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Advertising Is Dead

Author: IVM Podcasts

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Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine.
So to dig deeper into this mystery box that is the world of advertising, we are launching a brand new podcast with Varun Duggirala, co-founder and content chief at The Glitch.

Each week, host Varun will discuss the changes and developments in the business of advertising, branding, content, media and a whole range of issues that exist within the industry. Episodes out every Tuesday, starting 27th November.
40 Episodes
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On this episode of Advertising is Dead, host Varun Duggirala is joined by his long-time friend Saurabh Bhowal as they discuss their efforts to create content from ideas that stem from both sides of the brain. The two discuss how to go about balancing mainstream and new-age content, along with balancing the business side and the creative side of the content. Talk to Varun on Twitter and Instagram @varunduggi You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
On this episode of Advertising is Dead, our host Varun Duggirala speaks to the National Programming Head at Mirchi Love, Indira Rangarajan. They discuss how the world of radio is today and how it has evolved over time to become an ecosystem of content. They discuss how a modern radio professional wears a lot of hats and has evolved more into a modern media professional. Talk to Varun on Twitter and Instagram @varunduggi You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
On this week’s episode, host Varun Duggirala is joined by Mr. Anant Rangaswamy, Editor of MELT on WION. They speak about how the space of advertising has grown through the years, and the explosion of the various mediums or platforms through which its done. Varun and Mr. Rangaswamy also discuss how despite the space becoming fairly complicated, ranging from Doordarshan to TikTok, ideation still remains on top and opportunities have significantly grown over time. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
Communication is a funny word, it is something we use very loosely and many a time we get so tight-fisted on how it needs to be used especially in media and advertising space. Join Keya Madhvani, Head of Communications, Twitter India along with host Varun Duggirala as they talk about her professional journey, the importance and evolution of communication, and how platforms like Twitter have changed the way we have our conversations. They also touch upon Keya's love for podcasts. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
It's a fanboy moment for Varun Duggirala as he is joined by entrepreneur Ronnie Screwvala on this episode. They talk about being an outsider in the media industry and he also shares tips for budding entrepreneurs. They also talk about the importance of scaling a business, and a whole lot more. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
On this week's episode, host Varun Duggirala is joined by Gaurav Lulla, Co-Founder of Loose Cannons Content Studio. They talk about the importance of collaboration in the content industry and why it is important to define the role of an individual in an organization. They also speak about their mutual admiration for the brand Nike when it comes to brand communication and why some of the most successful brand communication strategies fail to get in business for the company. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
On this week's episode, host Varun Duggirala is joined by Pratish Mepani, Founder & Creative Director at Starting Monday Design & Branding Co. Yes, he talks about how he came up with the name "The Starting Monday Design & Branding Co."? In this conversation, they also talk about how the concept of design in India has evolved over the years and the importance of it in trade and business. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
Ep. 32: Attention traders

Ep. 32: Attention traders

2019-07-0200:59:30

On this week's episode of Advertising is Dead, host Varun Duggirala is joined by Ashwin Suresh and Anirudh Pandita, founders of Pocket Aces. Their conversation answers the question of whether the content quality suffers from brands coming in. They also talk about the future and potential of Interactive online gaming in India. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
On this week's episode of Advertising is Dead, host Varun Duggirala is joined by Ravina Rawal, Founder, and Editor of Dead Ant. Ravina talks about the evolution of the Indian comedy scene and the growth of regional comedy. She talks about how the name Dead Ant is inspired by a lame 90s joke and the future of her venture. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
Ep. 30: Marketers of Today

Ep. 30: Marketers of Today

2019-06-1800:59:07

On this week's episode, host Varun Duggirala is joined by Sivaram Parameswaran, Senior Marketing Manager, LinkedIn. In this conversation, they talk about the dynamics of the brand - agency relationship, their mutual love for Rohit Shetty movies and the importance of sports in one's life. Talk to Varun on Twitter and Instagram @dailydement You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
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Comments (4)

Pratik Ratnaparkhi

Content is awesome. But, the host needs to stop saying, 'ya ya ya' consistently. Its kinda annoying.

Apr 23rd
Reply

Dalibor Saula

such a good podcast :-) love it thanks!

Apr 4th
Reply

Arjun Singh

Dalibor Saula yes, it's very interesting idea

Apr 4th
Reply

sushma vaddagiri

loved listening to this episode. well done on real people and real conversations.

Feb 12th
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