Ahrefs Podcast

Employee-generated content isn’t just a trend — it’s the future of marketing.In this episode of the Ahrefs Podcast, we dive deep into the world of Employee Generated Content (EGC) and short-form social video with Melissa Laurie, founder and CEO of Oysterly Media.Discover why authentic, employee-created video content published on brand channels is quickly becoming essential for companies that want to stand out. Melissa explains how to do EGC right — and why audiences are craving genuine interactions over polished ads.She breaks down the powerful “Triple A Effect” of EGC:Attracting top talent,Retaining engaged staff,And accelerating sales with real product showcases.You’ll hear why Gen Z doesn’t magically know how to make great social content, how to structure a video that hooks attention in seconds, and why even the Singapore Police Force is jumping on the trend.Melissa shares real-world frameworks, production tips, and success stories from companies like Hilton and Microsoft.In this episode:(00:00) Intro(01:57) What is Employee-Generated Content (EGC)?(03:32) Posting from employee accounts vs company accounts(09:27) Using EGC to help with employee disengagement and recruiting(15:35) Examples of successful Day in the Life videos(21:00) Frameworks for EGC videos(31:59) Does trend-jumping work for companies?(35:36) Misconceptions about EGC(41:26) Hacks for making solid short-form videos(48:00) Consulting vs outsourcing for social media content(50:13) The ROI of short-form video for businesses(55:42) Making the shift from sales to social media(58:15) OutroWe hope you enjoyed this episode of the Ahrefs Podcast!Be sure to like, subscribe — and tell a friend.Where to find Melissa:LinkedIn: Melissa LaurieWebsite: oysterlymedia.comWhere to find Tim:LinkedIn: Tim SouloX: @timsouloWebsite: timsoulo.com

AI Overviews are changing search — but not in the way Google wants you to think.In this episode of the Ahrefs Podcast, Tim Soulo sits down with Kevin Indig to discuss the real impact of AI on search behavior, website traffic, and SEO strategy.Kevin analyzed over 5 billion search visits and found that while people are searching more often, they’re spending less time per session — and zero-click searches are on the rise.But this isn’t just about traffic.Kevin argues that SEO isn’t dying — it’s just entering a new investment cycle. The smartest companies are already shifting resources toward AI visibility, building tools, and rethinking how they show up in ChatGPT and beyond.In this episode:(00:00) Intro(02:39) How is search changing?(06:20) Revenue vs traffic(10:30) How AI Overviews are changing(13:46) Join Kevin at Ahrefs Evolve(14:23) How to show up in AI Overviews (and is it even useful?)(20:10) AI Overview volatility(26:02) Queries vs prompts(31:11) External validation: the key to ranking on AI Overviews(35:13) Is SEO dead?(42:50) Ranking in AI Overviews vs ChatGPT(49:18) What you should be optimizing with AI(01:05:42) Vibe coding in action(01:07:21) OutroWe hope you enjoyed this episode of the Ahrefs Podcast!Be sure to like, subscribe — and tell a friend.Where to find Kevin:LinkedIn: Kevin IndigX: @Kevin_IndigWebsite: mkt1.coWhere to find Tim:LinkedIn: Tim SouloX: @timsouloWebsite: timsoulo.comReferenced in this episode👤 PeopleDmitry GerasimenkoRyan LawRand FishkinEric Siu🏢 Companies & BrandsAhrefsGoogleOpenAISimilarwebChatGPTRamp🛠️ Tools / PlatformsClaudeHumata AIAirOpsv0 by VercelCursorRelevance AI📚 Frameworks & ConceptsAI Overviews (Google SGE)Vibe CodingZero-Click SearchesFirst Mover AdvantageInformation Gain (SEO Strategy)#SEO #GoogleAI #AIOverviews #AhrefsPodcast #KevinIndig #SearchMarketing #DigitalMarketing #AIContent #LLMSearch #ZeroClickSearches #ContentStrategy #AIinMarketing #VibeCoding #MarketingAutomation #aiseo

Emily Kramer (Founder of MKT1 and the Dear Marketers podcast) has led marketing teams at Asana, Carta, and Astro (acquired by Slack).After working in-house, she became an advisor, consulting with B2B startup founders on marketing approaches across growth stages, audiences, and GTM motions.She’s seen it all.We chatted about positioning fundamentals, product vs. content marketing, the growing founder-influencer trend, and her personally coined Fuel and Engine Framework that identifies which part of a broken marketing machine needs fixing.In this episode:(00:00) Intro(01:38) How Will AI Change Startup Marketing and Advising?(07:53) The First Steps to Startup Marketing(14:56) Join Emily at Ahrefs Evolve(15:35) The 12 Marketing Advantages Framework(16:43) Getting Your Messaging and Positioning Right(22:40) The Fuel and Engine Framework(28:59) The 30% Juice Rule for Startups (DEBUNKED)(34:57) The Difference Between Product Marketing and Content Marketing(40:11) Examples of Ultra-Successful Campaigns & Measuring the ROI(49:13) Category Creation vs Roles(51:28) The Rise of Ecosystem Marketing(59:34) Is SEO Dying?(01:01:21) Founders as Influencers(01:07:57) The Shortcut to Building Brand Influence(01:14:10) OutroWe hope you enjoyed this episode of the Ahrefs Podcast! As always, be sure to like, subscribe, and tell a friend.—Where to find Emily:LinkedIn: https://www.linkedin.com/in/emilykramer/Website: https://www.mkt1.co/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: https://x.com/timsouloWebsite: https://www.timsoulo.com/—Referenced in this episode:👤 People:Dave Fallarme – https://www.linkedin.com/in/dfallarme/April Dunford – https://aprildunford.com/Dustin Moskovitz – https://en.wikipedia.org/wiki/Dustin_MoskovitzRyan Law – https://www.linkedin.com/in/thinkingslow/Dmitry Gerasimenko – https://www.linkedin.com/in/dmytrogerasymenko/🏢 Companies & Brands:Owner – https://owner.com/Carta – https://carta.com/Airbnb – https://www.airbnb.com/Clay – https://www.clay.com/Asana – https://asana.com/Facebook – https://www.facebook.com/Twitter – https://twitter.com/Substack – https://substack.com/🛠️ Tools / Platforms:ChatGPT – https://chat.openai.com/LinkedIn – https://www.linkedin.com/Reddit – https://www.reddit.com/TikTok – https://www.tiktok.com/Google – https://www.google.com/📚 Frameworks & Concepts:Fuel & Engine Framework – https://mkt1.substack.com/p/fuel-engineMarketing Advantages – https://newsletter.mkt1.co/p/find-and-accelerate-your-marketingPercent Juice Rule – https://newsletter.mkt1.co/p/high-impact-contentCategory Creation vs Design – https://www.aprildunford.com/post/dont-let-customers-decide-what-your-product-isEcosystem Marketing – https://newsletter.mkt1.co/p/ecosystem-marketingBusiness Potential – https://blog.timsoulo.com/business-potential-the-most-important-metric-in-content-marketing/🌐 Other:Hashtag Angels – https://www.hashtagangels.com/—#StartupMarketing #MarketingStrategy #EmilyKramer #Ahrefs #B2BMarketing #ContentMarketing #FuelAndEngine #EcosystemMarketing #PersonalBrand #MKT1

