AdExchanger

455 Episodes

Reverse

Want AI Agents That Work? You've Gotta Do The 'Unsexy' Stuff First

2026-09-2947:11

Everyone in Ad Land wants to show off their shiny new AI agent. But you can't do the cool stuff unless you build the data foundation first, says Tinuiti CEO Abbey Klaassen.

Creator Marketing Is Growing Up

2026-09-2258:04

Creator marketing and influencer relationships are a top priority for marketers, but both are still behind other digital channels when it to scale, proper reporting and transparency. That's starting to change, though, says Jennifer Quigley-Jones, the founder of Digital Voices and VP of strategy and partnerships at PMG.

Information Quality Is What Wins In The AI Era

2026-09-1653:53

In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, "information is the new bid." In other words, the brands that get recommended won't necessarily be the ones with the biggest ad budgets, he says, but rather those with the most clear, complete and transparent product data.

I've Tried Everything But AdTech Therapy

2026-09-0852:52

With AI eating everyone's traffic, publishers could use a sympathetic ear. AdTech Therapy's Jana Meron and Scott Messer talk through the sell side's biggest challenges and break down what Google avoiding an ad tech breakup means for media owners.

Cracking The In-Store Attribution Code In Influencer Marketing

2026-09-0143:32

Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.

#box-pro-ellipsis-179120072809865{-webkit-line-clamp:2;}AdExchanger