Feel like you need to be on every platform just to stay relevant? Let's drop that pressure. In this episode, I'm breaking down how to choose the best social media platform for your business based on your goals, your industry, and—let's be real—your capacity. I'll walk you through how I personally use Instagram and Pinterest in my design business, plus how you can strategically pick (and stick to) the right platforms for your own marketing—especially if you're a travel advisor or service provider. We'll chat about: - Why being everywhere isn't always the smartest move - The platforms that tend to work best for travel industry pros - What actually matters when deciding where to show up - How to tell if your marketing efforts are paying off If you've been feeling overwhelmed by social media—or like you're spinning your wheels and not seeing results—this one's for you.
Ever find yourself wondering, "Where did all the money go?" You're not alone—and that's exactly what led me to the Profit First method. In this episode, I'm breaking down how I've implemented Profit First inside my branding and website design agency—and how it's completely changed the way I manage cash flow, pay myself, and plan ahead for things like team growth and even maternity leave. You'll hear: • What the Profit First method actually is (in simple terms) • Why the "pay yourself first" model works better than you'd think • How I've customized the method to fit my agency structure • My real percentages, bank account setup, and routine • What's shifted in my revenue and mindset since using it Whether you're brand new to Profit First or just looking for a better way to feel in control of your money, this episode will give you a behind-the-scenes look at a system that's helped me grow sustainably—and feel a whole lot more confident financially. 📘 Grab the book here: Profit First by Mike Michalowicz 🎧 Listen now and let me know what part resonates most!
After designing dozens and dozens of websites over the years, I made the switch from WordPress to Showit back in 2020—and I haven't looked back. In this episode, I'm breaking down the real reasons behind the switch (and no, it's not just because it's "pretty"). From ditching plugin updates to freeing up design control, I'm sharing the behind-the-scenes of how this move made life easier for both me and my clients—and how it helped me grow my business, too. If you've ever felt overwhelmed by WordPress, stuck in rigid design limitations, or want a simpler way to launch a beautiful and strategic site—this one's for you. HERE'S WHAT I'M SHARING: - Why I got tired of constant plugin updates and tech fires - The stress-free maintenance experience with Showit - How Showit gives total creative freedom—without needing to code - Why the WordPress blog integration still plays a role in my website strategy - How switching to Showit made selling website templates 10x easier - The hidden perks that made it a no-brainer for my creative, travel-based clients RESOURCES MENTIONED: → Try Showit (my affiliate link): https://showit.com/r/inflow → Explore our travel-inspired Showit website templates: inflowdesignco.com/shop → Need help choosing the right platform or template? Book a consult: inflowdesignco.com/contact
Feeling like you're doing all the things in your business? You're not alone—and you're definitely not meant to wear every hat forever. In this episode, I'm walking you through the ins and outs of smart delegation—whether you're still a solopreneur or starting to grow your team. I'll share the exact roles I've hired for over the years, how I decided what to outsource (and when), and why handing things off is one of the best ways to reclaim your time and grow your business. We'll cover: - The first tasks to delegate (and how to know you're ready) - My behind-the-scenes team journey: who I've hired and why - Where to actually find great help - Why waiting until you're overwhelmed is the wrong move Whether you're hiring your first VA or just dreaming of getting out of the weeds, this episode is packed with tips and mindset shifts to help you step into your CEO role—with way less stress. 🎧 Tune in and let's talk about getting you some time back.
Let's talk about that feeling when everything on your list seems important—like, "If I don't do this right now, my business might stall out." Whether you're in the middle of a big project or just trying to keep up with the day-to-day, it's easy to feel pulled in a million different directions. Between managing clients, building your brand, keeping your website updated, and nurturing your leads—it can feel like every single thing deserves top billing. I get it because I've been there, too. As a creative and entrepreneur, my brain is always buzzing with ideas—new offers, marketing strategies, design tweaks, website upgrades. Sometimes it's an endless stream of inspiration that makes me want to dive in headfirst to all the new things—like launching that dream product, creating a brand-new design package, or giving my website a complete makeover. But then there are days when it's not just ideas that are overwhelming—it's the to-do list that never seems to end. The client emails, the project updates, the invoices, the little admin tasks that multiply faster than your kid's laundry pile. That's when everything starts to feel urgent, and it's tough to figure out what deserves your focus first. If you've ever found yourself wondering, "Where should I start?" or "How do I decide what's actually worth my time right now?"—this post is for you. I'm sharing my process for tackling both scenarios: when you're overflowing with ideas you can't wait to bring to life, and when you're drowning in tasks that all seem equally important. So let's dive in and figure out how to cut through the noise—so your energy, time, and resources go to the things that truly matter (like finally getting that website redesign done so your brand shines as bright as your ideas).