Tim Soulo posted on LinkedIn asking if anyone wanted the full breakdown of the publishing process behind Ahrefs’ AI-written articles that actually ranked. Over 400 people commented “do it.”This episode is the result.Ryan Law, Director of Content Marketing at Ahrefs, walks Tim through the entire AI content workflow he built — from crafting detailed briefs to editing hallucinated links.It’s not a “push-button” prompt. It’s a repeatable system that combines ChatGPT with real editorial oversight.And the results are nearly indistinguishable from human-written content.You’ll hear how Ryan builds outlines, adds expert-level insight, handles internal linking, and avoids the usual AI traps.If you’re serious about using AI in your content strategy — and not just experimenting — this is the episode to watch.LinkedIn post:https://www.linkedin.com/posts/timsoulo_we-built-a-10-step-process-to-create-ai-generated-activity-7348327597769953283-mpQWIn this episode:(00:00) Why We Made This Episode(01:03) How We Know This Workflow Works(02:05) The Basic Setup in ChatGPT (Foundational Instruction Files)(05:45) Setting up the Content Brief(14:19) Join Ryan at Ahrefs Evolve(16:03) Generating a Solid Outline(19:36) Improving AI Output(27:05) The Importance of Human Review(29:33) Polishing the Formatting(30:43) A Closer Look at the 7 Foundational Documents(44:01) Outro–––Where to find Ryan:LinkedIn: https://www.linkedin.com/in/thinkingslow/X: @thinking_slowWebsite: https://ryanlaw.me/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/–––Referenced in this episode👤 PeopleRyan Lawhttps://www.linkedin.com/in/thinkingslow/Andrej Karpathyhttps://karpathy.ai/Barbara Mintohttps://barbaraminto.com/Gary Provosthttps://en.wikipedia.org/wiki/Gary_ProvostPatrick Stoxhttps://www.linkedin.com/in/patrickstox/⸻🏢 Companies & BrandsAhrefshttps://ahrefs.com/Googlehttps://www.google.com/Teslahttps://www.tesla.com/McKinsey & Companyhttps://www.mckinsey.com/⸻🛠️ Tools / PlatformsChatGPThttps://chat.openai.com/WordPresshttps://wordpress.org/Claudehttps://www.anthropic.com/product/claudeReplithttps://replit.com/Google Docshttps://docs.google.com/LinkedInhttps://www.linkedin.com/GitHubhttps://github.com/⸻📚 Frameworks & ConceptsPAS Formula (Problem–Agitate–Solution)https://beomniscient.com/blog/pas-copywriting/MECE Principle (Mutually Exclusive, Collectively Exhaustive)https://en.wikipedia.org/wiki/MECE_principlePyramid Principlehttps://www.amazon.fr/Pyramid-Principle-Logic-Writing-Thinking/dp/0273710516Information Gain (SEO & Content Strategy)https://www.clearscope.io/blog/information-gain-seo–––#AIContent#ContentMarketing#SEOStrategy#ChatGPT#Ahrefs#AIWorkflow#ContentCreation#DigitalMarketing#AIforSEO#AhrefsPodcast

Is your marketing stuck in “competent” mode?In a world where AI can generate endless content, being good isn’t good enough anymore.In this episode, Tim Soulo sits down with best-selling author and marketing futurist Mark Schaefer to unpack why most marketing feels flat — and how to fix it. Drawing from his book Audacious, Mark makes the case for out-humaning the machines: creating content that’s emotional, unexpected, and deeply memorable.You’ll learn:Why the real threat to your brand isn’t AI — it’s being boringHow concepts like the handicap principle and pratfall effect make content feel more realWhat a $1,500 pig can teach you about word-of-mouth marketingWhy Liquid Death isn’t selling water — they’re selling marketingHow to measure the ROI of audacity in a spreadsheet-driven worldIf your brand is playing it safe, this conversation will push you to think bigger, bolder, and more human.Chapters:(00:00) Intro(03:06) The Concept of Audacious Marketing(08:52) How to Out-Human the Machines(11:39) Join Ahrefs Evolve(12:18) Using AI in Marketing(21:12) How a $1500 Pig Became a Marketing Sensation(30:47) Breaking Bad Rules for Good Reasons(37:12) Creating Awe to Break the Pandemic of Dull(48:31) Using Controversy and Stunts to Create Awareness(55:28) How Liquid Death Disrupted a Boring Industry Through Marketing(01:05:15) Buying a Product vs Buying a Brand(01:13:27) Measuring the Impact of Audacious Marketing(01:21:01) OutroWhere to find Mark:LinkedIn: https://www.linkedin.com/in/chrisclickup/Website: https://clickup.com/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: https://twitter.com/timsouloWebsite: https://www.timsoulo.com/Referenced in this episode:👤 PeopleMichael Krivica — https://www.linkedin.com/in/michaelkrivica/Dacher Keltner — https://www.linkedin.com/in/dacherkeltner/Peter Drucker — https://en.wikipedia.org/wiki/Peter_DruckerPhilip Kotler — https://www.linkedin.com/in/philipkotler/Patrick Campbell — https://www.linkedin.com/in/patrickccampbell/Jonah Berger — https://www.linkedin.com/in/jonahberger/Bill Gates — https://www.linkedin.com/in/billgates/Mike Cessario (Liquid Death Founder) — https://www.linkedin.com/in/mikecessario/Stix Nielsen (ex-Liquid Death CMO) — https://www.linkedin.com/in/stixnielsen/🏢 Companies & BrandsAhrefs — https://ahrefs.com/Coca-Cola — https://www.coca-colacompany.com/Netflix — https://www.netflix.com/Liquid Death — https://liquiddeath.com/Pepsi — https://www.pepsico.com/Powerade — https://www.powerade.com/Gatorade — https://www.gatorade.com/Elf Cosmetics — https://www.elfcosmetics.com/Roblox — https://www.roblox.com/monday.com — https://monday.com/ClickUp — https://clickup.com/Asana — https://asana.com/BMW — https://www.bmw.com/Audi — https://www.audi.com/Mercedes — https://www.mercedes-benz.com/ProfitWell — https://www.profitwell.com/Mischief Agency — https://www.mischiefusa.com/Taboo — https://www.taboo.com.au/📚 BooksAudacious by Mark Schaefer — https://www.amazon.com/Audacious-Marketing-Humans-Machines-Dominate/dp/1119904791Contagious: Why Things Catch On by Jonah Berger — https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686579Awe: The New Science of Everyday Wonder and How It Can Transform Your Life by Dacher Keltner — https://www.amazon.com/Awe-Science-Everyday-Wonder-Transform/dp/1982172820📚 Concepts & FrameworksHandicap Principle — https://en.wikipedia.org/wiki/Handicap_principlePratfall Effect — https://en.wikipedia.org/wiki/Pratfall_effectSocial Objects — https://en.wikipedia.org/wiki/Social_objectCollective Effervescence — https://en.wikipedia.org/wiki/Collective_effervescenceFour P’s of Marketing — https://www.investopedia.com/terms/f/four-ps-of-marketing.asp🎬 EventsSouth by Southwest (SXSW) — https://www.sxsw.com/Ahrefs Evolve Conference — https://ahrefs.com/evolve

