Aim High: Awesome Leaders with Camilla Hasler

Founder Boris speaks about his journey & startup. Boris is a pricing expert and former professor turned startup founder.

Key episode with some ideas on adaptation to change and predicted themes for 2024 in sales & business Adaptability in Sales (00:00:00) Importance of adaptability in sales due to constantly changing markets and environments. Challenges and opportunities in embracing change. Personalization Trend (00:03:12) The increasing importance of personalizing the buying process for each prospect. Challenges and strategies for salespeople to achieve personalization. Leveraging AI (00:06:09) The potential benefits and challenges of leveraging AI in sales. Finding the optimal balance and avoiding over-reliance on AI. Selling to Buyer Groups (00:08:52) Challenges of selling to multiple decision-makers in B2B deals. Building rapport with multiple individuals and maintaining engagement. Maintaining Interest in Long Deal Cycles (00:10:26) Challenges of keeping prospects engaged and maintaining interest in solutions during longer deal cycles. Strategies for delivering value and keeping the dialogue going. Buyer-First Mentality (00:11:39) The importance of maintaining a buyer-first mentality in sales. Strategies for being more consultative and focused on delivering a sense of service to buyers.

In this episode of "Aim High Awesome Leaders," host Camilla Hasler, with a 14-year background in sales, discusses the critical role of the elevator pitch in sales leadership. She explains the concept's origin and its necessity in a world filled with digital distractions. Camilla offers advice on how to craft a pitch that succinctly conveys the unique value and benefits of a business, emphasizing the need for a pitch to be memorable and to foster genuine connections. She advises against confusing introductions with sales pitches and clarifies that the goal is to pique interest, not immediately sell. Camilla concludes by stressing the importance of a strong opening to engage potential clients and build opportunities. The "Hook" Factor: How to instantly captivate your listener's attention. Benefit-Driven Approach: Why focusing on the "what's in it for them" always wins. Episode Timestamps: The importance of elevator pitch (00:01:25) Explains the significance of elevator pitch and its historical context. Key recommendations for elevator pitch (00:02:40) Provides advice on condensing the pitch, emphasizing unique selling proposition, and making the pitch memorable. Building genuine connections (00:05:45) Discusses the aim of the pitch in building meaningful connections and potential referrals. Enhancing the sales pitch (00:07:10) Emphasizes the importance of articulation, avoiding a merged introduction, and ensuring meaningful connections. What an elevator pitch is not (00:09:43) Describes what an elevator pitch should not be and the intention behind intriguing and interesting the buyer. Signs of an effective elevator pitch (00:13:52) Highlights the indications that a pitch is working well, such as the buyer asking for next steps and more information. Art of elevator pitch (00:15:10) Compares the elevator pitch to a fishing line, emphasizing the importance of creating a strong opening and engaging the listener. For a free Ultimate Lead Generation Checklist visit - https://awesomeateamsales.co.uk.checklist Don't forget to follow the show on your chosen podcast platform for the next episode. Send me a DM on LinkedIn or Instagram on @camillahasler

In this episode of "Aim High for Small Leaders," host Camilla Heisler delves into the buyer journey in sales. She outlines the three stages of HubSpot's buyer journey—awareness, consideration, and decision—and discusses strategies for optimizing each phase. Camilla emphasizes the importance of understanding buyer pain points, creating a seamless sales process, and using metrics to track engagement. She offers tips on discovery calls, solution presentations, objection handling, and closing deals. The episode concludes with Camilla advocating for personalized follow-ups, smooth onboarding, and leveraging feedback for continuous improvement, while also mentioning free resources for listeners. Episode Timestamps: The ideal sales journey (00:00:01) Camilla discusses the importance of optimizing the buyer sales journey and achieving better outcomes. Understanding the buyer journey (00:02:31) Camilla explains the three stages of the buyer journey: awareness, consideration, and decision. Buyer pain points and emotional triggers (00:03:51) Camilla delves into the core buyer pain points and seven emotional buying triggers that influence the buyer journey. Tracking and enhancing the buyer journey (00:07:28) Camilla discusses tracking metrics and ways to enhance the buyer journey through various stages. Improving the buyer journey (00:14:21) Camilla explores ways to improve the buyer journey, including defining next steps, tracking engagement, and enhancing discovery calls. Nurturing the buyer journey (00:18:08) Camilla focuses on supporting and nurturing the buyer journey through active listening, handling objections, and closing the deal. In this episode of "Aim High Awesome Leaders," host Camilla delves into the buyer journey in sales. She outlines the three stages of a buyer journey—awareness, consideration, and decision—and discusses strategies for optimizing each phase. Camilla emphasizes the importance of understanding buyer pain points, creating a seamless sales process, and using metrics to track engagement. She offers tips on discovery calls, solution presentations, objection handling, and closing deals. The episode concludes with Camilla advocating for personalized follow-ups, smooth onboarding, and leveraging feedback for continuous improvement, while also mentioning free resources for listeners.