In this episode, I'm sharing a candid update on life lately—navigating the kind of back from maternity leave stage, adjusting to life with two kids, and what that actually looks like as a business owner. I'm giving you a peek into Max's arrival, the sweet (and sometimes chaotic) moments of motherhood, and how I'm balancing it all. Plus, I'm pulling back the curtain on what's brewing behind the scenes in my business—from fresh new podcast content to exciting ideas about using AI with website copy. Whether you're a fellow mompreneur, a travel professional, or just love a good honest chat about business and life, this one's for you.
We're bringing back one of our most-loved episodes: Using Color Psychology in Your Branding. If you missed it the first time—or just need a refresher—this conversation is packed with insightful tips on how color impacts your brand's identity, audience perception, and overall vibe. It's just as relevant today as when it first aired, and we think you'll get just as much value out of it the second time around.
In this episode, Kristin discusses essential elements for creating a website that effectively converts visitors into customers. She emphasizes the importance of user experience, compelling website copy, clear calls to action, and the integration of email marketing to nurture relationships with potential clients. Takeaways User experience is crucial for keeping visitors engaged. Mobile optimization is essential for modern websites. Website copy should speak directly to your ideal client. Clear calls to action guide users on what to do next. Offer freebies to encourage email list sign-ups.
We're bringing back one of our most-loved episodes — and for good reason! Whether you're rebranding, updating your website, or just ready to refresh your visual identity, a brand photoshoot is one of the best investments you can make in your business. In this episode, I'm diving into everything you need to know to plan and get the most out of your shoot — especially if you're a personal brand or online business owner. This content is just as relevant today as when it first aired, and it's packed with practical tips that I've used time and time again for both Girlboss Designer (my former business name, now In Flow Design Co.) and the Kristin Richards brand. From choosing your outfits to prepping props and working with your photographer, these steps will help you show up confidently and walk away with a photo library that actually works for your business. Ready? Let's get into it.
As a service-based business owner, staying connected with your audience is key to building strong, long-lasting relationships. But what if there was a way to keep the conversation going with your clients—even when you're not around? That's where email automation comes in. Email marketing automation is a game-changer for businesses of all kinds. Whether you're a coach, a consultant, or a travel professional, automating your email marketing can help you nurture leads, build trust, and ultimately grow your business—all on autopilot. Let's dive into what email automation is, how it can benefit you, and how it helps create real connections with your audience over time.
If you've ever considered working with us on your website or even tackled a DIY website project yourself, chances are you've had some pressing questions about the process. After years of consultation calls, I've noticed certain questions pop up time and time again. So, in this post, I'm breaking down some of the most frequently asked questions about websites, templates, and our process at In Flow Design Co. Grab a coffee, and let's dive in!
This week, Kristin discusses essential time-saving systems for service-based businesses, emphasizing the importance of automation and efficiency. She shares her experiences in creating workflows, email templates, and project management systems that streamline operations and enhance professionalism. The conversation covers various systems, including automated inquiry processes, ready-made email templates, project workflows, and content creation strategies, all aimed at saving time and energy while improving client interactions and business growth!
In this episode of the Align & Amplify podcast, host Kristin Richards introduces her design team member Madison, discussing the evolution of In Flow Design Co. from a solopreneur venture to a collaborative team. They explore the importance of team dynamics, the journey of hiring and working with designers, and the balance between motherhood and running a business. Madison shares her background in design and how her role has evolved within the company, emphasizing the collaborative nature of their work and the benefits of having a dedicated team.