Chris Cunningham, founding member of ClickUp, reveals the social media strategy that drives a staggering 150M monthly impressions. This is *the* exact strategy that's also attracted major clients like VaynerMedia (yes, GaryVee literally found them through social media).Grab your notes. 📝 Chris shares his contrarian take on hooks and pattern interrupts, explains why hiring LA actors is a no-brainer for your social content, and walks us through his secret Trial Reels technique that consistently multiplies video performance.In this episode: (00:00) The Power of Humor in B2B Marketing(00:57) Measuring ROI in Social Media Strategies(05:10) How Much Does It Cost to Create This Type of Content? (07:32) Finding and Hiring Talent for Content Creation(12:57) Integrating Humor with Project Management Software(17:25) The Creative Process: From Ideas to Execution(18:40) Using Trial Reels to Test Impact(21:08) Brainstorming Creative Ideas(24:02) Balancing Fun and Product Promotion(29:17) Breaking Marketing Norms(33:30) The ABCD Framework for Content Creation(38:33) Pattern Interrupt Techniques in Content(43:18) Psychological Hacks for Converting Followers(46:24) Building a Personal Brand Vs a Company Brand(50:39) Types of Content for Brand Accounts(53:44) Defining the ClickUp Brand(57:10) The $15K ClickUp Album(01:02:01) Influencer Marketing Strategies(01:04:50) The Super Bowl Ad Experience(01:07:35) AI in Marketing: A Critical Perspective(01:11:54) OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). ⸻Where to find Chris:LinkedIn: https://www.linkedin.com/in/chrisclickup/X: @ChrisClickUpWebsite: https://clickup.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/⸻Referenced in this episode: 👤 PeopleGary Vaynerchuk (GaryVee): https://www.linkedin.com/in/garyvaynerchuk/Kyle Coleman (ClickUp CMO): https://www.linkedin.com/in/kylecoleman/Adam Robinson: https://www.linkedin.com/in/adamsrobinson/Gaurav Agarwal (ClickUp COO): https://www.linkedin.com/in/gaurav-agarwal-8278271/Zeb Evans (ClickUp Founder/CEO): https://www.linkedin.com/in/zeb-evans/Seth Godin: https://www.sethgodin.com/Mr. Beast:  ⁨@MrBeast⁩  Clever (Artist): https://en.wikipedia.org/wiki/Clever_(rapper)⸻🏢 Companies & BrandsVaynerMedia: https://vaynerx.com/Adweek (Adworld): https://www.adweek.com/Groundlings: https://www.groundlings.com/Copy AI: https://www.copy.ai/Clari: https://www.clari.com/BuzzFeed: https://www.buzzfeed.com/Halligan Cinema: https://halligancinema.com/HubSpot: https://www.hubspot.com/Asana: https://asana.com/Jira: https://www.atlassian.com/software/jiraWendy’s: https://www.wendys.com/Apple: https://www.apple.com/Windows (Microsoft): https://www.microsoft.com/en-us/windowsMorning Brew: https://www.morningbrew.com/⸻🛠️ Tools / PlatformsTikTok: https://www.tiktok.com/Instagram:https://www.instagram.com/LinkedIn: https://www.linkedin.com/Spotify: https://www.spotify.com/Apple Music: https://www.apple.com/apple-music/YouTube: https://www.youtube.com/Claude (Anthropic AI): https://www.anthropic.com/news/claude-3-familyChatGPT (OpenAI): https://chat.openai.com/Clay (Lead gen / enrichment): https://www.clay.com/

