Claim OwnershipAd Spend Secrets: eCommerce Marketing Strategies
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© 2025 Ad Spend Secrets | Luke Smith
Description
This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store.
Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more.
Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCommerce store.
28 Episodes
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Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche. In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios. Scenarios where conventional Meta ads strategies, and standard eCommerce Facebook ads, would have led to wasted ad spend and poor results (and how custom solutions created success instead. The first case - the product required extra education that generic...
Stop burning cash on Facebook ads because you're tracking the wrong metrics. If you're an eCommerce business owner confused by Meta Ads performance, this episode is your essential guide to decoding Facebook click metrics. Many eCommerce brands think their Facebook click-through rates look amazing, but their sales are tanking. And it’s probably because they’re looking at inflated numbers that include every like, comment, and share - not actual website visits. In this tactical episode, Lu...
I discovered a client was hemorrhaging $1,500 of their $3,000 ad budget on a conversion path that was 12x more expensive than their website. If you're running Meta ads for e-commerce, this Facebook Ads conversion tracking issue could be silently killing your profitability right now. In this episode, I break down a recent meta ad campaign audit that revealed how Facebook's "website and shop" conversion location was splitting their traffic 50/50, sending half their clicks to an underperformi...
If you’ve ever been frustrated with the lack of transparency in your Google Performance Max campaigns - I’ve got good news! Google has just rolled out two game-changing updates that transform how eCommerce brands can optimise their Google Ads. In this episode, I share the two major Performance Max updates that eCommerce advertisers have been waiting for. The first update delivers channel performance breakdown, finally revealing exactly where your ad spend is going - whether it's search, s...
Scaling Google ads and scaling Meta ads profitably for your eCommerce store means avoiding these 5 deadly advertising mistakes… In this episode of Ad Spend Secrets, Luke Smith reveals five crucial situations where brands should reconsider scaling their advertising budget. From inventory stock issues to misleading metrics during sales promotions - each scenario represents a potential profit drain that's easily overlooked by even experienced marketers and agencies. Luke breaks down how seem...
We took a kids apparel brand from zero to a consistent 5x ROAS. - and I’m sharing the exact numbers and strategies. This Los Angeles-based kids apparel brand grew through my 60-day Growth Finder program. Starting with a modest $2,000 monthly ad spend, the brand evolved from having no advertising experience to achieving consistent $15-16 CPAs - and scaling towards 20 orders per day. I share specific metrics throughout the journey, including how click costs decreased and how they identifi...
Your Performance Max campaigns might NOT be bringing in new customers - chances are, they’re just recycling existing ones. And this blind spot could be killing your growth (thanks, Google). In this episode of Ad Spend Secrets, Luke Smith reveals two game-changing updates to Google's Performance Max campaigns. These updates give advertisers and eCommerce brands unprecedented control over their targeting. The key issue with Performance Max has always been the "black box" nature - hidin...
The Facebook advertising apocalypse has arrived! Interest targeting ends in a few short months. Leaving unprepared advertisers & eCommerce brands scrambling - while those who adapt are set to dominate. In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) reveals Meta's announcement to completely phase out interest targeting by June or July. This is a big deal and a fundamental shift in how advertisers must approach Facebook and Instagram advertising. Lu...
Buried in your Klaviyo dashboard is a revenue-generating button that requires zero additional content creation - yet delivers up to 20% more email opens to your campaigns. Tune in today to see Klaviyo's game-changing "follow up" feature that's adding 20% more opens and boosting revenue for eCommerce businesses. This simple button automatically resends your campaign emails to subscribers who didn't open them the first time, but with a fresh subject line to catch their attention. Luke break...
Your average order value might be increasing while your actual profits are silently disappearing - a paradox that's bankrupting e-commerce stores every day. In this episode of Ad Spend Secrets, Luke Smith shares the exact unit economics calculator his agency uses to pinpoint profitability and scalability for clients. Using a real-world example, he reveals how seemingly minor factors - like items per order - can drastically impact the bottom line of your Shopify store. Discover the common ...
