Agency Life

As the saying goes, “Culture eats strategy for breakfast.” But what if you’re killing your culture without even realizing it? Cas Majid, multiple-time agency founder & CEO of Wow Group, an agency to agencies, found himself in a similar situation. Realizing where one leadership habit was creating a nearly toxic work environment in his agency. In today’s conversation with Cas, you’ll hear: The culture-killing habit that lead to lower team morale & less client satisfactionT...

AI is disrupting every industry and maybe it’s caused a shake up or 2 in your agency over the last year. But there’s an opportunity that most agencies are likely overlooking. That’s according to today’s guest, Richard Banfield. Richard is a veteran of agency life, a self-described recovering CEO, multiple time author, now an investor and advisor. He was the co-founder of Acceleration, which was purchased by WPP several years back. In today’s conversation with Richard, you’ll hea...

Scientific research shows there are common parts of your deck design and delivery that are causing your agency's pitches to fall on deaf ears. As today’s guest, Tom Martin explains, in some cases, that’s pretty close to literally true: your potential clients aren’t even hearing the words in your pitch as you deliver it. Tom fell into business development during his early days of business development and now as the founder of Converse Digital, he helps agencies of all sizes turn conve...

There’s a role in your agency that has a bigger impact on your bottom line than you realize. Project Managers are often thought to “just” deliver client projects on time, on scope and on budget. But if you aren’t thinking bigger than that “just” mentality, you could be missing the impact of this important role on your agency’s profitability. Galen Low, Co-Founder of The Digital Project Manager, has led numerous agency teams–with time spent on everything from project management to busi...

They increased lead conversion by 300%, they broke out of their agency’s growth slump and are now able to take on more right-fit clients for their agency. How did Sean Sweet and his team at Blend Marketing achieve all that from one year to the next? They made a hard decision that most agencies avoid. One that you might think would limit your agencies growth and ability to win new clients. In today’s conversation, you’ll learn: The decision this agency made that helped them avoid a fin...