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Aesthetic Pulse

Author: Smith and Crawford Company

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Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses.

Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue.

From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.
127 Episodes
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Do you want your gift cards to feel like a luxurious gift, not just a piece of paper this holiday season?Today, Andrea and Taleesa share how you can make your medspa gift cards feel like premium gifts and use them to boost your holiday and Black Friday sales.Join Andrea and Taleesa to learn how to create an effective Black Friday offer that attracts both existing and new clients through a premium gift card experience. If you enjoyed this episode, please share, rate and review it! Also mentioned in today’s episode: Why your gift cards should feel luxurious 5:37Creating tiered value 18:01Treating gift cards like an experience 24:45Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: [email protected] our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Is your team truly prepared for the Q4 rush, or are there gaps in your training and systems to address before the holidays?In this episode, Andrea and Taleesa are helping you prepare for Q4 by sharing ways you can train and motivate your team, improve systems, and gather team feedback so you’re ready for the busy holiday season.Listen to this episode to learn how you can prepare your team and systems for Q4 so you can serve clients smoothly, keep your staff motivated, and make the most of this holiday season.If you enjoyed this episode, please share, rate and review it!Also mentioned in today’s episode:Clarify the Q4 plan and staffing 5:09How you can train and motivate your team 12:17Smooth operations and gather feedback before the holidays 19:22Links:Webinar link: https://smithandcrawford.com/webinar-registrationWork with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: [email protected] our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Is your marketing attracting the clients you want—or training the wrong audience to watch?Today, Andrea and Taleesa explain how your medspa’s social media content shapes the audience it attracts and share three common traps that attract followers who might never become clients.Join Andrea and Taleesa to learn how you can use transformation, client-focused education, and value-added incentives in your marketing to attract more ideal clients.If you enjoyed this episode, please share, rate and review it!Also mentioned in today’s episode:Peer trap content and how to avoid it 4:10Discount trap content 12:49Content that actually attracts the right clients 23:32Links:Webinar link: https://smithandcrawford.com/webinar-registrationWork with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: [email protected] our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Is your medspa’s marketing a powerful ecosystem, or a pile of disconnected parts that quietly leaks clients before they even book an appointment?In this final part of the Foundational Fixes series, Andrea and Taleesa explain how to turn your scattered marketing efforts into a connected, cohesive marketing framework that consistently moves clients from first touch to booked appointment.Listen to this episode to learn how to map your own client journey, spot the “leaks” in your process, and tighten everything up so your Q4 marketing feels consistent, connected, and easier to manage.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why isolated pieces of marketing don’t equal a strategy 3:51The anatomy of a connected marketing system 9:15Mapping the client journey and finding leaks in the system 15:29Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: [email protected] our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
How many potential clients are you silently losing just because it’s too confusing or frustrating for them to book with you? In this third episode of the Foundational Fix Series, Andrea and Taleesa are diving into how you can reduce booking friction for your medspa before Q4 by simplifying your customer-facing content and auditing every path from interest to appointment.Join Andrea and Taleesa in this episode to learn how to make your booking experience seamless and simple so your buyer can stop being confused and start being confident. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why a confused buyer doesn’t buy 3:40Where confusion hides in your business 7:36How to run a practical new-client audit before Q4 14:25Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: [email protected] our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
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