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Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
79 Episodes
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Russ & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken’s pitch-perfect parody response.See omnystudio.com/listener for privacy information.
Christmas campaigns have started, subscription addictions, robots & ads that make you cry. See omnystudio.com/listener for privacy information.
Russ is in Tokyo, a history of cereal advertising and the Apple x Jane Goodall spot. See omnystudio.com/listener for privacy information.
Russ & Freddie look at the social media ban, an 'utterly glorious' ad from The Ordinary & why the beauty industry is a fabrication people are happy to go along with.See omnystudio.com/listener for privacy information.
Russ & Freddie discuss De Beers' latest diamond campaign, 7-Eleven as a portrait of modern life and what people are actually looking at on TikTok. See omnystudio.com/listener for privacy information.
Russ & Freddie review ChatGPT'S most recent campaign, try to decipher Telstra's new billboards and explain why Renault is Renault is trying to bring back the 'Va Va Voom'. Get in touch with Russ & Freddie via Instagram or LinkedInSee omnystudio.com/listener for privacy information.
Defending simplicity, fun business names, advertising the upside of AI & why we think brand purpose is important (but it’s actually not). See omnystudio.com/listener for privacy information.
Russ & Freddie dissect Bumble's new campaign, explain why a new John Lewis ad hits the spot and decide Apple's new product launch is lackluster. See omnystudio.com/listener for privacy information.
Russ & Freddie discuss workplace productivity, viral micro-dramas & Nike’s new campaign talking to the 'hesitant generation'. See omnystudio.com/listener for privacy information.
Russ and Freddie introduce their favourite charts of the week, look at the ‘unbelievably funny’ new Cadbury ad, a campaign tackling micro-plastics, productivity theatre and answer some listener questions. See omnystudio.com/listener for privacy information.
Russ & Freddie talk about Irn-Bru & the greatest nonsense taglines, the Coinbase ad banned from UK TV and the Cracker Barrel re-brand outrage. See omnystudio.com/listener for privacy information.
Russ & Freddie discuss a new venture for Timothee Chalamet, how an industry based off communication is horrible at it and the use and misuse of AI tools. Get in touch with Russ & Freddie via Instagram or LinkedInSee omnystudio.com/listener for privacy information.
Russ & Freddie chat to Brent Smart, CMO at Telstra, one of the most important creative leaders in marketing today. See omnystudio.com/listener for privacy information.
Russ & Freddie discuss the American Eagle ft. Sydney Sweeney campaign, why Gen Z is not actually the sober generation & the 'deeply concerning' thing about biometric surveillance in the UK. Get in touch with Russ & Freddie via Instagram or LinkedInSee omnystudio.com/listener for privacy information.
Russ & Freddie chat to Joe Aston, founder of Rampart news & author of 'The Chairman's Lounge; The inside story of how Qantas sold us out'. We talk about what happens to a brand when you betray people’s trust. See omnystudio.com/listener for privacy information.
Russ & Freddie discuss the Oasis x Adidas collaboration, ConmBank's new 'Doubt Never Did' campaign & Russ gets a few things off his chest. See omnystudio.com/listener for privacy information.
We discuss how Zohran Mamdani used social media to fuel his upset win, Montblanc & Wes Anderson reunite with a 'beautiful' new spot and Freddie has a pitch to fix inflated Western wedding costs. See omnystudio.com/listener for privacy information.
Oura's new campaign hits the mark, understanding the abundance agenda, why luxury fashion brands are in a tricky position, addressing intergenerational unfairness & the tell tale signs of ChatGPT. Get in touch with Russ & Freddie via Instagram or LinkedInSee omnystudio.com/listener for privacy information.
Webtoons are taking off in Asia, Apple designer Jony Ive partners with OpenAI & the most important campaign in the world right now - Register For Rowan. Find out how you can register for Rowan here Get in touch with Russ & Freddie via Instagram or LinkedInSee omnystudio.com/listener for privacy information.
Parents for Climate settled with EnergyAustralia over greenwashing, spotlighting the murky space between marketing and carbon neutrality, Max is changing its name back to HBO Max & Airbnb’s midlife identity crisis sees it moving beyond homes into chefs, trainers, and stylists, but is this reinvention or desperation? See omnystudio.com/listener for privacy information.
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