Is AI replacing marketers, or just helping bad marketers move faster?In this episode, we're joined by Eric Siu, founder of Single Grain, host of  ⁨@LevelingUpOfficial⁩ , and advisor to some of the biggest SaaS companies, to debate how AI is changing marketing right now.Eric breaks down the AI workflows his agency uses to cut content production time by 90%, including how they generated 21 blog posts in 30 minutes. But it’s not magic. We dive into where AI works, where it still fails, and why human editors are still a critical part of the process.We discuss: 00:00 Intro00:57 Growing an Agency in an AI World05:23 What Can AI Actually Be Used for Right Now? 09:30 21 Blog Posts in 30 Minutes: Real or Slop?13:11 The Role of Human Editors in AI Content15:52 AI Tools Reshaping Marketing23:54 Agency Value in the Age of AI30:25 AI for Scheduling, Note-Taking, and Automation44:03 Gamifying SOPs with AI46:57 One-Click Internal Linking50:53 The Personal Brand Machine (And How AI Supercharges It)58:50 AI-Powered LinkedIn Ads & ABM01:08:07 OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). ⸻Where to find Eric:LinkedIn: https://www.linkedin.com/in/ericosiu/X: @ericosiuWebsites: https://www.singlegrain.com/https://karrot.ai/https://www.levelingup.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/👥 People Mentioned• Neil Patel – Co-founder of NP Digital, marketing influencer, frequent collaborator with EricLinkedIn: https://www.linkedin.com/in/neilkpatelWebsite: https://neilpatel.com• Gael Breton – Co-founder of Authority Hacker, SEO educatorLinkedIn: https://www.linkedin.com/in/gael-breton-762b1515Website: https://www.authorityhacker.com• Nathan Barry – Founder of ConvertKit (now Kit), previous podcast guestLinkedIn: https://www.linkedin.com/in/nathanbarryWebsite: https://nathanbarry.com• Dmitry Gerasimenko – Founder & CEO of AhrefsLinkedIn: https://www.linkedin.com/in/gerasimenko⸻🏢 Companies & Tools Referenced• Single Grain – Digital marketing agency founded by Eric SiuWebsite: https://www.singlegrain.com• Ahrefs – SEO and marketing intelligence platformWebsite: https://ahrefs.com• NP Digital – Marketing agency co-founded by Neil PatelWebsite: https://npdigital.com• Authority Hacker – SEO and content marketing educationWebsite: https://www.authorityhacker.com• Lindy.ai – AI agent tool for task automation, including recruitingWebsite: https://lindy.ai• Manos – AI-powered recruiting automation (referenced)Website: https://manos.so• Reclaim.ai – Smart calendar management for scheduling and productivityWebsite: https://reclaim.ai• Hawie.ai – AI meeting scheduling assistantWebsite: https://hawie.ai• Granola – AI note-taking toolWebsite: https://granola.so• Gong – Sales intelligence and meeting recording toolWebsite: https://www.gong.io• Overlap – AI video clipping for short-form contentWebsite: https://www.overlap.so• Opus Clip – AI video clipping tool for podcasts and YouTubeWebsite: https://www.opus.pro• Descript – AI-powered video editing toolWebsite: https://www.descript.com• Bannerbear – Automated image and video generation (used for OG images)Website: https://www.bannerbear.com⸻📚 Books & Ideas Referenced• “Who’s Got the Monkey?” – Harvard Business Review article on delegationRead it: https://hbr.org/1974/11/management-time-whos-got-the-monkey

What if you could turn LinkedIn into your only customer acquisition channel and grow to $30M ARR...without spending a dime on paid ads?Adam Robinson⁩ breaks down the exact playbook he used to build a magnetic personal brand, engineer high-engagement content, and make LinkedIn work like a growth engine. From bootstrapping three companies to millions in ARR to building a content system that turns credibility into conversions, Adam doesn’t hold back. We explored storytelling, content marketing, webinars, and the overlooked strategies that helped him scale fast without relying on traditional funnels.In this episode: (00:00) Intro (00:50) Building a Personal Brand on Social Media(06:09) Finding Your Voice and Content Market Fit(08:50) The Importance of Authentic Storytelling(11:46) Creating a Public Figure Through Content(14:56) Strategies for Growing Your LinkedIn Audience(17:55) Crafting Engaging Posts and Hooks(21:00) The Art of Storytelling in Content Creation(23:58) Tactics for Effective LinkedIn Posting(33:27) Leveraging Credibility in Content Creation(36:39) Maximizing Engagement Through Hooks and Templates(41:36) The Role of AI in Content Generation(50:25) Frequency and Interaction: Balancing Engagement on LinkedIn(54:40) The Power of Video in Building Trust(01:00:44) The Unique Appeal of Live Webinars(01:02:39) OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Adam:LinkedIn: https://www.linkedin.com/in/nathanbarry/Websites: https://www.retention.com/https://www.rb2b.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/👥 People Mentioned• Russell Brunson – Co-founder of ClickFunnels, early internet marketing influencerLinkedIn: https://www.linkedin.com/in/russellbrunson• Dave Gerhardt – Founder of Exit Five, author of Founder BrandLinkedIn: https://www.linkedin.com/in/davegerhardt• Chris Walker – Growth marketing expert, LinkedIn creatorLinkedIn: https://www.linkedin.com/in/chriswalker• Nigel Thomas – LinkedIn content creator known for post templatesLinkedIn: https://www.linkedin.com/in/nigelthomas• Tom Wolfe – B2B content creator and podcast guestLinkedIn: https://www.linkedin.com/in/tomwolfe• Rick Rubin – Music producer, quoted on art and perspective(No specific profile link)• Peter Conforti – Analyst who studied LinkedIn audience overlapLinkedIn: https://www.linkedin.com/in/peterconforti• Jeremy Horwitz – Guest on webinars, ABM expertLinkedIn: https://www.linkedin.com/in/jeremyhorwitz• Sam Parr – Host of “My First Million” podcastLinkedIn: https://www.linkedin.com/in/samparr• Nathan Barry – Mentioned by Tim as podcast guest in this episodeLinkedIn: https://www.linkedin.com/in/nathanbarry• Paul Graham – Y Combinator founderWebsite: http://www.paulgraham.com⸻🏢 Companies & Tools Referenced• ClickFunnels – Sales funnel software (Russell Brunson’s company)Website: https://clickfunnels.com• Jasper AI – AI writing assistant toolWebsite: https://www.jasper.ai#LinkedIn #CustomerAcquisition #PersonalBrand #ContentMarketing #Storytelling #AudienceGrowth #SocialMediaStrategy #Engagement #Authenticity #MarketingTactics #ContentCreation #Credibility #AI #Video #Webinars #audiencebuilding

