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Advertising Is Dead

Author: IVM Podcasts

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Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine.
So to dig deeper into this mystery box that is the world of advertising, we are launching a brand new podcast with Varun Duggirala, co-founder and content chief at The Glitch.

Each week, host Varun will discuss the changes and developments in the business of advertising, branding, content, media and a whole range of issues that exist within the industry. Episodes out every Tuesday, starting 27th November.

79 Episodes
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The growth of digital put the entire advertising and marketing industrial complex on a path of accelerated transformation. The aspect that saw the fastest change was the practise of media planning and buying. This evolution led to many new-age media agencies bringing together the combined forces of media, data and content to be key drivers of growth for any brand looking to transform itself. And this aspect is more relevant now more than ever.This week, Varun is joined by Anand Chakravarthy, Sr. VP & Managing Director at Essence, to talk about this evolution that the medium has gone through and where this transformation is headed. All this and a lot more on this episode.You can follow Anand on LinkedIn at https://www.linkedin.com/in/anand-chakravarthy-910ab517You can follow Anand on Twitter @927andyTalk to Varun Duggirala on Twitter and Instagram @varunduggi.Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
One of the biggest market disruptors in recent times have been direct-to-cosumer brands. These brands have grown by making products around specific consumer needs, and have leveraged the scale and reach that digital gives them, to grow at a scale that wasn't possible before the e-commerce revolution hit. In this pandemic, however, even they've had to reset, rethink and reorganise.On this episode, Varun talks to Bharat Sethi, Founder & CEO of Rage Coffee, to talk about what makes Rage Coffee unique, how he's dealt with the pandemic, some amazing insights from his previous startups, how an entrepreneur like him looks at the world we find ourselves in right now, and what he thinks the future holds. Tune in for all this and more.Check out Rage Coffee on Instagram @ragecoffee_ , or at www.ragecoffee.comYou can follow Bharat on Instagram @bharat_sethi, and on Twitter @bharatsethi_Talk to Varun Duggirala on Twitter and Instagram @varunduggi.Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
Many creators are changing their content to adapt to the times as they're confined to their homes. However, there are some whose content has seamlessly continued being as fun as ever, even without making too many changes. How are such creators doing this?On this episode, Varun is joined by Nick, Creator @ Beyounick, for a freewheeling chat about his process, how his method of creating has evolved, and how he manages to keep it so real, fun and relatable all the time.You can follow Nick on YouTube and Instagram @Beyounick.Talk to Varun Duggirala on Twitter and Instagram @varunduggi.Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
The COVID-19 pandemic has pushed many sectors into hyperdrive. Not just by spawning growth in usage, but also by bringing about an enhanced focus on these sectors. One such sector, seeing the largest amount of focus right now, has been education.Education, as a sector, has been seeing large-scale disruption for a while, but now, it seems like it's reached an inflection point, as we are now understanding how digital learning can change the face of education the world over.This week, Varun is joined by Ankita Tandon, Vice President of Content, Unacademy, a company that has been highly involved with digital learning in India. They talk about all this, and lots more, on this week's episode.You can follow Ankita Tandon on Instagram @ankitata and on Twitter @AnkiTandonTalk to Varun Duggirala on Twitter and Instagram @varunduggi.Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
When one says 'TikTok', what comes to mind is all the fun, dance, comedy, and other user generated content that we're all so addicted to consuming. But, where is this platform headed? And what makes it so addictive?On this episode, Varun is joined by Jacob Pace, CEO, Flighthouse, a company which has essentially been building the next stage of content creation on TikTok. Looking at their model and how Jacob has built his company, may give a peak as to where the growth of TikTok is headed in the future. All that and more on this episode.You can follow Jacob on Instagram @jacobpace, and on Twitter and TikTok @imjacobpaceTalk to Varun Duggirala on Twitter and Instagram @varunduggi.Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
The last month or so, has been one of the most disruptive times for the way we work, communicate and live. And not just as individuals or people, but even as entire businesses and industries. This has led to a series of trends and changes that might shape and mould the fabric of the way we do things in the medium and long term.This week, Varun Duggirala is joined by Karthik Srinivasan, Communications Consultant, who has held various senior positions across Ogilvy, Edelman, among others, to discuss some of these trends and changes, and also to look around and take stock of what is happening, and what is to come.You can check out Karthik's book - 'Be Social: Building Brand YOU Online'.You can follow Karthik on Twitter & Instagram @beastoftraalTalk to Varun Duggirala on Twitter and Instagram @varunduggi.Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
