, teams, and fans
VP Allyse Slocum explores the power of reviews, trust signals and insights in enhancing business performance
Beano Brain’s Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z
Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.
Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphones
VP of Marketing Carol Best discusses brand purpose and changing consumer behavior
CMO David Sandstrom explains the fintech company’s generative AI strategy and recent moves into traditional banking
Paul Basford of William Grant & Sons discusses marketing strategies and industry trends
CMO Kyle Watson talks healthy trends and strategic Gen Z marketing
CMO joins the Marketer’s Brief podcast to discuss the chain’s media mix and updated loyalty program
CMO Ilona Aman discusses Athleta’s recent Olympics campaign and back-to-school shopping
GoGo Squeez CMO joins the Marketer’s Brief podcast to discuss how these new consumers are helping the brand grow up and spur new products
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