Ad Chat with DASH TWO

DASH TWO's Kim Pham speaks with Fabrice Sergent of Bandsintown who is a Managing Partner. Bandsintown is the leading platform where artists and fans connect. The Bandsintown Concerts App lets fans track their favorite artists and receive emails or mobile notifications when they or similar bands are playing in the user’s area.

DASH TWO's Kim Pham speaks with Dave Cool of Bandzoogle who is the Director of Artist & Industry Outreach. Bandzoogle is an online platform which provides tools for musicians to build a professional website, promote their music, and sell direct-to-fan for a flat monthly fee. In this episode Dave discusses website development for artists and tools for marketing directly to their fans.

DASH TWO's Kim Pham speaks with Randall Smith the co-founder of Martin Outdoor Media. Martin Outdoor Media has over 7,000 Bus Benches in the Los Angeles area. In this episode Randall discusses some great background on how he started the company as well as what he sees is on the horizon for Outdoor Advertising. Additionally, Randall shares some best practices on creative executions for bus benches and outdoor advertising.

DASH TWO's Kim Pham speaks with RBC Records founder Brian Shafton.  RBC Records is an independent Record Label and Management company based in Los Angeles. RBC provides artists and independent labels with a full-service, "Virtual Label" alternative to signing with a major label. In this podcast Brian Shafton discuses Apple Music, Spotify, Major Labels and much more.  Learn how he sees the independent music landscape and how he finds ways to advertise his artists in today's environment.   Brian of RBC Records * 0:27 - Brian shares his background and how he started RBC Records * 5:20 - What makes RBC Records stand out * 7:03 - Embracing the changing industry, especially with the introduction of the Internet * 8:08 - RBC Records getting ahead in the digital landscape * 9:08 - Streaming is a big discovery tool for record labels and consumers * 10:46 - Brian explains how RBC uses Organic Discovery vs. Paid Media in campaigns * 12:46 - Streaming’s rapid growth and its effects on media budget allocations * 15:28 - Attributes of an effective campaign * 19:31 - Brian talks about his most memorable campaign