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Against The Sales Odds
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Against The Sales Odds

Author: Lance Tyson

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Description

Sales is a high-stakes team sport, and without the proper guidance, you might find yourself asking, "Do I have the right strategy to close this deal" "How do I reach the next level in my career?" Don't let this be you! Whether you're a solopreneur, a start-up, a C-Suite executive, or just starting, Against the Sales Odds with Lance Tyson is your roadmap through the world of complex sales.


Join me, Lance Tyson, and influential business leaders from various industries for in-depth discussions on entrepreneurship, business challenges, and strategies from their unique perspectives. Discover the philosophies and methodologies that drive success as these incredible guests reveal how they develop leadership styles, create self-sustaining sales cultures, and hone the skills necessary to thrive in today's dynamic business environment.


With decades of experience, I've seen firsthand what it takes to succeed. As Founder, President, and CEO of Tyson Group, I've developed tailored training and consulting services to powerhouses like the Dallas Cowboys, the New York Yankees, and Turner Construction, driving billions in revenue. My expertise spans other industries, including technology, logistics, finance, healthcare, construction, real estate, manufacturing, healthcare, and more.


Tyson Group has been recognized as a Top Sales Training Company by Selling Power magazine for the past three years. It has twice been named The Sales Consulting Practice of the Year by the Stevie Awards and has also been recognized as an Inc. 5000 organization. I aim to help business leaders increase sales, hit revenue quotas, and seal complex deals. I have authored three best-selling books with a fourth on the way, solidifying my place as a thought leader in the sales world. Reaching the next level in your career requires passion, effort, skill, and resources. Through my long sales-consulting career and the fascinating experiences of my guests, Against the Sales Odds creates an essential playbook for businesspeople of different acumens everywhere. Listen to our informative conversations and transform your doubts into confidence, building an ever-growing, profitable business.


Tune in to Against the Sales Odds with Lance Tyson

at https://www.tysongroup.com/podcast.


Embrace the opportunity and become the business leaders of your dreams today!

104 Episodes
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The Playbook For High-Performance Sales: Jentry Mullins On Leadership, Accountability & Adaptability

The Playbook For High-Performance Sales: Jentry Mullins On Leadership, Accountability & Adaptability

2026-09-0234:58

What does it take to build a high-performing sales organization in an industry that’s constantly changing? In this episode of Against the Sales Odds, Lance Tyson sits down with Jentry Mullins, who leads ticket sales and service across the Brooklyn Sports & Entertainment properties. Jentry shares the lessons that shaped his journey from applying to 163 sports industry jobs to leading a 78-person sales and service organization. He breaks down why process, structure, activity, and accountability remain the foundation of predictable sales performance—and how those principles evolve as teams and leaders scale. From rebuilding teams to developing leaders, Jentry offers practical insights on creating a sales culture that can perform today while staying ready for what’s next. In this episode, you’ll hear about:Building predictable results through process and structureLeading and scaling high-performance sales teamsBalancing radical candor with genuine care for peopleCreating cultures built on accountability and coachabilityAdapting to AI and changing buyer behaviorMoving from passive selling to actively creating demandThe power of continuous learning and marginal gainsLessons from a career spanning multiple professional sports organizations Tune in for a candid conversation about leadership, sales, adaptability, and what it really takes to build teams that perform. Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment Check out Lance's Bestseller Books: The Human Sales Factor - https://www.tysongroup.com/sales-resources/books/ Selling is an Away Game - https://www.tysongroup.com/sales-resources/books/ Download our playbooks: https://www.tysongroup.com/sales-resources/sales-playbooks/ Get in touch : https://www.tysongroup.com/contact-us/ Follow Lance across Social Media: LinkedIn - https://www.linkedin.com/in/lancetyson/ Instagram - https://www.instagram.com/lance_tyson_1/ X - https://x.com/lancetyson Love the show? Subscribe, rate, review, and share! https://podcasts.apple.com/us/podcast/against-the-sales-odds/id1602260518
When The Odds Are Against You: Taylor Laurer On Leadership, Change & Resilience

When The Odds Are Against You: Taylor Laurer On Leadership, Change & Resilience

2026-08-1752:37

What does it take to lead through uncertainty, rebuild teams, and keep people motivated when the odds are stacked against you? In this episode of Against the Sales Odds, Lance Tyson sits down with Taylor Laurer, Senior Vice President of Ticketing & Premium for the Washington Commanders, to discuss a career shaped by resilience, adaptability, and leadership under pressure. From navigating LeBron James' departure from Cleveland and leading through the Browns' most challenging seasons to managing operations during the COVID-19 pandemic and helping transform one of the NFL's most storied franchises, Taylor shares the lessons she's learned from leading during moments of constant change. Whether you're leading a sales organization, managing a team, or looking to grow as a leader, this conversation offers practical insights on navigating challenges and performing when it matters most. 🎧 Tune in to hear why the best leaders don't wait for perfect conditions—they learn to succeed against the sales odds. Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment Check out Lance's Bestseller Books: The Human Sales Factor - https://www.tysongroup.com/sales-resources/books/ Selling is an Away Game - https://www.tysongroup.com/sales-resources/books/ Download our playbooks: https://www.tysongroup.com/sales-resources/sales-playbooks/ Get in touch : https://www.tysongroup.com/contact-us/ Follow Lance across Social Media: LinkedIn - https://www.linkedin.com/in/lancetyson/ Instagram - https://www.instagram.com/lance_tyson_1/ X - https://x.com/lancetyson Love the show? Subscribe, rate, review, and share! https://podcasts.apple.com/us/podcast/against-the-sales-odds/id1602260518
How Great Sales Leaders Remove Obstacles, Not Just Close Deals With Colin Cook