Nathan Barry (founder of Kit, formerly ConvertKit) joins Tim Soulo to break down one of the boldest rebrands in SaaS, and why it wasn’t just a logo change, but a complete overhaul of identity, voice, and vision.We talk:• Why they spent $260K with a top agency (and what they actually got)• How to design word-of-mouth marketing that actually works• Using AI to scale brand consistency• The Minimum Viable Personal Brand for founders• Building creator flywheels instead of chasing funnels• What Kit learned from celebrity newsletters (Tom Brady, Dua Lipa, McConaughey…)If you care about brand, growth, or building in public, this is the episode to watch.00:00 - Intro00:54 - Why spend $360K for a rebrand? 06:14 - Using AI to stay on brand10:28 - Acquiring a three-letter domain16:05 - Business decisions beyond immediate profit 21:26 - Turning a rebrand into a marketing flywheel26:06 - You can’t script word of mouth. But you can feed it32:56 - Customers as marketing assets42:30 - Funnels vs flywheels and landing celebrity clients53:45 - Delegating like a CEO (but still showing up)1:00:32 - OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Nathan:LinkedIn: https://www.linkedin.com/in/nathanbarry/X: @nathanbarryWebsite: https://kit.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/_______________Referenced in this episode:🔹 PeopleTom Brady — Referenced in relation to Kit newsletter visibilityhttps://www.instagram.com/tombrady/Patrick Campbell — Founder of ProfitWell (acquired by Paddle)https://www.linkedin.com/in/patrickccampbell/https://twitter.com/pattycDua Lipa — Musician and creator, newsletter launched via Kithttps://www.instagram.com/dualipa/⸻🔹 Companies / Products / PlatformsKit — Formerly ConvertKit, platform for professional creatorshttps://kit.com/Koto — Design agency behind Kit’s $260K rebrandhttps://koto.studio/Ahrefs — All-in-one SEO and marketing platformhttps://ahrefs.com/ProfitWell — Subscription analytics and retention toolhttps://www.profitwell.com/Paddle — SaaS payment infrastructure company (acquired ProfitWell)https://www.paddle.com/Creator Network — Kit’s recommendation and newsletter growth enginehttps://kit.com/features/creator-network⸻🔹 Books / Concepts“Do Things That Don’t Scale” — Paul Graham (essay from Y Combinator)https://www.paulgraham.com/ds.htmlAhrefs PodcastHost: Tim SouloPodcast Producer: Michelle LindnerIntro Storyboard: Michelle LindnerIntro Video Lead: George DolgikhIntro Video Animations: Ilya YakymchuckFilmed at: Content HQ, Miami #branding #rebranding #marketing #emailmarketing #Kit #ConvertKit #domainnames #customerengagement #storytelling #businessstrategy #marketingstrategies #creatorplatforms #abtesting #directsales #networkeffects #teamprocesses #founderpassion

Everyone’s talking about AI in marketing. But most of it is hype, fluff, or screenshots of ChatGPT doing something useless. This episode is different.Gael Breton ( ⁨@AuthorityHackerPodcast⁩ ) shows the real systems he’s using to replace time-wasting tasks, write high-performing content, and ship more work, without losing quality.We’re talking about AI workflows that actually work in a lean, fast-moving marketing team.We cover: (00:00) Intro(01:35) AI in marketing is broken. Here's how to fix it.(03:22) Use Gemini to uncover B2B AI opportunities(05:57) Why content still matters in the age of AI agents(09:03) Auto-generate podcasts and deep research summaries(11:27) Research video libraries with NotebookLLM(15:31) Tim’s evolving take on AI-generated content(18:43) Use AI to write high-engagement newsletters(26:48) Feedback, refinement, and keeping AI content human(31:33) Smarter, not spammy: Using AI like a creative calculator(41:20) AI agents + MCP server to automate SEO tasks(47:18:07) OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Gael:LinkedIn: ⁠https://www.linkedin.com/in/gael-breton-78305118⁠X: @GaelBretonWebsite: https://www.authorityhacker.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/_______________Referenced in this episode:Ahrefs – https://ahrefs.com/Authority Hacker – https://www.authorityhacker.com/Gemini (Google AI) – https://deepmind.google/technologies/gemini/Claude (Anthropic) – https://claude.ai/NotebookLM – https://notebooklm.google/Perplexity AI – https://www.perplexity.ai/Firecrawl – https://www.firecrawl.dev/Make.com – https://www.make.com/n8n – https://n8n.io/CapCut – https://www.capcut.com/Opus Pro – https://www.opus.pro/Notion AI – https://www.notion.so/product/aiBuffer – https://buffer.com/_______________Ahrefs PodcastHost: Tim SouloPodcast Producer: Michelle LindnerIntro Storyboard: Tim SouloIntro Video Lead: George DolgikhIntro Video Animations: Ilya YakymchuckFilmed with:  ⁨@Riversidefm⁩  #ai, #automation, #businessscaling, #technology, #entrepreneurship, #saas, #innovation, #brand, #contentcreation, #marketingstrategies, #businessgrowth, #aiworkflow, #aicontentcreation

What if your business could run itself...and actually get better over time? In this episode, we sit down with Amos Bar-Joseph, founder of Swan AI, to explore the future of autonomous business and what it means for marketers and SaaS founders. Amos shares how Swan is rethinking onboarding, support, and user engagement through the dynamic of human-AI collaboration.From automation and content creation to go-to-market strategy and brand-building, this conversation unpacks the real potential (and limits) of AI as it reshapes how we build, grow, and support products.We cover: (0:00) Intro(01:18) Can 3 founders scale to $30M ARR with AI?(02:51) Automation is dead. Augmentation is the future.(04:59) Why they said no to Intercom and built their own AI(09:31) How support works when AI reads your docs(11:44) Teaching AI like a teammate (not a tool)(14:19) Could you build this with no-code?(17:10) The only moats left: brand and user experience(25:33) AI-led onboarding that starts without you(28:40) Why high-intent leads skip the free trial(34:21) How they turned LinkedIn into a pipeline engine(39:41) Detecting ICPs in real time with AI agents(44:12) Writing bangers on LinkedIn with Claude(49:56) When AI freedom crashes your margins(55:05) AI-powered research, outreach, and follow-up all in Slack(1:07:41) What they’re automating next (and why)(1:10:33) Why AI still sucks at web design(1:13:25) Outro------------------------------------------------Where to find Amos: LinkedIn: (https://www.linkedin.com/in/amos-bar-joseph-5a665a142/)Website: https://www.getswan.com/Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/------------------------------------------------Referenced in this episode:🏢 Companies & ProductsIntercom – “Fin” AI assistant: https://www.intercom.com6sense (Lead & intent data platform) : https://6sense.comHubSpot (CRM): https://www.hubspot.comSlack: https://slack.comClaude (Anthropic AI): https://www.anthropic.com/index/claudeChatGPT (OpenAI): https://chat.openai.comGemini (Google AI): https://gemini.google.com⸻🛠️ AI, Automation & No-Code ToolsAnthropic (Claude models): https://www.anthropic.comOpenAI (GPT models): https://openai.comN8n (No-code automation platform): https://n8n.ioRelevance AI: https://relevance.aiMake (formerly Integromat – automation platform): https://www.make.comUnipile (LinkedIn scraping and automation): https://www.unipile.comGenerect (Real-time B2B data enrichment): https://generect.comApollo (Alternative B2B database tool): https://www.apollo.ioLovable (No-code app builder): https://lovable.dev/Bubble (No-code app builder): https://bubble.io#ai, #automation, #swann, #customersupport, #humanaicollaboration, #businessscaling, #technology, #entrepreneurship, #saas, #innovation, #brand, #userexperience, #onboarding, #customerengagement, #contentcreation, #autonomousbusiness, #linkedin, #gotomarket, #websitevisitoridentification, #aiautonomy, #marketingstrategies, #businessgrowth