We are living in a time of tremendous disruption. Yet, it's also an interesting time because it is making us sit back and reassess how we function, both, as businesses and as people, or rather, how we function as businesses with our people.This week, Varun is joined by Ankur Warikoo, Co-founder, Nearbuy, to talk about the things he's been talking about for a while, namely, how work culture should function, how we should look at failures, how we should be looking at connecting each and every person that works in an organisation with each other, and other interesting thoughts about where work culture is headed.They also talk about Ankur's journey as an entrepreneur and co-founding Nearbuy, and also about how one can work efficiently from home, being a blogger for a long time, and lots more.You can follow Ankur on LinkedIn, Instagram & Twitter @AnkurWarikooTalk to Varun Duggirala on Twitter and Instagram @varunduggi.Talk to Jay Mandel on Twitter @jaymandel and Instagram @jay_mandel.Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
We live our lives on social media. That's been true for a while now.However, over the last couple of weeks (or even over the last couple of months for some people), during this global lockdown, social media has taken a whole different role - it has substituted what we ourselves cannot do right now. It does seem like if we did not have Instagram (and other social networks) it would have been even more difficult, if not impossible, to get through what we're all going through.So, on this episode, Varun talks to a couple of folks from Instagram - Tara Bedi, Public Policy and Community Outreach Manager, Instagram and Niharika Pande, Strategic Partner Manager, Instagram.They talk about a wide range of topics, from the different aspects of content in this COVID-time, to how Instagram works with creators, how they're helping build more safety into their system, and where Tara and Niharika respectively started out to end up where they are today.You can follow Tara on Instagram @tarabedi.You can follow Niharika on Facebook @NiharikaPandeDo follow IG a/c for creators - @creators@creators - https://www.instagram.com/creators/To register for 'Born on Instagram', our program to discover the next gen digital content creators - https://boireg.splashthat.com/All of Instagram's efforts to keep people safe, informed and supported - https://about.instagram.com/blog/announcements/coronavirus-keeping-people-safe-informed-and-supported-on-instagram/Instagram's community guidelines - https://help.instagram.com/477434105621119Talk to Varun Duggirala on Twitter and Instagram @varunduggi.Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
Think about this new normal we're in, and then think about the boundaries that we've had for years that have been shattered as we're stuck within the boundaries of our homes. We've always had the tools to work remotely, to be able to collaborate from different places, to be able to work from home, but still, for years we thought that we had to be physically present for these processes. But do we anymore? Do we really believe that after all of this is over, we won't end up keeping hold of a lot of these things and continue using them? Will we still continue to create the way we've been creating uptil now, or will the way we innovate also change and evolve through all of this?On this episode, Varun Duggirala is joined by Jay Mandel, Founder, The Collective NYC, to talk about this 'new normal', and what content and advertising in this new world of Corona will look like.Talk to Varun Duggirala on Twitter and Instagram @varunduggi.Talk to Jay Mandel on Twitter @jaymandel and Instagram @jay_mandel.Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
Self-quarantine time does not mean that it's an off time for questions about advertising. Those never cease, and so, nor do we!On this episode, while stuck at home under quarantine, Varun answers some more of your AMA questions regarding advertising and content, about the current and also about what the future holds for the industry.Questions like, how agencies can prepare and adapt for times like these, how freelancers can survive during this COVID-19 situation, what options can they explore, how the industry might look post COVID-19, and most importantly, if this is the new 'normal', and lots more.Have a listen to what Varun and some of his guest specialists have to say about it.Other AMA episodes:Ep. 66: http://ivm.today/AID-66Ep. 60: http://ivm.today/AID-60Ep. 25: https://ivm.today/AID-25Talk to Varun Duggirala on Twitter and Instagram @varunduggi.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
Most brands today talk about 'purpose' as being central to what they need their brand to be. This is driven primarily by the fact that consumers today demand purpose from the brands whom they interact with, purchase, or make part of their world in various ways.This week, Varun is joined by Sarvesh Shashi, Founder and CEO, Sarva, who's entire business is built on purpose - and the purpose is wellness.. Sarvesh talks about his love for cricket, adventure sports & theatre, dancing professionally for 5 years, jumping from the highest jumping-off point in the world, and all the other cool and amazing things he has done in his life. After all of that, he is a true yogi at heart, having founded his company, and talks about how Jennifer Lopez, yes, THE Jennifer Lopez, ended up investing in his dream. He also talks about his guruji's 7 year challenge for him, and how he has kept it going.Tune in for an enriching conversation on what a business built around mindfulness is.Talk to Varun Duggirala on Twitter and Instagram @varunduggi.Talk to Sarvesh Shashi on Twitter @sarveshshashi and Instagram @sarvesh_shashi.Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
Ep. 67: Power of The Camera