How Great Sales Leaders Remove Obstacles, Not Just Close Deals With Colin Cook

2026-08-0350:39

What does it take to lead sales for some of the biggest stadiums, sports franchises, and entertainment venues in the world? In this episode of Against the Sales Odds, Lance Tyson sits down with Colin Cook, Executive Vice President of Sales at Legends Global, to explore the leadership principles that have shaped his journey—from serving as an Army officer to leading a global sales organization of more than 350 professionals. Colin shares the story behind Legends' work on iconic venues like SoFi Stadium, Mercedes-Benz Stadium, Allegiant Stadium, and the new Buffalo Bills stadium, while offering practical lessons on consultative selling, building resilient teams, and leading through disruption. Together, they discuss: Colin's unconventional path from the military to sports salesHow Legends creates world-class fan and client experiencesLeading major stadium projects through the uncertainty of COVID-19Why transparency, empathy, and adaptability are essential leadership skillsHow buyer expectations are changing across generationsThe mindset every young sales professional should develop to succeed Whether you're leading a sales team, managing change, or looking to elevate your leadership game, this conversation is packed with real-world insights from one of the most respected leaders in sports business. 🎙️ Listen now and discover why the best leaders focus on removing obstacles—not creating them. Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment Check out Lance's Bestseller Books: The Human Sales Factor - https://www.tysongroup.com/sales-resources/books/ Selling is an Away Game - https://www.tysongroup.com/sales-resources/books/ Download our playbooks: https://www.tysongroup.com/sales-resources/sales-playbooks/ Get in touch : https://www.tysongroup.com/contact-us/ Follow Lance across Social Media: LinkedIn - https://www.linkedin.com/in/lancetyson/ Instagram - https://www.instagram.com/lance_tyson_1/ X - https://x.com/lancetyson Love the show? Subscribe, rate, review, and share! https://podcasts.apple.com/us/podcast/against-the-sales-odds/id1602260518
Insights: The Cycle Sales Teams Get Stuck In

Insights: The Cycle Sales Teams Get Stuck In

2026-07-0909:42

Missed targets lead to more pressure. More pressure leads to rushed conversations. Rushed conversations lead to fewer wins. And before long, the entire team is working harder but getting worse results.In this short Insights episode of Against the Sales Odds, Lance Tyson and Victor Bilgen, Vice President, Diagnostic Solutions, Tyson Group, break down the cycle that keeps sales teams from reaching their potential and shares practical ways sales leaders can interrupt it before it becomes the norm.If your team feels busy but isn't making the progress it should, this episode is worth a listen. 👉If you're looking to elevate your selling strategy, shift your perspective, and compete where the decision actually happens, this episode is a must-listen. Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment Check out Lance's Bestseller Books:The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactorSelling is an Away Game - https://tysongroup.com/books#sellingisanawaygameDownload our playbooks: https://www.tysongroup.com/sales-playbooks Schedule a call with one of Tyson Group's member: https://bit.ly/41YJW7KSubscribe to our Newsletter: https://tysongroup.com/#weeklynewsletter Follow Lance across Social Media:LinkedIn - https://www.linkedin.com/in/lancetyson/Instagram - https://www.instagram.com/lance_tyson_1/X - https://x.com/lancetysonLove the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
What It Takes to Lead Sales for World-Class Sports Properties

What It Takes to Lead Sales for World-Class Sports Properties

2026-06-1944:41

Few sales leaders manage a portfolio as complex as Randy Wills. As Vice President of Ticket Sales for the Miami Dolphins and Miami Open, he oversees ticket sales and revenue strategy across multiple world-class properties, including NFL games, tennis, international soccer matches, concerts, and other marquee events hosted at Hard Rock Stadium.In this episode of Against The Sales Odds, Lance Tyson sits down with Randy to trace his path from Michigan to the global stage of sports sales. Their conversation unpacks what it takes to build and scale high-performing sales teams, design fan experiences that translate across markets and cultures, and lead through the pressure that comes with selling at this level.Randy also shares the perspective he's earned along the way on what real success looks like, and why getting there requires more than ambition.Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollmentCheck out Lance's Bestseller Books:The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactorSelling is an Away Game - https://tysongroup.com/books#sellingisanawaygameDownload our playbooks: https://www.tysongroup.com/sales-playbooks Schedule a call with Tyson Group: https://www.tysongroup.com/contact-us/ Follow Lance on Social Media:LinkedIn - https://www.linkedin.com/in/lancetyson/Instagram - https://www.instagram.com/lance_tyson_1/X - https://x.com/lancetyson 🎧 Tune in as Lance shares the mindset, behaviors, and tactics that separate average reps from elite performers.Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
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