As the creator of The Marketing Meetup, Joe Glover has built one of the most popular, respected, and emotionally resonant communities in the industry. In this episode, he shares a refreshingly human take on community building, leadership, and the kind of cultural values that drive real engagement—both online and off.Explore in this episode: (00:00) Intro(01:41) How do you know if you have a community(04:20) What exactly IS a community(11:37) Community is NOT a sales channel(21:36) Don’t build a community; build a culture(29:58) Finding the sprouts of community culture(37:44) Getting people to keep coming back(44:59) Can a community continue without its founder? (58:04) Why is TMM an Events Company vs a Media Company(01:02:21) Promoting events(01:05:32) The role of storytelling in community(01:07:47) The purposefully planning behind the first TMM conference(01:10:51) The power of good (and bad) networking events(01:23:57) Mobilizing a team of event organizers(01:29:34) The 10 magic moments essential for event success(01:36:34) Baiting Ryan Reynolds to join TMM(01:38:43) Outro------------------------------------------------Where to find Joe: LinkedIn: (https://www.linkedin.com/in/josepheglover/)Website: https://themarketingmeetup.com/Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/------------------------------------------------Referenced in this episode:👤 People MentionedDave Gerhardt (Founder of Exit Five)LinkedIn: (https://www.linkedin.com/in/davegerhardt/)Website: https://www.exitfive.comCrystal Carter (Head of SEO Communications at Wix)LinkedIn: (https://www.linkedin.com/in/crystalcarterseo/)Kelvin Newman (Founder of BrightonSEO)LinkedIn: (https://www.linkedin.com/in/kelvinnewman/)Event: https://brightonseo.com#mentalhealth, #communitybuilding, #marketing, #selfawareness, #culture, #followership, #emotionalconnection, #communitydynamics, #community, #events, #culturalvalues, #engagement, #leadership, #storytelling, #humanexperience, #networking, #onlineevents, #eventplanning, #ai, #personalbranding, #localorganizers, #valueexchange, #generosity

Louis Grenier has built a reputation for calling bullsh*t on conventional marketing. In this episode, he delivers sharp, unfiltered insights on what it really takes to stand out in saturated markets. As the founder of Stand The F*ck Out and host of Everyone Hates Marketers, Louis breaks down why most branding efforts fail, how to create a truly unique positioning, and what marketers get wrong about differentiation and audience engagement.Discover: (00:00) Intro(00:57) Parental advisory(03:24) How do you know if your positioning is bad? (07:02) Positiong vs product-market fit(16:00) Step 1: Insight foraging(40:02) Step 2: Unique positioning(56:36) Step 3: Creating a distinctive brand(1:12:59) Step 4: Continuous reach(1:36:17) The book that cost him $36,000(1:48:02) Outro------------------------------------------------Where to find Louis: LinkedIn: https://www.linkedin.com/in/louisgrenier/Website: https://www.stfo.io/Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/-----------------------------------------------Referenced in this episode: 👤 PeopleSeth GodinWebsite: https://www.sethgodin.comLinkedIn: https://www.linkedin.com/in/sethgodin/Gary VaynerchukWebsite: https://www.garyvaynerchuk.comLinkedIn: https://www.linkedin.com/in/garyvaynerchuk/Neil PatelWebsite: https://neilpatel.comLinkedIn: https://www.linkedin.com/in/neilkpatel/Jason HennesseyWebsite: https://www.jasonhennessey.comLinkedIn: https://www.linkedin.com/in/jasonhennessey/David C. BakerWebsite: https://www.davidcbaker.comLinkedIn: https://www.linkedin.com/in/davidcbaker/Martin NeumeierWebsite: https://www.martinneumeier.comLinkedIn: https://www.linkedin.com/in/martinneumeier/⸻🏢 Companies & PodcastsHotjarhttps://www.hotjar.comEveryone Hates Marketers Podcasthttps://www.everyonehatesmarketers.comDuolingohttps://www.duolingo.comRyanairhttps://www.ryanair.comDentsuhttps://www.dentsu.comVaynerMediahttps://www.vaynermedia.comNP Digitalhttps://npdigital.comHennessey Digitalhttps://www.hennessey.comHubSpothttps://www.hubspot.comCompare the Market (UK)https://www.comparethemarket.com⸻📚 BooksStand the Fck Out* by Louis Grenierhttps://link.stfo.io/amazonThe Business of Expertise by David C. Bakerhttps://www.amazon.com/Business-Expertise-Entrepreneurs-Firms-Clients/dp/1605440590Zag by Martin Neumeierhttps://www.amazon.com/Zag-Strategy-High-Performance-Voices-Matter/dp/0321426770How Brands Grow by Byron Sharphttps://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560

What does it really take to drive scalable, data-informed growth in today’s competitive marketing landscape? In this episode, we sit down with Tim Dalrymple — former Head of Growth Marketing at Notion and Director of Growth at Webflow — to unpack how elite teams are rethinking attribution, customer acquisition, and product-led growth from the ground up.Tim shares lessons from leading marketing at two of the most iconic product-led brands and offers a clear-eyed look at how to build growth systems that actually move the needle. Whether you’re deep into performance marketing or looking to sharpen your measurement strategy, this conversation brings sharp insights into everything from SEO and user-generated content to ethical marketing and AI-driven decision-making.Discover: (0:00) Intro(1:29) What is growth marketing (and how it differs from brand marketing)(6:55) Where growth marketing sits on the org chart(10:40) Tracking view-through conversions through YouTube(20:20) Geolift tests: why you want them and how to do them(23:34) Why platforms claim attribution(26:57) Bidding on branded keywords(31:25) Performance marketing on social media(35:58) Who owns campaign ideation(38:09) Creating brand videos(47:39) SEO at Notion and Webflow(51:22) Linkbuilding at Notion and Webflow(54:18) Using agencies to forge channels(56:27) The AI growth marketing co-worker(01:03:43) Scaling growth at Roadway(01:11:51) Outro_______________________________________Where to find Tim Dalrymple:LinkedInWebsiteWhere to find Tim Soulo:LinkedInWebsite-------------------------Referenced: Sean Ellis Brian Balfour Reforge - The Growth Series Bryant Chou (Webflow Co-founder) Monday.com Tableau Recast Eppo Rand Fishkin Bruno Clay Product Fit Article Misha Vaughn Graphite Clay