Ep. 67: Power of The Camera

2020-03-1001:01:11

As an advertiser, Varun ends up meeting people who have interesting stories, job roles and journeys. One such person, with a very interesting perspective, is Tarika Soni, the Head of Commercial Strategy & Ad Monetisation, Snap Inc.We often don't realize how vital a part of our lives the camera has become. On this episode, Varun talks to Tarika about the power of the camera, the things that Snap is doing in the space, and her perspective on the entire ecosystem and how the whole space has evolved.Talk to Varun Duggirala on Twitter and Instagram @varunduggi.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
A lot of us are interested in advertising as a career and business. It's an exciting industry with endless possibilities. But we all have tons of questions regarding it. How does it all work?On this episode, Varun Duggirala, with the help of some of his guests from previous episodes, answers your AMA questions. So tune in for some great insights into the world of advertising, only on Advertising Is Dead.Talk to Varun Duggirala on Twitter and Instagram @varunduggi.Talk to Harshil Karia on Instagram @harshiljkaria, and on Twitter @harshilkaria.Talk to Ashwin Suresh on Instagram and Twitter @ashwinsuresh.Talk to Roshan Abbas on Instagram @roshan1970, and on Twiiter @roshanabbas.Talk to Ravina Rawal on Instagram and Twitter @RavinaRawal.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
This week, Varun is joined by comedian Kunal Rao, who talks about being an introvert and how finding that out changed a lot of things in his life for the better. They also discuss Kunal's Amazon Special 'Done', how it was possibly ahead of it's times, why Kunal despises ad agencies so much and his three big goals for 2020.Talk to Varun Duggirala on Twitter and Instagram @varunduggi.Talk to Kunal Rao on Twitter and Instagram @kunalrao.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
Managing young workforces, building businesses around them, and constantly keeping those businesses evolving for what the industry requires is no easy task, and it's only gotten more and more complex over the last decade or so. But, in some ways, it's gotten simpler as well.This week, Varun talks to Harshil Karia, Founder & MD at Schbang, and CEO at Proof Analytics India, to talk about how to build, grow and evolve digital businesses, and where he sees the marketing ecosystem going in the near future.Talk to Varun Duggirala on Twitter and Instagram @varunduggi.Talk to Harshil Karia on Instagram @harshiljkaria, and on Twitter @harshilkaria.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
The term 'pursuing your passion' is used very often and is very loosely bandied about. We should realise, that for most creative folks, the term should be 'passions' (plural), and not 'passion' . This is because creative people usually have multiple things that they really enjoy, and in some cases, they don't necessarily want to turn it into a career. In some cases, they do want to turn it into a career. But some find a crossover. They're called 'professional fans'.This week, on this Crossover episode, host Varun Duggirala talks to Tejas Menon, musician and host of The Geek Fruit Podcast, to talk about creating content around content. They also discuss Tejas' journey as a professional fan and a creator, talk about how he focusses on his multiple passions, and how he's built Geek Fruit with his co-hosts Jishnu and Dinkar.Also, find out why Tejas and Varun think pop-culture is so important to all of us.Talk to Varun Duggirala on Twitter and Instagram @varunduggiYou can follow Tejas Menon on Instagram @tejasmenon1989 & Twitter @tejasmenon.You can also follow Tejas' The Geek Fruit Podcast on Instagram ans Twitter @geekfruithqYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
Ep. 62: Meme Sabha