Today, we're bringing back an episode all about what to consider when hiring a website designer. Whether you're launching a new site or refreshing your brand, finding the right designer is key. In this episode, I'm sharing essential strategies and mindset shifts for creative entrepreneurs looking to grow their online businesses. It's so important to align your business practices with your personal values—especially when hiring a web designer. I cover key considerations like finding a designer whose style resonates with you, understanding the role of marketing knowledge, managing project timelines, and why website copy is such a crucial part of the design process. I'll also share insights on how to prepare for a successful collaboration with a designer and the importance of planning ahead to avoid last-minute stress. Enjoy this re-release, and let's dive in!
In this episode, Kristin shares her personal journey of home renovations after purchasing a new house. She discusses the challenges and joys of updating their home, the decisions made regarding renovations, and the lessons learned along the way. Kristin also outlines future plans for further improvements, emphasizing the importance of patience and strategic planning in both home and business endeavors. She emphasizes the importance of hiring professionals for certain tasks, reflects on her color choices, and shares insights on creating a comfortable atmosphere in her home. Kristin also highlights the significance of understanding the long-term plans for a property, especially when it comes to investment properties.
When you run a branding and website design service-based business, one of the biggest decisions you'll face is whether to go it alone as a solopreneur or build a team to support you. Both paths have their own unique challenges and rewards, and the right choice ultimately depends on your goals, resources, and personal preferences. In this episode, I'm diving into the realities of both options, sharing my own experiences, and helping you navigate this pivotal decision. Solopreneur Life Full control and all profits stay with you. But, you're wearing all the hats, which can lead to burnout. Building a Team Allows scalability and time freedom to focus on what you love. Comes with added costs and responsibilities like payroll and HR. 💡 Pro Tip: If you're considering a team, make sure you handle HR and legalities correctly. My friend and client Kira at Paradigm Consulting (https://the-paradigm.com/) can help you get set up with payroll, compliance, and everything else you need to operate smoothly!
In this episode, Kristin discusses the importance of a strong online presence for travel professionals, emphasizing the need for an effective website that attracts and converts visitors into clients. She introduces her upcoming free webinar, 'Attract and Convert,' which aims to provide actionable strategies for enhancing travel brands and maximizing website effectiveness. Kristin highlights key topics such as captivating website design, strategic marketing, and the power of email marketing, encouraging listeners to take action and join the webinar for valuable insights. Save your seat here - https://travel.inflowdesignco.com/websitetraining
In this episode, Kristin Richards discusses the importance of aligning your mindset and business goals with your true desires. She emphasizes the need to redefine goals beyond financial metrics, focusing instead on the feelings and experiences that come with achieving those goals. Kristin shares her personal journey of visualizing her future self and making decisions based on that vision, encouraging listeners to tap into their own future selves to create a more fulfilling life. The episode concludes with an invitation to experiment with goal setting and to embrace the journey without being tied to strict timelines.
In today's episode, we're stepping behind the scenes for a personal look at planning for 2025—balancing life as a business owner and a growing family, scaling the product side of the business, and embracing flexibility while staying focused on big-picture goals. Balancing personal and professional priorities with simplified business operations during maternity leave for baby number two. Growing the scalable product side of the business through enhanced marketing, funnels, and integrating paid ads. Prioritizing profitability and refining financial strategies, including optimizing profit margins. Increasing brand visibility through podcast interviews, press features, and paid ads. Planning for flexible childcare arrangements and a significant family trip to Australia in late 2025. Emphasizing execution over ideas, with a focus on structured growth and time management.
Today, we're diving into a topic that can feel both exciting and a little intimidating for many online service providers: raising your rates! If you're a travel advisor, designer, or any kind of service-based entrepreneur, you've probably wondered at some point whether it's time to increase your prices – and you also may be wondering when exactly do you do this and how. In this episode, we'll talk about the signs that it might be time to adjust your rates, why pricing is more than just a number, and how to handle the change in a way that feels good for both you and your clients. We'll also share some tips on shifting your mindset around pricing, as well as practical steps you can take to make the transition as smooth as possible. So, if you're ready to attract higher-quality clients, reflect the value you bring to the table, and take your business to the next level, then this episode is for you. Let's dive in!