Borko Kovacevic is the co-founder of Poddster, a fast-growing podcast studio network with locations in Dubai and Singapore, with upcoming locations in Riyadh and Abu Dhabi. Borko is also the co-founder of podcast operations software, Podyx. In this episode, Borko shares the behind-the-scenes story of building Poddster, the trends shaping podcasting today, and what it really takes to create a podcast that drives business results.What you’ll learn:1. Why podcasting is shifting from audio-only to video—and how YouTube is winning the game2. How businesses and creators approach podcasts differently (and why only 5% of Poddster’s clients are full-time creators)3. The biggest mistakes businesses make when starting a podcast—and why “interesting guests” aren’t enough4. Why every small business owner needs to be a content creator in today’s world5. The role of trust and authenticity in podcasting—and how mainstream media’s decline has fueled the format’s growth6. The untold challenges of podcasting (hint: it’s way harder than it looks)7. Why podcasting is the ultimate networking hack—and how it can be used as a business development tool8. How production quality impacts discoverability and engagement9. The surprising reasons 99% of podcasts don’t make it past 20 episodes10. Much moreIn this episode: (0:00) Intro(1:25) Why podcasting is the wave of the future(5:05) Who is podcasting? (10:58) Creator vs business podcasting(16:18) Motivations and goals behind business podcasts(34:53) What makes a good podcast or podcast episode(41:37) Common challenges in podcasting(53:40) Zoom vs in-person interviews(1:03:35) Different podcast strategies(1:08:37) Types of podcasts(1:16:12) How to market a podcast(1:35:34) The benefits of video studios beyond podcasting(1:38:31) Where to find quality studios(1:46:47) OutroWhere to find BorkoLinkedInPoddsterPodyxWhere to find TimLinkedInXWebsiteReferencedMagnus Grimeland: https://youtu.be/6dNFsSWcQFYNir Eyal:  @nirandfar  Gary Vaynerchuk (Gary Vee):  @garyvee  Lex Fridman:  @lexfridman  Joe Rogan:  @joerogan  Scott Galloway (Prof G):  @TheProfGPod  Steven Bartlett"  @TheDiaryOfACEO  Tom Bilyeu:  @TomBilyeu 

Meet Magnus Grimeland - the founder and CEO of Antler - a one BILLION dollar venture capital firm dedicated to investing in startups at the earliest stages. As of today, Antler has invested in over 14 hundred companies, making it the largest day-zero investor in the world. And they have an audacious goal to invest in 6 thousand companies before 2030. In this episode, you'll learn: (0:00) Intro (02:36) Why are people more important than ideas?  (06:04) Examples of iterating on ideas (19:17) Hipster, Hacker, Hustler vs. Spike, Drive, Grit (29:22) Can marketers be good founders (34:39) Soft skills vs hard skills (39:03) The role of marketing in zero-day investments (46:07) What do experts get out of advising zero-day startups?  (53:45) Borrowing other people’s platforms (1:00:54) The first marketing steps for any startup (1:05:42) Building a brand (1:15:27) Founder brand vs. building local networks (1:22:03) How Antler gets referrals (1:29:52) Why VC firms don’t use SEO (1:37:33) How Antler decides who to invest in (1:40:06) Outro We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Magnus: LinkedIn Website Where to find Tim: LinkedIn X Website ------------------------- Referenced: • Zalora • Lion • Basket of goods • G&A _______________ Ahrefs Podcast Host: Tim Soulo Podcast Producer: Michelle Lindner Intro Storyboard: Michelle Lindner & Tim Soulo Intro Video Lead: George Dolgikh Intro Video Animations: Ilya Yakymchuck Filmed at:  @PoddsterSingapore 

What's the key to creating a viral marketing campaign? Meet Delbert Ty, CMO at Coffee Meets Bagel, a popular dating app that sets itself apart by courting only those interested in serious relationships. Before joining CmB, Delbert worked as Head of Marketing at Circles.Life - a Singaporean telco - where he grew revenue to 9 figures in 5 years. And even before that he worked at Procter & Gamble, where he was responsible for such well-known brands as Duracell, Tide & Pantene. During his time at these companies Delbert has pulled off quite a few hilarious creative marketing campaigns. Some of them failed, but others brought lots of new customers and tons of brand awareness. In our interview, we discussed quite a few of Delbert's viral campaigns and tried to deconstruct what made them successful and how you could replicate that success. In this episode: (0:00) Intro (02:17) Three biggest marketing campaigns
 (06:44) Vandalizing a billboard (11:10) Buying out telco contracts (failed) (13:10) Coffee Meets Bagel tells users to leave (16:30) "Free money" from a vending machine (25:01) The cost (not in $$$) of viral campaigns (30:10) Courage in viral marketing (35:43) Setting objectives for viral campaigns (41:13) Measuring the impact of viral campaigns
 (47:20) When bad ideas are actually good ideas (55:23) Structural elements of a viral campaign (01:15:07) Physical vs digital creative marketing (1:22:20) Split between creative marketing and other tasks (1:24:01) Is viral marketing only for consumer brands? (1:28:10) Why certain campaigns fail (1:38:00) The difference between celebrity and brand
 (1:47:25) Using AI for creative marketing (01:51:42) Outro We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Delbert: LinkedIn Website Where to find Tim: LinkedIn X Website ------------------------- Referenced: Coffee Meets Bagel  @CoffeeMBagel  Circles.life  @circleslifesg  Calm app  @calm  Kanye Super Bowl ad Coinbase Super Bowl ad Old Spice  @oldspice  Drake "God's Plan" music video Lenny’s Podcast with Lulu Cheng Meservey Lulu Cheng Meservey Supermensch Shep Gordon Data is Beautiful subreddit WePay/PayPal stunt Dan Price/Gravity Payments wages Coffeezilla:  @Coffeezilla  Paris Hilton for SodaStream _______________ Ahrefs Podcast Host: Tim Soulo Podcast Producer: Michelle Lindner Intro Storyboard: Michelle Lindner & Tim Soulo Intro Video Lead: George Dolgikh Intro Video Animations: Ilya Yakymchuk Filmed at: Poddster Studios (Singapore)