Ep. 62: Meme Sabha

2020-02-0401:12:10

There are trends in marketing that we don't think of as trends in marketing, because of how entertaining or engaging they are. Memes and meme content comes in that category.Meme culture isn't going away anytime soon. They're a great visual way to show a joke or humorous content. Just ask the guests on this episode - Pulkit Kochar and Viraj Ghelani, Content Creators, Pocket Aces. Varun talks to these funny, young and vital creators about content creation, how to get started in content creation, and how to stay original.Talk to Varun Duggirala on Twitter and Instagram @varunduggiYou can follow Pulkit Kochar on Instagram @pulkitkochar & Twitter @KocharPulkit.You can follow Viraj Ghelani on Instagram and Twitter @viraj_ghelani.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
A great thing about this age of the internet is that we get to voice a point-of-view, as well as create content around it. But, can the point-of-view be expanded into larger pieces of content? A category of content creator that has seen it's ups and downs, from a period of being too diplomatic, where it became all about numbers and not about the piece of content being reviewed, to a more recent time, which has seen a crop of voices come up that do put a strong and engaging point-of-view across, is the movie critic.One such critic, who Varun has been following for a while, is Sucharita Tyagi, the film critic and voice behind Film Companion's 'Not A Movie Review'.On this episode, Varun tries to look into the mindset of a critic and how she creates content around it.Talk to Varun Duggirala on Twitter and Instagram @varunduggiYou can follow Sucharita Tyagi on Instagram & Twitter @su4ita, and you can check out her Not A Movie Reviews on the Film Companion YouTube channel.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
Ep. 60: AMA Episode

Ep. 60: AMA Episode

2020-01-2146:36

Why is there a need to do this long overdue AMA episode, you ask? It's because you all asked some interesting questions that Varun felt needed to be addressed.On this episode, Varun is joined by Pooja Jauhari, CEO, The Glitch, for an AMA episode. where the two of them answer questions sent in by fans and listeners.What kind of skills are relevant in the advertising and content industry today? How can one reach out to brands? Is it better to learn the skill or learn the market? Tune in to find out the answer to all these and more questions.P.S. The sound might be a little different than usual as Varun couldn't make it to the studio this week, but he'll be damned before he misses a week of the podcast! :)Talk to Varun Duggirala on Twitter and Instagram @varunduggiYou can follow Pooja on Instagram & Twitter @PoojaJauhariYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
Developing the design, determining the visuals, figuring out how the content fits as a part of the project, etc., are all innate parts of being a creator. Our tendency, however, is to put people into buckets, into categories, whether they're a photographer, or an artist, or a visual designer.But what has become the hallmark of a 'new-age' creator, is to be able dabble in all of it!Joining host Varun Duggirala today is Avinash Jai Singh, photographer & film-maker, to talk about how to live the life of a New Age Creator.Talk to Varun Duggirala on Twitter and Instagram @varunduggiYou can follow Avinash Jai Singh and all his awesome art on Instagram & Twitter @daakujaisingh.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.
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Comments (11)

Venksh

Advertising is dead.. Good show.

May 27th
Reply

Venksh

good episode..

May 20th
Reply

Venksh

Content creation episode..

May 12th
Reply

Stalin Mendes

loved this episode

Mar 1st
Reply

Venksh

one of the best show that explains abt the on how content creation can be done easily and consistently..

Feb 23rd
Reply

Paras Benal

this has became my favourite podcast on ivm

Jan 15th
Reply

Kashmira Brahmane

Didn't catch the name of the guest.

Jan 10th
Reply

Pratik Ratnaparkhi

Content is awesome. But, the host needs to stop saying, 'ya ya ya' consistently. Its kinda annoying.

Apr 23rd
Reply

Dalibor Saula

such a good podcast :-) love it thanks!

Apr 4th
Reply (1)

sushma vaddagiri

loved listening to this episode. well done on real people and real conversations.

Feb 12th
Reply
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