Is your Meta ad budget being wasted in the dreaded "learning phase"? You might be sabotaging your ROI without even realising it. In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) reveals how a children's brand was hemorrhaging money - by making a common but costly Meta ads mistake. After auditing their $30,000 monthly ad spend, Luke discovered that 75-82% of their budget was stuck in the learning phase. This was preventing Facebook's algorithm from ever optimis...
The difference between profitable and failing ecommerce Google Ads campaigns often comes down to four critical columns most marketers and Shopify store owners never check. In this episode of Ad Spend Secrets, Luke Smith (founder Simply Converting) reveals four essential Google Ads columns that most ecommerce businesses overlook - but are crucial for maximising ROI. By understanding these columns - you'll gain clarity on where your ad dollars are actually going. Luke walks through exactly ...
What if you could increase your Shopify store's email revenue whilst - cutting your Klaviyo subscription costs at the same time? There’s one “segment strategy” that makes it possible. In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) shares a powerful Klaviyo email marketing strategy that's helping Shopify store owners make more money - while paying less in subscription fees. This 5-minute masterclass focuses on one specific segment that can transform your ec...
Facebook, TikTok, Google, Pinterest, or some other “must-try” platform… where should you be advertising your ecomm store? If you’re feeling overwhelmed by too many ad platform choices - In this episode of Ad Spend Secrets, Luke Smith (founder of Simply Converting), shares where Shopify stores and ecom brands should invest their ad dollars and when. Beyond budget considerations, Luke unpacks the often-overlooked resource constraints that doom multi-platform strategies from the start. You’...
Sending fewer emails from your ecomm store could actually make you more money. If you use email marketing software in your e-commerce/ Shopify store, like Klaviyo, then tuning into this episode of AdSpend Secrets is a must! Join your host Luke Smith (founder of Simply Converting), as he reveals the counterintuitive strategy of increasing email marketing revenue in eCommerce - by reducing your subscriber list. Through a real client case study, Luke demonstrates how cutting their email list...
If you run an ecommerce or Shopify store and you’re using Facebook ads - you might not actually be getting “new customers”. Instead, you could just be reaching the same people over and over again. In this episode of Ad Spend Secrets, Luke Smith (founder of Simply Converting) reveals the often-overlooked settings in Meta that shows you EXACTLY who your ads are reaching. Luke breaks down how to set up proper audience segmentation to track whether your ad spend is effectively reaching new c...
Are your Facebook ads costing too much? Discover how one ecommerce brand slashed their cost per acquisition from $130 to just $13 - using the exact same ad creatives for their Shopify store. In this eye-opening episode, Luke Smith (founder of Simply Converting) shares a real-world case study about a US brand that transformed their Facebook ad performance - by simply changing campaign types. What started as a modest goal of one sale every two days turned into 3-4 sales daily - all while spen...
Are your e-commerce products invisible to Google's visual search? You might be missing out on a massive opportunity to reach customers who are actively searching for items just like yours. In this episode of Ad Spend Secrets with Luke Smith (Founder of Simply Converting) dives deep into Google Lens and the future of visual search in e-commerce. Using Google Lens in e-commerce is changing the way people discover products online. And it could impact your e-commerce business. Whether you're...
If you’re running health, wellness, or medical ads on Facebook or Instagram - Meta's new restrictive policy could impact your campaigns. This even extends to financial & political ads 🤯 Thankfully, there IS a way to stay compliant without sacrificing results. In this essential episode, learn exactly how Meta's policy changes affect health and wellness advertisers. And get a clear action plan to protect your campaigns. Discover the specific settings to adjust in your ad account, ho...
Think paying for your Shopify store brand name in Google Ads is burning money? Think again. Bidding on your e-commerce brand terms could actually be one of your smartest marketing investments for your store. In this actionable episode designed for ecommerce store owners, you'll discover: Why protecting your brand terms from competitors is more critical than everThe hidden ROI advantage of brand keyword campaignsHow to strategically update messaging during promotions and salesAdvanced audi...
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