Bridging the Gap between Athletics and Business: Learn about the transferable skills that helped this former gymnast excel in the revenue management field, such as goal-setting, adaptability, and teamwork. - Revenue Management and Leadership: Understand how revenue management practices can be used as a leadership tool to drive profitability, make strategic decisions, and guide teams towards success. - Leadership and Company Culture: Explore the connection between effective leadership and fostering a positive company culture that aligns with revenue goals and promotes employee engagement and satisfaction. - Transitioning from Athlete to Leader: Gain insights - see more about Jointflows - https://jointflows.com/ - Micks Podcast is The Revenue Revolution Podcast - Bridging the Gap between Athletics and Business: Learn about the transferable skills that helped this former gymnast excel in the revenue management field, such as goal-setting, adaptability, and teamwork. - Revenue Management and Leadership: Understand how revenue management practices can be used as a leadership tool to drive profitability, make strategic decisions, and guide teams towards success. - Leadership and Company Culture: Explore the connection between effective leadership and fostering a positive company culture that aligns with revenue goals and promotes employee engagement and satisfaction. - Transitioning from Athlete to Leader: Gain insights - see more about Jointflows - https://jointflows.com/ - Micks Podcast is The Revenue Revolution Podcast is on Spotify. Rate and review this episode & subscribe for more leadership podcast episodes!

Don't miss out on the latest episode of Aim High Awesome Leaders with Camilla Hasler and Julia Stock! They discuss the difference between management and leadership, the importance of finding your own leadership style, and the benefits of reflective practice. They also touch on accountability, KPIs, and coaching for small business owners. 00:00:00] Leadership vs. Management: Understand the Difference. [00:03:07] Leadership vs. Management: Recruit compatible team. [00:06:10] Strong leader: show strength, reflect, aid decision. [00:09:43] Leadership: Reflect, Prioritize, Choose, Think [00:13:10] Accidental business owners, uncomfortable managers. [00:16:45] Know yourself, seek external support, accountability drives performance. [00:19:39] Six words: Investing wrong reasons, buy expertise. [00:22:17] Control equity, explore options, apprenticeship training. [00:25:13] Evaluate, learn, reform, change business [00:28:06] Leadership, change, and business success.

Here Sara Delaney the award winning founder of Sarilla Drinks shares her experience of leadership and how it has formed her business and consumer non alcoholic beverage brand. This episode was first released on Summer 2023 and it is now being re-released.

In this episode Ella Matheson shares about dedicating her life to further peace in society. Ella Is the founder of Peace in the City and the author of “The Art of Being - Ancient Wisdom for Modern Lives”. She is a compassion consultant and conscious activist to establish a United Kingdom Ministry of Peace. Recipient of the Dadi Janki Women of Spirit award and non Executive Director of the Desmond Tutu foundation in the UK. Find out more about ways to support and connect with Ella on her website here - https://www.ellamatheson.com.

In this episode Mash Bonigala shares a powerful experience as the graphic design firm he founded, one of the original online logo firms since the 1990’s went into the brink of bankruptcy in 2012. He shares the trials he and his company and staff went through when Google Panda launched in 2012. How he learnt more as a leader & battled adversity. Mash is a serial entrepreneur, Angel investor and brand strategist with 25 years experience. Having worked with literally 1000s of entrepreneurs Mash now advises brands. He speaks ahead of his upcoming book - Awaken your Brand, A Founders Guide to Startup Brand Clarity.

Hear from Lara a woman’s empowerment expert and feminine leadership specialist. Her work focuses on empowering, upskilling and elevating women. Lara won the 2019 Exceptional woman of Excellance award from the Women Economic Forum in 2019. Her podcast is called ‘She Who Rises Up’ and she writes regularly for Physcologies Magazine. She is an empowering female leader. Here she shares on how she became an accomplished leader and speaker. Lara shares about being a TedEx speaker & tips to achieve this. What confidence is and how suppressing our feminine and having more real talk benefits teams & openess on experiences like menstruation. An uplifting conversation full of takeaways for aspiring leaders. Follow & contact Lara Khalaf on LinkedIn and Instagram. Post questions or suggestions for Lara or ideas for future episodes here - https://anchor.fm/camilla-hasler4/message

Jonathan talks about his theory on the central role that imagination plays in recruitment, team building and for building corporate culture.

This weeks Guest is CEO & expert on Leadership Jeronda Marks. Jeronda has worked with 7500 ppl and helped them to create multi millions in their business. She speaks on how to define & relate as a leader and what it takes to be a great leader. Hear how to apply and cultivate leadership.

In this episode my guest, Brooke Strauss informs on why Instagram reels are a key way for biz owners to be visible to potential clients & how social media has been part of her entrepreneur pivot into being an IG reels coach. An episode for those looking to increase social media reels and get their brands on social media more.

Ryma Krimi is a Sales and marketing strategist with a speciality in international business development and over 15 years experience in The international scene. She helps female entrepreneurs get clients online and owner of the international female Entrepreneurs and professionals association named the lady hustler society club with over 1,6k active members