Adtech Marketing Podcast

Nexxen CMO Ben Kaplan joins the pod IRL from New York City to discuss crafting a full-funnel b2b marketing program that drives both awareness and pipeline, rooting a story in unique data and media, and fostering a positive relationship with the CEO and CFO.

Adam Remson and Joe Zappa discuss an urgent mission for B2B marketers: making an economic contribution to the business. Adam and Joe talk full-funnel marketing, using data to spot opportunities and grow impact, and how marketers can improve their relationships with CEOs and CFOs.

First-time podcast guest Diane Anderson, Bill Brazell, and Joe Zappa discuss how to differentiate AI from human content, why AI content rankles so many people, and how to produce AI content with care. Plus: Joe's viral tweet on The Odyssey that pissed off Racist Twitter, what Heidegger has to do with AI content, and who the original marketing hack was (Cyrano de Bergerac!).

Joe shares his entrepreneurial journey in the hopes that other entrepreneurs might do the same for a new series on this podcast. Listen to find out how annoying Joe was as a second grader. And reach out at [email protected].

Workweek CEO Adam Ryan joins the podcast to discuss the roots of entrepreneurship including struggling in school and competing in sports, learning to confront failure and tell the truth, using AI to iterate faster and get closer to the customer, overcoming the fear of writing unpopular posts, and evaluating B2B marketing based on who, not how many people, you reach.