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Advertising Is Dead

Author: IVM Podcasts

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Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine.
So to dig deeper into this mystery box that is the world of advertising, we are launching a brand new podcast with Varun Duggirala, co-founder and content chief at The Glitch.

Each week, host Varun will discuss the changes and developments in the business of advertising, branding, content, media and a whole range of issues that exist within the industry. Episodes out every Tuesday, starting 27th November.
32 Episodes
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On this week's episode of Advertising is Dead, host Varun Duggirala is joined by Ravina Rawal, Founder, and Editor of Dead Ant. Ravina talks about the evolution of the Indian comedy scene and the growth of regional comedy. She talks about how the name Dead Ant is inspired by a lame 90s joke and the future of her venture. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
Ep. 30: Marketers of Today

Ep. 30: Marketers of Today

2019-06-1800:59:07

On this week's episode, host Varun Duggirala is joined by Sivaram Parameswaran, Senior Marketing Manager, LinkedIn. In this conversation, they talk about the dynamics of the brand - agency relationship, their mutual love for Rohit Shetty movies and the importance of sports in one's life. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
On this episode, Varun Duggirala is joined by Roopak Saluja, Founder and CEO of The 120 Media Collective. They talk about the value system followed by Roopak's organization, what is there in it for the advertising industry for the future, how competition helps organizations reinvent true potential and more. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
On this week's episode, we have the man who has done it all - from being a DJ in Goa to a videogame tester, to a librarian at some point. He currently owns two media companies and you can occasionally spot him on José Covaco's videos. It's Cyril D'Abreo, Founder of 20watts and Mad Hatter Media. He joins host Varun Duggirala to talk about the early days of Channel V, problems with the media education system and their stint as gadget show hosts (name revealed in the episode). Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
Ep. 27: Founder to Founder

Ep. 27: Founder to Founder

2019-05-2800:43:59

This week, host Varun Duggirala is joined by Sidharth Rao, CEO and Co-Founder of Dentsu Webchutney. Sidharth talks about the initial challenges he faced while setting up a digital marketing firm in 1999, mistakes he made as an angel investor, the importance of building and grooming talent and making them understand how the business works. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
On this week's episode, Harshad Chavan, Managing Director at Toast Events joins host Varun Duggirala to talk about his professional journey. From space selling for The Indian Express to hosting night club events to starting his own agency. He also talks about coming out of retirement to begin his second innings with Toast Events. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
Ep. 25: AMA: 25 Not Out*

Ep. 25: AMA: 25 Not Out*

2019-05-1401:16:47

Since this is the 25th episode, we decided to change things up a little. We've put the host Varun Duggirala on the hot seat! That's right. He's the guest on his own podcast. So who's hosting? That's a surprise. Tune in to find out! Varun answers questions from the listeners and the amazing guests that we've had on the podcast so far. He talks about what it's like to be a podcast host, the difference between working on video content and audio content, the definition of being creative and a whole lot more. Do you have any questions for Varun? Tweet to him @dailydement or write into us at @ivmpodcasts using #AIDAMA. You can also send us an email on shows@indusvox.com. You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
On this episode, host Varun Duggirala is joined by Nikhil Taneja, Co-Founder and CEO of Yuvaa. They talk about the good old days of working at MTV, the concept and agenda of 'Yuvaa' and how addressing issues through a youth media organization helps the youth to voice their opinion. They further discuss the problems of young minds in today's times. Do you have any questions for Varun? Tweet to him @dailydement or write into us at @ivmpodcasts using #AIDAMA. You can also send us an email on shows@indusvox.com. You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
Advait Gupt, Founder and CEO of Supari Studios joins host Varun Duggirala as he walks down the memory lane and shares the story of their first project, which was a birthday video. They talk about non-fictional content production, branding, and the untapped potential of television as a content platform. Do you have any questions for Varun? Tweet to him @dailydement or write in to us at @ivmpodcasts using #AIDAMA. You can also send us an email on shows@indusvox.com. You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/
Pranay Swarup, Co-Founder and CEO of Chtrbox, joins Varun Duggirala this week to dig deep into the space of influencer marketing. They talk about the overuse of the term 'influencers', understanding the authenticity of a creator's content, how Chtrbox contributes to the realm of people-powered marketing, the Fyre Festival fiasco, and a lot more. Do you have any questions for Varun? Tweet to him @dailydement or write in to us at @ivmpodcasts using #AIDAMA. You can also send us an email on shows@indusvox.com. You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/
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Comments (4)

Pratik Ratnaparkhi

Content is awesome. But, the host needs to stop saying, 'ya ya ya' consistently. Its kinda annoying.

Apr 23rd
Reply

Dalibor Saula

such a good podcast :-) love it thanks!

Apr 4th
Reply

Arjun Singh

Dalibor Saula yes, it's very interesting idea

Apr 4th
Reply

sushma vaddagiri

loved listening to this episode. well done on real people and real conversations.

Feb 12th
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