Early-stage marketing can be full of challenges, but what if there were a playbook to follow? Meet Madhav Bhandari, first marketing hire at Hubstaff and one of the first marketers at Close.io, and Weflow, all of which he helped to cross $10M+ in ARR. He's currently the CMO of Storylane, where he has helped grow their ARR by 250% in 2024 alone. In other words, Madhav has pretty much mastered the art of scaling SaaS companies from $5M to $15M+ ARR. Here's what you'll learn in this episode: (00:00) Intro
 (1:01) Early-stage marketing playbook
 (12:25) Why Madhav only scales to $15M (15:42) The average tenure for a CMO (19:50) The ideal CEO/CMO fit (26:46) Earning your CEO’s trust (36:01) Employee advocacy as a marketing tool (49:10) Easing friction by bringing community together (Demo Days) (56:16) Creativity in community awards (Demo Dundies)(1:05:40) 10xing traffic in 6 months through demo-led SEO( 1:13:36) Hot take on backlinks (1:15:41) Strategies for growing a brand (1:24:08) Defining and codifying a brand (1:31:20) When rebranding makes sense (1:34:18) Founder brand vs company brand (1:40:50) Is testing multiple tactics in a short period of time a good idea? (1:45:17) The best channels for early stage founders (1:47:47) Fixing burnout in marketing (1:52:45) Outro We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Madhav: LinkedIn: (https://www.linkedin.com/in/madhavbhandari/) Website: https://earlystagemarketing.com/ Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/) X: @timsoulo Website: https://www.timsoulo.com/ ------------------------- Referenced: • Salesforce: https://www.salesforce.com • Canva: https://www.canva.com • Notion: https://www.notion.so • HubSpot: https://www.hubspot.com • Slack: https://slack.com • Ahrefs: https://ahrefs.com • Hubstaff: https://hubstaff.com • Close: https://close.com • Weflow: https://www.getweflow.com

How can you rise to unicorn status in an industry dominated by legacy players? Jon Stona, VP of Global Marketing at B2B global payments processor Airwallex shares his insights into growing the company from a coffee shop in Australia to a dominant player in the fintech space.  Today, Airwallex has a $5.6B valuation and handles $100B in processing volume. So, what's the marketing machine behind this financial challenger brand?  00:00 Intro 01:29 What is the marketing budget for a $5B company? 02:55 Sponsorships and the theory of economic value10:48 Celebrity partnerships 22:04 The mechanics of sports marketing23:48 Bringing structure to a marketing team26:53 The role of product marketing within a company33:14 Transforming company culture35:47 The difference between leadership and therapy45:17 Building a sustainable brand59:43 Measuring growth through branded search 1:06:20 Are operating principles important for a company? 1:12:01 Differentiating yourself as a commodity1:14:08 Building out PMM teams for different products1:16:57 Allocating SEO budget1:18:48 The usefulness of industry reports1:26:11 How to use case studies in marketing1:31:04 Getting your name in the press1:34:33 Driving growth through industry events1:41:17 Industry awards 1:46:48 Outro We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).  Where to find Jon: LinkedIn: (https://www.linkedin.com/in/jstona/) Website: https://www.airwallex.com/ Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/) X: @timsoulo Website: https://www.timsoulo.com/ -------------------------Referenced: McLaren: @mclarenF1: @Formula1Lando Norris: @LandoNorrisShifted Perspectives: https://www.airwallex.com/airwallex-mclaren-racing-shifted-perspectivesMichael Murphy: https://en.wikipedia.org/wiki/Michael_Murphy_(sculptor)Mere exposure effect (psychology): https://en.wikipedia.org/wiki/Mere-exposure_effectForrester: @forresterEdgar, Dunn & Company: https://www.edgardunn.com/Skift: @skiftnewsYouGov: https://www.yougov.com/David Fallarme: (https://www.linkedin.com/in/dfallarme/) Stripe Sessions: https://www.youtube.com/playlist?list=PLcoWp8pBTM3CYTQho8i-a_lzx4cq7-ePhBeyond Black FridayeCommerce Champion Awards: https://www.airwallex.com/newsroom/amid-online-spending-resurgence-airwallex-unveils-inaugural-airwallexMoney20/20: https://www.money2020.com/ Cloud 100 list: https://www.forbes.com/cloud100/list/

Neil Patel, one of the most recognized names in digital marketing, pulls back the curtain on how he scaled his agency, NP Digital, to over $100 million in revenue. Neil shares his insights into building and managing a global agency, transitioning from small business clients to enterprise giants like LVMH, Panasonic, ESPN, and CNN, and the strategies he uses to reduce churn and maintain client relationships. In this episode, you'll learn: 00:00 Introduction 01:12 How Neil makes his money 06:35 Why Neil doesn't sell courses anymore 15:04 How Neil scaled his agency 21:14 Shifting from SMBs to large enterprises 33:32 The mistake a lot of agencies make 42:08 How to land big enterprise clients 46:20 Customer acquisition strategies 55:15 Relationship building for customer acquisition 1:02:35 Taking the "Neil Patel" out of NP Digital 1:05:00 Personal branding decisions 1:10:54 Strategic vs tactical content 1:14:05 The role of a team within a personal brand 1:33:01 Neil's visibility and putting his face on "everything" 1:44:35 Partnership ( @marketingschoolpod ) with Eric Siu ( @LevelingUpOfficial ) 1:50:34 How Ubersuggest is doing 2:00:47 The time Neil spent $162K on clothes 2:04:52 Outro We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Neil: X: @neilpatel LinkedIn: (https://www.linkedin.com/in/neilkpatel/) Website: https://npdigital.com/ Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/) X: @timsoulo Website: https://www.timsoulo.com/ ------------------------- Referenced: • Gary Vaynerchuk (Gary Vee): garyvaynerchuk.com  @garyvee  • Tony Robbins: tonyrobbins.com  @TonyRobbinsLive  • LVMH: lvmh.com • Dentsu: dentsu.com • WPP: wpp.com • Publicis: publicisgroupe.com • ByteDance: bytedance.com • Nestlé: nestle.com • Panasonic: panasonic.com • Philips: philips.com • ESPN: espn.com • CNN: cnn.com • Salesforce: salesforce.com • Tai Lopez: tailopez.com  @tailopez  • Sam Oh:  @AhrefsCom